• VIZION  |  MONDAY, JULY 2, 2018
    [Traffic] Google’s Keyword Tool
    The new API gives you an option that reads ‘Increase traffic with these keywords’ You then have the option to go to the “Opportunities” portion of Adwords and to obtain pre-selected keywords that Google has already done the work on for you. pon the new release of the Google Adwords interface, you can see that it comes complete with ‘Opportunities’, including suggestions on keywords that could be added to your campaigns.
  • VIZION  |  MONDAY, JUNE 25, 2018
    [Traffic] Franchise Marketing and SEO 101
    This means going a step beyond putting out sandwich boards to increase foot traffic. So, you’ve bought a franchise! Franchise ownership can be one of the most rewarding things you can do as a businessperson, but it can also be one of the most difficult. One roadblock that often stands in the way of maximum franchise success is tackling search engine optimization (SEO).
  • VIZION  |  FRIDAY, JUNE 22, 2018
    [Traffic] How to Optimize Your Amazon PPC Campaigns
    These specific keyword phrases can attract a significant amount of targeted search traffic – often traffic that’s already in the middle of the sales funnel. Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC) ad campaigns.
  • VIZION  |  FRIDAY, JUNE 15, 2018
    [Traffic] How to Set Up Google Search Console in 5 Easy Steps
    At that time, you’ll gain access to incredible metrics and insights about site traffic and usage you can use to fix issues, optimize usability, and conquer SEO. Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT).
  • VIZION  |  FRIDAY, JUNE 1, 2018
    [Traffic] How to Create a Successful Google Remarketing Campaign
    It also provides advertisers a way to encourage users to return to their website in an effort to increase traffic and sales. Remarketing campaigns can be powerful channels for users who wish to digitally market their business. By showing ads to users after they leave the initial website, this strategy lets companies remain in contact with their visitors even after they’re gone.
  • VIZION  |  TUESDAY, MAY 29, 2018
    [Traffic] Top 5 Questions You Should Ask During Your SEO Audit
    Expect traffic to get worse before it gets better, but a drop-off shouldn’t persist. Monthly reports, which cover rankings and traffic. So, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next? Choosing an individual or agency for your audit can be daunting.
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Traffic] Top 10 Tips for Using Pinterest for Business
    Additional web traffic. Social media platforms are just one way businesses can ramp up their advertising. For many users, the powerhouse known as Facebook comes to mind. However, according to its website , Pinterest is rapidly growing, with over 200 million monthly users already in existence. When it comes to marketing on Pinterest, businesses may be confused where or how to begin. How do you pin? What’s a board? Who’s viewing what’s posted?
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Traffic] Spend Your AdWords Budget Wisely with the Right Bidding Decisions
    Bid adjustments allow you to look at your current traffic and prioritize that traffic based on how it is converting. You use this data to adjust your bids for unprofitable traffic or increase for the ones delivering high ROAS. A percentage (+x% or -x%) is added to the current CPC bid for that traffic. Is my traffic converting higher on desktop then mobile? This can also be used to prioritize traffic that has higher profit margins.
  • VIZION  |  WEDNESDAY, MAY 23, 2018
    [Traffic] Why Any Business Should Consider an SEO Audit
    User traffic and flow. Site traffic can suffer drastically due to negative SEO methods. Don’t wait until your see a decrease in traffic to update your website. In today’s world, digital technology is constantly evolving. A company should always be on course with industry standards in their field, and that includes its website. Competitive business owners know the importance of SEO optimization. However, do they understand the benefits of a routine SEO audit ?
  • VIZION  |  FRIDAY, MAY 18, 2018
    [Traffic] Increase Your ROI with These Google Display Network Targeting Tips
    You can use the Display Planner Tool to estimate traffic and costs expected to be generated by a domain, and to determine the ad formats a site supports. You should also review available Google Analytics reports to assess the impact of your ad on website traffic and conversion. Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network.
  • VIZION  |  THURSDAY, MAY 17, 2018
    [Traffic] Are You Optimized for Voice Search? You Should Be!
    Most businesses today depend on search-driven web traffic to succeed. It’s Changing Search Traffic Patterns. The availability of this data would streamline a company’s ability to identify the voice search queries driving traffic to its site and adapt its content accordingly. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Traffic] How to Do Keyword Research for PPC
    These words can create irrelevant traffic. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid. This is one of the most basic, yet relatively unknown processes in online advertising.
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Traffic] 5 Successful B2B AdWords Best Practices
    Focus on two categories; irrelevant searches and unqualified traffic. Prevent unqualified traffic like this by using terms that will exclude these searchers (e.g., B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find it challenging to figure out which terms to target for conversion.
    [Traffic] An Easy Guide to Creating an Email Drip Campaign
    Be sure your landing page is ready for the traffic you will generate. Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action.
  • VIZION  |  MONDAY, JANUARY 8, 2018
    [Traffic] Top 10 Reasons Why Your Ads Are Not Showing in Google
    Some campaigns/ad groups include negative keywords to prevent undesired traffic. Don’t use a non-specific word or phrase, thus blocking more traffic. The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the profits. Nothing happens. There are no clicks, no engagement, and especially no profit. You never see your ad. What happened?
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Traffic] 5 Tips to Creating Content Readers Actually Want to Read
    Writing original, engaging content reaps its own rewards, in higher SEO rankings, increased site traffic, and more opportunities to continue creating content. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
    [Traffic] The ABCs of Local Listing Management
    What once was a major contributor to overall site traffic is now a thorn in many sides. How much traffic do you currently get from Yahoo compared to other search engines and directories? Local listing management is more important now than ever. Regardless if you have one or two locations or over a thousand. Making sure your information is showing up accurately is vital to ensure your potential clients are getting the right information and more importantly finding you.
    [Traffic] Quick Tips for Using Google Keyword Planner
    You may then use these data-backed keywords in your content to increase site traffic and website ranking. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Traffic] Google Algorithm Updates and the Core SEO Factors to Focus On
    When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’. Since 2000, Google has made many changes to the way it not only processes the billions of sites on the web, but also how it reviews the interconnectivity of sites on the web and presents these details to searchers.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Traffic] Tool Tip Tuesday: A Look at Deepcrawl
    They breakdown as such: Summary, Indexation, Configuration, Content, Validation, Links, Mobile, Traffic, Source Gap and Extraction. When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Traffic] What does Mobile Mean to Your Bottom Line?
    Ultimately, what is mobile traffic worth to your company’s bottom line? How much of our site traffic is coming from mobile and how profitable are they? Google Analytics can tell us quite a bit about the composition of your site traffic. Q1: What percentage of our traffic is coming from mobile? Q2: Comparing monthly traffic to the same time period in the last two years, how has the percentage of mobile users changed? What channels are driving mobile traffic?
  • VIZION  |  MONDAY, JULY 10, 2017
    [Traffic] Understanding Digital Opportunities via Analytics
    They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. However, it does let you know visitors are on your site, which helps you analyze traffic. However, you find much of your traffic comes from non-traditional students in night school, or people going to school online while working shifts. When some business owners think of analytics, they cringe.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Traffic] Tool Tip Tuesday: Finding your Richest Owned Content
    For the time being, they are your most important Organic traffic driving pages A better question to ask youerself is, are they your richest pages? Do they provide you with your greatest traffic and conversion potential? What we can see from the impression amount view are pages that are appearing frequently in Google but are not currently large traffic drivers. We are all obsessed with squeaking those traffic numbers from Organic higher each month.
  • VIZION  |  WEDNESDAY, JUNE 21, 2017
    [Traffic] Is AMS Right For Your Business?
    With traffic growing rapidly, even Amazon is turning their attention and priorities in that direction. Given the amount of traffic the site has, as a business, having ad space on Amazon is crucial. Fortunately, it is easy to become a seller on Amazon, however, if your goal is to drive business and traffic to your own site, AMS would not be of great benefit. In the late summer of 2016 Amazon.com, Inc.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Traffic] Global Marketing Tips to Help Your International SEO Efforts
    To begin, select the 1-2 countries or languages you think will generate the most traffic. Often, certain keywords get plenty of traffic while others, though important, fall through the cracks. Additionally, SimilarWeb’s profiles list top traffic channels for many countries. When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. That’s great, but SEO is becoming more globalized.
  • VIZION  |  WEDNESDAY, MAY 24, 2017
    [Traffic] Google Marketing Next 2017: Keynote Highlights
    Google announced, they will soon be rolling out location extensions and store visits for YouTube TrueView campaigns, which will help measure the impact of ads to foot traffic in-store. Google’s keynote this year centered around the importance of the customer being at the heart of our all of our marketing efforts.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Traffic] Sitemap Max File Size Limit Increased On Google and Bing
    Sitemaps also help drive traffic to your website, rather than simply hoping for organic hits to appear through external links. Recently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB to 50MB. A sitemap file contains all the URLs that belong to a particular site, and the maximum number of URLs a sitemap file may contain remains capped at 50,000.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Traffic] 2017: Year Of The Meme
    Well, while social signals don’t have a direct impact on SEO the referral traffic they send and activity on the site do impact it. Mentions (or citations) also play a big role in generating referral traffic as well as overall organic traffic to your site. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes.
  • VIZION  |  MONDAY, MARCH 27, 2017
    [Traffic] Five Pitfalls of the Impatient Digital Marketer
    This requires analyzing performance metrics such as traffic generation, conversion rates, return traffic, and social shares after launching a campaign. In today’s fast-paced business environment, you’ll most likely run into impatient digital marketers more often than patient ones. In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign.
    [Traffic] Achieving Data Clarity in Digital Marketing
    There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. So, many times I have to review an analytics profile with a fine tooth comb because I understand that previous issues with how site traffic and conversions were reported inaccurately in the past can make a quick view show vast improvement that isn’t necessarily true. I nternal Traffic.
    [Traffic] Quick Tips to Ensure You Are Writing for Your Intended Audience
    One of the most important steps is reviewing your site traffic in Google Analytics and even segmenting blog traffic, etc. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself.
  • VIZION  |  MONDAY, AUGUST 15, 2016
    [Traffic] The Importance of Mobile Page Speed for Users and Mobile SEO
    This means less chance of consumers seeing the site, decreased foot traffic, and a significant hit to company profits. This in turn leads to higher SEO rankings, increased site traffic, and better profitability. In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Traffic] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    How much more traffic are they likely getting? The tool brings us to a general traffic figure that shows where we might stand against a competitor in regard to total traffic. While I always say that you must take tool-based numbers with a grain of salt, it is good to understand if your competition is getting more traffic than you. It is even more important to understand if that traffic is good traffic. Traffic Sources. Traffic by Countries.
  • VIZION  |  MONDAY, JULY 18, 2016
    [Traffic] Pokemon Go And Your Business
    The only way to know how you can utilize Pokemon Go to bring in more traffic to your brick and mortar location is to check it out and listen online to what your users are saying. If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: This game has broken all kinds of records and is pushing to break even more.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Traffic] How to Keep Your Online Goals Relevant in Business Today
    Some can run a report and see a high rate of traffic from Google Analytics, but it would be a mistake to equate those “fluffy” statistics with success. Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Traffic] Becoming Channelized!
    Direct traffic is that which arrives on the site directly outside of using a browser toolbar engine as well as a bookmarked pages. It is important also to know that this channel is Google’s “dumping ground” for any traffic referrals where it does not understand the source. While Direct traffic was mentioned as being the dumping ground of referrals, Referrals will feel a lot like this as this channel section will be a repository for many referring website sources.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Traffic] Types of Images to Enhance Business Listings
    For instance, operating a restaurant next to a boutique or gift shop may improve real-world traffic. Use keyword-optimized tags to ensure search engines pick up your images and lead more traffic to your company. Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out.
  • VIZION  |  MONDAY, JUNE 6, 2016
    [Traffic] Website Redesign and Launch: Starting Off Your Project on the Right Foot
    What kind of traffic is your site currently generating? How much of the existing traffic converts? Occasionally, a company needs to scrap its old web design completely in favor of a fresh start. While many companies dread this process, it does not have to turn into a logistical nightmare. Step-by-step planning, organization, and patience can improve development and launch the success of a new website. When Should I Redesign My Website?
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Traffic] 5 Link-Building Tactics You’ve Probably Never Used
    Remember, poorly crafted articles can hurt SEO and traffic. Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. Today, this practice violates Google’s search engine guidelines.
  • VIZION  |  THURSDAY, MAY 26, 2016
    [Traffic] Moments! Google Ads and Analytics Keynote
    This will let you reach additional websites and Apps across the world with the same high-quality traffic. Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Traffic] Content Marketing Tools to Make Your Life Easier
    Outbrain – If visibility is an issue, tools such as Outbrain can increase audience visibility by posting your content on high-traffic sites. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Traffic] What Can Analytical Segmentation Tell You About Your Site Users?
    Analytical segmentation can help discern whether you get mostly local, regional, or international traffic. If your site generates mostly local traffic, you can tailor your marketing to those in the nearby area. With broader traffic, it may be beneficial to target specific smaller groups based on other factors, such as demographics, persona, or industry. Analytical segmentation can be a helpful tool when marketing to customers.
  • VIZION  |  MONDAY, FEBRUARY 15, 2016
    [Traffic] Are you Hugging your Site Visitors?
    With a well-oiled SEO program in place you shouldn’t see all of your traffic arriving on the homepage. While we have 250 other pages on the site driving traffic to the site, in a given month we can expect that 80+% of that traffic will arrive on the homepage. While the homepage brought on over 80% of traffic, in our case, we can see that the blog is a highly performing site type for driving traffic.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Traffic] Using Analytical Review to Drive Your Content Strategy
    There are several strategies that can help them develop traffic-driving future content. It would be impossible to appeal to everyone; segmentation makes it easier to drive traffic to your site by focusing on specific demographics. Writers can get content on the site that appeals to the social identities of target consumers, driving the right traffic to the site. If you want to grow your online presence but aren’t using analytics, it’s time to start.
  • VIZION  |  MONDAY, DECEMBER 21, 2015
    [Traffic] Bill Hartzer Discusses Paid Ads Increasing Organic Rankings at DDS 2015
    Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings? Vizion had the pleasure of snagging a quick interview with Globe Runner Digital Strategist Bill Hartzer. Check out Bill’s insights in the video below on the interesting topic of using paid advertising to increase organic rankings. Bill believes the answer is, yes! See how, below!
    [Traffic] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    Heard at #DDSUM15 By 2017, #video will account for 69% of all consumer internet traffic w/ @KasiaMerge @KevinLCarrillo. The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly.
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Traffic] 5 Things You Need to Know About Data Aggregation and Local Listings
    By building citations, a company can increase traffic, generate reviews, and develop a level of trust between search engines and customers. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left.
  • VIZION  |  MONDAY, NOVEMBER 23, 2015
    [Traffic] Data Overload: When It All Becomes Too Much
    Analytics packages like Adobe Analytics and Google Analytics are digital marketing tools that can track visitor traffic to a website. Collected Data is Less Than Half the Story. There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Traffic] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    Traffic and sales data need to be compared. Where did you get the majority of your holiday web traffic? Or was it paid search, organic traffic – or something that happened outside the digital world, like a neighborhood event, that actually contributed to your sales spike? So it wasn’t his email and social media campaigns that resulted in the traffic and sales spike – it was simply his position on the manufacturer’s product locator page.
    [Traffic] 5 Tools to Help You Keep Up with Constant Changes
    MOZ is the first place to go if you experience a sudden spike or drop in traffic, because it will show you whether or not that change occurred during the time of a major algorithm change. Keeping a close eye on your organic traffic, and understanding where your leads, sales, and traffic is coming from is essential to making search marketing work for you.
  • VIZION  |  MONDAY, MAY 18, 2015
    [Traffic] New to Google Analytics? Check out these Essential Easy to Use Features
    Google Analytics’ Multi-channel Funnels report gathers information unveiling where the traffic to your website is coming from with a consideration on what channels may have been original referrers that resulted a user entering the site again through a different channel before becoming a converter. Pinpoint how different types of traffic flow through your site with Advanced Segments. Many enterprises rely on Google Analytics to track customers wherever they are.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Traffic] What Constitutes Good Organic Visibility?
    Next, we will look in Google Analytics at Acquisition>>All Traffic>>Channel>>Organic Search with the Primary Dimension set to Landing Pages. Once you review these in Google Webmaster Tools, you can get a sense of which terms are likely driving quality and converting traffic. Earlier in this article I mentioned the need to review search queries in Google Webmaster Tools to pair landing pages with keywords likely to drive traffic and conversions.
  • VIZION  |  WEDNESDAY, APRIL 15, 2015
    [Traffic] Currently Viral – April 15th, 2015
    Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. Reddit, the front page of the Internet. If there’s one place you want to get visibility this is it.
    [Traffic] Kill your Digital Marketing Competition in 2015
    While you should take all estimated share/traffic from tools with a grain of salt, it is interesting to get at least a slight feel for email marketing’s share to their overall traffic. As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution.
    [Traffic] Vizion’s Internet Marketing Link Roundup [12/05/14]
    It is interesting though how we have focused so much more on channel attribution and the funnel more so than the delivery of traffic from a specific keyword. Latest Vizion Posts. Paradigm Shift Needed for SEO Budgets. link]. Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain? link].
    [Traffic] Paradigm Shift Needed for SEO Budgets
    We have a client, right now, who is realizing over $650,000 per month “worth of” organic search traffic PER MONTH (Source: SEM Rush data: this is what it is estimated it would cost to buy the traffic – via AdWords – on a monthly basis, if they had to replace what they’re otherwise getting “naturally”). Even when you review their Google Analytics, you can see how much organic traffic they are actually getting (not “projected to get”, which is what SEM Rush does), and – with a $1.00
    [Traffic] Vizion’s Internet Marketing Link Roundup [11/07/14]
    Of course, in order to generate leads you need to acquire qualified web traffic and that is what a good SEO strategy can accomplish. It’s time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! There’s a mix of local, content marketing and even some information on WordPress you’ll find helpful.
  • VIZION  |  FRIDAY, OCTOBER 31, 2014
    [Traffic] Vizion’s Internet Marketing Link Roundup [10/31/14]
    Facebook drives more referral traffic, but who is number two? Latest Vizion Posts. . Online Reputation Management: Monitoring Tools for Brands to Try. link]. . Fast SEO Competitive Analysis Part 2: Competing Content Comparison. link]. Anything you can do “fast” in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently.
  • VIZION  |  FRIDAY, OCTOBER 24, 2014
    [Traffic] Vizion’s Internet Marketing Link Roundup [10/24/14]
    Regardless of your business type or size, optimizing your website to get better traffic is something all business owners should work on. There are a lot of myths out there about the do’s and don’ts of content marketing which, if you follow them, they could be hurting your website traffic and even worse they could eventually get you penalized. Latest Vizion Posts. Product Roadmap (Live Blogging From Bing Ads Next). link]. Search as a Business (Live Blogging From Bing Ads Next).
  • VIZION  |  FRIDAY, OCTOBER 24, 2014
    [Traffic] Product Roadmap (Live Blogging From Bing Ads Next)
    Do these add incremental clicks or cannibalizing free traffic? Speaker Paul Apodaca, Senior Director of Product Planning Big Ads. Ensuring Bing meets advertiser needs. Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions. Scale – Delivering experiences that consumers want. Web UI works at scale: Multi-platform offering. Increase limits and caps. Mobile Experiences. Mobile management client.
    [Traffic] Search as a Business (Live Blogging From Bing Ads Next)
    One big takeaway – traffic quality is important. Speaker David Pann, General Manager, Search Business Group. Sea Change: Get integrated with all MSFT products. Build a monetization engine that can apply to all MSFT. Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want. Make it efficient. Remove restrictions. Make it a good buy; make it good ROI. R&D Team is listening and addressing customer needs.
    [Traffic] The ABCs of SEO
    Organic traffic is up 150%? My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn. So when my time came to write for the Vizion blog, I got the bright idea to write out the ABCs of SEO.
    [Traffic] 30 Free SEO Tools to Improve Website Performance
    Bonus—Traffic Travis. Traffic Travis is a desktop software tool with functions encompassing keyword research and website analysis. 30 Free SEO Tools to Improve Website Performance. With all the recent and future Google algorithm changes, on-page SEO optimization is becoming more challenging. It’s now more important than ever to have a solid optimized website to run successful PPC, social, PR, and content marketing campaigns.
  • VIZION  |  FRIDAY, AUGUST 29, 2014
    [Traffic] Vizion’s Internet Marketing Link Roundup [8/29/14]
    Most people send campaign traffic to their home page or a product page when in fact campaign n traffic should be sent to a dedicated landing page that matches exactly what your campaign is talking about. The latest Vizion posts: Authorship, Authority and Trust, OH MY! - [link]. Vizion around the web: 5 Ad Types That Need To Go Away - [link]. Branding. The Growing Importance of Online Reviews. link].
  • VIZION  |  THURSDAY, AUGUST 21, 2014
    [Traffic] Call Tracking – Google’s now in the Game
    In order to be successful in digital marketing you must have a full picture of where your traffic and conversions are coming from. You should be tracking the following traffic: Paid (from all sources). For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself.
  • VIZION  |  TUESDAY, AUGUST 19, 2014
    [Traffic] Your 3 Step Guide to SEO Content Analysis
    The image above shows you how to look at the section of the site that drives the most organic traffic. Sorting by conversions, you can see which pages are driving organic traffic. Sorting by bounce rate, you can see which sections of the site have difficulty holding organic traffic within the site. Again, from a high level you are assessing if a folder drives traffic, if it drives leads, and whether it has an issue with user behavior metrics.
  • VIZION  |  FRIDAY, AUGUST 1, 2014
    [Traffic] Internet Marketing Link Roundup [8/1/14]
    Google Analytics Helps You Filter Spider and Bot Traffic. Short but important advice to remind us that it isn’t just about filtering internal traffic from your analytics profile.” – Gary Huhn. Here a few solutions for responsive design that will give your customers satisfaction, increase traffic and conversions.” – Josh McCoy. There is a massive opportunity to get traffic and conversions internationally — even if you don’t really have global products.
  • VIZION  |  FRIDAY, JULY 25, 2014
    [Traffic] Internet Marketing Link Roundup [7/25/14]
    How to Ensure Your SEO Strategy Delivers the Right Traffic. Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn. How to Use Google’s Structured Data Markup Helper. “If If you’re a novice to schema markup, here is a guide to using Google’s structured data helper” – Gary Huhn. 5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive. “Do Do you have a mobile version of your website?
  • VIZION  |  WEDNESDAY, JULY 23, 2014
    [Traffic] Stop with the PageRank
    Case in point: if you compare two months’ worth of visitor traffic and see that you had more traffic last month as compared to this month, it isn’t necessarily a reason to panic. PageRank used to be equated with higher search engine rankings and more web traffic coming through a website. This is an indicator of the quality of your site traffic. If you’ve obtained some really good links you should also be seeing some good referral traffic.
  • VIZION  |  FRIDAY, JULY 18, 2014
    [Traffic] Internet Marketing Link Roundup [7/18/14]
    Study Shows Organic Search is Responsible for 64% of Web Traffic. 6 SEO Myths the Pro Are a Little Tired of Debunking. Myths are myths, let’s put these to rest okay?” – Joshua Titsworth. Why Do Google Penalties Exist? Spam, Pandas and Penguins! Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth. Random Little SEO Tips Anyone Can Use.
  • VIZION  |  MONDAY, JULY 7, 2014
    [Traffic] Digital Marketing: Strategies and Tactics for Social and Search Success
    Strategies you might consider to reach any of the above goals could include increasing website traffic or improving your online brand image. If your digital marketing strategy includes increasing website traffic , some of the tactics you might consider are as follows: Develop a quality website that is user friendly. Whether you want to increase your search engine optimization and digital traffic or improve your social media presence , we are here to help!
  • VIZION  |  THURSDAY, JUNE 12, 2014
    [Traffic] #SMX Advanced Day 1 Via Tweets
    RT @GregGifford : Sometimes, loss of traffic is a very good motivator #mdsimmonds #smx. Did you want to go to SMX Advanced this year but couldn’t make it? Are you wishing you could sit at your screen, watch the presentations, and read each tweet as they happen? Well, you’re not alone. Thankfully, the Vizion Interactive team took some time throughout the day to check the #smx tweet stream for good tidbits when we could.
  • VIZION  |  FRIDAY, MAY 30, 2014
    [Traffic] Internet Marketing Link Roundup [5/30/14]
    Drive more traffic to your site with content syndication. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve. Remember all social outlets are not created equal, requiring channel level strategies.” – Josh McCoy. Take the SEO Expert Quiz and Rule the Internet. How well can you do?” – Josh McCoy. 4 Steps to Maximize Local Search Success. People expect search ads to be relevant to their context and location.
    [Traffic] Can Email Be Responsive? ·
    You can link out to landing pages from an HTML email and build traffic and engagement. Issue ? Can Email Be Responsive? by Jason Rodriguez. May 13, 2014. Published in Layout & Grids , Responsive Design. ? 33 Comments. Love it or hate it, there’s no denying the popularity of HTML emails. And, like the web before it, the inbox has officially gone mobile—with over 50 percent of email opens occurring on mobile devices. Illustration: Kevin Cornell. Share This: Twitter. Facebook. Google+.
  • VIZION  |  FRIDAY, MAY 23, 2014
    [Traffic] Internet Marketing Link Roundup [5/23/14]
    Should You Syndicate Your Blog to Get More Traffic & Leads? Are you syndicating your blog to get more traffic and leads? Did Your Manual Penalty Disappear? It Probably Expired. Have you received a manual penalty from Google? Did you know that penalties have an expiration date? Here is a guide on what to do if your penalty expired.” Gary Huhn. Here is a guide to blog syndication.” Gary Huhn. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.
    [Traffic] Comparing Average Open Rates for B2B & B2C Email Newsletters
    Traffic Generation Videos. Driving Traffic to Your site (30). 1-905-844-4247 10am-3pm EST. Your Email Marketing Questions Answered FAST! Blog, News & Articles. About. Services. Email Production. Products. Contact. Email Templates. RSS Feed. 16 Aug. Comparing Average “Open” Rates for B2B and B2C Email Newsletters. Posted by Boris Mahovac - Your Ezine Coach. A recent Marketing Sherpa article about average open rates published this interesting chart.
  • VIZION  |  FRIDAY, MAY 16, 2014
    [Traffic] Internet Marketing Link Roundup [5/16/14]
    How to Generate Traffic and Kickstart Content Marketing for a Brand New Website. During Link Cleanup, Don’t Forget Links to Redirected Domain Names. “In In the process of cleaning up dirty links? Don’t forget about those that have been redirected.” Joshua Titsworth. 5 Myths About Social Media Marketing. Think you really know social media? Make sure to check these out to see if you’ve fallen to believing in a myth.” Joshua Titsworth. Less Is More When Writing for Landing Pages.
  • MAILCHIMP.COM  |  FRIDAY, MAY 16, 2014
    [Traffic] Email Marketing Field Guide | MailChimp
    Website traffic. Check your website traffic logs after each email campaign. Does traffic pick up? Was the spike in traffic immediate, or was it more like a gradual wave? How long does the new traffic last (and how long should you keep the graphics and pages that your email points to hosted live)? MailChimp integrates with Google Analytics to further illustrate how your emails affect website traffic and drive revenue.
  • VIZION  |  WEDNESDAY, MAY 14, 2014
    [Traffic] Identifying Digital Personas Via Google Analytics
    When we begin to segment traffic, we all have different areas of focus, importance or need when trying to segment demographic data for persona development. Now that I have created custom segments by gender for my two age groups, I will use this as a traffic segmentation filter for the rest of this process. DUH MOMENT: When looking at what country your traffic is predominately coming from, drill down into regions as well.
  • VIZION  |  MONDAY, MAY 12, 2014
    [Traffic] Monthly Randomness: Tip to Drive Traffic
    Combine Content Marketing with SEO for More Qualified Search Traffic. As marketers, were constantly trying to discover various ways to drive traffic to web sites. But what if you want more traffic? Well, here is a tip on how you can drive more traffic to your website. Wikipedia pretty much ranks for any search term and is a power-house when it comes to generating traffic. Do you have any simple tips to drive additional traffic to your web site?
  • VIZION  |  FRIDAY, MARCH 7, 2014
    [Traffic] Internet Marketing Link Roundup [3/7/14]
    30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]. “Is A study was conducted and found that 30% of Ecommerce site traffic came from mobile in 2013.” 19 Technical SEO Considerations You Should Look at Today. Some of these are basic, some aren’t. Either way, it’s a good list to keep on hand.” Joshua Titsworth. Is Poor Backlink Strategy Damaging Your Brand? Outreach to sites is inevitable if you’ve been doing spammy tactics.
    [Traffic] Essential Semantic SEO Markup for Businesses
    In the past, it was easy to pick a high-traffic keyword you wanted your website to rank for, such as “San Diego dentist,” and write content targeting that particular keyword. This resulted in a great deal of poorly written and often times “spammy” content that was stuffed with high-traffic keywords that resulted in poor user experiences and high bounce rates. Semantic markup will improve search traffic by drastically improving the user experience of your website.
  • VIZION  |  FRIDAY, FEBRUARY 14, 2014
    [Traffic] Tool Review: SEMrush
    These areas I love to review(I am more Organic than Paid): SE Traffic Price: Gain an understanding of the value of your/competitor’s Organic visibility. *From time-to-time it is nice to take a moment and recognize Digital Marketing software/tools that help make our lives easier. . SEMRush Review. Competitive Analysis is quite possibly one of the most integral elements of creating, planning and measuring a successful Search campaign, be it Paid or Organic.
    [Traffic] Optimize Your E-Commerce Website to Increase Sales, Revenue, and Profits
    Knowing which keywords will drive the most traffic to your website, and ultimately result in a conversion, is something you learn over time using your analytics tool. Ranking for these keywords will be high traffic drivers but will be low in conversions. Ranking for these keywords will drive less traffic than the interest stage but will result in many more conversions. The majority of e-commerce websites share the same goal and the same struggles.
    [Traffic] SES Chicago 2013 Day 2 Recap
    Getting the Link Love: Link Building that Drives relevant site traffic. It was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you can tell I am favoring the content marketing vertical this year. After listening to several speakers today the mutual vibe was to create great content and let it be the bridge between Search and Social. Here we go… .
    [Traffic] Meet Vizion Interactive at SES Chicago 2013
    Get hands on tips on how to assess common search marketing pitfalls in your campaign and address to maintain your Organic exposure and your traffic and lead/revenue generation. Conference: Search Engine Strategies(SES) Conference Chicago . Date: Nov. 5-7th. Speakers: Josh McCoy (@joshuacmccoy) Grant Simmons (@simmonet). Session: Assess. Diagnose.Fix: How to become a Leading SEO Mechanic. Time: 10:45AM-11:45AM. It’s back!
    [Traffic] Are Flipboard and Currents marketing partners or scams that take advantage of publishers? — Tech News and Analysis
    My choice, for the most part, will not be to visit each site, but to drop them as a point of consumption and I think that will be the default behavior for many resulting in less traffic rather than more. In an effort to build their online traffic they gave the website away for free thinking they would drive more readers to the site and convert them into paid [print] subscribers. Success is all about traffic to your site? Events. Research. paidContent. Apple. Cleantech. Cloud.
    [Traffic] Beyond (Not Provided), Steps You Can Take To Glean Keyword Insight for Your SEO Strategy
    This is keyword traffic that is increasing, decreasing, or remaining flat. Let’s find out what keywords might be affecting this traffic. BONUS SECTION: How to Review Keyword Referrals from Bing Organic Traffic. Step 1: In Organic traffic, choose Bing and then a secondary dimension of Keyword. Tell others about it!
    [Traffic] Google’s “Not Provided” HTTPS Strangle Hold on Organic Search Tightens
    Over the past months the amount of Not Provided referred traffic we have been monitoring have been in a continual growth trend. For a few example cases, the ratio of Not Provided traffic from July, the last 30 days, and the last week looked like: Large B2C site: 45%, 71%, 80%. For now, we still have Search Query data in Google Webmaster Tools as well as features in Adwords that shed light on assumed traffic from certain Organic keyword referrals. . Tell others about it!
    [Traffic] Which metrics should publishers be using in Google Analytics?
    The same can be done for less or more than this number, or it can be combined with dimensions such as traffic sources, or the location of the visitor. These are achievable targets given the typical traffic we receive on the blog. . Social traffic. I noticed you dont have any metrics for traffic by channel. That is, for particular posts is traffic from search, social, campaign, etc. metrics such as traffic sources, or the location of the visitor".
  • VIZION  |  THURSDAY, AUGUST 29, 2013
    [Traffic] Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking
    Not just any data, but data that can help you make informed marketing decisions about where to spend display ad dollars, which keywords generate the most revenue, and which websites or search engines send you the most revenue, not just traffic (although these may be the same). Using conversion data, we are able to see which landing pages perform best in terms of revenue, which sites send the most relevant and highest-converting traffic, and which keywords provide the most revenue.
    [Traffic] Content Marketing: Scale or Fail
    They must not only produce relevant content but also optimize it properly to drive targeted traffic back to their online properties. . Content marketing and communications have come a long way. Just a couple of decades ago, marketing messages were pushed through newspapers, TV, radio broadcasts and print media. They were one-way push marketing. Journalist were considered elite and hard to reach.
  • VIZION  |  WEDNESDAY, JULY 31, 2013
    [Traffic] Link Value in a Penguin & Panda World
    You can read all the hoopla about how links don’t matter; but, at the end of the day if no one links to your site it will not receive any traffic (in comparison to your competitors). In one of my past posts back in May titled Latest on Webspam Combat from Google , I wrote about how Google was combatting spam by threatening and punishing sites or networks that sale or distribute paid links.
  • VIZION  |  THURSDAY, JULY 18, 2013
    [Traffic] How to Measure VOI (Value of Infographics)
    More traffic to your blog? More traffic to a product or service page on your Website? Before getting into how to measure the value of infographics , let’s first look at what they are and what their purposes are in terms of content marketing. What goals can infographics meet for your overall content marketing objectives? Why should your business invest in producing and promoting an infographic? What should it say? An Infographic Defined.
  • VIZION  |  WEDNESDAY, JUNE 26, 2013
    [Traffic] Bing and Apple Sitting In A Tree K-I-S-S-I-N-G
    At least not until the Bing/Apple(Siri) partnership takes a considerable amount of traffic away from them. In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing : . Big news right? If you don’t think it is consider this: At SMX West 2013 Covario predicted that by the end of 2013 mobile search will power 1 out of every 3 searches.
  • VIZION  |  WEDNESDAY, JUNE 26, 2013
    [Traffic] Bing and Apple Sitting In A Tree K-I-S-S-I-N-G
    At least not until the Bing/Apple(Siri) partnership takes a considerable amount of traffic away from them. In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing : . Big news right? If you don’t think it is consider this: At SMX West 2013 Covario predicted that by the end of 2013 mobile search will power 1 out of every 3 searches.
  • VIZION  |  WEDNESDAY, JUNE 5, 2013
    [Traffic] Get Passionate: 3 Great Ways to Monetize on Facebook
    This way you are using your cover image to drive traffic to your promotion and/or your money site. Facebook’s platform changes quite often. The constant changes can make us forget what we already knew or just feel like giving up. Facebook can be frustrating. So let’s go over some quick points you may have forgotten or just never knew that can help you with overall marketing efforts. Cover Image Description. Let’s start with Facebook’s cover image.
  • VIZION  |  WEDNESDAY, APRIL 24, 2013
    [Traffic] PPC To Strengthen and Support Social Media
    Just as PPC is a traffic driver to your website that also increases conversions and visibility, it can also do those things for your social media campaigns and channels: Set up PPC’s to drive users to your social media promotion through a strong, appealing call-to-action that yields some sort of benefit to the searcher. Pay-per-click (PPC) and social media are very diverse digital marketing approaches.
  • VIZION  |  TUESDAY, APRIL 16, 2013
    [Traffic] Using PPC Data to Your SEO Advantage
    A sound SEO campaign begins with keyword research and a review of analytics to determine what terms are of value today and that have historically brought quality traffic to the site. In PPC, it is not about the traffic count but the quality of traffic as a reference for organic potential. Don’t just look at the number of visits for a term, (you bought this traffic). What is the conversion rate of this traffic?
  • VIZION  |  WEDNESDAY, APRIL 10, 2013
    [Traffic] A Paid Search Smart Guide to Earning Returns in 2013
    With the explosion of mobile traffic across smartphone/tablet/laptop/notebook devices these new features could not have come at a better time. Spring breeds new techniques and opportunities for Internet marketers, particularly in the area of paid search (aka PPC). Google and Bing have added additional functionality in both ad formats and targeting. These new features should make managing and testing your campaigns a lot easier.
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