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VIZION [Traffic] Social Media Management Tools We’re Loving Right Now
| FRIDAY, SEPTEMBER 28, 2018
Hiring professionals can help you drive user engagement and increase website traffic through smart social media strategizing. Worldwide, more than 2.2 billion people are active monthly social media users. Businesses that use social media correctly can tap into this enormous market and increase brand visibility, spread organic awareness, gather new leads, and optimize conversion rates.
VIZION [Traffic] Amazon Advertising Strategies You Should Implement Now
| MONDAY, SEPTEMBER 24, 2018
Paying for a headline search ad in addition to display ads can increase traffic volume, improve brand awareness, and drive sales. Amazon.com is the largest e-commerce platform in the world. It had 310 million active users as of the last report (2016), and recently achieved a milestone of 100 million Amazon Prime customers. Reaching your target audience through all the noise on Amazon takes a smart, data-driven Amazon Advertising strategy.
VIZION [Traffic] Remarketing AdWords Tips: Beginner 101
| FRIDAY, SEPTEMBER 14, 2018
AdWords remarketing is most suitable for companies that already get a lot of website traffic. If you ’ re using an AdWords campaign to attract more visitors to your website, you might want to wait until you achieve higher traffic metrics to invest in remarketing. Only take the time and effort to set up an AdWords remarketing strategy if your website is already getting steady traffic and your goal is increasing conversions.
VIZION [Traffic] How to Set Up Your Google Analytics Dashboard
| WEDNESDAY, SEPTEMBER 12, 2018
If you ’ re interested in creating a Mobile Traffic Dashboard, for example, filter all of your widgets to only show your mobile user data. As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes using the right tools at your disposal. One of the best (free!) tools out there is the Google Analytics Dashboard.
VIZION [Traffic] Beginner’s Guide to SEO for Restaurants
| FRIDAY, SEPTEMBER 7, 2018
Since they rely so heavily on foot traffic – no matter how technologically advanced the world becomes – SEO for restaurants benefits the most from having a strong local SEO strategy. Vizion is an experienced SEO agency that can do SEO for restaurants of all genres, filling an important role in your marketing campaign and driving traffic to your website.
VIZION [Traffic] How to Create a CPC Strategy for Your Business
| MONDAY, AUGUST 20, 2018
PPC marketing is a method that uses search engines to increase traffic to your website. If you are paying too much, the revenue you make from increased traffic may not be worth it because it is unlikely that each person who visits your website is going to purchase something. The experts at Vizion Interactive have a deep understanding of PPC marketing , and can help you take advantage of the advertising opportunity, increasing traffic and revenue without hurting you financially.
VIZION [Traffic] Long Tail Keywords: Find the Right Ones for Your Business
| THURSDAY, AUGUST 16, 2018
By identifying the words or phrases that are cultivating traffic for your site, you can begin accentuating those keywords in your content. You want to attract a large group of people, so it is important to identify long tail keywords that are niche but common enough to drive a lot of traffic to your site. With great SEO, your website will appear at the top of rankings and you will have significantly more traffic.
VIZION [Traffic] Get the Facts on Google Shopping Updates
| FRIDAY, AUGUST 10, 2018
A good rule of thumb is to remember that the least number of clicks will get you more traffic and increased sales. Google introduced new shopping updates for 2018. Its goal is to create a better shopping experience for the Google shopper, but it can cause a change in the way you post your products. Staying on top of these changes means no surprises. Here’s a look at what you need to know for this round of updates. The Overview.
VIZION [Traffic] Boost Your SEO: What You Need to Know About Disavowing Links
| THURSDAY, AUGUST 9, 2018
Click Search Traffic on the dashboard, and then pick Links to Your site. Backlinks to your site tell Google search engines that your content is relevant and add credibility to your posts. Links from other sites to your site show you know your subject matter. The more times people refer to your site, the higher Google boosts your rank. However, it’s not only the number of links that matter, but the quality of those links.
VIZION [Traffic] Get to Know Pinterest Categories
| WEDNESDAY, AUGUST 8, 2018
Pin at least once per day, at peak times for the most traffic. Pinterest is the third-most popular social media platform among adults in the U.S, with about 200 million monthly active users. Marketing with Pinterest is an important opportunity of which your business should certainly take advantage. More than two-thirds of Pinterest users say they’ve discovered a new brand through the platform, while an impressive 93% say they use Pinterest to inform their purchasing decisions.
VIZION [Traffic] What is SEM? Search Engine Marketing Explained
| FRIDAY, JULY 27, 2018
Paid search ads can boost brand visibility, increase site traffic and click-throughs, seal more conversions, and ultimately help you gain organic recognition and business. Search engine marketing, or SEM, is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages (SERP).
VIZION [Traffic] Google’s Keyword Tool
| MONDAY, JULY 2, 2018
The new API gives you an option that reads ‘Increase traffic with these keywords’ You then have the option to go to the “Opportunities” portion of Adwords and to obtain pre-selected keywords that Google has already done the work on for you. pon the new release of the Google Adwords interface, you can see that it comes complete with ‘Opportunities’, including suggestions on keywords that could be added to your campaigns.
VIZION [Traffic] Franchise Marketing and SEO 101
| MONDAY, JUNE 25, 2018
This means going a step beyond putting out sandwich boards to increase foot traffic. So, you’ve bought a franchise! Franchise ownership can be one of the most rewarding things you can do as a businessperson, but it can also be one of the most difficult. One roadblock that often stands in the way of maximum franchise success is tackling search engine optimization (SEO).
VIZION [Traffic] How to Optimize Your Amazon PPC Campaigns
| FRIDAY, JUNE 22, 2018
These specific keyword phrases can attract a significant amount of targeted search traffic – often traffic that’s already in the middle of the sales funnel. Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC) ad campaigns.
VIZION [Traffic] How to Set Up Google Search Console in 5 Easy Steps
| FRIDAY, JUNE 15, 2018
At that time, you’ll gain access to incredible metrics and insights about site traffic and usage you can use to fix issues, optimize usability, and conquer SEO. Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT).
VIZION [Traffic] How to Create a Successful Google Remarketing Campaign
| FRIDAY, JUNE 1, 2018
It also provides advertisers a way to encourage users to return to their website in an effort to increase traffic and sales. Remarketing campaigns can be powerful channels for users who wish to digitally market their business. By showing ads to users after they leave the initial website, this strategy lets companies remain in contact with their visitors even after they’re gone.
VIZION [Traffic] Top 5 Questions You Should Ask During Your SEO Audit
| TUESDAY, MAY 29, 2018
Expect traffic to get worse before it gets better, but a drop-off shouldn’t persist. Monthly reports, which cover rankings and traffic. So, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next? Choosing an individual or agency for your audit can be daunting.
VIZION [Traffic] Top 10 Tips for Using Pinterest for Business
| FRIDAY, MAY 25, 2018
Additional web traffic. Social media platforms are just one way businesses can ramp up their advertising. For many users, the powerhouse known as Facebook comes to mind. However, according to its website , Pinterest is rapidly growing, with over 200 million monthly users already in existence. When it comes to marketing on Pinterest, businesses may be confused where or how to begin. How do you pin? What’s a board? Who’s viewing what’s posted?
VIZION [Traffic] Spend Your AdWords Budget Wisely with the Right Bidding Decisions
| FRIDAY, MAY 25, 2018
Bid adjustments allow you to look at your current traffic and prioritize that traffic based on how it is converting. You use this data to adjust your bids for unprofitable traffic or increase for the ones delivering high ROAS. A percentage (+x% or -x%) is added to the current CPC bid for that traffic. Is my traffic converting higher on desktop then mobile? This can also be used to prioritize traffic that has higher profit margins.
VIZION [Traffic] Why Any Business Should Consider an SEO Audit
| WEDNESDAY, MAY 23, 2018
User traffic and flow. Site traffic can suffer drastically due to negative SEO methods. Don’t wait until your see a decrease in traffic to update your website. In today’s world, digital technology is constantly evolving. A company should always be on course with industry standards in their field, and that includes its website. Competitive business owners know the importance of SEO optimization. However, do they understand the benefits of a routine SEO audit ?
VIZION [Traffic] Increase Your ROI with These Google Display Network Targeting Tips
| FRIDAY, MAY 18, 2018
You can use the Display Planner Tool to estimate traffic and costs expected to be generated by a domain, and to determine the ad formats a site supports. You should also review available Google Analytics reports to assess the impact of your ad on website traffic and conversion. Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network.
VIZION [Traffic] Are You Optimized for Voice Search? You Should Be!
| THURSDAY, MAY 17, 2018
Most businesses today depend on search-driven web traffic to succeed. It’s Changing Search Traffic Patterns. The availability of this data would streamline a company’s ability to identify the voice search queries driving traffic to its site and adapt its content accordingly. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology.
VIZION [Traffic] How to Do Keyword Research for PPC
| THURSDAY, MAY 10, 2018
These words can create irrelevant traffic. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid. This is one of the most basic, yet relatively unknown processes in online advertising.
VIZION [Traffic] 5 Successful B2B AdWords Best Practices
| MONDAY, APRIL 2, 2018
Focus on two categories; irrelevant searches and unqualified traffic. Prevent unqualified traffic like this by using terms that will exclude these searchers (e.g., B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find it challenging to figure out which terms to target for conversion.
VIZION [Traffic] An Easy Guide to Creating an Email Drip Campaign
| THURSDAY, FEBRUARY 22, 2018
Be sure your landing page is ready for the traffic you will generate. Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action.
VIZION [Traffic] Top 10 Reasons Why Your Ads Are Not Showing in Google
| MONDAY, JANUARY 8, 2018
Some campaigns/ad groups include negative keywords to prevent undesired traffic. Don’t use a non-specific word or phrase, thus blocking more traffic. The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the profits. Nothing happens. There are no clicks, no engagement, and especially no profit. You never see your ad. What happened?
VIZION [Traffic] 5 Tips to Creating Content Readers Actually Want to Read
| MONDAY, OCTOBER 2, 2017
Writing original, engaging content reaps its own rewards, in higher SEO rankings, increased site traffic, and more opportunities to continue creating content. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
VIZION [Traffic] The ABCs of Local Listing Management
| WEDNESDAY, SEPTEMBER 20, 2017
What once was a major contributor to overall site traffic is now a thorn in many sides. How much traffic do you currently get from Yahoo compared to other search engines and directories? Local listing management is more important now than ever. Regardless if you have one or two locations or over a thousand. Making sure your information is showing up accurately is vital to ensure your potential clients are getting the right information and more importantly finding you.
VIZION [Traffic] Quick Tips for Using Google Keyword Planner
| MONDAY, SEPTEMBER 11, 2017
You may then use these data-backed keywords in your content to increase site traffic and website ranking. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs.
VIZION [Traffic] Google Algorithm Updates and the Core SEO Factors to Focus On
| TUESDAY, AUGUST 22, 2017
When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’. Since 2000, Google has made many changes to the way it not only processes the billions of sites on the web, but also how it reviews the interconnectivity of sites on the web and presents these details to searchers.
VIZION [Traffic] Tool Tip Tuesday: A Look at Deepcrawl
| TUESDAY, JULY 25, 2017
They breakdown as such: Summary, Indexation, Configuration, Content, Validation, Links, Mobile, Traffic, Source Gap and Extraction. When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools.
VIZION [Traffic] What does Mobile Mean to Your Bottom Line?
| TUESDAY, JULY 25, 2017
Ultimately, what is mobile traffic worth to your company’s bottom line? How much of our site traffic is coming from mobile and how profitable are they? Google Analytics can tell us quite a bit about the composition of your site traffic. Q1: What percentage of our traffic is coming from mobile? Q2: Comparing monthly traffic to the same time period in the last two years, how has the percentage of mobile users changed? What channels are driving mobile traffic?
VIZION [Traffic] Understanding Digital Opportunities via Analytics
| MONDAY, JULY 10, 2017
They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. However, it does let you know visitors are on your site, which helps you analyze traffic. However, you find much of your traffic comes from non-traditional students in night school, or people going to school online while working shifts. When some business owners think of analytics, they cringe.
VIZION [Traffic] Tool Tip Tuesday: Finding your Richest Owned Content
| TUESDAY, JUNE 27, 2017
For the time being, they are your most important Organic traffic driving pages A better question to ask youerself is, are they your richest pages? Do they provide you with your greatest traffic and conversion potential? What we can see from the impression amount view are pages that are appearing frequently in Google but are not currently large traffic drivers. We are all obsessed with squeaking those traffic numbers from Organic higher each month.
VIZION [Traffic] Is AMS Right For Your Business?
| WEDNESDAY, JUNE 21, 2017
With traffic growing rapidly, even Amazon is turning their attention and priorities in that direction. Given the amount of traffic the site has, as a business, having ad space on Amazon is crucial. Fortunately, it is easy to become a seller on Amazon, however, if your goal is to drive business and traffic to your own site, AMS would not be of great benefit. In the late summer of 2016 Amazon.com, Inc.
VIZION [Traffic] Global Marketing Tips to Help Your International SEO Efforts
| THURSDAY, JUNE 8, 2017
To begin, select the 1-2 countries or languages you think will generate the most traffic. Often, certain keywords get plenty of traffic while others, though important, fall through the cracks. Additionally, SimilarWeb’s profiles list top traffic channels for many countries. When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. That’s great, but SEO is becoming more globalized.
VIZION [Traffic] Google Marketing Next 2017: Keynote Highlights
| WEDNESDAY, MAY 24, 2017
Google announced, they will soon be rolling out location extensions and store visits for YouTube TrueView campaigns, which will help measure the impact of ads to foot traffic in-store. Google’s keynote this year centered around the importance of the customer being at the heart of our all of our marketing efforts.
VIZION [Traffic] Sitemap Max File Size Limit Increased On Google and Bing
| MONDAY, MAY 8, 2017
Sitemaps also help drive traffic to your website, rather than simply hoping for organic hits to appear through external links. Recently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB to 50MB. A sitemap file contains all the URLs that belong to a particular site, and the maximum number of URLs a sitemap file may contain remains capped at 50,000.
VIZION [Traffic] 2017: Year Of The Meme
| WEDNESDAY, APRIL 19, 2017
Well, while social signals don’t have a direct impact on SEO the referral traffic they send and activity on the site do impact it. Mentions (or citations) also play a big role in generating referral traffic as well as overall organic traffic to your site. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes.
VIZION [Traffic] Five Pitfalls of the Impatient Digital Marketer
| MONDAY, MARCH 27, 2017
This requires analyzing performance metrics such as traffic generation, conversion rates, return traffic, and social shares after launching a campaign. In today’s fast-paced business environment, you’ll most likely run into impatient digital marketers more often than patient ones. In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign.
VIZION [Traffic] Achieving Data Clarity in Digital Marketing
| WEDNESDAY, FEBRUARY 22, 2017
There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. So, many times I have to review an analytics profile with a fine tooth comb because I understand that previous issues with how site traffic and conversions were reported inaccurately in the past can make a quick view show vast improvement that isn’t necessarily true. I nternal Traffic.
VIZION [Traffic] Quick Tips to Ensure You Are Writing for Your Intended Audience
| MONDAY, FEBRUARY 6, 2017
One of the most important steps is reviewing your site traffic in Google Analytics and even segmenting blog traffic, etc. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself.
VIZION [Traffic] The Importance of Mobile Page Speed for Users and Mobile SEO
| MONDAY, AUGUST 15, 2016
This means less chance of consumers seeing the site, decreased foot traffic, and a significant hit to company profits. This in turn leads to higher SEO rankings, increased site traffic, and better profitability. In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds.
VIZION [Traffic] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
| TUESDAY, JULY 26, 2016
How much more traffic are they likely getting? The tool brings us to a general traffic figure that shows where we might stand against a competitor in regard to total traffic. While I always say that you must take tool-based numbers with a grain of salt, it is good to understand if your competition is getting more traffic than you. It is even more important to understand if that traffic is good traffic. Traffic Sources. Traffic by Countries.
VIZION [Traffic] Pokemon Go And Your Business
| MONDAY, JULY 18, 2016
The only way to know how you can utilize Pokemon Go to bring in more traffic to your brick and mortar location is to check it out and listen online to what your users are saying. If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: This game has broken all kinds of records and is pushing to break even more.
VIZION [Traffic] How to Keep Your Online Goals Relevant in Business Today
| MONDAY, JULY 11, 2016
Some can run a report and see a high rate of traffic from Google Analytics, but it would be a mistake to equate those “fluffy” statistics with success. Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
VIZION [Traffic] Becoming Channelized!
| THURSDAY, JUNE 23, 2016
Direct traffic is that which arrives on the site directly outside of using a browser toolbar engine as well as a bookmarked pages. It is important also to know that this channel is Google’s “dumping ground” for any traffic referrals where it does not understand the source. While Direct traffic was mentioned as being the dumping ground of referrals, Referrals will feel a lot like this as this channel section will be a repository for many referring website sources.
VIZION [Traffic] Types of Images to Enhance Business Listings
| MONDAY, JUNE 13, 2016
For instance, operating a restaurant next to a boutique or gift shop may improve real-world traffic. Use keyword-optimized tags to ensure search engines pick up your images and lead more traffic to your company. Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out.
VIZION [Traffic] Website Redesign and Launch: Starting Off Your Project on the Right Foot
| MONDAY, JUNE 6, 2016
What kind of traffic is your site currently generating? How much of the existing traffic converts? Occasionally, a company needs to scrap its old web design completely in favor of a fresh start. While many companies dread this process, it does not have to turn into a logistical nightmare. Step-by-step planning, organization, and patience can improve development and launch the success of a new website. When Should I Redesign My Website?
VIZION [Traffic] 5 Link-Building Tactics You’ve Probably Never Used
| WEDNESDAY, JUNE 1, 2016
Remember, poorly crafted articles can hurt SEO and traffic. Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. Today, this practice violates Google’s search engine guidelines.
VIZION [Traffic] Moments! Google Ads and Analytics Keynote
| THURSDAY, MAY 26, 2016
This will let you reach additional websites and Apps across the world with the same high-quality traffic. Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect.
VIZION [Traffic] Content Marketing Tools to Make Your Life Easier
| MONDAY, APRIL 4, 2016
Outbrain – If visibility is an issue, tools such as Outbrain can increase audience visibility by posting your content on high-traffic sites. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes.
VIZION [Traffic] What Can Analytical Segmentation Tell You About Your Site Users?
| MONDAY, FEBRUARY 22, 2016
Analytical segmentation can help discern whether you get mostly local, regional, or international traffic. If your site generates mostly local traffic, you can tailor your marketing to those in the nearby area. With broader traffic, it may be beneficial to target specific smaller groups based on other factors, such as demographics, persona, or industry. Analytical segmentation can be a helpful tool when marketing to customers.
VIZION [Traffic] Are you Hugging your Site Visitors?
| MONDAY, FEBRUARY 15, 2016
With a well-oiled SEO program in place you shouldn’t see all of your traffic arriving on the homepage. While we have 250 other pages on the site driving traffic to the site, in a given month we can expect that 80+% of that traffic will arrive on the homepage. While the homepage brought on over 80% of traffic, in our case, we can see that the blog is a highly performing site type for driving traffic.
VIZION [Traffic] Using Analytical Review to Drive Your Content Strategy
| MONDAY, JANUARY 25, 2016
There are several strategies that can help them develop traffic-driving future content. It would be impossible to appeal to everyone; segmentation makes it easier to drive traffic to your site by focusing on specific demographics. Writers can get content on the site that appeals to the social identities of target consumers, driving the right traffic to the site. If you want to grow your online presence but aren’t using analytics, it’s time to start.
VIZION [Traffic] Bill Hartzer Discusses Paid Ads Increasing Organic Rankings at DDS 2015
| MONDAY, DECEMBER 21, 2015
Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings? Vizion had the pleasure of snagging a quick interview with Globe Runner Digital Strategist Bill Hartzer. Check out Bill’s insights in the video below on the interesting topic of using paid advertising to increase organic rankings. Bill believes the answer is, yes! See how, below!
VIZION [Traffic] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
| WEDNESDAY, DECEMBER 9, 2015
Heard at #DDSUM15
By 2017, #video will account
for 69% of all consumer
w/ @KasiaMerge @KevinLCarrillo. The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly.
VIZION [Traffic] 5 Things You Need to Know About Data Aggregation and Local Listings
| MONDAY, NOVEMBER 30, 2015
By building citations, a company can increase traffic, generate reviews, and develop a level of trust between search engines and customers. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left.
VIZION [Traffic] Data Overload: When It All Becomes Too Much
| MONDAY, NOVEMBER 23, 2015
Analytics packages like Adobe Analytics and Google Analytics are digital marketing tools that can track visitor traffic to a website. Collected Data is Less Than Half the Story. There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data.
VIZION [Traffic] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
| TUESDAY, OCTOBER 27, 2015
Traffic and sales data need to be compared. Where did you get the majority of your holiday web traffic? Or was it paid search, organic traffic – or something that happened outside the digital world, like a neighborhood event, that actually contributed to your sales spike? So it wasn’t his email and social media campaigns that resulted in the traffic and sales spike – it was simply his position on the manufacturer’s product locator page.
VIZION [Traffic] 5 Tools to Help You Keep Up with Constant Changes
| TUESDAY, SEPTEMBER 29, 2015
MOZ is the first place to go if you experience a sudden spike or drop in traffic, because it will show you whether or not that change occurred during the time of a major algorithm change. Keeping a close eye on your organic traffic, and understanding where your leads, sales, and traffic is coming from is essential to making search marketing work for you.
VIZION [Traffic] New to Google Analytics? Check out these Essential Easy to Use Features
| MONDAY, MAY 18, 2015
Google Analytics’ Multi-channel Funnels report gathers information unveiling where the traffic to your website is coming from with a consideration on what channels may have been original referrers that resulted a user entering the site again through a different channel before becoming a converter. Pinpoint how different types of traffic flow through your site with Advanced Segments. Many enterprises rely on Google Analytics to track customers wherever they are.
VIZION [Traffic] What Constitutes Good Organic Visibility?
| THURSDAY, APRIL 30, 2015
Next, we will look in Google Analytics at Acquisition>>All Traffic>>Channel>>Organic Search with the Primary Dimension set to Landing Pages. Once you review these in Google Webmaster Tools, you can get a sense of which terms are likely driving quality and converting traffic. Earlier in this article I mentioned the need to review search queries in Google Webmaster Tools to pair landing pages with keywords likely to drive traffic and conversions.
VIZION [Traffic] Currently Viral – April 15th, 2015
| WEDNESDAY, APRIL 15, 2015
Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. Reddit, the front page of the Internet. If there’s one place you want to get visibility this is it.
VIZION [Traffic] Kill your Digital Marketing Competition in 2015
| THURSDAY, DECEMBER 18, 2014
While you should take all estimated share/traffic from tools with a grain of salt, it is interesting to get at least a slight feel for email marketing’s share to their overall traffic. As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution.
VIZION [Traffic] Vizion’s Internet Marketing Link Roundup [12/05/14]
| FRIDAY, DECEMBER 5, 2014
It is interesting though how we have focused so much more on channel attribution and the funnel more so than the delivery of traffic from a specific keyword. Latest Vizion Posts. Paradigm Shift Needed for SEO Budgets. link]. Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain? link].
VIZION [Traffic] Paradigm Shift Needed for SEO Budgets
| WEDNESDAY, NOVEMBER 26, 2014
We have a client, right now, who is realizing over $650,000 per month “worth of” organic search traffic PER MONTH (Source: SEM Rush data: this is what it is estimated it would cost to buy the traffic – via AdWords – on a monthly basis, if they had to replace what they’re otherwise getting “naturally”). Even when you review their Google Analytics, you can see how much organic traffic they are actually getting (not “projected to get”, which is what SEM Rush does), and – with a $1.00
VIZION [Traffic] Vizion’s Internet Marketing Link Roundup [11/07/14]
| FRIDAY, NOVEMBER 7, 2014
Of course, in order to generate leads you need to acquire qualified web traffic and that is what a good SEO strategy can accomplish. It’s time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! There’s a mix of local, content marketing and even some information on WordPress you’ll find helpful.
VIZION [Traffic] Vizion’s Internet Marketing Link Roundup [10/31/14]
| FRIDAY, OCTOBER 31, 2014
Facebook drives more referral traffic, but who is number two? Latest Vizion Posts. . Online Reputation Management: Monitoring Tools for Brands to Try. link]. . Fast SEO Competitive Analysis Part 2: Competing Content Comparison. link]. Anything you can do “fast” in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently.
VIZION [Traffic] Vizion’s Internet Marketing Link Roundup [10/24/14]
| FRIDAY, OCTOBER 24, 2014
Regardless of your business type or size, optimizing your website to get better traffic is something all business owners should work on. There are a lot of myths out there about the do’s and don’ts of content marketing which, if you follow them, they could be hurting your website traffic and even worse they could eventually get you penalized. Latest Vizion Posts. Product Roadmap (Live Blogging From Bing Ads Next). link]. Search as a Business (Live Blogging From Bing Ads Next).
VIZION [Traffic] Product Roadmap (Live Blogging From Bing Ads Next)
| FRIDAY, OCTOBER 24, 2014
Do these add incremental clicks or cannibalizing free traffic? Speaker Paul Apodaca, Senior Director of Product Planning Big Ads. Ensuring Bing meets advertiser needs. Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions. Scale – Delivering experiences that consumers want. Web UI works at scale: Multi-platform offering. Increase limits and caps. Mobile Experiences. Mobile management client.
VIZION [Traffic] Search as a Business (Live Blogging From Bing Ads Next)
| THURSDAY, OCTOBER 23, 2014
One big takeaway – traffic quality is important. Speaker David Pann, General Manager, Search Business Group. Sea Change: Get integrated with all MSFT products. Build a monetization engine that can apply to all MSFT. Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want. Make it efficient. Remove restrictions. Make it a good buy; make it good ROI. R&D Team is listening and addressing customer needs.
VIZION [Traffic] The ABCs of SEO
| THURSDAY, OCTOBER 16, 2014
Organic traffic is up 150%? My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn. So when my time came to write for the Vizion blog, I got the bright idea to write out the ABCs of SEO.
VIZION [Traffic] 30 Free SEO Tools to Improve Website Performance
| TUESDAY, SEPTEMBER 16, 2014
Bonus—Traffic Travis. Traffic Travis is a desktop software tool with functions encompassing keyword research and website analysis. 30 Free SEO Tools to Improve Website Performance. With all the recent and future Google algorithm changes, on-page SEO optimization is becoming more challenging. It’s now more important than ever to have a solid optimized website to run successful PPC, social, PR, and content marketing campaigns.
VIZION [Traffic] Vizion’s Internet Marketing Link Roundup [8/29/14]
| FRIDAY, AUGUST 29, 2014
Most people send campaign traffic to their home page or a product page when in fact campaign n traffic should be sent to a dedicated landing page that matches exactly what your campaign is talking about. The latest Vizion posts: Authorship, Authority and Trust, OH MY! - [link]. Vizion around the web: 5 Ad Types That Need To Go Away - [link]. Branding. The Growing Importance of Online Reviews. link].
VIZION [Traffic] Call Tracking – Google’s now in the Game
| THURSDAY, AUGUST 21, 2014
In order to be successful in digital marketing you must have a full picture of where your traffic and conversions are coming from. You should be tracking the following traffic: Paid (from all sources). For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself.
VIZION [Traffic] Your 3 Step Guide to SEO Content Analysis
| TUESDAY, AUGUST 19, 2014
The image above shows you how to look at the section of the site that drives the most organic traffic. Sorting by conversions, you can see which pages are driving organic traffic. Sorting by bounce rate, you can see which sections of the site have difficulty holding organic traffic within the site. Again, from a high level you are assessing if a folder drives traffic, if it drives leads, and whether it has an issue with user behavior metrics.
VIZION [Traffic] Internet Marketing Link Roundup [8/1/14]
| FRIDAY, AUGUST 1, 2014
Google Analytics Helps You Filter Spider and Bot Traffic. Short but important advice to remind us that it isn’t just about filtering internal traffic from your analytics profile.” – Gary Huhn. Here a few solutions for responsive design that will give your customers satisfaction, increase traffic and conversions.” – Josh McCoy. There is a massive opportunity to get traffic and conversions internationally — even if you don’t really have global products.
VIZION [Traffic] Internet Marketing Link Roundup [7/25/14]
| FRIDAY, JULY 25, 2014
How to Ensure Your SEO Strategy Delivers the Right Traffic. Ensure your SEO strategy delivers the right traffic by providing content your customers care about” – Gary Huhn. How to Use Google’s Structured Data Markup Helper. “If If you’re a novice to schema markup, here is a guide to using Google’s structured data helper” – Gary Huhn. 5 Fantastic WordPress Plugins to Make Your Site Mobile Responsive. “Do Do you have a mobile version of your website?
VIZION [Traffic] Stop with the PageRank
| WEDNESDAY, JULY 23, 2014
Case in point: if you compare two months’ worth of visitor traffic and see that you had more traffic last month as compared to this month, it isn’t necessarily a reason to panic. PageRank used to be equated with higher search engine rankings and more web traffic coming through a website. This is an indicator of the quality of your site traffic. If you’ve obtained some really good links you should also be seeing some good referral traffic.
VIZION [Traffic] Internet Marketing Link Roundup [7/18/14]
| FRIDAY, JULY 18, 2014
Study Shows Organic Search is Responsible for 64% of Web Traffic. 6 SEO Myths the Pro Are a Little Tired of Debunking. Myths are myths, let’s put these to rest okay?” – Joshua Titsworth. Why Do Google Penalties Exist? Spam, Pandas and Penguins! Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth. Random Little SEO Tips Anyone Can Use.
VIZION [Traffic] Digital Marketing: Strategies and Tactics for Social and Search Success
| MONDAY, JULY 7, 2014
Strategies you might consider to reach any of the above goals could include increasing website traffic or improving your online brand image. If your digital marketing strategy includes increasing website traffic , some of the tactics you might consider are as follows: Develop a quality website that is user friendly. Whether you want to increase your search engine optimization and digital traffic or improve your social media presence , we are here to help!
VIZION [Traffic] #SMX Advanced Day 1 Via Tweets
| THURSDAY, JUNE 12, 2014
RT @GregGifford : Sometimes, loss of traffic is a very good motivator
#mdsimmonds #smx. Did you want to go to SMX Advanced this year but couldn’t make it? Are you wishing you could sit at your screen, watch the presentations, and read each tweet as they happen? Well, you’re not alone. Thankfully, the Vizion Interactive team took some time throughout the day to check the #smx tweet stream for good tidbits when we could.
VIZION [Traffic] Internet Marketing Link Roundup [5/30/14]
| FRIDAY, MAY 30, 2014
Drive more traffic to your site with content syndication. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve. Remember all social outlets are not created equal, requiring channel level strategies.” – Josh McCoy. Take the SEO Expert Quiz and Rule the Internet. How well can you do?” – Josh McCoy. 4 Steps to Maximize Local Search Success. People expect search ads to be relevant to their context and location.
ALISTAPART.COM [Traffic] Can Email Be Responsive? ·
| SATURDAY, MAY 24, 2014
You can link out to landing pages from an HTML email and build traffic and engagement. Issue ? Can Email Be Responsive? by Jason Rodriguez. May 13, 2014. Published in Layout & Grids , Responsive Design. ? 33 Comments. Love it or hate it, there’s no denying the popularity of HTML emails. And, like the web before it, the inbox has officially gone mobile—with over 50 percent of email opens occurring on mobile devices. Illustration: Kevin Cornell. Share This: Twitter. Facebook. Google+.
VIZION [Traffic] Internet Marketing Link Roundup [5/23/14]
| FRIDAY, MAY 23, 2014
Should You Syndicate Your Blog to Get More Traffic & Leads? Are you syndicating your blog to get more traffic and leads? Did Your Manual Penalty Disappear? It Probably Expired. Have you received a manual penalty from Google? Did you know that penalties have an expiration date? Here is a guide on what to do if your penalty expired.” Gary Huhn. Here is a guide to blog syndication.” Gary Huhn. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.
WWW.YOUREZINECOACH.COM [Traffic] Comparing Average Open Rates for B2B & B2C Email Newsletters
| FRIDAY, MAY 23, 2014
Traffic Generation Videos. Driving Traffic to Your site (30). 1-905-844-4247 10am-3pm EST. Your Email Marketing Questions Answered FAST! Blog, News & Articles. About. Services. Email Production. Products. Contact. Email Templates. RSS Feed. 16 Aug. Comparing Average “Open” Rates for B2B and B2C Email Newsletters. Posted by Boris Mahovac - Your Ezine Coach. A recent Marketing Sherpa article about average open rates published this interesting chart.
VIZION [Traffic] Internet Marketing Link Roundup [5/16/14]
| FRIDAY, MAY 16, 2014
How to Generate Traffic and Kickstart Content Marketing for a Brand New Website. During Link Cleanup, Don’t Forget Links to Redirected Domain Names. “In In the process of cleaning up dirty links? Don’t forget about those that have been redirected.” Joshua Titsworth. 5 Myths About Social Media Marketing. Think you really know social media? Make sure to check these out to see if you’ve fallen to believing in a myth.” Joshua Titsworth. Less Is More When Writing for Landing Pages.
MAILCHIMP.COM [Traffic] Email Marketing Field Guide | MailChimp
| FRIDAY, MAY 16, 2014
Website traffic. Check your website traffic logs after each email campaign. Does traffic pick up? Was the spike in traffic immediate, or was it more like a gradual wave? How long does the new traffic last (and how long should you keep the graphics and pages that your email points to hosted live)? MailChimp integrates with Google Analytics to further illustrate how your emails affect website traffic and drive revenue.
VIZION [Traffic] Identifying Digital Personas Via Google Analytics
| WEDNESDAY, MAY 14, 2014
When we begin to segment traffic, we all have different areas of focus, importance or need when trying to segment demographic data for persona development. Now that I have created custom segments by gender for my two age groups, I will use this as a traffic segmentation filter for the rest of this process. DUH MOMENT: When looking at what country your traffic is predominately coming from, drill down into regions as well.
VIZION [Traffic] Monthly Randomness: Tip to Drive Traffic
| MONDAY, MAY 12, 2014
Combine Content Marketing with SEO for More Qualified Search Traffic. As marketers, were constantly trying to discover various ways to drive traffic to web sites. But what if you want more traffic? Well, here is a tip on how you can drive more traffic to your website. Wikipedia pretty much ranks for any search term and is a power-house when it comes to generating traffic. Do you have any simple tips to drive additional traffic to your web site?
VIZION [Traffic] Internet Marketing Link Roundup [3/7/14]
| FRIDAY, MARCH 7, 2014
30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]. “Is A study was conducted and found that 30% of Ecommerce site traffic came from mobile in 2013.” 19 Technical SEO Considerations You Should Look at Today. Some of these are basic, some aren’t. Either way, it’s a good list to keep on hand.” Joshua Titsworth. Is Poor Backlink Strategy Damaging Your Brand? Outreach to sites is inevitable if you’ve been doing spammy tactics.
VIZION [Traffic] Essential Semantic SEO Markup for Businesses
| WEDNESDAY, FEBRUARY 26, 2014
In the past, it was easy to pick a high-traffic keyword you wanted your website to rank for, such as “San Diego dentist,” and write content targeting that particular keyword. This resulted in a great deal of poorly written and often times “spammy” content that was stuffed with high-traffic keywords that resulted in poor user experiences and high bounce rates. Semantic markup will improve search traffic by drastically improving the user experience of your website.
VIZION [Traffic] Tool Review: SEMrush
| FRIDAY, FEBRUARY 14, 2014
These areas I love to review(I am more Organic than Paid): SE Traffic Price: Gain an understanding of the value of your/competitor’s Organic visibility. *From time-to-time it is nice to take a moment and recognize Digital Marketing software/tools that help make our lives easier. . SEMRush Review. Competitive Analysis is quite possibly one of the most integral elements of creating, planning and measuring a successful Search campaign, be it Paid or Organic.
VIZION [Traffic] Optimize Your E-Commerce Website to Increase Sales, Revenue, and Profits
| WEDNESDAY, DECEMBER 18, 2013
Knowing which keywords will drive the most traffic to your website, and ultimately result in a conversion, is something you learn over time using your analytics tool. Ranking for these keywords will be high traffic drivers but will be low in conversions. Ranking for these keywords will drive less traffic than the interest stage but will result in many more conversions. The majority of e-commerce websites share the same goal and the same struggles.
VIZION [Traffic] SES Chicago 2013 Day 2 Recap
| WEDNESDAY, NOVEMBER 6, 2013
Getting the Link Love: Link Building that Drives relevant site traffic. It was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you can tell I am favoring the content marketing vertical this year. After listening to several speakers today the mutual vibe was to create great content and let it be the bridge between Search and Social. Here we go… .
VIZION [Traffic] Meet Vizion Interactive at SES Chicago 2013
| TUESDAY, NOVEMBER 5, 2013
Get hands on tips on how to assess common search marketing pitfalls in your campaign and address to maintain your Organic exposure and your traffic and lead/revenue generation. Conference: Search Engine Strategies(SES) Conference Chicago . Date: Nov. 5-7th. Speakers: Josh McCoy (@joshuacmccoy) Grant Simmons (@simmonet). Session: Assess. Diagnose.Fix: How to become a Leading SEO Mechanic. Time: 10:45AM-11:45AM. It’s back!
GIGAOM.COM [Traffic] Are Flipboard and Currents marketing partners or scams that take advantage of publishers? — Tech News and Analysis
| MONDAY, OCTOBER 14, 2013
My choice, for the most part, will not be to visit each site, but to drop them as a point of consumption and I think that will be the default behavior for many resulting in less traffic rather than more. In an effort to build their online traffic they gave the website away for free thinking they would drive more readers to the site and convert them into paid [print] subscribers. Success is all about traffic to your site? Events. Research. paidContent. Apple. Cleantech. Cloud.
VIZION [Traffic] Beyond (Not Provided), Steps You Can Take To Glean Keyword Insight for Your SEO Strategy
| THURSDAY, OCTOBER 10, 2013
This is keyword traffic that is increasing, decreasing, or remaining flat. Let’s find out what keywords might be affecting this traffic. BONUS SECTION: How to Review Keyword Referrals from Bing Organic Traffic. Step 1: In Organic traffic, choose Bing and then a secondary dimension of Keyword. Tell others about it!
VIZION [Traffic] Google’s “Not Provided” HTTPS Strangle Hold on Organic Search Tightens
| MONDAY, SEPTEMBER 23, 2013
Over the past months the amount of Not Provided referred traffic we have been monitoring have been in a continual growth trend. For a few example cases, the ratio of Not Provided traffic from July, the last 30 days, and the last week looked like: Large B2C site: 45%, 71%, 80%. For now, we still have Search Query data in Google Webmaster Tools as well as features in Adwords that shed light on assumed traffic from certain Organic keyword referrals. . Tell others about it!