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JANUARY 4, 2017 Research Reveals 7 Keys to Lead Generation Success
We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries.
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JANUARY 16, 2017 Top 2017 Mobile Trends
Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. As the mobile platform has grown in popularity, the technology behind it has evolved explosively in the last few years.
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JANUARY 3, 2017 Gifs that explain SEO
If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers.
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JANUARY 30, 2017 Content Marketing Wins and Fails of 2016
Last year, 2016, was a tumultuous one in many aspects, chief among them a rollercoaster of an election cycle that cast a glaring eye at the media for several reasons. Marketing is a constantly evolving game between marketing professionals and their target customers.
VIZION How Is Video Shaping 2017?
| MONDAY, APRIL 10, 2017
There is a lot of talk about how video will perform in 2017 and in the coming years. Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. Data shows that including video on a landing page increases conversion rates by about 80%. A whopping 90% of users say that product videos help the decision-making process. MORE >>
VIZION Social Sharing: Top 10 Ways to Make Your Content More Shareable
| TUESDAY, MARCH 14, 2017
Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people. Make it Useful. MORE >>
VIZION The Most Creative PPC Ads of the Last 10 Years
| MONDAY, MARCH 6, 2017
Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers pay a small fee each time someone clicks their ad. PPC ads on search engines, Facebook, and other popular platforms can move a website to the top of a search results page without having to “earn” the position. It can also give massive returns when done correctly: a brand might pay $3 for a click but make a $300 sale. MORE >>
VIZION 2017: Year Of The Meme
| WEDNESDAY, APRIL 19, 2017
When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge. A meme doesn’t necessarily have to go viral to be effective, but it does need to be relatable, quirky and, of course, relevant to its intended audience. MORE >>
VIZION What Voice Search Means for Digital Marketing in 2017
| MONDAY, APRIL 3, 2017
One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. How Voice Search Works. Without realizing it, people alter their search behavior whether they are speaking or typing. MORE >>
- Tool Tip Tuesday: The New Ahrefs Content Gap Tool VIZION | MONDAY, FEBRUARY 27, 2017
- Fake News, Politics & Social Media: Clickbait, Con Game or Something Else? VIZION | MONDAY, FEBRUARY 13, 2017
- Quick Tips to Ensure You Are Writing for Your Intended Audience VIZION | MONDAY, FEBRUARY 6, 2017
- Five Pitfalls of the Impatient Digital Marketer VIZION | MONDAY, MARCH 27, 2017
- Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake VIZION | WEDNESDAY, MARCH 22, 2017
- Achieving Data Clarity in Digital Marketing VIZION | WEDNESDAY, FEBRUARY 22, 2017
- Wendy’s Twitter: An Example To Follow? VIZION | TUESDAY, JANUARY 24, 2017