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JANUARY 22, 2018 3 Reasons a Call to Action is Important
Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.
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JANUARY 17, 2018 Google Chrome’s Plan to Distrust Symantec Certificates
In a web-enabled world, we always seem to be moving faster, working harder, and getting more done. This is because technology has allowed us to communicate faster, respond to things faster, find answers more quickly, screw up faster and then identify and fix those screw ups more quickly.
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MARCH 12, 2018 Don’t Limit Your Local SEO Resource Options Looking Only Locally
“Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods.
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MARCH 7, 2018 Hiring Internally vs. Retaining an SEO Agency: Truly Think About It
There is much debate about whether to trust your in-house team with search engine optimization (SEO) consulting services or to outsource this task to an SEO agency. Deciding whether to hire and train in-house SEO experts or retain an SEO agency relates to your particular goals for the campaign.
VIZION An Easy Guide to Creating an Email Drip Campaign
| THURSDAY, FEBRUARY 22, 2018
Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action. Each email in a drip campaign stands on its own, even subsequent emails that build on what came before. MORE >>
VIZION Key Tests That Will Help Optimize Your PPC Strategies
| MONDAY, FEBRUARY 12, 2018
Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling to win them over organically. PPC marketing works seamlessly with search engine advertising methods like Google AdWords. To make the most of your pay-per-click investment, you must optimize your PPC strategy. Otherwise, you might spend money without sealing conversions. MORE >>
VIZION How to Write a Cold Call Email
| MONDAY, FEBRUARY 5, 2018
Email campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no audience relationship and you lack feedback that allows you to adjust as you go. With all this going against them, it’s no wonder that cold emails tend to fail. Crafting the perfect cold email is a craft. It requires fine-tuning and hard work with few responses. Every situation requires a different approach. MORE >>
VIZION 6 Reasons Your Content Sucks – And What to Do About It
| MONDAY, JANUARY 29, 2018
Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford. If your content isn’t delivering measurable and meaningful results, you may want to reevaluate your content marketing strategy. Why Content Deserves Your Attention. Marketers rarely know which piece of content will serve as a reader’s gateway to their brands. MORE >>
VIZION Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
| MONDAY, JANUARY 15, 2018
Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake. You worked hard to create your brand – don’t let a rookie or inexperienced mid-level consultant make poor decisions. Your consultant should build your progress, not obstruct it. MORE >>
- Top 10 Reasons Why Your Ads Are Not Showing in Google VIZION | MONDAY, JANUARY 8, 2018
- What’s Coming Up in 2018? Digital Marketing Pros Weigh in! VIZION | MONDAY, JANUARY 1, 2018