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VIZION [Social Media] What Is a Social Media Algorithm and How Does It Work?
| WEDNESDAY, JUNE 20, 2018
Social media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media algorithms isn’t difficult. Cultivating a basic understanding of how to define algorithms, how they affect social media, and how to use them to your advantage can help you master this latest change in Social Media Marketing (SMM).
VIZION [Social Media] 10 Google Search Operators Every SEO Should Know
| MONDAY, JUNE 18, 2018
For example, a search for allintext: social media marketing would search body text for every individual term. For example, a search for info:Social Media Examiner will come up with the website, contact page, staff info, Wikipedia page, and Facebook page as the first five hits. The same search without the info: operator only comes up with the company’s website and social platforms. Search engine optimization (SEO) centers on Google.
VIZION [Social Media] Sign Up Now for the PPC Domination Webinar with SEM Rush & Vizion – June 21st!
| THURSDAY, JUNE 14, 2018
Jenny Mallory is Vizion’s very own Paid Media Specialist. Her areas of expertise include search engine marketing, online banner advertising, and social media marketing. Kirk Williams owns ZATO, a paid search and social PPC micro-agency. Pay per click (PPC) advertising has not remained static since its debut in 1996. It has undergone several transformations, evolving with new trends and technologies.
VIZION [Social Media] 2018 Complete Social Media Conference Guide
| TUESDAY, JUNE 12, 2018
A social media conference can keep your company up to date on the latest developments in social media marketing, advertising, and brand awareness. If you’re still doing social media advertising like it’s 2017, you’re probably missing out on some serious ROI opportunities. Attending a conference could give you the tools and insights you need to revamp your social media efforts and make a real impact on leads and sales.
VIZION [Social Media] How to Use Snapchat for Business
| THURSDAY, MAY 31, 2018
With the social media boom of the last decade, it’s important for businesses to utilize these platforms in whatever way they can. What makes it different from other social media is that images sent within Snapchat are only visible for up to 10 seconds. Similar to other social media sites like Pinterest , Snapchat has a language of its own. Be sure you don’t post these on all of your other media sites, as it will take away from the special effect it has.
VIZION [Social Media] Top 10 Tips for Using Pinterest for Business
| FRIDAY, MAY 25, 2018
Social media platforms are just one way businesses can ramp up their advertising. Although mainly thought of as a social site for individuals, Pinterest can be useful in marketing as well. Its main use is effectively collecting visual pieces of media into separate categories and areas. These are the same as any other social media site, where comments and likes get more attention. Like Instagram, Pinterest is a visually based form of social media.
VIZION [Social Media] Why Any Business Should Consider an SEO Audit
| WEDNESDAY, MAY 23, 2018
Pay Attention to Social Status. Where your business stands with social media can be an indicator of the overall health of your website. Facebook, Twitter, and other media sites should be regulated and up-to-date to engage users in the experience. An audit matches your brand and social media platforms together for easy interaction. In today’s world, digital technology is constantly evolving.
VIZION [Social Media] How to Do a Twitter Audit: Beginner 101
| SATURDAY, MAY 19, 2018
With an average of over 500 million tweets sent per day, Twitter provides its users the ability to reach a global audience with simplicity, ease, and speed unmatched by any other social media platform. Performing a comprehensive review from time to time can go a long way towards extending your social media reach and ensuring your social media strategy is helping you achieve your goals. Clicks function as a key social media marketing metric.
VIZION [Social Media] What Is Facebook Business Manager?
| TUESDAY, MAY 8, 2018
In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye. Facebook is a leader in social media and has tools to place it among the online business leaders. Businesses can clearly and easily organize all the activity happening on their social media accounts. Social Media Marketing
VIZION [Social Media] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
| MONDAY, APRIL 23, 2018
To achieve and maintain a better search engine ranking, you need services like local listing management, social media advertising, conversion rate optimization, blog management, marketing automation, and a number of others. Selecting your search engine optimization (SEO) consultant or agency is about more than just money. Your SEO strategy can virtually decide the fate of your company.
VIZION [Social Media] 5 Tips to Make Your PPC Campaigns Better
| MONDAY, MARCH 26, 2018
Those who come to the page through a social media PPC campaign, for example, may be colder leads than those who found it with a direct search. Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. PPC campaigns make a brand visible to target consumers who might otherwise have never encountered its content.
VIZION [Social Media] Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
| TUESDAY, MARCH 20, 2018
2017 was a big year for brands in social media. The main voice behind the account and social media team left , for reasons she detailed out here. Was the voice of the Wendy’s social team going to change? Wendy’s built a social media team that all shared the same voice online. The guy who hired Amanda said he took time in hiring her, but also followed her around on social media to see if her voice differed. Social Media Marketing
VIZION [Social Media] Don’t Limit Your Local SEO Resource Options Looking Only Locally
| MONDAY, MARCH 12, 2018
Social media marketing services. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods. This has led to the need for local search engine optimization (SEO) and local SEO consultants. Local SEO is much different from typical SEO.
VIZION [Social Media] 6 Reasons Your Content Sucks – And What to Do About It
| MONDAY, JANUARY 29, 2018
Some consumers discover preferred brands through social media networks while others value the quintessential Google search. Small and large brands can use analytics platforms to evaluate the performance of blogs, social media posts, third-party articles, and other pieces of content. Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford.
VIZION [Social Media] 3 Reasons a Call to Action is Important
| MONDAY, JANUARY 22, 2018
Strong calls to action on social media, websites, the end of videos, copy messaging, digital advertising, and elsewhere are expected parts of the campaign. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.
VIZION [Social Media] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
| MONDAY, JANUARY 1, 2018
” – Robert Bochnak, Director of Social Media, Harvard Business School. Depending on how this gets rolled out I feel we are going to see a big shift from organic search and social to more paid advertising. “Now that mobile accounts for over 70% of digital media time, we will expect to see companies increase the media budget for mobile advertising in 2018. Programmatic will start growing in the media mix with advertisers.
VIZION [Social Media] Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
| MONDAY, DECEMBER 11, 2017
Robert Bochnack | Director of Social Media, Harvard Business Scho ol. Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter.
VIZION [Social Media] Robert Bochnack Discusses How Social Media Matters at DDS 2017
| MONDAY, DECEMBER 11, 2017
Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. Check out our interview with Robert below, as he gives us some key takeaways from his session: “Social Media Matters: Developing and Sustaining Social Media Engagement,” and shares his upcoming strategies for 2018! The post Robert Bochnack Discusses How Social Media Matters at DDS 2017 appeared first on Vizion Interactive.
VIZION [Social Media] Jay Baer – Keynote Speaker at Dallas Digital Summit 2017
| MONDAY, DECEMBER 11, 2017
Jay is a New York Times best-selling author of five books, President of Convince and Convert , and is also the host of the acclaimed Social Pros podcast. Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit.
VIZION [Social Media] Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017
| MONDAY, DECEMBER 11, 2017
Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me” Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker.
VIZION [Social Media] Thom Craver Discusses Monitoring User Behavior at DDS 2017
| MONDAY, DECEMBER 11, 2017
Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News. From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing.
VIZION [Social Media] Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017
| MONDAY, DECEMBER 11, 2017
Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency.
VIZION [Social Media] Exclusive Interviews with Experts at Dallas Digital Summit 2017
| MONDAY, DECEMBER 11, 2017
and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. Robert Bochnack | Director of Social Media, Harvard Business School. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!),
VIZION [Social Media] Loren McDonald Discusses AI and Machine Learning Technologies at DDS 2017
| MONDAY, DECEMBER 11, 2017
Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.
VIZION [Social Media] 5 Ways to Enhance Your Google Local Business Listing
| MONDAY, NOVEMBER 6, 2017
Engage with them through social media marketing campaigns by responding to comments and reviews and in person if you own a brick-and-mortar location. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius.
VIZION [Social Media] Your Facebook Ads Are Working – Here Is How To Prove It
| MONDAY, OCTOBER 9, 2017
Social Media MarketingDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture. Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. If you place too much emphasis on one metric, your campaign will underperform.
VIZION [Social Media] SEO Tools 5 Years Ago: Where Are They Now?
| TUESDAY, AUGUST 29, 2017
5 years ago there wasn’t as much a focus on content and social outreach as there is now. Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. The biggest additions have been the site audit, social media tool, and content tools. As search engines are stating that content and social presence is important, these tools are working to ensure users can obtain this information and make accurate decisions.
VIZION [Social Media] Google Algorithm Updates and the Core SEO Factors to Focus On
| TUESDAY, AUGUST 22, 2017
This is also the best kind of content to use for social media and so many other activities. We then look for how to enrich this new and fresh content with elements like infographics, catchy imagery, videos, quizzes and other engaging media. When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’.
VIZION [Social Media] A Day in the Life of a Digital Marketer
| MONDAY, AUGUST 14, 2017
Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences. Managing SEO (search engine optimization), social media, developing ad campaigns. Depending on the business, texting, social media messaging, videos (for YouTube or Vine), and podcasts may also come into play.
VIZION [Social Media] Mobile-First Google Shift
| MONDAY, JUNE 12, 2017
Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks. Business, commerce, socialization, and many work processes have been improved and enhanced with mobile technology, and web designers are going to keep looking for new ways to improve the mobile internet experience for users.
VIZION [Social Media] Gifs in Social Media Marketing
| MONDAY, MAY 15, 2017
It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. However, the widespread usage of gifs in recent years has earned it a position at the top of the pyramid when it comes to social media marketing. Here’s how companies are using gifs to their fullest potential on social platforms today. Social media is no exception. Social Media MarketingAh, the gif.
VIZION [Social Media] Increase Your CTR With These Lesser-Known Email Marketing Tips
| MONDAY, MAY 1, 2017
Include Social Media Sharing Options. Studies have shown that emails with social media sharing options generate a higher CTR than emails without them. They’ll more often than not go through the slight trouble of sharing the information on social media if you make it easy for them to do so.
VIZION [Social Media] 2017: Year Of The Meme
| WEDNESDAY, APRIL 19, 2017
Lately though, the use has gotten better: If politicians can use memes to garner social shares and popularity there’s no reason your business can’t. We’ve all seen social media debacles of automated tweets when tragedy strikes: Seeing a pattern emerge here? While the numbers above reflect only Facebook, here is the same search repeated for other social networks: No matter the social network, memes have the potential to perform very well. Social Media Marketing
VIZION [Social Media] Five Pitfalls of the Impatient Digital Marketer
| MONDAY, MARCH 27, 2017
Digital marketing is a delicate science that requires ample time spent focusing on best practices, social media optimization, and important metrics. In the heat of the moment, a marketer may be tempted to post on a trending topic before they miss their chance – leading to serious social media fails such as DiGiorno Pizza’s 2014 hashtag disaster , which can ruin a brand’s image and reputation.
VIZION [Social Media] Social Sharing: Top 10 Ways to Make Your Content More Shareable
| TUESDAY, MARCH 14, 2017
Use High-Quality Media. Enter Social Conversations. Social media completely reshaped the marketing world. When you create a social media profile for your brand, don’t simply think of it as a marketing tool – consider it a means of generating more memorable, meaningful interactions with your audience. For example, lots of brands have giveaways and other contests on social media, and ask followers to “Like and Share” a piece of content to enter.
VIZION [Social Media] Achieving Data Clarity in Digital Marketing
| WEDNESDAY, FEBRUARY 22, 2017
You might think, “Wow, our Social traffic is really converting well. Actually, you don’t understand that another team has been advertising in Social Media outlets and without proper URL tagging, you don’t know if advertising traffic is working well or if it is from your Organic Social posts. There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means.
VIZION [Social Media] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
| MONDAY, FEBRUARY 13, 2017
Concern about “fake news” is dominating the mainstream media these days. Unfortunately, most people don’t apply the same measure of caution when it comes to reading so-called trustworthy news outlets, especially when exposed to it on social media. Most media-related websites make the bulk of their money through placed advertisements. The fact that click-bait frustrates most internet users hasn’t stopped major media outlets from employing similar tactics.
VIZION [Social Media] Quick Tips to Ensure You Are Writing for Your Intended Audience
| MONDAY, FEBRUARY 6, 2017
Learn which social media platforms, if any, your ideal audience spends the most time on. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. Target Your Audience.
VIZION [Social Media] Content Marketing Wins and Fails of 2016
| MONDAY, JANUARY 30, 2017
Last year, 2016, was a tumultuous one in many aspects, chief among them a rollercoaster of an election cycle that cast a glaring eye at the media for several reasons. Marketing in the modern world relies heavily on popular culture and understanding the social conversations happening on any given day. The most recent global campaign, “Share a Coke,” elicited a great deal of engagement across social media.
VIZION [Social Media] Wendy’s Twitter: An Example To Follow?
| TUESDAY, JANUARY 24, 2017
Sure they’ve gained a tremendous amount of mentions online, but users are now wondering if they can do that full time: So is this really an example other businesses and social media managers should follow? Before Amy Brown (the voice behind the account) was hired VP Brandon Rhoten said he “ stalked her on social media for a few days ”. Sure she had the right credentials, but what were her social media skills like? Social Media Marketing
VIZION [Social Media] Top 2017 Mobile Trends
| MONDAY, JANUARY 16, 2017
Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. Social media has also changed how content marketers approach their audiences, and how they craft their content. Shareable content is a fantastic method for getting users to spread the word about a brand, and most people access their social media platforms through their phones.
VIZION [Social Media] 5 Would-Be Marketing Fails That Turned Into Gold
| MONDAY, DECEMBER 19, 2016
The media covered the controversial new product and the backlash Whole Foods suffered, putting it in the spotlight. We can use any number of his tweets as examples of social media blunders that would be the end of many brands, but somehow work in Trump’s favor. Marketers are only human, but some of the mistakes we’ve seen over the years go beyond simple errors and into the realm of total catastrophes.
VIZION [Social Media] Get the Most Out of Your Content with These Quick Tips
| MONDAY, AUGUST 8, 2016
There are many different platforms you can publish your content to, from social media sites to a personal blog. It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts.
VIZION [Social Media] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
| TUESDAY, JULY 26, 2016
So, you’re winning the Search game but how do you fair in Social, Direct, etc.? Social. A good ol’ manual review can show you what probable social platforms exist that are helping provide traffic and engagement for your online competitors. While this tool doesn’t tell you specific engagement insights you might get from a social media competitive analysis tool, it doesn’t hurt to understand what networks are providing traffic.
VIZION [Social Media] Pokemon Go And Your Business
| MONDAY, JULY 18, 2016
If you’re still apprehensive add Pokemon Go (and some Pokemon names ) to your social listening and see what people in your area are talking about. Additionally, while this may not be social media it is a pretty social game. So if you are on social media (and you should be) make sure you are honing in on the Pokemon Go buzz in your area. As I mentioned social listening and playing the game is going to help you figure out how involved you should get.
VIZION [Social Media] How to Keep Your Online Goals Relevant in Business Today
| MONDAY, JULY 11, 2016
Some businesses have a website and social media accounts only because they feel they must. What impact does social media sharing have on customer conversions? Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
VIZION [Social Media] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
| TUESDAY, JULY 5, 2016
Social media mentions and inbound links – After website optimization, work on your reach in the digital world. Focus on sharing your content on social media and use SEO tactics to earn inbound links from other sites. Social media influencers, third-party industry publications, and comment/blog forums are all potential sources of inbound links, which can improve your search engine rankings.
VIZION [Social Media] Tool Tip Tuesday: Keyword Research
| TUESDAY, JUNE 28, 2016
In each area of this business, whether it’s email marketing, social media, conversion rate optimization, or any other channel, we’re wise to revisit our usual toolset and review the landscape. Digital Marketing is ever-changing. That’s why we love it, right? Luckily, so are the tools and resources available to us.
VIZION [Social Media] Becoming Channelized!
| THURSDAY, JUNE 23, 2016
For many, the default channel groupings will suffice(Direct, Organic Search, Social, Email, Other Advertising, Display, Paid Search, Affiliates and Referring Site). To keep it simple, start out by keeping track of “the big 5” (Direct, Organic Search, Paid Search and Referring Site, Social). Social. This reporting channel is fairly straight forward as you will be able to see all referring traffic from social media sites.
VIZION [Social Media] 5 Link-Building Tactics You’ve Probably Never Used
| WEDNESDAY, JUNE 1, 2016
Take advantage of social mentions: Any time a social media user or forum commenter posts a brand mention, approach the webmaster for a link. Use social media and online listening platforms to discover who, when, and where your brand is being discussed online. Send a personalized and simple email to the webmaster or a social media influencer.
VIZION [Social Media] Learn From These 12 Social Media Wins and Fails of 2015
| MONDAY, MAY 16, 2016
Social media allows companies to reach audiences in authentic and immediate ways. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015. NASA’s social media account activities (the agency has 500 accounts) keep the agency in global online conversations. The Skifties highlight travel brand success on social media.
VIZION [Social Media] Email Personalization Techniques – How to be Catchy, Not Creepy
| MONDAY, MAY 9, 2016
When evaluating reach, sending an email to a personal inbox often yields better click-through and response rates than posting on social media or publishing content to a blog. Tap into data to improve your correspondence – You have access to a wealth of information about consumers through website interactions, social media trends, and customer conversion pathways. Email marketing is still one of the most effective marketing tactics used online.
VIZION [Social Media] Content Marketing Tools to Make Your Life Easier
| MONDAY, APRIL 4, 2016
Whether you need to post social media lists every day or perfectly time an emailed newsletter, these content marketing tools will help you get the job done: Note: There are several different tools in each category, and this list is only a representational cross section of the tools available in each field. The right analytics tools will improve your company’s ability to see the impact of marketing campaigns on your website, mobile applications, and social media platforms.
VIZION [Social Media] Big-Budget Content Marketing Lessons For Small Businesses
| MONDAY, MARCH 21, 2016
Many small businesses are starting to see the power of content marketing and are looking to build out their own content practice, whether it’s through larger media partnerships, a consistent blog or just an amped-up social presence with custom content for each network. But even if you don’t have a war room filled with the latest technology and a large social staf, you can still find unique ways to tap into trends in your area and outside of it.
VIZION [Social Media] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
| MONDAY, MARCH 14, 2016
Unlike massive social media campaigns or website redesigns, Easter eggs are nonpromotional extras that only a limited number of followers discover. They’re unique and generate excitement in a way that infographics, videos, and social media posts can’t. Online Easter eggs let businesses show their creativity while creating a sense of exclusivity within an audience.
VIZION [Social Media] Tool Tuesday – Your Browser and the Google Index (Part 1)
| TUESDAY, FEBRUARY 23, 2016
partners=, /digital-marketing-services, /blog/page, /about-us/testimonials, /digital-marketing-services/seo, /digital-marketing-services/content-marketing, /digital-marketing-services/social-media-marketing-services, /about-us/careers, /digital-marketing-services/ppc-management-services, /our-work. Often the best SEO tool is one that everyone in the world has access to, Google.com. Very often I’m asked to quickly do an SEO evaluation of a website.
VIZION [Social Media] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
| MONDAY, FEBRUARY 8, 2016
Find out what your social media followers are interested in. Dig into the social media profiles of followers to see what they do in practice. You can also use Facebook Insights or other social media trends and listening tools to find out in-depth information about user practices, interests, and activities. You read and hear about it all the time: a clear understanding of your audience matters.
VIZION [Social Media] Making Social Media Work for You on a Limited Budget
| MONDAY, FEBRUARY 1, 2016
Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some of the most economical marketing solutions at the highest rate of return. If your business hasn’t started using social media to meet marketing goals, consider it now. On average, companies spend about $200-$350 on social media marketing per day.
VIZION [Social Media] Dos and Don’ts When Using Social Media on Mobile for Your Business
| MONDAY, JANUARY 4, 2016
Today, business professionals use mobile devices to check social media, makes posts, and do any number of other activities. Participating in the social online world, however, comes with its own set of security, human error, and other issues. Whether you’re a business owner or a sales representative, keep these Dos and Don’ts in mind when using social media on mobile devices for your business: Dos. Do create a social media policy or advocate for one.
VIZION [Social Media] Is Marketing Automation Right for Your Business?
| MONDAY, DECEMBER 28, 2015
Whether you’re looking at streamlining social media or making many processes automated, we’ve got the details you need to make an informed decision for your business. Everything from the way you structure your emails to what you post on social media nests under the term “marketing automation.” They can create the text for a campaign, and then spread it out across the website, social media, email, and other marketing channels from one centralized platform.
VIZION [Social Media] Is There Such a Thing as Too Much Focus?
| MONDAY, DECEMBER 14, 2015
Social media is free, which makes it an incredible choice for a marketing channel. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips.
VIZION [Social Media] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
| WEDNESDAY, DECEMBER 9, 2015
Don’t hate the media, become the media.” – Jello Biafra. One group of people that need social media won’t want something about local listing management. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out!
VIZION [Social Media] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
| WEDNESDAY, DECEMBER 9, 2015
We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Don't hate the media, become the media! Social Media is Transforming Word of Mouth. 74% of consumers rely on social networks to guide their purchase decision. 50% of consumers prefer social media to the telephone for customer service. Social Care is on the rise people!!) — Brandon H (@BH_Social) December 8, 2015.
VIZION [Social Media] 5 Things You Need to Know About Data Aggregation and Local Listings
| MONDAY, NOVEMBER 30, 2015
If possible, feature social media links and a company logo. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left.
VIZION [Social Media] Content Marketing: The Power of Great Stories
| WEDNESDAY, NOVEMBER 18, 2015
From our very beginnings, stories kept us together and created the social animal that we are. Additionally, the campaign itself was about sharing which made it perfect for social media. A Good Story is Timeless. Your Content Marketing Should Be Too. Stories are an intrinsic part of humanity. They bring us together. They teach us lessons. They even entertain us. A good story, like good content, creates and maintains connections, between individuals.
VIZION [Social Media] Get Jolly With These Top 10 Holiday Content Marketing Tips
| MONDAY, NOVEMBER 16, 2015
The holidays can breathe fresh air into your blog, 3 rd party articles, social media campaigns, and more. Post often on social media. Social media posts and shares are just as much a part of content marketing as other types of content. If you don’t already do so, remember to post your blogs and other holiday content across all your social media accounts as well as newsletters and other forms of correspondence.
VIZION [Social Media] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
| TUESDAY, OCTOBER 27, 2015
To a social media trend or viral video? The owner thought that a big sales spike was attributed to social media and email marketing, but several campaigns similar to the ones he thought had boosted sales fell flat. So it wasn’t his email and social media campaigns that resulted in the traffic and sales spike – it was simply his position on the manufacturer’s product locator page.
VIZION [Social Media] Optimizing Old-School Marketing Essentials
| TUESDAY, OCTOBER 27, 2015
But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? Social Media Avatars that Attract Followers. But consistency is the hallmark of a great social media avatar – use the same one on all your profiles, and don’t change it too often. Because on social media, people want to connect with other people. We all use them.
VIZION [Social Media] Is Your Site Driving Users Crazy?
| MONDAY, JULY 13, 2015
Social media? If there’s one thing that drives users insane on a site, it’s when things go a bit. awry—broken links, links that redirect to the page they’re already on, and many others. In this article, I’m going to address some of the more common issues as well as some ways to spot and resolve them quickly. Broken Forms and No Way to Contact Support. When people fill out a form, they are looking for some kind of response.
VIZION [Social Media] Tool Tuesday – CognitiveSEO
| WEDNESDAY, JULY 1, 2015
Off the cuff, the tool gathers data across link data, organic visibility and social media presence and is presented in a dashboard tab view, much the same as other tool solutions provide. Social Visibility. This area of the tool dives into the composition of your(and your competitors) Social Media presence. This section begins with an overall view of total shares of content in Social Media.
VIZION [Social Media] Tool Tuesday — OneTab Chrome Extension
| TUESDAY, JUNE 2, 2015
For influencer outreach, to see a bunch of influencers’ social media pages. Have you ever found yourself recommending a particular tool and realize pretty much no one has ever heard of it or has used it as consistently as you have? I totally feel that way about OneTab. OneTab is an extension for Chrome and the simplest way to describe what it does is this: Import a list of URLs into OneTab and the extension will open them all at once.
VIZION [Social Media] Currently Viral – May 13th, 2015
| WEDNESDAY, MAY 13, 2015
Blog Social Media MarketingCurrently Viral – May 13 th , 2015. Nothing says variety like an orphan attending Harvard, a big spider and a failed “prank”. TIL an nine year old orphaned child from Rwanda living in a garbage dump told a charity worker “I want to go to school”. He is now 22, and attending Harvard. Everybody loves a feel good story. And this one is simply amazing. This young man lost his parents to the ethnic genocide that took place when he was just nine years old.
VIZION [Social Media] 5 Elements of a Killer SEO Strategy
| MONDAY, MAY 11, 2015
Once you’ve identified the content that is currently winning in social and/or organic search, you can brainstorm the type of content that will serve the user better, be more entertaining, or approach the need from a fresh perspective to get some media attention. Alternative channels, like social platforms and social media advertising, can have an effect on SEO, too.
VIZION [Social Media] Viral Wednesday: Cinco de Mayo Aftermath and More
| WEDNESDAY, MAY 6, 2015
It might seem impossible to anticipate this clash of cultures that results in social media virality but then again, is it that difficult? So yesterday was Cinco de Mayo, in case you hadn’t noticed. And American apparently needed a refresher course on what this Mexican holiday is all about. Thanks to ABC , NBC , and every other major news outlet out there, we never have to wonder again.
VIZION [Social Media] When is the Best Time for Brands to Join New Social Networks?
| TUESDAY, MAY 5, 2015
Recently, another social site called Ello.co When it comes to new social networks, what’s the big deal? Opportunities New Social Networks Pose for Businesses. Although the media through which users communicate varies by network, the benefits social media provides to brands remain the same. The open forums presented by social media provide an opportunity to “clear the air” with customers directly regarding controversies, questions, or complaints.
VIZION [Social Media] Currently Viral – April 29th, 2015
| WEDNESDAY, APRIL 29, 2015
Blog Social Media MarketingThis week in currently viral we’ve got cats, cosplay and Morgan Freeman. Relationships are hard work [Fixed]. What we have here are two cats sitting when one reaches out to touch the other and gets hissed at. While it is cats just being cats, it’s something anybody that’s been in a relationship can understand. There are those moments when you’re just checking in on somebody and it’s the wrong moment. And that’s why it did so well, it’s relatable.
VIZION [Social Media] Currently Viral – April 22, 2015
| WEDNESDAY, APRIL 22, 2015
Days like this are red meat for marketers, pundits, comedians, and polarizing social personalities. Earth Day brings out the best (and some of the worst) of our social media lives but because it’s a day the modern world recognizes, everybody is trying to get their piece of the action. Despite its dubious origins, Earth Day is mostly applauded the world over because we all want to leave an intact planet for our posterity, right? Right.
VIZION [Social Media] Currently Viral – April 15th, 2015
| WEDNESDAY, APRIL 15, 2015
So if you’re creating a meme or looking to integrate a photo of something in your social media think of a way to get people to chuckle and hopefully share it with others. Reddit, the front page of the Internet. If there’s one place you want to get visibility this is it. Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate.
VIZION [Social Media] A Digital Marketing Love Story
| FRIDAY, MARCH 27, 2015
How We Combined Data, SEO, Paid, and Social for Client Success. The Day SEO and Social Media Got Married. These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. It has not always been easy, but neither is true love, right?
VIZION [Social Media] The ABCs of Social Media
| THURSDAY, FEBRUARY 19, 2015
My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. It’s important to make sure you’re updating all your social media accounts on a regular basis. S is for social.
VIZION [Social Media] Kill your Digital Marketing Competition in 2015
| THURSDAY, DECEMBER 18, 2014
From a high level we will want to take a look at what content competitors have that is ranking, gaining social attention and also attaining links. For pages that are highly visible, it is likely that these pages have also seen favorable link attainment and social sharing. Next, take to Buzz Sumo as we want to see the content that gets the most social attention. Pay close attention to not just what content is shared the most but through what social media properties.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [12/12/14]
| THURSDAY, DECEMBER 11, 2014
Social Media. Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015. link]. It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website. This article provides 3 reasons why your organization needs to have a mobile presence in 2015.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [12/05/14]
| FRIDAY, DECEMBER 5, 2014
Social Media. Are you making these 5 social media mistakes in your business? While some of these may be obvious it is a reminder that many don’t understand the simple mistakes made by social media marketers. Andy Beal provides this great graphical data piece showing that today’s customer engagement and loyalty is more about your site rather than your social media. Latest Vizion Posts. Paradigm Shift Needed for SEO Budgets. link].
VIZION [Social Media] Paradigm Shift Needed for SEO Budgets
| WEDNESDAY, NOVEMBER 26, 2014
SEO has evolved to a multi-disciplinary approach encompassing areas of content marketing/blogging, technical site structure, research to understand best practices/competitiveness within your market, PR/Influencer Outreach, social media management, conversion rate optimization/usability/accessibility, and synergistic approaches for SEO/PPC integration. Prior to my joining Lycos in February of 2000, I worked in traditional media (print/television/radio) in advertising sales.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [11/14/14]
| FRIDAY, NOVEMBER 14, 2014
Social. . 3 Lessons Social Advertisers Can Learn From Search Marketing. This is an interesting article as many search marketers are wondering what they can take from social media to help be successful and now this article reversed it. Study shows younger consumers are more influenced by social media. Yet another reason why Social has to be in your mix in 2015 digital marketing strategy. Hey there! Another week and another round of links.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [11/07/14]
| FRIDAY, NOVEMBER 7, 2014
Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! Here is a list of tools that range from link and content analysis, social analytics and scheduling tools. _. How to Make Your Visual Content Stand Out On Social Media. Social is becoming more and more visual and it’s time you start creating and sharing some appealing visuals for your brand.
VIZION [Social Media] The Best Kept Secrets of News Jacking
| TUESDAY, NOVEMBER 4, 2014
The term, coined by bestselling author David Meerman Scott, describes a savvy practice businesses and professionals alike use in their blogs, social media, and other publications. Often, it only takes a few hours for the web to become saturated with social media or blog posts about a topic, reducing the potency of any commentary that follows. · DO focus on relevance.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [10/31/14]
| FRIDAY, OCTOBER 31, 2014
Social Media. Latest Vizion Posts. . Online Reputation Management: Monitoring Tools for Brands to Try. link]. . Fast SEO Competitive Analysis Part 2: Competing Content Comparison. link]. Anything you can do “fast” in Search Marketing is important to me. This piece includes several quick ways to gain an understanding of what content by keyword that Google prefers vs. what you have on your site currently. Bing Sever Ties With Webmasters By Firing Duane Forrester.
VIZION [Social Media] Online Reputation Management: Monitoring Tools for Brands to Try
| THURSDAY, OCTOBER 30, 2014
This easy-to-use tool helps users identify chatter on blogs and social networks using specific search terms. A free service, this “checker” scours over 550 different social media sites to determine whether anyone else has set up an account in your or your company’s name. For affordable fees, the website also provides profile registration services to prevent other entities from hijacking your brand’s social media identity. Social Mention.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [10/24/14]
| FRIDAY, OCTOBER 24, 2014
Content, social media and analytics will always be relevant and vital to any successful online marketing campaign. Latest Vizion Posts. Product Roadmap (Live Blogging From Bing Ads Next). link]. Search as a Business (Live Blogging From Bing Ads Next). link]. Bing as a Platform (Live Blogging From Bing Ads Next). link]. How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next). link]. . 3 Musts for a modern SEO Strategy. link].
VIZION [Social Media] The ABCs of SEO
| THURSDAY, OCTOBER 16, 2014
Additionally, it helps you know who to look for and connect with on social media. Part of this involves taking control of your site(s) and social media account(s). Were any social campaigns running last year that weren’t this year? My oldest started kindergarten this year, and with that comes learning the ABCs.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [10/10/14]
| FRIDAY, OCTOBER 10, 2014
It is something that should be taught, but will you also be teaching other principles such as content marketing, ethical link building, and social media which help to make SEO effective? Social. Latest Vizion Posts. Breaking News: TopSEOS.com Banned in Google – [link]. Top 15 Places Your Local Business Needs To Be Seen – [link]. Mobile. Cross-Device Measurement: Believe the Hype. link].
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [10/03/14]
| FRIDAY, OCTOBER 3, 2014
Social Media. 12 Free Social Media Tools. Check out these free social tools that will make your social insights better! Latest Vizion Posts. The New Google Panda Is Here. link]. Google – On How They Know When to Slow or Stop Crawling Your Web Site. link]. Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [9/26/14]
| FRIDAY, SEPTEMBER 26, 2014
It looks like a whole lot more of what is important in digital marketing right now, including: social media skills, analytical application skills, and technical skills. Social . 7 Key Strategies to Generate More Leads from Social Media. Social media can serve as a hub for quality leads. However, businesses don’t often take advantage of the power of social media in generating vital leads and spend a lot on other channels of digital marketing.
VIZION [Social Media] 30 Free SEO Tools to Improve Website Performance
| TUESDAY, SEPTEMBER 16, 2014
It’s now more important than ever to have a solid optimized website to run successful PPC, social, PR, and content marketing campaigns. It also lists and validates all internal and external links and displays details of on-page objects, such as CSS, embedded media, images, and more. Among the items that the tool analyzes are keywords, page speed, image ALT tags, social shares, page requests, HTTP headers, and redirects. 30 Free SEO Tools to Improve Website Performance.
VIZION [Social Media] 10 Basic SEO Tips for Local Business Success
| MONDAY, SEPTEMBER 8, 2014
Be intentional about being personable, relatable, and not overly sale-oriented on social media. Share links through social media and include links in all company email to build an SEO network. The consumer isn’t afraid of criticizing places where your business needs improvement; therefore, use social media as an opportunity to improve your services.
VIZION [Social Media] Authorship, Authority and Trust, OH MY!
| FRIDAY, AUGUST 29, 2014
It’s possible to optimize a website or social media profile, but not fix what’s really wrong with it. While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!” it is big enough to swivel some heads, cause some face palms and deep heavy sighs in others.
VIZION [Social Media] Vizion’s Internet Marketing Link Roundup [8/22/14]
| FRIDAY, AUGUST 22, 2014
Social Media. Great points in understanding advertising in Social vs. Search involves two different angles. The latest Vizion posts: Is the interface that Google is testing for local better for the user? – [link]. Call Tracking – Google’s now in the game – [link]. Your 3 step guide to SEO content analysis – [link]. Vizion around the web: 10-Point Google Analytics Implementation Checkup – [link]. From Josh McCoy.
VIZION [Social Media] Your 3 Step Guide to SEO Content Analysis
| TUESDAY, AUGUST 19, 2014
Now it is important to know what content works for SEO, social media, and link building and what areas of the site bring conversion success for the website. Third Step: Off-Page/Links and Social Virility. Today, the links matter more, the quality of those links are increasingly important, and social citations and buzz about your site’s content have become valuable. You can see data on social sharing activity by page or content section of the site.
VIZION [Social Media] Social Media Wins And Losses Of The Last 12 Months
| THURSDAY, AUGUST 14, 2014
Social media campaigns always involve a certain level of risk. Reviewing the last twelve months of social media campaigns will help other businesses learn from both sides of the coin. Success isn’t only about the final product; success in a social media campaign is heavily tied to realistic goals and practical ways to reach said goals. Any social media initiative involving the public usually elicits a thunderous response, for better or for worse.