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VIZION [Social Media] How to Calculate Your Customer Acquisition Cost
| THURSDAY, FEBRUARY 14, 2019
For our marketing, we are using a combination of Facebook ads, Google AdWords, blog posts, pay-per-click advertisements, and a social media campaign. One of the most important and useful metrics to track in your business is Customer Acquisition Cost, or CAC. Put simply, it is the total cost of making a sale to a customer – from the initial introduction of the product, all the way to the concluding sale of goods or services.
VIZION [Social Media] Don’t-Miss Social Media Conferences 2019 – The Ultimate List
| TUESDAY, FEBRUARY 12, 2019
There are a record number of social media conferences to attend in 2019. Start planning ahead with the help of this list of some of the best social media conferences coming in 2019. Social Media Week Austin. Who it’s for: Social media marketers and digital marketers. Attendees will hear from experts, leaders in the industry, and successful social media personalities. Social Media Marketing World.
VIZION [Social Media] 7 Tips for Effective Guest Blogging
| THURSDAY, FEBRUARY 7, 2019
There are plenty of ways to find websites that accept guest posts, including word-of-mouth, social media searches, and emailing the contacts of blogs you read. A link to your homepage, and a second link to your preferred social platform. Additionally, check the social outlets of the blog to see if they are sharing your post. Guest blogging is a great way to grow your brand, your site traffic, your social network, and your writing skill.
VIZION [Social Media] Learning From Google Analytics Referral Paths
| TUESDAY, FEBRUARY 5, 2019
These web pages have a wide range, from social media outlets to blogs, review sites, and forums. These parameters increase the breadth of what Google Analytics can track for you, so links from social sites and secured HTTP sites are not marked as dark traffic. Referral paths offer more specific insight into social platforms that are driving visitors to your site. Referral Paths From Other Social Platforms.
VIZION [Social Media] 9 Tips for Creating a Great Case Study
| FRIDAY, FEBRUARY 1, 2019
Additionally, ask them for a quote that you can use alongside the case study online, in paper publications, on social media, or in email marketing campaigns. Send the case study out on your social channels, blog, and include it in email marketing blasts. If you run a business that consumers love, it’s likely that you could benefit from marketing your product through a case study.
VIZION [Social Media] 5 Best Practices for DNS That You Need to Know
| TUESDAY, JANUARY 22, 2019
Without that online presence, you lose out on potential clients, advertisement opportunities, the ability to enhance your social media presence, and more. These strategies include email campaigns, social media engagement, and traditional advertising techniques, as well as combinations of any of these approaches. Today’s digital world requires that all businesses have an online presence.
VIZION [Social Media] 5 Social Media Marketing Predictions to Watch in 2019
| THURSDAY, JANUARY 17, 2019
Our digital world places a huge emphasis on social media presence and brand personality. In addition, more potential clients are turning to search results, reviews, and social media numbers to choose which restaurant to go to for lunch or which florist to hire for an upcoming wedding. As a result, social media is more important than ever before. Despite video-sharing across other social networks, YouTube remains the top video-sharing platform on the web.
VIZION [Social Media] 12 Experts Weigh in on Digital Marketing Success in 2019
| MONDAY, JANUARY 14, 2019
Advisor, Social Business Strategy, Southwest Airlines. I think Facebook’s great for the back-and-forth conversation but I think in 2019 people really need to spend more time thinking about newsletters, doing a/b testing, and investing more in there as opposed to just social media.”. – Andrea Leitch , Chief Marketing Officer, Oklahoma Aquarium. “I think company culture core values and that intersection of core values and marketing is an important place to focus.
VIZION [Social Media] How Social Media Has Changed in Ten Years
| THURSDAY, JANUARY 10, 2019
Social media is an almost unavoidable part of modern life, and the number of active social media users increases every day. Social media dates back to the 1990s with the dawn of the internet and sites like Myspace and LiveJournal, but today the social media landscape’s major players include Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Social Media Expanded to Businesses. Making the Most of Social Media in the Future.
VIZION [Social Media] 5 PPC Predictions to Watch in 2019
| TUESDAY, JANUARY 8, 2019
Analytic data from major search engines and social media platforms can help you pinpoint who is engaging with your content – and who to target for PPC content. In addition, the tech-savvy digital marketer knows that major social media platforms like Twitter, Facebook, and Instagram are vital in establishing a human presence and brand personality among their customer base. PPC campaigns will change significantly, along with search engines and social media platforms.
VIZION [Social Media] Start 2019 With Social Media Resolutions
| FRIDAY, JANUARY 4, 2019
Social media is an unavoidable part of everyday life now, and modern marketing professionals need to know how to navigate social media appropriately. With the New Year bearing down on us, now is the perfect time to start thinking about your social media resolutions for 2019. Social media marketing generally means juggling your presence on multiple platforms at once. The current political climate on social media is incredibly polarized.
VIZION [Social Media] Digital Marketing Conferences 2019 – New Year, New Conferences
| WEDNESDAY, JANUARY 2, 2019
Who’s it for: SEO professionals, digital marketers, social media marketers. What’s it like: The Advanced Search Summit Napa experience is a time to learn about different areas of media marketing, while taking in a getaway to the beautiful Napa Valley. A unique feature of the conference includes a “Social Pass” for bringing along a plus-one for parts of the conference. Who’s it for: CEOs, digital marketers, content marketers, social media marketers.
VIZION [Social Media] How to Fail at Blogging
| FRIDAY, DECEMBER 28, 2018
Don’t Take Advantage of Social Media. The marketing power of social media is impossible to overstate; with billions of active users from all over the world on multiple platforms, social media is a blogger’s gateway to his or her audience. Many blogs fail simply because some bloggers don’t understand the value of social media marketing. A good blog should span at least one or two social media platforms.
VIZION [Social Media] Top 5 SEO Predictions for 2019
| THURSDAY, DECEMBER 20, 2018
To increase audience engagement across the internet, invest in your social media accounts and focus on building your brand’s personality. Search engine optimization (SEO) is a vital component in nearly all business operations. Finding the correct balance of keywords and semantics and links is a delicate science – and it seems like every time you think you’ve got it right, something changes in the algorithm. SEO is constantly changing and can be wildly unpredictable.
VIZION [Social Media] 7 Video Content Marketing Tips & Tricks
| TUESDAY, DECEMBER 18, 2018
Staying in touch on various social media platforms is a must for businesses – big or small. The great thing about Q & A videos is that they can be produced ahead of time, or filmed live on social media platforms. Video content marketing is becoming more and more popular in the digital sphere. In fact, Forbes reports that videos have 135% more reach on average than photos alone.
VIZION [Social Media] Exclusive Interviews with Experts at Dallas Digital Summit 2018
| TUESDAY, DECEMBER 11, 2018
and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. Learn how to create an actionable content plan and a successful social media and newsletter strategy based on data-driven results. That’s a wrap! Dallas Digital Summit 2018 was a blast, with inspiring keynotes by Tamsen Webster and Mitch Lowe (see links to our exclusive interviews below!),
VIZION [Social Media] Social Media & SEO – 4 Things You Need to Know
| THURSDAY, DECEMBER 6, 2018
Research shows that most websites and businesses believe a good social media presence bolsters their SEO strategy. Let’s unpack the links between social media and SEO marketing. Here are four important things you need to know: Social Media Profiles Do Rank in Search Engines. Social media profiles are often in the top few results when you search for a brand name. Social Links May Boost Your Search Rank.
VIZION [Social Media] The Ultimate List of Content Marketing Conferences 2019 – Start Planning Now!
| TUESDAY, DECEMBER 4, 2018
What’s it like: The Brand Marketers Insider Summit is sponsored by Media Post, and is focused around bringing together the most influential minds in the marketing industry. Some of the keynote topics include globalization, cross-channel, as well as how creative media plays into marketing. This event casts a wide net for attendees, having something for everyone from SEO marketers, to podcast creators, bloggers, and social media managers.
VIZION [Social Media] Email Platforms You Should Check Out
| MONDAY, NOVEMBER 26, 2018
Its features include tracking and reporting, social media sharing, an image library, and managing email lists, contacts, and templates. Through Campaigner, you can take advantage of A/B split testing, autoresponders, responsive design, and social sharing. When email marketing is your priority, you have a lot of aspects to consider.
VIZION [Social Media] Discovering the Right Public Relations Strategy for Your Business
| MONDAY, NOVEMBER 19, 2018
You’ve aimed your campaigns at the wrong types of media outlets and publications. While the term influencers used to focus on celebrities, the growing world of social media has created micro-influencers that have a strong presence in a niche market. It’s easy to say that you want your PR campaign to generate media interest in your business, but what does that really mean?
VIZION [Social Media] Content Marketing Strategy Tips for Your Business
| WEDNESDAY, NOVEMBER 14, 2018
While content is what you produce to pull in your customers – be it blogs, articles, videos, or social media – simply creating and putting something out there won’t be enough to see results. Content marketing is one of the most cost-friendly and effective ways to draw in new and existing customers. And while most businesses use some form of content marketing, many don’t have a complete content marketing strategy.
VIZION [Social Media] What to Blog About? Check Out These Blog Topic Generating Tips!
| FRIDAY, NOVEMBER 9, 2018
You can also run a survey or even ask on social media. If you’re working on your content marketing strategy, then you know that you need regular content to be successful. That means coming up with new ideas to write about. The problem is that, after some time, it can be easy to hit a wall and have no idea what you should be writing about for the upcoming blog update – let alone all the blogs down the line.
VIZION [Social Media] The Scoop on Evergreen Content: How to Create Your Own
| WEDNESDAY, OCTOBER 31, 2018
After all, without a decent social media rank, even the most evergreen of content won’t receive any views. Having even a single image to serve as a representative header can draw a reader into a page, plus it will give you a visual to pair with any social media posts you create. Creative content that puts a new twist on an old idea can help you take advantage of social media; people are much more likely to share an article or video if they find it enjoyable.
VIZION [Social Media] In Case You Haven’t Heard…Google Is Closing Google+
| WEDNESDAY, OCTOBER 24, 2018
Google+ has been a central topic of social media attention from its initial intention as a social network that could stand up against Facebook, to its steadily declining current status. Even so, Google has kept at its fourth social media venture since 2011. Aside from serving as a social media platform, Google+ included the +1 buttons for websites, allowing users to essentially upvote websites. Search News Social Media Marketing
VIZION [Social Media] 2018 Social Media Wins & Fails
| FRIDAY, OCTOBER 19, 2018
While the branches of the US military have become more and more involved in social media, they still have some refining to do, such as being aware of what’s going on beyond the current “viral theme,” as the US Airforce demonstrated with this tweet: While we all recall the Yanny/Laurel debate, it was happening around the same time civilian casualties were reported due to bombings in—you guessed it—Afghanistan. Social Media MarketingIt’s that time of year again.
VIZION [Social Media] Restaurant Advertising Ideas for 2018 and Beyond
| WEDNESDAY, OCTOBER 10, 2018
Take Social Media Marketing Seriously. A good – if obvious – place to start is with social media. Social media marketing offers low overhead for a high return on investment. The fact that social media is low-risk, high-reward means it’s an absolute essential in your marketing strategy. Great social media campaigns require time but relatively few resources. Your social media presence is the first step to success.
VIZION [Social Media] Social Media Sites for Businesses
| MONDAY, OCTOBER 8, 2018
Social media marketing isn’t a new business strategy by any means, but it is one that’s growing rapidly by the day. population using some form of social media, getting your business on one of these platforms is a great way to reach out to your customer base and further promote your brand. Even better, social media marketing costs much less than other forms of advertisement. Contact Vizion Interactive to help grow your social media marketing campaign.
VIZION [Social Media] Facebook Ads for Restaurants: A How-To Guide
| MONDAY, OCTOBER 1, 2018
This works great with a combined social media marketing strategy – and what better website to highlight your food than Instagram? Vizion Interactive offers powerful social media marketing services to take the burden of running an effective Facebook ad campaign off your shoulders. Our social media management package lets you get back to running your business while we take care of your advertising campaign. Social Media Marketing
VIZION [Social Media] Social Media Management Tools We’re Loving Right Now
| FRIDAY, SEPTEMBER 28, 2018
billion people are active monthly social media users. Businesses that use social media correctly can tap into this enormous market and increase brand visibility, spread organic awareness, gather new leads, and optimize conversion rates. Juggling multiple social media accounts, SEO best practices, and strict social schedules, however, can feel more like managing a circus than a marketing strategy. Sprout Social. Social Media Marketing
VIZION [Social Media] Social Media Analytics: Tools You Should Check Out Now
| FRIDAY, SEPTEMBER 21, 2018
You know social media is an integral cog in the marketing wheel, but do you know how to really get business rolling? Social media analytics. The right analytics supporting your social media strategy can give you the keys to long-term marketing success. Using the right social media analytics tools (many of which are free!) Try these seven best social media analytics tools of 2018 to take your marketing strategy to the next level.
VIZION [Social Media] How to Use Instagram for Business With 7 Simple Tips
| MONDAY, SEPTEMBER 10, 2018
Social media is one of the greatest tools for businesses working to enhance their online presence. Combined with much lower competition than you’ll find on other platforms, Instagram presents a fantastic opportunity for your business’s social media marketing campaign. With new API updates and Instagram business profiles, it’s more than possible to make a strong Instagram campaign without breaking your social media management budget.
VIZION [Social Media] Social Media Marketing Tips for Restaurants
| MONDAY, AUGUST 27, 2018
Social media marketing for restaurants requires many of the same strategies for any social media campaign, but with specific focus emphasized on the unique nature that a restaurant has compared to other businesses. Let’s dive into a few of the best tips a restaurant needs to know for social media campaigns. Establishing a presence on the right social media platform s is the first step for any successful social media campaign.
VIZION [Social Media] How to Create a CPC Strategy for Your Business
| MONDAY, AUGUST 20, 2018
PPC marketing also occurs on social media websites such as Facebook and Instagram. Online marketing is difficult and complex. Users are so overloaded with advertisements that it can be a challenge to make yours stand out from others. One of the strategies that companies use is pay-per-click (PPC) marketing. To successfully use PPC marketing in your business, you need to be careful how much you pay for each click.
VIZION [Social Media] Long Tail Keywords: Find the Right Ones for Your Business
| THURSDAY, AUGUST 16, 2018
For example, if you type “digital advertising” and the options “digital advertising for your small business” and “digital advertising through social media” appear, you know that many people have searched those phrases. Some social media platforms also have features where you can learn top keywords. One of the most effective ways to pull ahead of competing businesses is to optimize your website for search engines.
VIZION [Social Media] 2018 Top Social Media Tools
| TUESDAY, AUGUST 14, 2018
Creating top-notch content for your social media accounts has become a full-time job. Luckily, some great social media tools are available to help you manage your presence and get back to your business. Your unique branded images can make your account pop on social media. The number one eye-catcher on social media right now is video content. Have you noticed the Stories option appear on your social media channels?
VIZION [Social Media] Get to Know Pinterest Categories
| WEDNESDAY, AUGUST 8, 2018
Pinterest is the third-most popular social media platform among adults in the U.S, Otherwise, you might want to consider marketing through other social media channels. To maximize your returns on a social media marketing investment, work with a management services provider. Vizion Interactive’s social media marketing (SMM) services provide comprehensive management of all social accounts, including Pinterest. Social Media Marketing
VIZION [Social Media] How to Build a Google Analytics Tracking Code
| WEDNESDAY, AUGUST 1, 2018
UTM codes are tracking parameters businesses should use when linking to owned web properties from social media, email marketing campaigns, advertisements, and more. The steps for setting up your UTM code will change according to the type of media you wish to track. Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content.
VIZION [Social Media] What You Need to Know About Online Reputation Management
| MONDAY, JULY 30, 2018
The impression your customers get from your website, social media accounts, online reviews, and general digital presence can make or break sales. If bad reviews or other negative online press gain enough traction, these are what can pop up when users search for your brand or keywords, not your website or social media accounts. Customers are engaging with brands more often through outlets such as social media.
VIZION [Social Media] What Is a Social Media Algorithm and How Does It Work?
| WEDNESDAY, JUNE 20, 2018
Social media algorithms are here to stay. As a social media marketer, this could mean implementing major changes to continue reaching your audience. Luckily, adapting to social media algorithms isn’t difficult. Cultivating a basic understanding of how to define algorithms, how they affect social media, and how to use them to your advantage can help you master this latest change in Social Media Marketing (SMM).
VIZION [Social Media] 10 Google Search Operators Every SEO Should Know
| MONDAY, JUNE 18, 2018
For example, a search for allintext: social media marketing would search body text for every individual term. For example, a search for info:Social Media Examiner will come up with the website, contact page, staff info, Wikipedia page, and Facebook page as the first five hits. The same search without the info: operator only comes up with the company’s website and social platforms. Search engine optimization (SEO) centers on Google.
VIZION [Social Media] Sign Up Now for the PPC Domination Webinar with SEM Rush & Vizion – June 21st!
| THURSDAY, JUNE 14, 2018
Jenny Mallory is Vizion’s very own Paid Media Specialist. Her areas of expertise include search engine marketing, online banner advertising, and social media marketing. Kirk Williams owns ZATO, a paid search and social PPC micro-agency. Pay per click (PPC) advertising has not remained static since its debut in 1996. It has undergone several transformations, evolving with new trends and technologies.
VIZION [Social Media] 2018 Complete Social Media Conference Guide
| TUESDAY, JUNE 12, 2018
A social media conference can keep your company up to date on the latest developments in social media marketing, advertising, and brand awareness. If you’re still doing social media advertising like it’s 2017, you’re probably missing out on some serious ROI opportunities. Attending a conference could give you the tools and insights you need to revamp your social media efforts and make a real impact on leads and sales.
VIZION [Social Media] How to Use Snapchat for Business
| THURSDAY, MAY 31, 2018
With the social media boom of the last decade, it’s important for businesses to utilize these platforms in whatever way they can. What makes it different from other social media is that images sent within Snapchat are only visible for up to 10 seconds. Similar to other social media sites like Pinterest , Snapchat has a language of its own. Be sure you don’t post these on all of your other media sites, as it will take away from the special effect it has.
VIZION [Social Media] Top 10 Tips for Using Pinterest for Business
| FRIDAY, MAY 25, 2018
Social media platforms are just one way businesses can ramp up their advertising. Although mainly thought of as a social site for individuals, Pinterest can be useful in marketing as well. Its main use is effectively collecting visual pieces of media into separate categories and areas. These are the same as any other social media site, where comments and likes get more attention. Like Instagram, Pinterest is a visually based form of social media.
VIZION [Social Media] Why Any Business Should Consider an SEO Audit
| WEDNESDAY, MAY 23, 2018
Pay Attention to Social Status. Where your business stands with social media can be an indicator of the overall health of your website. Facebook, Twitter, and other media sites should be regulated and up-to-date to engage users in the experience. An audit matches your brand and social media platforms together for easy interaction. In today’s world, digital technology is constantly evolving.
VIZION [Social Media] How to Do a Twitter Audit: Beginner 101
| SATURDAY, MAY 19, 2018
With an average of over 500 million tweets sent per day, Twitter provides its users the ability to reach a global audience with simplicity, ease, and speed unmatched by any other social media platform. Performing a comprehensive review from time to time can go a long way towards extending your social media reach and ensuring your social media strategy is helping you achieve your goals. Clicks function as a key social media marketing metric.
VIZION [Social Media] What Is Facebook Business Manager?
| TUESDAY, MAY 8, 2018
In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye. Facebook is a leader in social media and has tools to place it among the online business leaders. Businesses can clearly and easily organize all the activity happening on their social media accounts. Social Media Marketing
VIZION [Social Media] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
| MONDAY, APRIL 23, 2018
To achieve and maintain a better search engine ranking, you need services like local listing management, social media advertising, conversion rate optimization, blog management, marketing automation, and a number of others. Selecting your search engine optimization (SEO) consultant or agency is about more than just money. Your SEO strategy can virtually decide the fate of your company.
VIZION [Social Media] 5 Tips to Make Your PPC Campaigns Better
| MONDAY, MARCH 26, 2018
Those who come to the page through a social media PPC campaign, for example, may be colder leads than those who found it with a direct search. Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. PPC campaigns make a brand visible to target consumers who might otherwise have never encountered its content.
VIZION [Social Media] Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
| TUESDAY, MARCH 20, 2018
2017 was a big year for brands in social media. The main voice behind the account and social media team left , for reasons she detailed out here. Was the voice of the Wendy’s social team going to change? Wendy’s built a social media team that all shared the same voice online. The guy who hired Amanda said he took time in hiring her, but also followed her around on social media to see if her voice differed. Social Media Marketing
VIZION [Social Media] Don’t Limit Your Local SEO Resource Options Looking Only Locally
| MONDAY, MARCH 12, 2018
Social media marketing services. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods. This has led to the need for local search engine optimization (SEO) and local SEO consultants. Local SEO is much different from typical SEO.
VIZION [Social Media] 6 Reasons Your Content Sucks – And What to Do About It
| MONDAY, JANUARY 29, 2018
Some consumers discover preferred brands through social media networks while others value the quintessential Google search. Small and large brands can use analytics platforms to evaluate the performance of blogs, social media posts, third-party articles, and other pieces of content. Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford.
VIZION [Social Media] 3 Reasons a Call to Action is Important
| MONDAY, JANUARY 22, 2018
Strong calls to action on social media, websites, the end of videos, copy messaging, digital advertising, and elsewhere are expected parts of the campaign. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.
VIZION [Social Media] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
| MONDAY, JANUARY 1, 2018
” – Robert Bochnak, Director of Social Media, Harvard Business School. Depending on how this gets rolled out I feel we are going to see a big shift from organic search and social to more paid advertising. “Now that mobile accounts for over 70% of digital media time, we will expect to see companies increase the media budget for mobile advertising in 2018. Programmatic will start growing in the media mix with advertisers.
VIZION [Social Media] Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
| MONDAY, DECEMBER 11, 2017
Robert Bochnack | Director of Social Media, Harvard Business Scho ol. Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter.
VIZION [Social Media] Robert Bochnack Discusses How Social Media Matters at DDS 2017
| MONDAY, DECEMBER 11, 2017
Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. Check out our interview with Robert below, as he gives us some key takeaways from his session: “Social Media Matters: Developing and Sustaining Social Media Engagement,” and shares his upcoming strategies for 2018! The post Robert Bochnack Discusses How Social Media Matters at DDS 2017 appeared first on Vizion Interactive.
VIZION [Social Media] Jay Baer – Keynote Speaker at Dallas Digital Summit 2017
| MONDAY, DECEMBER 11, 2017
Jay is a New York Times best-selling author of five books, President of Convince and Convert , and is also the host of the acclaimed Social Pros podcast. Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit.
VIZION [Social Media] Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017
| MONDAY, DECEMBER 11, 2017
Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me” Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker.
VIZION [Social Media] Thom Craver Discusses Monitoring User Behavior at DDS 2017
| MONDAY, DECEMBER 11, 2017
Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News. From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing.
VIZION [Social Media] Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017
| MONDAY, DECEMBER 11, 2017
Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency.
VIZION [Social Media] Exclusive Interviews with Experts at Dallas Digital Summit 2017
| MONDAY, DECEMBER 11, 2017
and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. Robert Bochnack | Director of Social Media, Harvard Business School. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!),
VIZION [Social Media] Loren McDonald Discusses AI and Machine Learning Technologies at DDS 2017
| MONDAY, DECEMBER 11, 2017
Robert Bochnack | Director of Social Media, Harvard Business School. Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.
VIZION [Social Media] 5 Ways to Enhance Your Google Local Business Listing
| MONDAY, NOVEMBER 6, 2017
Engage with them through social media marketing campaigns by responding to comments and reviews and in person if you own a brick-and-mortar location. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius.
VIZION [Social Media] Your Facebook Ads Are Working – Here Is How To Prove It
| MONDAY, OCTOBER 9, 2017
Social Media MarketingDefining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture. Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. If you place too much emphasis on one metric, your campaign will underperform.
VIZION [Social Media] SEO Tools 5 Years Ago: Where Are They Now?
| TUESDAY, AUGUST 29, 2017
5 years ago there wasn’t as much a focus on content and social outreach as there is now. Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. The biggest additions have been the site audit, social media tool, and content tools. As search engines are stating that content and social presence is important, these tools are working to ensure users can obtain this information and make accurate decisions.
VIZION [Social Media] Google Algorithm Updates and the Core SEO Factors to Focus On
| TUESDAY, AUGUST 22, 2017
This is also the best kind of content to use for social media and so many other activities. We then look for how to enrich this new and fresh content with elements like infographics, catchy imagery, videos, quizzes and other engaging media. When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’.
VIZION [Social Media] A Day in the Life of a Digital Marketer
| MONDAY, AUGUST 14, 2017
Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences. Managing SEO (search engine optimization), social media, developing ad campaigns. Depending on the business, texting, social media messaging, videos (for YouTube or Vine), and podcasts may also come into play.
VIZION [Social Media] Mobile-First Google Shift
| MONDAY, JUNE 12, 2017
Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks. Business, commerce, socialization, and many work processes have been improved and enhanced with mobile technology, and web designers are going to keep looking for new ways to improve the mobile internet experience for users.
VIZION [Social Media] Gifs in Social Media Marketing
| MONDAY, MAY 15, 2017
It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. However, the widespread usage of gifs in recent years has earned it a position at the top of the pyramid when it comes to social media marketing. Here’s how companies are using gifs to their fullest potential on social platforms today. Social media is no exception. Social Media MarketingAh, the gif.
VIZION [Social Media] Increase Your CTR With These Lesser-Known Email Marketing Tips
| MONDAY, MAY 1, 2017
Include Social Media Sharing Options. Studies have shown that emails with social media sharing options generate a higher CTR than emails without them. They’ll more often than not go through the slight trouble of sharing the information on social media if you make it easy for them to do so.
VIZION [Social Media] 2017: Year Of The Meme
| WEDNESDAY, APRIL 19, 2017
Lately though, the use has gotten better: If politicians can use memes to garner social shares and popularity there’s no reason your business can’t. We’ve all seen social media debacles of automated tweets when tragedy strikes: Seeing a pattern emerge here? While the numbers above reflect only Facebook, here is the same search repeated for other social networks: No matter the social network, memes have the potential to perform very well. Social Media Marketing
VIZION [Social Media] Five Pitfalls of the Impatient Digital Marketer
| MONDAY, MARCH 27, 2017
Digital marketing is a delicate science that requires ample time spent focusing on best practices, social media optimization, and important metrics. In the heat of the moment, a marketer may be tempted to post on a trending topic before they miss their chance – leading to serious social media fails such as DiGiorno Pizza’s 2014 hashtag disaster , which can ruin a brand’s image and reputation.
VIZION [Social Media] Social Sharing: Top 10 Ways to Make Your Content More Shareable
| TUESDAY, MARCH 14, 2017
Use High-Quality Media. Enter Social Conversations. Social media completely reshaped the marketing world. When you create a social media profile for your brand, don’t simply think of it as a marketing tool – consider it a means of generating more memorable, meaningful interactions with your audience. For example, lots of brands have giveaways and other contests on social media, and ask followers to “Like and Share” a piece of content to enter.
VIZION [Social Media] Achieving Data Clarity in Digital Marketing
| WEDNESDAY, FEBRUARY 22, 2017
You might think, “Wow, our Social traffic is really converting well. Actually, you don’t understand that another team has been advertising in Social Media outlets and without proper URL tagging, you don’t know if advertising traffic is working well or if it is from your Organic Social posts. There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means.
VIZION [Social Media] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
| MONDAY, FEBRUARY 13, 2017
Concern about “fake news” is dominating the mainstream media these days. Unfortunately, most people don’t apply the same measure of caution when it comes to reading so-called trustworthy news outlets, especially when exposed to it on social media. Most media-related websites make the bulk of their money through placed advertisements. The fact that click-bait frustrates most internet users hasn’t stopped major media outlets from employing similar tactics.
VIZION [Social Media] Quick Tips to Ensure You Are Writing for Your Intended Audience
| MONDAY, FEBRUARY 6, 2017
Learn which social media platforms, if any, your ideal audience spends the most time on. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. Target Your Audience.
VIZION [Social Media] Content Marketing Wins and Fails of 2016
| MONDAY, JANUARY 30, 2017
Last year, 2016, was a tumultuous one in many aspects, chief among them a rollercoaster of an election cycle that cast a glaring eye at the media for several reasons. Marketing in the modern world relies heavily on popular culture and understanding the social conversations happening on any given day. The most recent global campaign, “Share a Coke,” elicited a great deal of engagement across social media.
VIZION [Social Media] Wendy’s Twitter: An Example To Follow?
| TUESDAY, JANUARY 24, 2017
Sure they’ve gained a tremendous amount of mentions online, but users are now wondering if they can do that full time: So is this really an example other businesses and social media managers should follow? Before Amy Brown (the voice behind the account) was hired VP Brandon Rhoten said he “ stalked her on social media for a few days ”. Sure she had the right credentials, but what were her social media skills like? Social Media Marketing
VIZION [Social Media] Top 2017 Mobile Trends
| MONDAY, JANUARY 16, 2017
Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. Social media has also changed how content marketers approach their audiences, and how they craft their content. Shareable content is a fantastic method for getting users to spread the word about a brand, and most people access their social media platforms through their phones.
VIZION [Social Media] 5 Would-Be Marketing Fails That Turned Into Gold
| MONDAY, DECEMBER 19, 2016
The media covered the controversial new product and the backlash Whole Foods suffered, putting it in the spotlight. We can use any number of his tweets as examples of social media blunders that would be the end of many brands, but somehow work in Trump’s favor. Marketers are only human, but some of the mistakes we’ve seen over the years go beyond simple errors and into the realm of total catastrophes.
VIZION [Social Media] Get the Most Out of Your Content with These Quick Tips
| MONDAY, AUGUST 8, 2016
There are many different platforms you can publish your content to, from social media sites to a personal blog. It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts.
VIZION [Social Media] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
| TUESDAY, JULY 26, 2016
So, you’re winning the Search game but how do you fair in Social, Direct, etc.? Social. A good ol’ manual review can show you what probable social platforms exist that are helping provide traffic and engagement for your online competitors. While this tool doesn’t tell you specific engagement insights you might get from a social media competitive analysis tool, it doesn’t hurt to understand what networks are providing traffic.
VIZION [Social Media] Pokemon Go And Your Business
| MONDAY, JULY 18, 2016
If you’re still apprehensive add Pokemon Go (and some Pokemon names ) to your social listening and see what people in your area are talking about. Additionally, while this may not be social media it is a pretty social game. So if you are on social media (and you should be) make sure you are honing in on the Pokemon Go buzz in your area. As I mentioned social listening and playing the game is going to help you figure out how involved you should get.
VIZION [Social Media] How to Keep Your Online Goals Relevant in Business Today
| MONDAY, JULY 11, 2016
Some businesses have a website and social media accounts only because they feel they must. What impact does social media sharing have on customer conversions? Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
VIZION [Social Media] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
| TUESDAY, JULY 5, 2016
Social media mentions and inbound links – After website optimization, work on your reach in the digital world. Focus on sharing your content on social media and use SEO tactics to earn inbound links from other sites. Social media influencers, third-party industry publications, and comment/blog forums are all potential sources of inbound links, which can improve your search engine rankings.
VIZION [Social Media] Tool Tip Tuesday: Keyword Research
| TUESDAY, JUNE 28, 2016
In each area of this business, whether it’s email marketing, social media, conversion rate optimization, or any other channel, we’re wise to revisit our usual toolset and review the landscape. Digital Marketing is ever-changing. That’s why we love it, right? Luckily, so are the tools and resources available to us.
VIZION [Social Media] Becoming Channelized!
| THURSDAY, JUNE 23, 2016
For many, the default channel groupings will suffice(Direct, Organic Search, Social, Email, Other Advertising, Display, Paid Search, Affiliates and Referring Site). To keep it simple, start out by keeping track of “the big 5” (Direct, Organic Search, Paid Search and Referring Site, Social). Social. This reporting channel is fairly straight forward as you will be able to see all referring traffic from social media sites.
VIZION [Social Media] 5 Link-Building Tactics You’ve Probably Never Used
| WEDNESDAY, JUNE 1, 2016
Take advantage of social mentions: Any time a social media user or forum commenter posts a brand mention, approach the webmaster for a link. Use social media and online listening platforms to discover who, when, and where your brand is being discussed online. Send a personalized and simple email to the webmaster or a social media influencer.
VIZION [Social Media] Learn From These 12 Social Media Wins and Fails of 2015
| MONDAY, MAY 16, 2016
Social media allows companies to reach audiences in authentic and immediate ways. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015. NASA’s social media account activities (the agency has 500 accounts) keep the agency in global online conversations. The Skifties highlight travel brand success on social media.
VIZION [Social Media] Email Personalization Techniques – How to be Catchy, Not Creepy
| MONDAY, MAY 9, 2016
When evaluating reach, sending an email to a personal inbox often yields better click-through and response rates than posting on social media or publishing content to a blog. Tap into data to improve your correspondence – You have access to a wealth of information about consumers through website interactions, social media trends, and customer conversion pathways. Email marketing is still one of the most effective marketing tactics used online.
VIZION [Social Media] Content Marketing Tools to Make Your Life Easier
| MONDAY, APRIL 4, 2016
Whether you need to post social media lists every day or perfectly time an emailed newsletter, these content marketing tools will help you get the job done: Note: There are several different tools in each category, and this list is only a representational cross section of the tools available in each field. The right analytics tools will improve your company’s ability to see the impact of marketing campaigns on your website, mobile applications, and social media platforms.
VIZION [Social Media] Big-Budget Content Marketing Lessons For Small Businesses
| MONDAY, MARCH 21, 2016
Many small businesses are starting to see the power of content marketing and are looking to build out their own content practice, whether it’s through larger media partnerships, a consistent blog or just an amped-up social presence with custom content for each network. But even if you don’t have a war room filled with the latest technology and a large social staf, you can still find unique ways to tap into trends in your area and outside of it.
VIZION [Social Media] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
| MONDAY, MARCH 14, 2016
Unlike massive social media campaigns or website redesigns, Easter eggs are nonpromotional extras that only a limited number of followers discover. They’re unique and generate excitement in a way that infographics, videos, and social media posts can’t. Online Easter eggs let businesses show their creativity while creating a sense of exclusivity within an audience.
VIZION [Social Media] Tool Tuesday – Your Browser and the Google Index (Part 1)
| TUESDAY, FEBRUARY 23, 2016
partners=, /digital-marketing-services, /blog/page, /about-us/testimonials, /digital-marketing-services/seo, /digital-marketing-services/content-marketing, /digital-marketing-services/social-media-marketing-services, /about-us/careers, /digital-marketing-services/ppc-management-services, /our-work. Often the best SEO tool is one that everyone in the world has access to, Google.com. Very often I’m asked to quickly do an SEO evaluation of a website.
VIZION [Social Media] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
| MONDAY, FEBRUARY 8, 2016
Find out what your social media followers are interested in. Dig into the social media profiles of followers to see what they do in practice. You can also use Facebook Insights or other social media trends and listening tools to find out in-depth information about user practices, interests, and activities. You read and hear about it all the time: a clear understanding of your audience matters.
VIZION [Social Media] Making Social Media Work for You on a Limited Budget
| MONDAY, FEBRUARY 1, 2016
Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some of the most economical marketing solutions at the highest rate of return. If your business hasn’t started using social media to meet marketing goals, consider it now. On average, companies spend about $200-$350 on social media marketing per day.
VIZION [Social Media] Dos and Don’ts When Using Social Media on Mobile for Your Business
| MONDAY, JANUARY 4, 2016
Today, business professionals use mobile devices to check social media, makes posts, and do any number of other activities. Participating in the social online world, however, comes with its own set of security, human error, and other issues. Whether you’re a business owner or a sales representative, keep these Dos and Don’ts in mind when using social media on mobile devices for your business: Dos. Do create a social media policy or advocate for one.
VIZION [Social Media] Is Marketing Automation Right for Your Business?
| MONDAY, DECEMBER 28, 2015
Whether you’re looking at streamlining social media or making many processes automated, we’ve got the details you need to make an informed decision for your business. Everything from the way you structure your emails to what you post on social media nests under the term “marketing automation.” They can create the text for a campaign, and then spread it out across the website, social media, email, and other marketing channels from one centralized platform.
VIZION [Social Media] Is There Such a Thing as Too Much Focus?
| MONDAY, DECEMBER 14, 2015
Social media is free, which makes it an incredible choice for a marketing channel. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips.
VIZION [Social Media] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
| WEDNESDAY, DECEMBER 9, 2015
Don’t hate the media, become the media.” – Jello Biafra. One group of people that need social media won’t want something about local listing management. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out!