If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Ethics New-Media Models journalism new media personal branding Social Media social-media policies Twitter MORE >>

Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Looxii Looxii is a social media analytics platform. MORE >>

'Pay-per-click (PPC) and social media are very diverse digital marketing approaches.  While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing.  First, remember to stick to the 80/20 rule when creating content for social media channels. MORE >>

Summer is upon us and that means universities nationwide are cutting loose their communications and new media graduates out into the real world job market.  But do they know what they are doing when it comes to your social media marketing campaign? These eager beavers actively and successfully use social media themselves.  MORE >>

Social media marketing is an essential component in any Internet marketing campaign, whether on a local, national or globe scope.  Many businesses of all sizes are already taking advantage of the power of social media marketing.  Social media marketing is not a sales stomping ground.  Be Consistent.  MORE >>