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| | WWW.STEPHANSPENCER.COM
OCTOBER 6, 2008 [Site Wide Links] Natural Search Tactics for Retailers
Ken covered keyword research, Jenny covered content optimization, Ian covered technical optimization, and I covered link building. Useful link analysis/link building tools include Yahoo Site Explorer , Back Link Analyzer , Thumbshots Ranking tool , TouchGraph , SEOChat PageRank Lookup , SEOChat PageRank Search and SEO for Firefox extension. Remember that the more links on the linking page, the less PageRank youll get.
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| || | WWW.KSL-CONSULTING.CO.UK
NOVEMBER 18, 2008 [Site Wide Links] Google Penalty Advice for Webmasters
Google often applies backlink devaluation to links from various sources that it considers spammers are exploiting to artificially raise the ranking of their sites. In addition, minor Google algorithm changes are continually being made in an effort to combat link spam. When link devaluation occurs, as it has with reciprocal links from low quality web directories and link farms, reductions in Google ranking may occur affecting the recipient site of the links.