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VIZION [Search Engine] Social Media & SEO – 4 Things You Need to Know
| THURSDAY, DECEMBER 6, 2018
Here are four important things you need to know: Social Media Profiles Do Rank in Search Engines. While it’s true that numbers of shares on social media don’t always directly impact a web page’s position in Google’s page ranking, the social profiles themselves most certainly impact the search results – particularly in regard to content. Social media profiles are often in the top few results when you search for a brand name.
VIZION [Search Engine] The Ultimate List of Content Marketing Conferences 2019 – Start Planning Now!
| TUESDAY, DECEMBER 4, 2018
Search Engine Land is hosting the event and it features fast-paced Q&A sessions that ensure you will see as much as possible in two days. This is an excellent conference for diving deeper into search engine marketing and analytics, and is not `surface level or beginner-centered. The New Year is just around the corner, and with it comes a new conference season for content marketing professionals.
VIZION [Search Engine] Public Relations vs. Marketing: Are the Two Becoming One?
| FRIDAY, NOVEMBER 2, 2018
A marketing strategy can’t be effective without considering search engine optimization, and marketers spend time on building in specific keywords and other strategies to help bolster search engine optimization. If you’re aiming to have a successful business, you can’t neglect your public relations or marketing strategies. Both of these efforts are what allow for successful relationships with customers.
VIZION [Search Engine] The Scoop on Evergreen Content: How to Create Your Own
| WEDNESDAY, OCTOBER 31, 2018
Since your evergreen articles are going to stay relevant, you don’t want to skimp on your search engine optimization. When it comes to marketing a website, online store, or business, content marketing is one of the most effective strategies out there. When you can provide your audience with content of value, you can engage them much better. Unfortunately, the value of content doesn’t always stay consistent, with some topics becoming obsolete as time goes on.
VIZION [Search Engine] In Case You Haven’t Heard…Google Is Closing Google+
| WEDNESDAY, OCTOBER 24, 2018
While technically separate platforms, Google+ is clearly connected to Google’s search engine, especially in the early stages of the platform. For a time, these buttons served as a ranking signal that would influence search engine results. Additionally, Google+ served as a baseline for personalization in search results. Through Search Plus Your World, Google would use information on what your friends searched for and clicked on to personalize your search results.
VIZION [Search Engine] Social Media Sites for Businesses
| MONDAY, OCTOBER 8, 2018
Even more appealing is that you can also boost organic search results through planned keywords and lining up with your audience’s interest. YouTube is the second largest search engine after Google. Social media marketing isn’t a new business strategy by any means, but it is one that’s growing rapidly by the day. With over 80% of the U.S.
VIZION [Search Engine] How to Create a Google Sitemap
| WEDNESDAY, OCTOBER 3, 2018
SEO has a lot of components to think about, especially in the realm of building relevant content that catches search engines’ attention. The end goal of all this is for a search engine to review your site and deem it relevant to what users are looking for – and this happens by search engines crawling it to discover what content your site contains. They also allow for a custom hierarchy of web pages, providing specific pages for crawling by search engines.
VIZION [Search Engine] Guide to Google Indexing Your Site
| WEDNESDAY, SEPTEMBER 26, 2018
The search engine analyzes each web page and catalogs its content to understand what the page is about. Where Google indexes a page can determine its rank on the search engine results pages (SERP). It’s possible to improve your Google search index by optimizing the content on your website. Google indexing and search engine optimization (SEO) aren ’ t exactly the same concepts, but they have many similarities. Search Engine Optimization
VIZION [Search Engine] Amazon Advertising Strategies You Should Implement Now
| MONDAY, SEPTEMBER 24, 2018
Improve your PDPs through many of the same rules as website search engine optimization (SEO). Tailor your title, product description, and other aspects of the PDP according to search keywords. Use the Amazon Advertising Trifecta: Display Ads, Headline Search Ads, Sponsored Products. A well-placed display ad can improve the performance of a search campaign by expanding its reach, telling more of a brand’s story, and engaging with shoppers. Headline search ads.
VIZION [Search Engine] Social Media Analytics: Tools You Should Check Out Now
| FRIDAY, SEPTEMBER 21, 2018
We manage everything, from spearheading your company blog to search engine optimization. You know social media is an integral cog in the marketing wheel, but do you know how to really get business rolling? Social media analytics. The right analytics supporting your social media strategy can give you the keys to long-term marketing success. Using the right social media analytics tools (many of which are free!)
VIZION [Search Engine] 4 Essential Areas to Analyze During Your Next Technical SEO Audit
| WEDNESDAY, SEPTEMBER 19, 2018
A technical search engine optimization assessment of a site is absolutely essential if you want to maximize SEO efforts and see subsequent benefits. Technical SEO is all about communication to the search engine via page response headers, information architecture, cross-linking, and more. It comprises everything that affects a search engine’s ability to find, crawl, and index content—and then interpret it the way you want it to interpret it.
VIZION [Search Engine] How to Set Up Your Google Analytics Dashboard
| WEDNESDAY, SEPTEMBER 12, 2018
Here ’ s the Import from Gallery view if you go that route: With this option, you can filter the templates you see according to many different search parameters. It can be beneficial to seek the help of a team of search engine optimization (SEO) experts, like those at Vizion Interactive. Our Search Engine Optimization Services allow you to work toward measurable business goals through smart use of metrics. Analytics Search Engine Optimization
VIZION [Search Engine] Beginner’s Guide to SEO for Restaurants
| FRIDAY, SEPTEMBER 7, 2018
If you haven’t heard of SEO – or search engine optimization – you’re missing out on an extremely powerful tool for content marketing. SEO is a marketing field aimed at maximizing turnaround for your business on the major search engines – essentially pushing you further up the search engine results lists, increasing your business’s visibility to customers. SEO for restaurants has the unique advantage of adding your menu to search results.
VIZION [Search Engine] Google Ads Introduces ‘Ad Strength’ for Responsive Ads
| THURSDAY, SEPTEMBER 6, 2018
Google’s AdWords resources allow for two types of ads: the Search Network and the Display Network. While the Search Network focuses on text ads in search engine results, the Google Display Network provides visual banner ads that appear across various sites in Google’s ad networks. One such note is making sure search ad groups contain three or more ads as well as use the optimize ad rotation settings. Responsive Search Ads Reporting.
VIZION [Search Engine] 404 Error Page Design Tips
| WEDNESDAY, SEPTEMBER 5, 2018
The other is also incorporating your search box into a 404 page so that, if the links you’ve provided aren’t what the user wants, they can then look for it on their own. And if your 404 page provides a code that requires googling to understand, then there’s a strong chance they may hop over to a search engine and never return. You can also offer suggestions on what to do next, like using your provided links and taking advantage of the search bar.
VIZION [Search Engine] How to Create a CPC Strategy for Your Business
| MONDAY, AUGUST 20, 2018
PPC marketing is a method that uses search engines to increase traffic to your website. Instead of encouraging people to click to your website by organic searches, you post sponsored advertisements at the top of search engines. Having your ad at the top of a search engine page exponentially increases visibility and, therefore, the likelihood of people visiting your website, so the search engine will charge a fee for each time someone clicks on it.
VIZION [Search Engine] Chrome 68 Released: What It Means For SEOs and Site Operators
| FRIDAY, AUGUST 17, 2018
Search Engine Optimization Search NewsBy now I’m sure you have heard that Chrome 68 has been released and if you have not, you need to make sure your Chrome version is up-to-date. While a browser update may not seem like the most newsworthy, this is the version that will start to visually penalize sites not using proper HTTPS or that have mixed content.
VIZION [Search Engine] Long Tail Keywords: Find the Right Ones for Your Business
| THURSDAY, AUGUST 16, 2018
One of the most effective ways to pull ahead of competing businesses is to optimize your website for search engines. Search engine optimization (SEO) is the act of tailoring the content on your site to appear high among the results of an online search. Implementing keywords is the simplest, most basic approach for improving your search engine rankings. Find Your Ideal Long Tail Keywords: Use Google’s Suggest and Related Searches.
VIZION [Search Engine] Boost Your SEO: What You Need to Know About Disavowing Links
| THURSDAY, AUGUST 9, 2018
Backlinks to your site tell Google search engines that your content is relevant and add credibility to your posts. Sometimes a link may have a negative effect on your website’s search engine optimization (SEO). Disavowing the link means you are telling the search engine spiders to crawl right over that link without paying any attention to it. Don’t forget that the links will still exist, but search engines won’t read them.
VIZION [Search Engine] Create Your Own RFP with These RFP Examples
| FRIDAY, AUGUST 3, 2018
Creating an RFP for search engine optimization (SEO) services is a common endeavor. SEO is vital to the success of the modern-day business, as it gets a website noticed on search engines. Check out this RFP sample from NPower New York, which was searching for a vendor to assist in the relocation from its current physical site to another site.
VIZION [Search Engine] What You Need to Know About Online Reputation Management
| MONDAY, JULY 30, 2018
If bad reviews or other negative online press gain enough traction, these are what can pop up when users search for your brand or keywords, not your website or social media accounts. Negative posts on social media are dangerous, but generally will not appear in a Google search for your site. Negative reviews , on the other hand, can appear in the first page of search engine results pages (SERP) and remain online forever.
VIZION [Search Engine] What is SEM? Search Engine Marketing Explained
| FRIDAY, JULY 27, 2018
Search engine marketing, or SEM, is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages (SERP). Sometimes, no matter how much time and money you pour into search engine optimization (SEO) and keyword research, your website won’t show up when users search. While closely related and both under the umbrella of “search marketing,” they are two very different concepts.
VIZION [Search Engine] Google Marketing Live 2018: Keynote Recording & Recap
| THURSDAY, JULY 12, 2018
Responsive Search Ads. Responsive Search Ads will be rolling out to English Language advertisers in the next few months, and expand to other languages throughout 2018. New Business Goals – 3 out of 4 people end up visiting a related business in person within 24 hours of searching locally on their phone. New Campaign Type: Local Campaigns – These local campaigns will help businesses advertise across all networks (Search, Maps, Places Pages, Display, and YouTube).
VIZION [Search Engine] 3 Common Image Issues Dragging Down Your Page-Load Time and How to Diagnose Them
| MONDAY, JUNE 25, 2018
Search Engine OptimizationThere’s no doubt page-load time is a very hot topic in SEO right now and has been for the past several years when it officially became a ranking signal for desktop devices in April 2010. And now, with Google officially making page speed a ranking signal for mobile devices in July 2018, there’s no time like the present to circle back and take a look at probably one of the most frustrating ranking signals for which to optimize.
VIZION [Search Engine] Franchise Marketing and SEO 101
| MONDAY, JUNE 25, 2018
One roadblock that often stands in the way of maximum franchise success is tackling search engine optimization (SEO). Marketers can run into issues specific to businesses that are part of a larger franchise; for instance, search engine penalties for duplicate content. Google and other search engines take duplicate content seriously. Another 86% search for local business locations on Google Maps. Local Search Marketing Search Engine Optimization
VIZION [Search Engine] 10 Google Search Operators Every SEO Should Know
| MONDAY, JUNE 18, 2018
Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their visitors. Google advanced search operators, or Google search modifiers, are the keys to unlocking this search engine’s true powers for a business. Learning the top 10 search operators can revolutionize how you conduct website research. Search Engine Optimization
VIZION [Search Engine] How to Set Up Google Search Console in 5 Easy Steps
| FRIDAY, JUNE 15, 2018
The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT). Google Search Console is a free webmaster console that generates a wealth of information about your website and its visitors. Return to Search Console and press “Verify.”
VIZION [Search Engine] Sign Up Now for the PPC Domination Webinar with SEM Rush & Vizion – June 21st!
| THURSDAY, JUNE 14, 2018
Her areas of expertise include search engine marketing, online banner advertising, and social media marketing. Jenny is a rockstar at Vizion with a ton of insights to help attendees plan and execute paid search campaigns. Kirk Williams owns ZATO, a paid search and social PPC micro-agency. Search ads can boost brand awareness by 80 percent. Pay per click (PPC) advertising has not remained static since its debut in 1996.
VIZION [Search Engine] Top 5 Questions You Should Ask During Your SEO Audit
| TUESDAY, MAY 29, 2018
Search Engine OptimizationSo, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next? Choosing an individual or agency for your audit can be daunting. Being informed on all aspects of your agency as well as what questions to ask them before your audit is key. Don’t choose an agency for your next audit without doing your own proper research first.
VIZION [Search Engine] Why Any Business Should Consider an SEO Audit
| WEDNESDAY, MAY 23, 2018
Weaknesses can vary; technical issues can deter search engines’ ability to crawl your site. Poor content can prevent your business from showing up in SERPs (search engine ranking pages). Technical issues begin to arise when search engines can’t properly crawl your site. This refers to the term crawlability, which is how easily these engines access your website. Search engines prioritize UX (user experience) above everything else.
VIZION [Search Engine] Are You Optimized for Voice Search? You Should Be!
| THURSDAY, MAY 17, 2018
Most businesses today depend on search-driven web traffic to succeed. Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. Why Voice Search Matters. In 2017, Google announced that 20% of the search requests it fields are voice searches, and observers estimate that by 2020 at least half of all internet searches will be voice-based.
VIZION [Search Engine] How to Do Keyword Research for PPC
| THURSDAY, MAY 10, 2018
Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Bidding on keywords that aren’t searched for by the target audience and not understanding how the audience is searching is the worst outcome for an advertiser. Soolve uses almost every search engine to provide hundreds of related keyword terms.
VIZION [Search Engine] Mobile-First Indexing is NOT #FakeNews
| WEDNESDAY, MAY 2, 2018
Using Page Speed in Mobile Search Ranking – Google Webmaster Central Blog. Google is Making Moves Towards Mobile First Search – Business Insider. This stated, the post does share the most salient fact of why Google is doing this, specifically the facts that when looking at time spent on the digital landscape, ‘65% in the US is spent on mobile devices’ and that a 2016 report showed that search engines’ queries share was ‘60%.’
VIZION [Search Engine] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
| MONDAY, APRIL 23, 2018
Selecting your search engine optimization (SEO) consultant or agency is about more than just money. On the search for a B2B SEO agency , look for one with real-life experience handling your business type. Experienced SEO professionals will prioritize search engine optimization tasks using audit programs or sets of recommendations. Search engine optimization is not a compartmentalized task. Search Engine Optimization
VIZION [Search Engine] Google Is Your Mobile-First Guidance Counselor
| TUESDAY, APRIL 17, 2018
I like to joke that Google is a “’content” producer that also runs the world’s most successful search engine. Search Engine OptimizationThere are so many people and companies writing content about Google’s impending change to true “mobile-first” indexing that it can make your head spin, especially with all the speculation of what it will take to do it right.
VIZION [Search Engine] How to Deal With Pages That Have Thin Content
| MONDAY, APRIL 9, 2018
Thin content pages may include highly relevant keywords, but fail to answer a search engine user’s query. For example, someone who conducts a search on “how to cut hair” may not be interested in an article espousing the benefits of going to a professional salon. High-quality pages align well with search terms and answer search engine users’ most-pressing questions. In the world of content marketing, thin content refers to poor quality.
VIZION [Search Engine] 5 Successful B2B AdWords Best Practices
| MONDAY, APRIL 2, 2018
You will find the answers using a Search Terms report , which enables you to cut out negative keywords. Focus on two categories; irrelevant searches and unqualified traffic. If you use a broad term, people conducting searches may stumble across your ad, costing you a placement without any return on your investment. Avoid non-specific terms (like butter when you are selling cocoa butter) to prevent irrelevant searches eating up your budget.
VIZION [Search Engine] Don’t Limit Your Local SEO Resource Options Looking Only Locally
| MONDAY, MARCH 12, 2018
More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods. This has led to the need for local search engine optimization (SEO) and local SEO consultants. Local SEO uses a number of strategies to place a website in the first page of search engine rankings. Ideally, local SEO will get a brand into the “local pack,” or the top three local search results Google gives for relevant keywords.
VIZION [Search Engine] Hiring Internally vs. Retaining an SEO Agency: Truly Think About It
| WEDNESDAY, MARCH 7, 2018
There is much debate about whether to trust your in-house team with search engine optimization (SEO) consulting services or to outsource this task to an SEO agency. Every business owner agrees on the importance of search engine optimization. Search Engine OptimizationDeciding whether to hire and train in-house SEO experts or retain an SEO agency relates to your particular goals for the campaign.
VIZION [Search Engine] Key Tests That Will Help Optimize Your PPC Strategies
| MONDAY, FEBRUARY 12, 2018
PPC marketing works seamlessly with search engine advertising methods like Google AdWords. The word may have low search volume. PPC and SEO (search engine optimization) should not exist separately. Testing your pay-per-click marketing strategy alongside search engine optimization can save money and help you optimize efforts on both fronts. Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web.
VIZION [Search Engine] 6 Reasons Your Content Sucks – And What to Do About It
| MONDAY, JANUARY 29, 2018
Some consumers discover preferred brands through social media networks while others value the quintessential Google search. Google’s crawlers look specifically for content that most accurately matches search terms, and the search engine grows smarter each year. Brands need content that not only matches frequently used search terms, but also aligns with a target market. Unfortunately, many companies continue to crank out content that sucks.
VIZION [Search Engine] Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
| MONDAY, JANUARY 15, 2018
Search engine optimization (SEO) is one of the most important aspects of doing business today. Instead, he or she may specialize in just one facet of search engine optimization. This might be simple search engine optimization or more in-depth services like digital marketing and link building. Search Engine OptimizationAs such, it deserves attention from experienced SEO professionals.
VIZION [Search Engine] Tool Tip Tuesday – A Look Back at Google’s Vince Update
| TUESDAY, NOVEMBER 28, 2017
I recently wrote a piece for Search Engine Journal looking back at Google’s Vince update and thought I’d share it with you today. This dramatic story commonly begins with chatter among SEO professionals over ranking fluctuations, a message announcement from Google, a collective freak-out from the search community, followed by deep data dives and a communal conversation on why Google has again seemed to shake up the search landscape.
VIZION [Search Engine] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
| MONDAY, NOVEMBER 13, 2017
Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. Start your search by finding an agency or consultant that can accommodate your most pressing needs. You could always start with a freelancer and switch to an agency after you make money from leads on Google searches. Search Engine Optimization Uncategorized
VIZION [Search Engine] 5 Ways to Enhance Your Google Local Business Listing
| MONDAY, NOVEMBER 6, 2017
If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius. If your business doesn’t appear anywhere on the first page of relevant searches in your local area, you may need to improve your information. If enough information does not exist online, you will not show up at the top of the search results page. Local Search Marketing
VIZION [Search Engine] Understanding Google PageSpeed Insights
| MONDAY, OCTOBER 16, 2017
Search Engine OptimizationAs a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds.
VIZION [Search Engine] 5 Tips to Creating Content Readers Actually Want to Read
| MONDAY, OCTOBER 2, 2017
Encourage responses, as this boosts the attention your page will get from search engines. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
VIZION [Search Engine] The ABCs of Local Listing Management
| WEDNESDAY, SEPTEMBER 20, 2017
These let the search engines know what your listing is about and what keywords to associate it with. You could show up, but preference will be given to the locations closer to where the users are searching from. Most search engines will provide a “Holiday Hours may differ”, but you shouldn’t leave it up to users to figure this out. Photos can help users determine this once they find your location after searching for it. What…are customers searching for.
VIZION [Search Engine] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
| MONDAY, SEPTEMBER 18, 2017
Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. Start your search by finding an agency or consultant that can accommodate your most pressing needs. You could always start with a freelancer and switch to an agency after you make money from leads on Google searches. Search Engine Optimization Tips
VIZION [Search Engine] Quick Tips for Using Google Keyword Planner
| MONDAY, SEPTEMBER 11, 2017
It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs. From there, choose your targeting options and customize your search with keyword filters and options, if desired. Use the keyword filters option to get even better results from your Planner search. Don’t Ignore Search Volume Trends and Data.
VIZION [Search Engine] SEO Tools 5 Years Ago: Where Are They Now?
| TUESDAY, AUGUST 29, 2017
While the search industry is always changing there’s one thing that hasn’t changed. As search engines are stating that content and social presence is important, these tools are working to ensure users can obtain this information and make accurate decisions. With all the additions SEMRush has made it looks like they are making an attempt to be a one stop shop for all your search marketing analytics/comparison needs. Google Search Console.
VIZION [Search Engine] Google Algorithm Updates and the Core SEO Factors to Focus On
| TUESDAY, AUGUST 22, 2017
When it comes to search engine optimization, 80+% of it is working for better positions in Google. If search engines, especially Google, cannot easily index the pages you want from your website in the index, chances are you are going to not rank for very much. Does your website allow search engine bots to access your website and its content? The search engines look at this for “contextual linking” signals. Search Engine Optimization
VIZION [Search Engine] A Day in the Life of a Digital Marketer
| MONDAY, AUGUST 14, 2017
Managing SEO (search engine optimization), social media, developing ad campaigns. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that. Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences.
VIZION [Search Engine] Tool Tip Tuesday: A Look at Deepcrawl
| TUESDAY, JULY 25, 2017
Additionally, this can easily identify a case where the sitemap files have become aged and are potentially causing the search engine spiders to spend more time than they should, going through a site because of old or bad URLs showing up in them. This becomes more and more crucial when it comes to larger websites with higher page counts, given we want search engines to efficiently find what we want them to and properly index and rate them against their algorithms.
VIZION [Search Engine] Mobile-First Google Shift
| MONDAY, JUNE 12, 2017
Search data, in particular, have helped Google create more robust and accurate search engine algorithms, and now marketers can use these gathered data to adopt a mobile-first approach in their marketing campaigns. Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks.
VIZION [Search Engine] Global Marketing Tips to Help Your International SEO Efforts
| THURSDAY, JUNE 8, 2017
When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. Search for similar products and services in other countries or languages. Find out which keywords international search engines are using, and what the target audience looks like for each search engine. Which keywords does this country’s search engine consider relevant, and how are they phrased?
VIZION [Search Engine] Sitemap Max File Size Limit Increased On Google and Bing
| MONDAY, MAY 8, 2017
Recently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB to 50MB. While the jump from 10MB to 50MB may seem insignificant at first glance, it is actually a big change for the search engine world. A sitemap helps search engines read, label, and index the content of your website’s pages, resulting in much better search result rankings.
VIZION [Search Engine] What Voice Search Means for Digital Marketing in 2017
| MONDAY, APRIL 3, 2017
One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. How Voice Search Works. Without realizing it, people alter their search behavior whether they are speaking or typing. Who Uses Voice Search?
VIZION [Search Engine] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
| WEDNESDAY, MARCH 22, 2017
Just like our private space at home, these types of things come up and eventually the “clutter” begins to expose itself more to the search engines than we would like. Search Engine Optimization
VIZION [Search Engine] The Most Creative PPC Ads of the Last 10 Years
| MONDAY, MARCH 6, 2017
PPC ads on search engines, Facebook, and other popular platforms can move a website to the top of a search results page without having to “earn” the position. This creative and comedic ad catches attention and stands out from other pest control ads that may have come up with a Google search. When users searched for “Gourmet Chocolates,” the company’s ad came up with the same title.
VIZION [Search Engine] Achieving Data Clarity in Digital Marketing
| WEDNESDAY, FEBRUARY 22, 2017
While I typically am preoccupied with Organic Search and Paid Search visits, it helps to understand what other channels of traffic are bringing to the table. However, incorrect traffic numbers could be at play in this channel if you are not instructing search engines of your domain’s relationships with other owned properties, sub-domains, etc. However, to ensure that these goals are true, ensure that the goal URL is not indexed in search engines.
VIZION [Search Engine] Gifs that explain SEO
| TUESDAY, JANUARY 3, 2017
These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers. Getting the coveted first search results page can feel like finding Willy Wonka’s golden ticket – something that will only happen to the “lucky finders.” The more you get used to optimizing the content on your site for search engines, the easier it gets. Search Engine Optimization Uncategorized
VIZION [Search Engine] The Importance of Mobile Page Speed for Users and Mobile SEO
| MONDAY, AUGUST 15, 2016
Finally, Google has confirmed that mobile site page speed will be part of the algorithm for mobile search results – a relief for consumers, but a potential issue for brands. It’s important for brands to realize that a mobile site does not automatically inherit its desktop site search engine optimization (SEO) ranking. It’s to give search engine users better results. Search Engine Optimization
VIZION [Search Engine] Get the Most Out of Your Content with These Quick Tips
| MONDAY, AUGUST 8, 2016
Not only does inconsistency rub customers the wrong way, but it also bodes badly for search engine optimization (SEO) strategy. It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts.
VIZION [Search Engine] How to Get the Best Links on the Internet
| MONDAY, AUGUST 1, 2016
A page with a lot of backlinks typically ranks higher on search engine results pages. In the land of (SEO), backlinks is always a buzzword. The why of backlinking is clear. Link Building
VIZION [Search Engine] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
| TUESDAY, JULY 5, 2016
Instead of relying on Band-Aids to keep your search engine optimization strong, consider making some holistic changes, and take the next step toward better online visibility. Search engine optimization is much more than a set of tricks companies use to elevate their brands in search engine rankings. Google and other search engines constantly change their algorithms to make search engines smarter. Search Engine Optimization
VIZION [Search Engine] Becoming Channelized!
| THURSDAY, JUNE 23, 2016
Even if the brunt of your efforts lie heavy in one specific medium, such as Organic Search(SEO), it is always best practice to review, report and monitor all referring channels. For many, the default channel groupings will suffice(Direct, Organic Search, Social, Email, Other Advertising, Display, Paid Search, Affiliates and Referring Site). To keep it simple, start out by keeping track of “the big 5” (Direct, Organic Search, Paid Search and Referring Site, Social).
VIZION [Search Engine] Types of Images to Enhance Business Listings
| MONDAY, JUNE 13, 2016
Your initial image should showcase what your brand has to offer when prospects search for related services or companies. To generate local business and capture the attention of individuals searching for your products/services in real time, consider making image optimization a marketing priority. Businesses should use search engine optimization tactics to enhance the performance of every piece of content, including business listings. Local Search Marketing
VIZION [Search Engine] 5 Link-Building Tactics You’ve Probably Never Used
| WEDNESDAY, JUNE 1, 2016
Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. For years, many companies purchased inbound links to improve search engine rankings. Today, this practice violates Google’s search engine guidelines. Great content improves search engine rankings and offers more value to consumers.
VIZION [Search Engine] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes – Part 3
| TUESDAY, MAY 3, 2016
This provides a cleaner page footprint and internal linking structure for the site versus lining to actively 301 redirected URLs, which the search engines hate. Search Engine Optimization TipsWhat we saw and how we provide directions to correct it. So, we have identified a few opportunities using just our browsers and advanced queries on the Google and Bing indexes combined with some simple Webmaster Tool account reviews.
VIZION [Search Engine] Riding the Fine Line of SEO and Usability
| MONDAY, APRIL 25, 2016
In the world of website development, search engine optimization (SEO) is important, and so is usability. SEO strategies ensure an audience will see your site when they search online, while usability ensures they can easily navigate your site to meet their needs. If a user cannot learn how to use your site and enjoy the experience, he or she may never come back, regardless of the site’s ranking in search engines. Blog Search Engine Optimization Tips
VIZION [Search Engine] Top 10 Tips to Improve Press Release Writing For Your Business
| WEDNESDAY, APRIL 13, 2016
Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts. You may want to consider refreshing your press release process to gain better market exposure for: A product launch, An executive move, Company relocation or a new location opening, or.
VIZION [Search Engine] Content Marketing Tools to Make Your Life Easier
| MONDAY, APRIL 4, 2016
Among the analytics tools you may want to look into: Google Analytics – This multipurpose tool offers useful metrics for companies of all sizes interested in website, mobile, search engine optimization, and social media impact. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team.
VIZION [Search Engine] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes (Part 2)
| TUESDAY, MARCH 29, 2016
While this provides Google (and other search engines) directions around not indexing these pages, it does tell them to continue to spider links through it. How does another search engine like Bing see these pages and does it respect the “robots” tag directions? So, for #1, let’s check to see if we are feeding this to the search engines directly by checking the sitemap.xml file(s). Blog Search Engine Optimization Tips
VIZION [Search Engine] Tool Tuesday – Your Browser and the Google Index (Part 1)
| TUESDAY, FEBRUARY 23, 2016
While we use a lot of tools here at Vizion Interactive, I have found that the best way to do this type of discovery is using the tools that are available to everyone; a good web browser (Firefox or Chrome), my brain (and the knowledge I have built up over the past 15-20 years), the website in question and the actual search engine indexes themselves (bonus if you have Google Search Console and Bing Webmaster Tools too). Blog Search Engine Optimization Tips
VIZION [Search Engine] Are you Hugging your Site Visitors?
| MONDAY, FEBRUARY 15, 2016
I have made this parallel once before in 3 Tips for Understanding your “Courtship” with Search Engines. Are you providing a correlating enticement between the search result listing and the landing page? It’s February once again, the month of love and with that I thought we could take a cupid’s approach to our digital marketing mindset.
VIZION [Search Engine] The Difference between Knowledge and Wisdom – Google’s RankBrain
| TUESDAY, JANUARY 26, 2016
But, the algorithm had essentially taken the knowledge of human programmers/engineers and applied this. This is to further define Google as an “artificial intelligence” engine and not just a search engine. Case in point: I could certainly hire someone onto the Vizion Interactive team who has read every single article that there is on the practice of search engine optimization, but I most certainly would not put them to work on their own, right away.
VIZION [Search Engine] Using Analytical Review to Drive Your Content Strategy
| MONDAY, JANUARY 25, 2016
Many companies scramble when a new search engine update roles out, quickly renovating or revisiting their content to ensure they place well on sites like Google and Bing. will be more effective for readers and search engines. Are your users searching mostly on their mobile devices? If you want to grow your online presence but aren’t using analytics, it’s time to start.
VIZION [Search Engine] Countdown to 2016: Digital Marketing Predictions!
| TUESDAY, DECEMBER 22, 2015
Content marketing will keep growing and overshadow some other equally important aspects of search marketing. Content and social activity is great but if the search engines can’t properly crawl the site or if users have an issue using it what good is it? The New Year is just days away, and in the midst of holiday celebration and brainstorming New Year’s resolutions, the Vizion team is making their own 2016 digital marketing (and other fun non-marketing) predictions.
VIZION [Search Engine] 5 Things You Need to Know About Data Aggregation and Local Listings
| MONDAY, NOVEMBER 30, 2015
Irritated, you grab your phone and pull up the Google page you searched before you left. They also wouldn’t mind ranking higher in search engine results. By learning about data aggregation and how it pertains to local listings, local business owners can get an understanding of how to display accurate information and rank higher in search engine results. Local Searches Are a Big Deal. For area businesses, local searches are a big deal.
VIZION [Search Engine] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
| TUESDAY, OCTOBER 27, 2015
It starts with optimizing your online presence for local search. Local SEO is especially important in reaching mobile customers, since Google and Bing both place more relevance on local search results delivered to mobile devices. The basics of local SEO are the same as the organic search optimization for your website: keyword research, on-page SEO with optimized Title, Meta, and Heading tags, and content that’s optimized for search engines.
VIZION [Search Engine] 5 Tools to Help You Keep Up with Constant Changes
| TUESDAY, SEPTEMBER 29, 2015
Does it seem like Google makes drastic changes to its algorithms every time you start to see solid results from your search engine optimization (SEO) strategy? The kind of business you run affects your SEO strategy, but so does the way Google processes information and produces its search engine results pages (SERPs). The company – like Bing, Yahoo, and other search engines – is constantly tweaking things. Google Search Console.
VIZION [Search Engine] HTTP/HTTPS SEO Mishaps and Remedies
| TUESDAY, SEPTEMBER 1, 2015
What was found in several tests were that the HTTPS transition didn’t make that much of a difference for organic Google search rankings. First things first, if you have both then you are going to want to create an additional HTTPS version of Google Search Console. This is needed as there are several sections that we need to monitor such as Search Queries and Impressions by Page data, which unknowingly, you have only been seeing just the HTTP data for this.
VIZION [Search Engine] Is Your Site Driving Users Crazy?
| MONDAY, JULY 13, 2015
Search engines can find these links to development sites and even index them. And if there’s one thing that’s worse than users getting into the development site, it’s having this site show up in search results. Blog Search Engine Optimization TipsIf there’s one thing that drives users insane on a site, it’s when things go a bit. awry—broken links, links that redirect to the page they’re already on, and many others.
VIZION [Search Engine] Tool Tuesday – CognitiveSEO
| WEDNESDAY, JULY 1, 2015
Search Engine OptimizationAs digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work lives is essential. With that, this Tool Tuesday we are taking a look at CognitiveSEO. CognitiveSEO, the brainchild of Razvan Gavrilas, has been live since 2011 and to this day is used by thousands of today’s top brands and agencies.
VIZION [Search Engine] New to Google Analytics? Check out these Essential Easy to Use Features
| MONDAY, MAY 18, 2015
This is an easy way to attribute conversions and online transactions to a specific source or medium, whether it’s an ad campaign, organic search, or any other entry point that led to a consumer’s purchasing decision. Analysts rely on Channel Reports to determine the effectiveness of referrals, search engine ranks, and ads based on the medium or channels that brought them to the site. Many enterprises rely on Google Analytics to track customers wherever they are.
VIZION [Search Engine] 5 Elements of a Killer SEO Strategy
| MONDAY, MAY 11, 2015
Search engines change the rules of how they rank all the time, and the time it takes for those updates to affect search engine rank can be hard to pinpoint. Imagine a company that rolled out an SEO strategy three years ago – “Let’s focus on inbound links and guest blogging” – but failed to scrap or amend that approach when those features fell out of search engine favor.
VIZION [Search Engine] What Constitutes Good Organic Visibility?
| THURSDAY, APRIL 30, 2015
Over time, the organic search marketing segment had become a little too obsessed with keyword ranking placement. However, even though we have to manage many more irons in the fire, we still can’t forget to analyze our organic footprint from time to time and see how we can enhance and grow our search engine results page (SERP) presence. Perform a search for your domain followed by a click on the Organic Keywords section. Search Engine Result Page Display.
VIZION [Search Engine] If Search Engines Had Tinder
| MONDAY, APRIL 20, 2015
If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. Users sort of “pick” what search engine they will “date” each time they use them. No matter the search engine each one gathers data (at some level) to learn a little more about the users. So we thought if search engines were placed on Tinder and you had to pick one to use based on the profile given, which one would you choose?
VIZION [Search Engine] Kill your Digital Marketing Competition in 2015
| THURSDAY, DECEMBER 18, 2014
Organic Search/Content Marketing. There are a few pillars of competitive analysis as it relates to Organic Search and those are visibility and links. Take this data in an export and sort by URL and secondarily by search volume. While competitive intelligence for email marketing isn’t as vast with cool toolsets as Social, Organic and Paid Search, it can still be an extremely effective channel for your marketing efforts as well as a tool for generating customer loyalty.
VIZION [Search Engine] Vizion’s Internet Marketing Link Roundup [12/12/14]
| THURSDAY, DECEMBER 11, 2014
Search Engine Updates. Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015. link]. It has become increasingly obvious that Google is placing a great deal of importance on mobile usability. If your organization is still resistant about having a mobile friendly website but you still want to perform well in Google, then now is the time to create a mobile friendly website.
VIZION [Search Engine] Vizion’s Internet Marketing Link Roundup [12/05/14]
| FRIDAY, DECEMBER 5, 2014
The best practice is to show all content to the users as you do the search engines. Here is a list of 8 organic search trends that your organization needs to plan for 2015. Most of us never thought we would see this day coming in Search. A great illustrated guide that helps you understand how to construct strong pages of content and what factors search engines are looking for. Latest Vizion Posts. Paradigm Shift Needed for SEO Budgets. link].
VIZION [Search Engine] Vizion’s Internet Marketing Link Roundup [11/07/14]
| FRIDAY, NOVEMBER 7, 2014
Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! 8 tips to Optimize Your Local Knowledge Panel in Google Search. How the Pigeon Update Affects Local Search Marketing. https://www.blueinteractiveagency.com/seo-blog/2014/11/pigeon-update-affects-local-search-marketing/. Watch Matt Cutts Respond To If He Will Return To Google Search. It’s time of the week again!
VIZION [Search Engine] The Best Kept Secrets of News Jacking
| TUESDAY, NOVEMBER 4, 2014
Search engines recognize quality content relating to current events and place it at the top of search results, bringing more attention to the author and his or her organization. Along your journey toward becoming a thought leader in your industry, you have likely utilized an array of techniques to establish your authority in relevant topics. One of the best ways to accomplish this is via a practice known as “news jacking.”.
VIZION [Search Engine] Bing as a Platform (Live Blogging From Bing Ads Next)
| THURSDAY, OCTOBER 23, 2014
Speaker: Stefan Weitz Bing Director of Search. How do create the ability for folks to use whatever modality they want in search (not just words). Based on historical search queries, and everything else, understand what they’re looking for. Consumer side – Photos taken, MS Account, Profile info, Saved items, Notes taken, media purchased, One Drive, One Note – helps to create a model of a person and aids to predictive searching. How are you going to grow search share?
VIZION [Search Engine] Vizion’s Internet Marketing Link Roundup [10/17/14]
| FRIDAY, OCTOBER 17, 2014
This is an interesting poll that was run by Search Engine Roundtable. Latest Vizion Posts. The ABCs of SEO. link]. Tired of hearing “You’re too expensive?”. link]. It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost. Measuring ROI: why we’re all doing it wrong. link]. Included are some great points on how we need to think about ROI in a multi-touch mindset.
VIZION [Search Engine] The ABCs of SEO
| THURSDAY, OCTOBER 16, 2014
But more than just getting a leg up in the search engine results pages (SERPs), you should always be looking for ways to create fresh content or refresh old content. No, but this can be a big help when it comes to local searches. They may not have the same weight as they used to, but the fact is that links help search engines discover content. Proper navigation of a site is good for more than just users: it’s also good for search engines.
VIZION [Search Engine] Vizion’s Internet Marketing Link Roundup [10/10/14]
| FRIDAY, OCTOBER 10, 2014
Structured snippets are now part of Google search and these snippets are not derived from structured markup on the page, instead they are formatted in a way that machines can parse information very easily. Here are some tips for structuring and optimizing your web pages for search engines. Latest Vizion Posts. Breaking News: TopSEOS.com Banned in Google – [link]. Top 15 Places Your Local Business Needs To Be Seen – [link]. Mobile.
VIZION [Search Engine] Top 15 Places Your Local Business Needs To Be Seen
| WEDNESDAY, OCTOBER 8, 2014
Second only to Google, Bing continues to grow in the search engine world. The last of the big three, Yahoo remains a heavily trafficked search engine worthy of your attention. Consumer Search. Consumer Search consolidates reviews and articles on various businesses into one location so users can view a range of feedback about a certain establishment to make well-informed decisions.
VIZION [Search Engine] Vizion’s Internet Marketing Link Roundup [10/03/14]
| FRIDAY, OCTOBER 3, 2014
One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they can’t access your web pages, then you will have a hard time getting your pages indexed and ranked in the search results. Pinterest SEO: 7 Tips From A Pinterest Engineer [#SMX]. Latest Vizion Posts. The New Google Panda Is Here. link]. Google – On How They Know When to Slow or Stop Crawling Your Web Site. link].