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WWW.KAUSHIK.NET [Sales Funnel, Search Engine Marketing] Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords | Occam's Razor by Avinash Kaushik
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Occam’s Razor by Avinash Kaushik 02 Feb 2009 02:12 am Paid Search Analytics: Measuring Value of “Upper Funnel Keywords “How do I measure the value of my “upper funnel keywords? Upper funnel keywords are typically those that are used by Customers who are early in their consideration life cycle, they have not made up their mind. You can also apply this to targeted email campaigns or other marketing adventures.]