• VIZION  |  MONDAY, JANUARY 1, 2018
    [Relevance] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.” Happy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what’s coming up for them this year.
  • VIZION  |  MONDAY, NOVEMBER 6, 2017
    [Relevance] 5 Ways to Enhance Your Google Local Business Listing
    If your business doesn’t appear anywhere on the first page of relevant searches in your local area, you may need to improve your information. Google works by interpreting the information available about your business and presenting it to users who perform searches using relevant keywords and phrases. Build links with local SEO campaigns and get citations from high-quality websites that are relevant to your industry.
  • VIZION  |  MONDAY, OCTOBER 9, 2017
    [Relevance] Your Facebook Ads Are Working – Here Is How To Prove It
    Be Relevant. Higher relevance equates to savings for you. Facebook places the same ads in multiple locations across its site for a reason: The method is effective and relevant. Tweak it, and update it with more relevant information. Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Relevance] 5 Tips to Creating Content Readers Actually Want to Read
    Supplement your list with links to relevant posts, particularly your own, to make your content even more engaging and memorable. Don’t focus on creating content on relevant topics. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
  • VIZION  |  MONDAY, SEPTEMBER 11, 2017
    [Relevance] Quick Tips for Using Google Keyword Planner
    With your next campaign, use your recently discovered keywords in your blog posts titles, blog content, and headers to increase your relevance of ranking for desired terms. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Relevance] A Day in the Life of a Digital Marketer
    Receive customized communication relevant to their habits. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that. Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences.
  • VIZION  |  WEDNESDAY, JULY 5, 2017
    [Relevance] The Latest in Programmatic Media Buying
    The latest programmatic technology focuses on relevancy. Knowing who your customer is can play a critical role in setting up relevant, successful campaigns. Relevant data acquisition makes for sounder business decisions – not just in marketing, but across the board. The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood.
  • VIZION  |  WEDNESDAY, JUNE 21, 2017
    [Relevance] Is AMS Right For Your Business?
    Given Amazon’s algorithm, as your ads surface, and gain increased clicks and sales, your products will become more relevant and may begin to surface higher in search rank. In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build and manage targeted PPC ads that help drive customers to specific product pages on Amazon.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Relevance] Mobile-First Google Shift
    Smartphones, on the other hand, have become so ingrained in our everyday lives that most people use them to browse content and tap back and forth between a handful of apps that are relevant to their interests and lives. Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Relevance] Global Marketing Tips to Help Your International SEO Efforts
    Which keywords does this country’s search engine consider relevant, and how are they phrased? This narrows your search field and makes finding relevant information easier. When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. That’s great, but SEO is becoming more globalized. As 2017 kicks off, international SEO will garner more attention than ever.
  • VIZION  |  WEDNESDAY, MAY 24, 2017
    [Relevance] Google Marketing Next 2017: Keynote Highlights
    It is our job as the marketer and as the brand, to deliver to our consumers: “relevant, frictionless, and useful experiences whenever, wherever they ask for them and sometimes even before they ask,” said Sridhar Ramaswamy, senior vice president at Google, and that is exactly what Google is helping us to achieve this year. Did you know that 91% of smartphone owners bought or planned to purchase something after seeing an ad that they described as “relevant”?
  • VIZION  |  MONDAY, MAY 15, 2017
    [Relevance] Gifs in Social Media Marketing
    Gifs are relevant to content, boosting the potency of the message instead of taking away from it. Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Relevance] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Not every customer will find the same relevance and value in every one of your emails, so taking the time to segment your lists is going to increase your engagement and generate more transactions, rather than simply annoying portions of your email list with repetitive or irrelevant offers. When customers engage with brands, they certainly want value and relevance, but they don’t want to have to spend all day getting to it.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Relevance] 2017: Year Of The Meme
    A meme doesn’t necessarily have to go viral to be effective, but it does need to be relatable, quirky and, of course, relevant to its intended audience. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge.
  • VIZION  |  MONDAY, APRIL 10, 2017
    [Relevance] How Is Video Shaping 2017?
    Brands will need to jump onboard with live video broadcasts to stay relevant and relatable in 2017. Small local businesses will vamp up video marketing techniques, taking to YouTube and other channels to post meaningful, relevant content. There is a lot of talk about how video will perform in 2017 and in the coming years.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Relevance] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    If you want greater customer advocacy, provide your audience with the tools necessary for spreading your content, and make sure you are offering valuable, relevant high-quality content. Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand.
  • VIZION  |  MONDAY, MARCH 6, 2017
    [Relevance] The Most Creative PPC Ads of the Last 10 Years
    Google rewards advertisers that come up with PPC landing pages that are relevant and interesting to visitors by charging them less per ad click. Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers pay a small fee each time someone clicks their ad.
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Relevance] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. When marketers borrow from journalists and publish relevant, valuable, and informative content for their readers, those readers benefit. Concern about “fake news” is dominating the mainstream media these days.
  • VIZION  |  MONDAY, FEBRUARY 6, 2017
    [Relevance] Quick Tips to Ensure You Are Writing for Your Intended Audience
    Your audience’s goals can shift dramatically, and your content must shift with them to stay relevant. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. Target Your Audience.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Relevance] Wendy’s Twitter: An Example To Follow?
    Hopefully it is a phase, but unfortunately, it’s relevant now. Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Relevance] Top 2017 Mobile Trends
    Soon, a Google Assistant will be able to interpret phonetics more accurately to detect stress levels, speaking speed, and intonation to deliver more accurate and relevant results. Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. As the mobile platform has grown in popularity, the technology behind it has evolved explosively in the last few years.
  • VIZION  |  TUESDAY, JANUARY 3, 2017
    [Relevance] Gifs that explain SEO
    Keep content current, relevant, and high quality, and link only to reputable sources. If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers. SEO rules are constantly changing, telling people what they can and cannot include on their websites.
  • VIZION  |  FRIDAY, AUGUST 12, 2016
    [Relevance] Vizion - Untitled Article
    Google actually uses its organic indexing technology to crawl the advertiser’s site and automatically display ads that are relevant to its pages. Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords?
  • VIZION  |  MONDAY, AUGUST 8, 2016
    [Relevance] Get the Most Out of Your Content with These Quick Tips
    Stay relevant, touching on current trends or major events. It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts. Content has been a buzzword for more than a decade, yet many business owners still don’t know how to maximize theirs to get more of an impact.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Relevance] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    While you probably have a good feel for what competitively similar sites exist on the web, you may find topically relevant sites that can provide ideas for site advancement, even if they are not deploying efficiently. . While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Relevance] How to Keep Your Online Goals Relevant in Business Today
    Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget. Marketers and website administrators understand the return-on-investment (ROI) potential of online activities, but may not adequately express their strategies or existing progress.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Relevance] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Always include relevant links, metadata, and keywords, and balance audience-driven content with SEO-driven content – the two will often intersect. You can only optimize pages for so long before you must go back and optimize the entire website. Instead of relying on Band-Aids to keep your search engine optimization strong, consider making some holistic changes, and take the next step toward better online visibility. The Case for Holistic SEO.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Relevance] Types of Images to Enhance Business Listings
    Include relevant product/service information in image descriptions as well as a location. Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out. Although it is not an online medium, a reader’s experience with a magazine highlights the importance of great imagery in business listings.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Relevance] 5 Link-Building Tactics You’ve Probably Never Used
    Only use this practice in forums relevant to your industry or audience. Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. Today, this practice violates Google’s search engine guidelines.
  • VIZION  |  THURSDAY, MAY 26, 2016
    [Relevance] Moments! Google Ads and Analytics Keynote
    Local Search Ads – Advertisers using location extensions can take advantage of richer more relevant Ads within the Google Maps properties. Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect.
  • VIZION  |  MONDAY, MAY 16, 2016
    [Relevance] Learn From These 12 Social Media Wins and Fails of 2015
    The short, entertaining, and relevant videos reach a younger demographic. Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Relevance] Email Personalization Techniques – How to be Catchy, Not Creepy
    But how do you keep your emails personalized and relevant to maintain audience engagement? Classify email campaigns based on where your target market is living and working, and schedule automated emails to arrive at a relevant time. Consumers do not necessarily need to feel singled out, but they do want to know your company cares about sending relevant, timely, and helpful information. Email marketing is still one of the most effective marketing tactics used online.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Relevance] Riding the Fine Line of SEO and Usability
    Links should apply only to relevant phrases, and they should include a healthy mix of inbound and outbound pathways. In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other. SEO strategies ensure an audience will see your site when they search online, while usability ensures they can easily navigate your site to meet their needs.
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Relevance] Top 10 Tips to Improve Press Release Writing For Your Business
    If you do not have enough relevant information to create a 500-word release, opt for a shorter version. Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Relevance] Content Marketing Tools to Make Your Life Easier
    Make sure your content is hitting the mark with these tools for finding great ideas: Feedly – Create feeds around relevant audience/company topics to see what other writers are saying online. Use the details to craft incredibly relevant pieces of content your audience will love. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Relevance] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Check the strength, quality, and relevancy, and then move on. Evaluate the relevancy of your primary persona first. Cut out any personas that are no longer relevant. As time passes, your business and your customer base evolves. If you’re still using the same buyer personas you used years ago, it may not help you target your current customers very effectively.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Relevance] What Can Analytical Segmentation Tell You About Your Site Users?
    If the group is narrowed down, owners can develop and market a relevant message to that group. Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Thus, a company can tailor its marketing strategy to appeal to a few or several target markets.
  • VIZION  |  MONDAY, FEBRUARY 8, 2016
    [Relevance] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    Focus on where these individuals might live geographically; job information including title, company, and industry; buying decision factors; work or shopping habits; rough income information; values; hobbies; and any other relevant information that comes to mind. You read and hear about it all the time: a clear understanding of your audience matters.
  • VIZION  |  MONDAY, FEBRUARY 1, 2016
    [Relevance] Making Social Media Work for You on a Limited Budget
    Google algorithms evolve regularly to incorporate more specific information including context to provide relevant search results for users. You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Relevance] Using Analytical Review to Drive Your Content Strategy
    Though the rules do change, you can expect a few trends to play out and grow in popularity over the coming years: relevancy is more important than keyword saturation; the mobile experience is likely to be a significant ranking factor; and visual media elements (i.e., If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Relevance] Deadline Syndrome – Quality Over Speed
    Verify that the links are placed in the text in a relevant spot, and that they’ll successfully take the reader to the intended site. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Relevance] Deadline Syndrom – Quality Over Speed
    Verify that the links are placed in the text in a relevant spot, and that they’ll successfully take the reader to the intended site. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Relevance] Is Marketing Automation Right for Your Business?
    For marketing automation to work, the marketing team’s focus must remain on providing value to the consumer – i.e., showing him or her what makes this content so special and relevant personally. Marketing automation sounds nice, and any kind of automation can make life easier when used properly. However, as with most technologically fueled tasks, it may not always live up to the hype.
  • VIZION  |  MONDAY, DECEMBER 14, 2015
    [Relevance] Is There Such a Thing as Too Much Focus?
    Twitter and Instagram need a steady flow of content to stay relevant. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips.
  • VIZION  |  WEDNESDAY, DECEMBER 9, 2015
    [Relevance] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    You need more relevant/focused content. But post it, email it to RELEVANT resources and contacts. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today.
  • VIZION  |  WEDNESDAY, DECEMBER 9, 2015
    [Relevance] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    Connected consumers expect every brand conversation to be personal (relevant, specific, etc.) The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Relevance] 5 Things You Need to Know About Data Aggregation and Local Listings
    Before building citations, gather relevant information about your enterprise; this should include the name, address, and phone number. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Relevance] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    Local SEO is especially important in reaching mobile customers, since Google and Bing both place more relevance on local search results delivered to mobile devices. Halloween is almost upon us, and if you haven’t completed your Thanksgiving, Christmas, Hanukkah, and New Year’s marketing plan yet, you’re running out of time. Even if you have a plan, tweak it with this 5-step holiday marketing checklist to see a measurable increase in holiday sales. Step 1: Forget Your Channel Strategy.
  • VIZION  |  WEDNESDAY, JULY 29, 2015
    [Relevance] Tool Tuesday – Dynamic Search Ads (DSAs)
    Google actually uses its organic indexing technology to crawl the advertiser’s site and automatically display ads that are relevant to its pages. Has the Age of “Paid SEO” arrived? Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords?
  • VIZION  |  TUESDAY, JUNE 23, 2015
    [Relevance] Three Questions to Measure the Effectiveness of Your Digital Marketing Agency
    Referring to recent successes keeps a company relevant, let’s the prospect know the agency is current on industry best practices, and gives him or her peace of mind in making a purchasing decision. The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Relevance] 5 Elements of a Killer SEO Strategy
    This ensures keywords are as relevant to a search as possible and boosts organic rankings, which is far more valuable to shoppers and organizations alike. Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy.
  • VIZION  |  TUESDAY, MAY 5, 2015
    [Relevance] When is the Best Time for Brands to Join New Social Networks?
    Social media audiences often judge a brand’s relevance by its understanding of and involvement in new initiatives. Recently, another social site called Ello.co rolled out, and from recent chatter, everyone wants in on it. Ello’s invite-only structure makes it an exclusive platform for individuals and businesses alike.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Relevance] What Constitutes Good Organic Visibility?
    These terms have a high amount of search volume, are relevant to your site’s objective(s), and yet are on the second page. Is your well-ranking blog post topically relevant for “buying a bicycle” when the landing page is not a product page but a blog post page? We can also compare the CTR of the landing page as well as the keywords driving impressions and their relevancy to the search result snippet. The world of SEO has evolved quite a bit over the last few years.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Relevance] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Relevance] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  MONDAY, APRIL 13, 2015
    [Relevance] 8 Tips for International Email Marketing
    might not feel relevant to international viewers, or could position your international audience as supplementary to your U.S. International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are eight things to remember when approaching international email marketing: 1.
  • VIZION  |  FRIDAY, DECEMBER 5, 2014
    [Relevance] Vizion’s Internet Marketing Link Roundup [12/05/14]
    Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors . Latest Vizion Posts. Paradigm Shift Needed for SEO Budgets. link]. Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain? link].
  • VIZION  |  TUESDAY, NOVEMBER 4, 2014
    [Relevance] The Best Kept Secrets of News Jacking
    Along your journey toward becoming a thought leader in your industry, you have likely utilized an array of techniques to establish your authority in relevant topics. Often, it only takes a few hours for the web to become saturated with social media or blog posts about a topic, reducing the potency of any commentary that follows. · DO focus on relevance.
  • VIZION  |  FRIDAY, OCTOBER 24, 2014
    [Relevance] Vizion’s Internet Marketing Link Roundup [10/24/14]
    Content, social media and analytics will always be relevant and vital to any successful online marketing campaign. Latest Vizion Posts. Product Roadmap (Live Blogging From Bing Ads Next). link]. Search as a Business (Live Blogging From Bing Ads Next). link]. Bing as a Platform (Live Blogging From Bing Ads Next). link]. How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next). link]. . 3 Musts for a modern SEO Strategy. link].
  • VIZION  |  FRIDAY, OCTOBER 24, 2014
    [Relevance] Product Roadmap (Live Blogging From Bing Ads Next)
    How is this relevant to advertisers? Speaker Paul Apodaca, Senior Director of Product Planning Big Ads. Ensuring Bing meets advertiser needs. Simplicity – Enabling advertiser success by providing efficiencies. Data – Insights & data that will lead to smarter business decisions. Scale – Delivering experiences that consumers want. Web UI works at scale: Multi-platform offering. Increase limits and caps. Mobile Experiences. Mobile management client. IOS and Android web UI client.
  • VIZION  |  THURSDAY, OCTOBER 23, 2014
    [Relevance] How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)
    Bing Ads – made a significant investment; need to make sure the investment is relevant to us. Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here. That said, Bing has been very gracious in their hospitality, and I really enjoyed last year’s event and I’m looking forward to what Bing has to share with us, today.
  • VIZION  |  MONDAY, SEPTEMBER 8, 2014
    [Relevance] 10 Basic SEO Tips for Local Business Success
    Make your business stand out by focusing on relevant topics in your industry along with fun office happenings and personal musings about day-to-day activities. Learning how to establish Google rankings is one of the most important aspects of effective marketing for a small business. Navigating Search Engine Optimization is sometimes overwhelming without the right strategy for success. Fortunately, remembering ten basic.
  • VIZION  |  MONDAY, JULY 28, 2014
    [Relevance] 10 Tips for International Email Marketing
    might not feel relevant to international viewers, or could position your international audience as supplementary to your U.S. International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively.
  • VIZION  |  WEDNESDAY, JULY 23, 2014
    [Relevance] Stop with the PageRank
    As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced. This encourages a new approach to search engine optimization that matches the ever changing landscape of the internet. PageRank is Dead/Dying/Needs to be Gone. Several years ago, PageRank information was updated every few months , but now these updates occur much less frequently.
  • VIZION  |  FRIDAY, JULY 18, 2014
    [Relevance] Internet Marketing Link Roundup [7/18/14]
    The best tactic you can implement to reduce your bounce rate is to produce relevant and engaging content.” – Gary Huhn. 6 SEO Myths the Pro Are a Little Tired of Debunking. Myths are myths, let’s put these to rest okay?” – Joshua Titsworth. Why Do Google Penalties Exist? Spam, Pandas and Penguins! Ever wondered why Google penalties exist? Emily gives a quick, simple run down on why they do.” – Joshua Titsworth. Random Little SEO Tips Anyone Can Use.
  • VIZION  |  MONDAY, JULY 7, 2014
    [Relevance] Digital Marketing: Strategies and Tactics for Social and Search Success
    Incorporate accurate and relevant keywords into your online content for easier search-ability. While often used synonymously, strategies and tactics are terms that are intricately related but different in scope. It is important to understand how these terms are linked in order to achieve your company’s overall marketing goal. Once your business has a goal, you need a plan for how to achieve that goal. . Defining a good goal for a digital marketing campaign can be challenging.
  • VIZION  |  WEDNESDAY, JUNE 18, 2014
    [Relevance] Guide to Using Google Analytics Site Search
    The site search overview report comprises of the overall search activity data relevant to the report. I discovered very minimal content relevant to the event 4 clicks deep under the “About Us’ section of the website. . Hopefully your website includes internal site search functionality. If so, are you taking advantage of the beneficial data that Google Analytics reports?
  • VIZION  |  FRIDAY, MAY 30, 2014
    [Relevance] Internet Marketing Link Roundup [5/30/14]
    People expect search ads to be relevant to their context and location. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve. Remember all social outlets are not created equal, requiring channel level strategies.” – Josh McCoy. Take the SEO Expert Quiz and Rule the Internet. How well can you do?” – Josh McCoy. 4 Steps to Maximize Local Search Success. Here are 4 steps to maximize local search success.” – Gary Huhn.
  • MAILCHIMP.COM  |  FRIDAY, MAY 16, 2014
    [Relevance] Email Marketing Field Guide | MailChimp
    Maybe you need to make your content more interesting or relevant to your customers. MailChimp Email Marketing and Email List Manager. Features. Pricing. Support. Sign Up Free. Log In Menu Search. Resources / Guides. Email Marketing Field Guide. Table of Contents: Introduction. How HTML Email Works. Common Mistakes. Designing and Coding. Avoiding Spam Filters. Testing Your Email Designs. Measuring Performance. Resources. Hello. "What is email marketing?" " Fair question.
  • WWW.CAMPAIGNMONITOR.COM  |  FRIDAY, MAY 16, 2014
    [Relevance] Guide to CSS support in email
    Added support for @font-face, @media and HTML 5 media tags in email clients, as well as email-relevant CSS properties. Integrations. Gallery. Log In. Features. Pricing. Agencies. Resources. Customers. Support. Sign Up. Campaign Monitor. Our Template Language. Free Email Templates. Guides. Will it Work? Updated May 2014. The Ultimate Guide to CSS. A complete breakdown of the CSS support for every popular mobile, web and desktop email client on the planet.
  • VIZION  |  MONDAY, MAY 12, 2014
    [Relevance] Monthly Randomness: Tip to Drive Traffic
    Then share your URL that contains the same relevant content with the hopes that they swap out the links. Combine Content Marketing with SEO for More Qualified Search Traffic. As marketers, were constantly trying to discover various ways to drive traffic to web sites. So often we see regular content being created that does not contain any SEO optimization.
  • WWW.MARKETINGPROFS.COM  |  THURSDAY, APRIL 17, 2014
    [Relevance] Email Marketing - Three Email Marketing Improvement Challenges for 2014 : MarketingProfs Article
    When you can track and measure customer interaction and response behavior, its possible to send highly specific and relevant emails to subscribers at exactly the optimum moment for communicating to them based on a specified time, date, event, or action/inaction. This April Only: Save 30% on PRO with code ROCKETSCIENCE ». My Cart (0). Member Login | About Us | Become a Member | Contact Us. Real Time Most Recent Articles Podcasts Newsletters Opinions Jobs Store Discussion Forum.
  • VIZION  |  FRIDAY, FEBRUARY 28, 2014
    [Relevance] Internet Marketing Link Roundup [2/28/14]
    3 Steps to Identify Blog Topics that are Relevant to Your Audience. Here is a guide that helps you identify blog topics that are relevant to your audience.” Majestic Trust Flow or Moz Domain Authority for SEO? “So many metrics to choose from, which one should you be looking at?” ” -Joshua Titsworth. Are you stuck trying to determine what topics you should craft content around for your blog posts?
  • VIZION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Relevance] Essential Semantic SEO Markup for Businesses
    The higher the on-page keyword density that matched the query, the more relevant Google deemed the page to be. In an effort to reduce Web spam, improve user experiences, and provide the most relevant content, Google is constantly updating its search rank algorithm. As a result, Google gives users a better search experience by providing the most relevant answers based on the users’ search queries.
  • VIZION  |  FRIDAY, FEBRUARY 14, 2014
    [Relevance] Tool Review: SEMrush
    SEMrush mines the search results to find those sites with the greatest amount of common keywords, i.e., relevancy. *From time-to-time it is nice to take a moment and recognize Digital Marketing software/tools that help make our lives easier. . SEMRush Review. Competitive Analysis is quite possibly one of the most integral elements of creating, planning and measuring a successful Search campaign, be it Paid or Organic.
  • VIZION  |  THURSDAY, DECEMBER 19, 2013
    [Relevance] Infographics & Relevance: 3 Tips To Improve SEO Results
    s Marc Ostrofsky, “relevance is a search engine’s holy grail.” Though this is a very simple concept, when it comes to producing infographics for SEO, relevance is sometimes more difficult to achieve than not. There’s a big difference between relevant infographics with valuable information and spammy infographics unrelated to the publisher. Here are three simple reminders that will help you produce relevant infographics that will accomplish exactly what you need them to.
  • VIZION  |  FRIDAY, NOVEMBER 8, 2013
    [Relevance] Internet Marketing Link Roundup [11/08/13]
    “A good write up and reminder on relevance, prominence and distance in regards to local search.” Easily Buy SEO Lift & Disrupt Google’s Vaunted Search Algorithm. “I thought this was pretty good at using social to affect Organic.” ” – Josh McCoy. 315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study].
  • VIZION  |  WEDNESDAY, NOVEMBER 6, 2013
    [Relevance] SES Chicago 2013 Day 2 Recap
    Getting the Link Love: Link Building that Drives relevant site traffic. Penguin Proof Strategies The linking website has to be of quality and relevant. Work on relevant editorial links. It was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you can tell I am favoring the content marketing vertical this year.
  • GIGAOM.COM  |  MONDAY, OCTOBER 14, 2013
    [Relevance] Are Flipboard and Currents marketing partners or scams that take advantage of publishers? — Tech News and Analysis
    Personally, I think this will backfire as most of us do not have the bandwidth to visit each site individually and news aggregation was a great way to quickly filter through the noise to find content relevant to my interests. Focus group of one: I use both Twitter and Flipboard to keep me up to date on news and relevant business info. Events. Research. paidContent. Apple. Cleantech. Cloud. Europe. Mobile. Video. Coming up at GigaOM. Editorial. Events. Meetups. Webinars. More events.
  • PAIDCONTENT.ORG  |  FRIDAY, SEPTEMBER 27, 2013
    [Relevance] Native Advertising 101: Understanding the native continuum — paidContent
    Resident ads often aim to provide value by simultaneously surfacing relevant content from both within the publisher site, as well as within a larger network. Events. Research. GigaOM. Finance. Tables and Charts. paidContent 50. Coming up at GigaOM. Editorial. Events. Meetups. Webinars. More events. More webinars. Share. Twitter. Facebook. LinkedIn. Google+. Email. buzzfeed. facebook. native advertising. Native Advertising 101: Understanding the native continuum.
  • AGGREGAGE  |  THURSDAY, SEPTEMBER 26, 2013
    [Relevance] Two Professional Association Partners Launch New Sites
    The common element for both these professional associations is becoming the central location that collects and organizes highly relevant industry resources that are published across the web. It’s not just that the home page shows the best of the latest content, but that readers can dig down through relevant keywords, or timeframes, to find the information they’re looking for.
  • VIZION  |  THURSDAY, SEPTEMBER 19, 2013
    [Relevance] EXPOSED: Using Facebook’s Audience Data for Fun & Profit
    Query : Fans of [competitor Page] and [relevant conference name]. Ads that are well targeted benefit the advertisers who run them by driving higher return on investment and are a better experience for people who see more relevant ads.”. Facebook’s Graph Search and new features in ad audience targeting have provided a wealth of information and offered new abilities to Internet marketers (or any member of the public), but it still remains largely untapped.
  • ECONSULTANCY.COM  |  FRIDAY, SEPTEMBER 13, 2013
    [Relevance] Which metrics should publishers be using in Google Analytics?
    In our case, we try to ensure that they have some links to relevant reports and events, as well as to other posts. . Skip to content. Privacy and cookie policy. Log In. Subscribe. Basket. Contact Us.
  • VIZION  |  THURSDAY, SEPTEMBER 12, 2013
    [Relevance] BREAKING: Unlinked Site Mentions Valued by Google!?
    Since the dawn of SEO “time,” we have preached the importance of building (quality/relevant) links to websites. Two Steps Ahead of Google in the Past. Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made by my dear, departed friend Ted Ulle about Google’s Vince Update, and – in particular – something that he proposed as a manner in which Google might determine “brand.”.
  • VIZION  |  THURSDAY, AUGUST 29, 2013
    [Relevance] Monitoring Transactions and Revenue with Google Analytics’ E-Commerce Tracking
    Using conversion data, we are able to see which landing pages perform best in terms of revenue, which sites send the most relevant and highest-converting traffic, and which keywords provide the most revenue. If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data.
  • VIZION  |  WEDNESDAY, AUGUST 21, 2013
    [Relevance] Content Marketing: Scale or Fail
    They must not only produce relevant content but also optimize it properly to drive targeted traffic back to their online properties. . Brands need to be at the center of any and all relevant buzz. Content marketing and communications have come a long way. Just a couple of decades ago, marketing messages were pushed through newspapers, TV, radio broadcasts and print media. They were one-way push marketing. Journalist were considered elite and hard to reach.
  • VIZION  |  WEDNESDAY, AUGUST 7, 2013
    [Relevance] Local Search, Schematically Speaking
    If I could sum up local search SEO in a few words as it has progressed over time, it would be to say that local search is showing search engines a relevant understanding of what you (as a business) offer/provide in relation to proximity. We have created relevant and effective location pages on our site or through our geo-relevant keyword research to help Google understand what we do and where we are located.
  • VIZION  |  THURSDAY, JULY 18, 2013
    [Relevance] How to Measure VOI (Value of Infographics)
    It should also have embedded code that links to one of your specific, relevant Web pages or your blog and an embedded code for sharing capabilities. Before getting into how to measure the value of infographics , let’s first look at what they are and what their purposes are in terms of content marketing. What goals can infographics meet for your overall content marketing objectives? Why should your business invest in producing and promoting an infographic? What should it say?
  • VIZION  |  WEDNESDAY, MAY 22, 2013
    [Relevance] Latest on Webspam Combat from Google
    In this video Cutts touched on 10 key areas, which he wrapped up with a summary, which basically stated – better search results for sites that provide unique relevant information for its users and punishment for spammers and blackhat SEO’s in the SERPS. Matt advised that Google wants make sure that first page results are relevant for your search query and are more diverse.
  • VIZION  |  WEDNESDAY, APRIL 10, 2013
    [Relevance] A Paid Search Smart Guide to Earning Returns in 2013
    Quality Score is Google’s estimate of how relevant your ads, keywords and landing pages are to a user seeing your ad. Landing users on the exact product page they searched for will increase conversions and increase your quality scores because the landing page will be relevant to the ads as well as the keyword the users searched. Spring breeds new techniques and opportunities for Internet marketers, particularly in the area of paid search (aka PPC).
  • VIZION  |  WEDNESDAY, APRIL 3, 2013
    [Relevance] Fine Tune Link Building Efforts With PPC Data
    When building links you want to make sure you’re sending users to the page that is the most relevant to the anchor text being used. Whether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to look at improving your link campaign. If you’re looking for some inspiration or need some insight on how to improve your links, I suggest taking a look at your PPC for some insight. Evaluate Landing Pages.
  • VIZION  |  WEDNESDAY, MARCH 20, 2013
    [Relevance] Top Keyword Selection Formula for Organic Search
    This is a list of random terms that you feel are very much relevant to your business. Building a very relevant seed list and thinking about driving visitors to conversions, helps you create a better overall portfolio of keywords. Now that you have your seed list we need to see what Google thinks are relevant keywords for your Website. From here you can go through and select the keywords you feel are most relevant for your business.
  • VIZION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Relevance] Is Your Digital Marketing Getting The Love It Deserves?
    Targeting links from topical, relevant and authoritative sites and blogs where your information would be valuable to the audience is not only a link building best practice but a very safe way to practice link building. We recommend that each adgroup is relevant to a particular product and all keywords for that adgroup are just as relevant. . It’s now the month of love.
  • NEWS.CNET.COM  |  FRIDAY, FEBRUARY 8, 2013
    [Relevance] LinkedIn eyes future as professional publishing hub
    You see with the momentum were generating now in Influencers, LinkedIn Groups, Slideshare, people are increasingly turning to LinkedIn to publish professionally relevant content," Weiner said. "We
  • WWW.ONLINEMARKETINGINSTITUTE.ORG  |  WEDNESDAY, JANUARY 16, 2013
    [Relevance] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    TrendSpottr – TrendSpottr helps users discover the most timely and relevant information about any topic from across the real-time Web. Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013.
  • TECHLAND.TIME.COM  |  WEDNESDAY, JANUARY 16, 2013
    [Relevance] TIME.com Redesign: a Responsive Global News Site | TIME.com
    In particular, the new design includes these new features: a fresh new home page, a heightened presentation and promotion of TIME’s industry-leading photography, more emphasis on TIME’s voices and personalities, improved search capabilities and a robust new commenting system, LiveFyre, that pulls relevant conversations from Twitter and Facebook. fixed above the page and still position correctly -->. Skip to Content. Sections → NewsFeed U.S.
  • CONVERSIONXL.COM  |  THURSDAY, JANUARY 3, 2013
    [Relevance] 19 Things We Can Learn From Numerous Heatmap Tests
    Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions. Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps. The big majority of companies use mousetracking heatmaps because of it’s price effectiveness.
  • VISUAL REVENUE  |  FRIDAY, DECEMBER 14, 2012
    [Relevance] LAUNCH: Publisher Dashboard
    Pål Nedregotten, VP Editorial Product at Amedia says that ‘Great insight often only comes from removing the less relevant data’ – and we couldn’t agree with him more. To date the screens we’ve focused on are for the front line editorial team. They need to understand exactly how their Homepage, Category pages or story pages are performing in real-time and what immediate actions they can take to impact engagement, CTR and headlines.
  • UNBOUNCE.COM  |  TUESDAY, DECEMBER 11, 2012
    [Relevance] A 50-Point Checklist For Creating The Ultimate Landing Page
    Are you using a relevant and original main image or video that shows it being used (context of use)? Only relevant if you will end up there after clicking the CTA). I started to take your test, then realised half of it isn’t relevant. 34/50, higher because of non-relevant bits. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161.
  • VIZION  |  THURSDAY, DECEMBER 6, 2012
    [Relevance] Dallas Digital Summit Day 2 Recap
    Empowering Relevance through Automation. Messages have to be relevant across channels. Relevancy=Results. It was another busy day at Dallas Digital Summit. Between speaking and running our company booth we were able to get out to a couple sessions to soak up some of the great knowledge being delivered! Hear are some highlights! . Email Marketing. Email Deliverability-The What, the Why, the How. Ryan Moss -YesMail. Gmail Blocks email marketing blasts.
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