[Relevance] 12 Experts Weigh in on Digital Marketing Success in 2019
    Digital marketing will continue to be a watchword for businesses in 2019 and beyond. Though trends evolve over time, one thing is certain: it’s essential for every business to have a comprehensive content marketing strategy. Seventy percent of B2B marketers say that their organization’s content marketing is more successful than a year ago.
    [Relevance] How Social Media Has Changed in Ten Years
    They automatically ignore them or tune them out, and social media allows marketers to engage with their consumers on a different, more relevant, and more relatable level. Social media is an almost unavoidable part of modern life, and the number of active social media users increases every day.
  • VIZION  |  FRIDAY, JANUARY 4, 2019
    [Relevance] Start 2019 With Social Media Resolutions
    Before sharing any type of content related to a new trend, think carefully about whether your input is relevant and valuable to your following and their interests. Social media is an unavoidable part of everyday life now, and modern marketing professionals need to know how to navigate social media appropriately. With the New Year bearing down on us, now is the perfect time to start thinking about your social media resolutions for 2019.
  • VIZION  |  FRIDAY, DECEMBER 28, 2018
    [Relevance] How to Fail at Blogging
    Now audiences and consumers want brands and content that’s relevant, relatable, and authentic. Blogging is an attractive endeavor for many reasons. Most bloggers get started with a desire to share their ideas with others, and the attention and money from blogging keeps them going. However, for every successful blog there are dozens that have utterly failed. There are a few things that many bloggers do without realizing the harm they cause to their own efforts.
    [Relevance] How Search Evolved in 2018
    Many changes have affected searching in 2018, and Google has spearheaded the majority of the most relevant changes. For example, when a user searches for a phrase in the form of a question, Google will now display results that match the search query above the rest of the results, effectively pointing the user to the content he or she will likely find most relevant. Search remains one of the most important technological functions in the modern world.
    [Relevance] 7 Video Content Marketing Tips & Tricks
    They show that your company is relevant and posts often. Video content marketing is becoming more and more popular in the digital sphere. In fact, Forbes reports that videos have 135% more reach on average than photos alone. It can be daunting to feel the pressure to take advantage of video marketing in the most effective way to keep up with or surpass your company’s online competitors.
    [Relevance] Exclusive Interviews with Experts at Dallas Digital Summit 2018
    Lily chats with us about 7-Eleven’s UX strategy, and how you can develop your own UX strategy for your organization, choosing relevant goals and paths for crafting postive product user experiences. That’s a wrap! Dallas Digital Summit 2018 was a blast, with inspiring keynotes by Tamsen Webster and Mitch Lowe (see links to our exclusive interviews below!), and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more.
    [Relevance] Social Media & SEO – 4 Things You Need to Know
    Strategies, applications, and theories age quickly, and it’s imperative to stay relevant to succeed. Research shows that most websites and businesses believe a good social media presence bolsters their SEO strategy. While that is true, is it because the two go hand in hand, or are the two types of marketing both positive but unrelated? Let’s unpack the links between social media and SEO marketing.
    [Relevance] Content Marketing Strategy Tips for Your Business
    Not only can you better create relevant content with a comprehensive strategy, but it can also be engaging, targeted at the right parts of your audience, and trackable so that you can make well-informed decisions for your audience. You need to know your audience so that you can write content that not only interests them but is also relevant; someone who’s just now learning about a subject will need much more information than an expert.
    [Relevance] What to Blog About? Check Out These Blog Topic Generating Tips!
    Others – content marketers especially – are in a difficult position where the blogs they produce need to be relevant to their brand. If you’re working on your content marketing strategy, then you know that you need regular content to be successful. That means coming up with new ideas to write about. The problem is that, after some time, it can be easy to hit a wall and have no idea what you should be writing about for the upcoming blog update – let alone all the blogs down the line.
    [Relevance] Public Relations vs. Marketing: Are the Two Becoming One?
    And with different specialized teams coming together, it’s possible to develop new ideas to keep content fresh and relevant for the audience. Using media monitoring solutions to monitor the inclusion of relevant website links in PR content can add ROI to the list of measurable outcomes of PR and better inform marketing strategies. If you’re aiming to have a successful business, you can’t neglect your public relations or marketing strategies.
    [Relevance] The Scoop on Evergreen Content: How to Create Your Own
    Instead, you want a topic that will always be relevant to your readers. For example, if you sell furniture, having content about how to purchase furniture will always be relevant. Ideally evergreen content will always be relevant, but there are two types condiser. As information about a process or product changes, you can keep your content relevant by updating it accordingly.
  • VIZION  |  FRIDAY, OCTOBER 26, 2018
    [Relevance] If You’re Not Already Advertising on Amazon, Don’t Miss Out!
    Just like other forms of online advertising, it’s possible to bid on relevant keywords to display ads with. The digital world has opened numerous marketing avenues for businesses, and successful online advertising is essential to any marketing strategy. While you need to match where you promote your products with where your customers are to get tangible results, there are some big names that almost every business should target.
    [Relevance] Restaurant Advertising Ideas for 2018 and Beyond
    Once your business shows up, you want to make it as easy as possible for users to find relevant information as quickly as possible. There’s also a much higher appeal to timely and relevant ads that offer a tangible benefit as well, especially compared to the generic marketing material we see daily. Your restaurant is great, no questions asked, but the eternal problem a great restaurant faces is telling people that their restaurant is, well, great.
  • VIZION  |  MONDAY, OCTOBER 8, 2018
    [Relevance] Social Media Sites for Businesses
    Doing so will enable you to put relevant content in front of a ready audience and make the most of your social media efforts. As a business, you can promote your products, content, and relevant company news all in one place, plus you can talk with your customers and even other brands. It can take a little adjusting to find the right combination of relevant information with the low character count, but the recently increased limit means you have even more space to promote your brand.
  • VIZION  |  FRIDAY, OCTOBER 5, 2018
    [Relevance] Get the Most Out of Your PPC Spend by Calculating Your ROAS
    To get both these metrics, you’ll need to track relevant data from your PPC campaigns. PPC ad campaigns are a great way to spread your online reach without breaking the bank. Since this advertising method only requires payment when someone clicks on your ad, you’re not wasting money on advertisements that don’t go anywhere. However, it’s not enough to set up a PPC campaign and start seeing results.
    [Relevance] How to Create a Google Sitemap
    SEO has a lot of components to think about, especially in the realm of building relevant content that catches search engines’ attention. The end goal of all this is for a search engine to review your site and deem it relevant to what users are looking for – and this happens by search engines crawling it to discover what content your site contains. At the least, you should update it whenever you add new pages that are relevant to your SEO strategy, like blog updates.
  • VIZION  |  MONDAY, OCTOBER 1, 2018
    [Relevance] Facebook Ads for Restaurants: A How-To Guide
    Keep your copy relevant and succinct – really, you should rely on images and deals to do the talking more than your text. Using Facebook ads for restaurants offers a highly customizable option for marketing your restaurant to new customers with a method that is easy to use and effective. You buy Facebook ads directly through Facebook; they come with a handy set of tools and options to maximize your audience and grow your customer base.
    [Relevance] Guide to Google Indexing Your Site
    While it ’ s important to have high-quality images on your website for SEO purposes, make sure to accompany imagery with relevant alt tags. Stay consistently relevant. Google uses search algorithms to sort through the Google index and find the most relevant pages to match a user’s search. Continuously update your website, post new blogs, and keep your content relevant to appear on the first page of the SERP.
    [Relevance] 4 Essential Areas to Analyze During Your Next Technical SEO Audit
    When these issues are fixed, everything else (keyword targeting, relevancy, content creation) will be maximized. A technical search engine optimization assessment of a site is absolutely essential if you want to maximize SEO efforts and see subsequent benefits. Technical SEO is all about communication to the search engine via page response headers, information architecture, cross-linking, and more.
    [Relevance] How to Set Up Your Google Analytics Dashboard
    The “ Link to Report or URL ” widget option lets you find relevant reports so you can get more information from a widget. As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes using the right tools at your disposal. One of the best (free!) tools out there is the Google Analytics Dashboard.
    [Relevance] Google Ads Introduces ‘Ad Strength’ for Responsive Ads
    There will also be best practice pop-up notes to help advertisers include the relevant details when building their ads. Earlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it seemed interesting, many businesses felt that the lack of reports made it difficult to develop effective strategies for their ad campaigns.
    [Relevance] 404 Error Page Design Tips
    Using 404 checking tools is a simple way to scan your site and transform any broken links into relevant content. A 404 Error page tends to be a frustrating experience for any internet user. Site visitors want to get where they intended to go without any major hiccups. However, a mistyped URL or an outdated hyperlink can lead the way to a web page that doesn’t exist. And when users experience this sort of error, it can negatively impact their entire experience and impression of your brand.
  • VIZION  |  MONDAY, AUGUST 20, 2018
    [Relevance] How to Create a CPC Strategy for Your Business
    Text, keywords, landing pages, and maximum bids are all relevant when setting a price for PPC advertisements on Google. It bases the ranking largely on the relevance of your keyword and landing page. Online marketing is difficult and complex. Users are so overloaded with advertisements that it can be a challenge to make yours stand out from others. One of the strategies that companies use is pay-per-click (PPC) marketing.
  • VIZION  |  THURSDAY, AUGUST 16, 2018
    [Relevance] Long Tail Keywords: Find the Right Ones for Your Business
    Though some of the common searches may not be relevant to your business, many of them may apply nicely and help drive even more people to your website. One of the most effective ways to pull ahead of competing businesses is to optimize your website for search engines. Search engine optimization (SEO) is the act of tailoring the content on your site to appear high among the results of an online search. It is becoming a necessity for companies that want to strengthen their online presence.
  • VIZION  |  TUESDAY, AUGUST 14, 2018
    [Relevance] 2018 Top Social Media Tools
    Whether you are composing a Facebook post or adding an image to your latest blog post, you’ll be sure to find something relevant on this site. Email newsletters seem to be drifting toward non-relevant. Creating top-notch content for your social media accounts has become a full-time job. Trying to keep up with all the platforms and all your accounts can be both physically and mentally exhausting.
    [Relevance] Boost Your SEO: What You Need to Know About Disavowing Links
    Backlinks to your site tell Google search engines that your content is relevant and add credibility to your posts. If you find that your site is performing poorly, it might be time to look at how many links you have pointing to your site, and if they appear on relevant websites. Links from other sites to your site show you know your subject matter. The more times people refer to your site, the higher Google boosts your rank.
  • VIZION  |  THURSDAY, JULY 12, 2018
    [Relevance] Google Marketing Live 2018: Keynote Recording & Recap
    These feeds crawl your website, gather relevant details and automatically create a feed with your products. In case you missed it, Google was Live on Wednesday, July 11, 2018 with its annual Marketing Live Keynote, but don’t worry, we’ve got you covered with the recap! Also, in case you want to view the full recording, you can check that out here as well. Food for thought: “As compared to 5 years ago, there are a billion more people on the internet today.
  • VIZION  |  MONDAY, JULY 2, 2018
    [Relevance] Google’s Keyword Tool
    When you select the relevant keywords that you would like added, you may save the draft for viewing later, or add immediately. When you select the relevant keywords that you would like added, you may save the draft for viewing later, or add immediately. pon the new release of the Google Adwords interface, you can see that it comes complete with ‘Opportunities’, including suggestions on keywords that could be added to your campaigns.
  • VIZION  |  WEDNESDAY, JUNE 27, 2018
    [Relevance] Top 5 Successful Ways to Use Google AdWords Keyword Planner
    Sometimes, the Keyword Planner tool will automatically come up with keywords that aren’t relevant to you based on your seed terms. The list is in order by the relevance of the keyword. Google offers a range of tools that business owners, marketers, and webmasters can use to effectively spread their messages online. One of the most popular is the Google AdWords Planner. The AdWords Planner helps you create robust keyword lists, primarily for use in pay-per-click (PPC) ad campaigns.
  • VIZION  |  FRIDAY, JUNE 22, 2018
    [Relevance] How to Optimize Your Amazon PPC Campaigns
    Unlike AdWords, the user will have to take a few steps to pull the relevant data from Amazon’s paid search platform. Locate your relevant search terms from the report. They are also useful for identifying relevant keywords. Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC) ad campaigns.
  • VIZION  |  WEDNESDAY, JUNE 20, 2018
    [Relevance] What Is a Social Media Algorithm and How Does It Work?
    As a user, social media algorithms are helpful equations that make the social experience more personal, relevant, and enjoyable. If the algorithm doesn’t see your content as relevant to the user, it will make it as good as invisible. Marketers will simply need to keep a close eye on Facebook’s changing algorithm to stay relevant on users’ newsfeeds. Connect to your community by creating local events in the group and posting relevant news stories.
  • VIZION  |  MONDAY, JUNE 18, 2018
    [Relevance] 10 Google Search Operators Every SEO Should Know
    The Googlebot will then pick them up, consider them relevant for a search, and place your site toward the top of the results for that search. Search engine optimization (SEO) centers on Google. Google is by far the top search engine marketers should focus on, as it is where businesses get the bulk of their visitors. Google advanced search operators, or Google search modifiers, are the keys to unlocking this search engine’s true powers for a business.
  • VIZION  |  THURSDAY, MAY 31, 2018
    [Relevance] How to Use Snapchat for Business
    Send snaps relevant to specific locations with the use of geofilters. With the social media boom of the last decade, it’s important for businesses to utilize these platforms in whatever way they can. Often, these sites are more cost-effective than other methods because they come at little to no cost at all to the user. With all the different applications to choose from, it can be difficult for business owners to know which to use and how they operate.
  • VIZION  |  TUESDAY, MAY 29, 2018
    [Relevance] Top 5 Questions You Should Ask During Your SEO Audit
    How are these results relevant to my business? Proper links within a website should be: Attached to relevant sources. So, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next? Choosing an individual or agency for your audit can be daunting.
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Relevance] Top 10 Tips for Using Pinterest for Business
    Follow relevant boards, but don’t follow competitors. Social media platforms are just one way businesses can ramp up their advertising. For many users, the powerhouse known as Facebook comes to mind. However, according to its website , Pinterest is rapidly growing, with over 200 million monthly users already in existence. When it comes to marketing on Pinterest, businesses may be confused where or how to begin. How do you pin? What’s a board? Who’s viewing what’s posted?
  • VIZION  |  WEDNESDAY, MAY 23, 2018
    [Relevance] Why Any Business Should Consider an SEO Audit
    Is it relevant? In today’s world, digital technology is constantly evolving. A company should always be on course with industry standards in their field, and that includes its website. Competitive business owners know the importance of SEO optimization. However, do they understand the benefits of a routine SEO audit ? Any successful SEO strategy needs professional review and analysis over time. An SEO audit is a crucial process that can empower any business when properly utilized.
  • VIZION  |  SATURDAY, MAY 19, 2018
    [Relevance] How to Do a Twitter Audit: Beginner 101
    Identify any gaps in your following relevant to your industry and use this information to target new contacts and potential clients to engage with. Because most of us now access the internet on smartphones, make sure your Twitter page presents well on mobile devices and includes relevant, helpful information that enables users to connect with you quickly and easily.
  • VIZION  |  FRIDAY, MAY 18, 2018
    [Relevance] Increase Your ROI with These Google Display Network Targeting Tips
    This function allows you, rather than a Google algorithm, to choose the websites that display your advertisements, and ensures the sites are relevant to your business. Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network.
  • VIZION  |  THURSDAY, MAY 17, 2018
    [Relevance] Are You Optimized for Voice Search? You Should Be!
    Moreover, because voice search technology caters to on-the-go users, the searches are usually conducted on mobile devices and focused on information relevant to the user’s locale. Thus, to benefit the user, content gathered in response to a voice search must be easily accessed on a mobile device, relevant, and brief. Most businesses today depend on search-driven web traffic to succeed.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Relevance] How to Do Keyword Research for PPC
    This will optimize the relevance of the campaign. Rank the keywords by relevance, volume, and competition to determine which of the chosen words will be the most powerful. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid.
  • VIZION  |  TUESDAY, APRIL 17, 2018
    [Relevance] Google Is Your Mobile-First Guidance Counselor
    That said, we now keep hearing things about “intent” being a part of the derived relevance and one of the additional driving factors for the priority focus on Mobile. What you offer users, what they expect from you, and what they can achieve at your site should all fit together. ” Basically, satisfying “user-intent” has always been a part of relevance, but now Google was calling this out and relating it to Mobile.
  • VIZION  |  MONDAY, APRIL 9, 2018
    [Relevance] How to Deal With Pages That Have Thin Content
    Thin content may follow all relevant SEO best practices but fail to deliver value to the reader. As each of Google’s algorithm updates places an increasing emphasis on relevance, brands must optimize their sites with a focus on reader expectations. Thin content pages may include highly relevant keywords, but fail to answer a search engine user’s query. Brands must invest in uniqueness and relevance to overcome thin content penalties.
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Relevance] 5 Successful B2B AdWords Best Practices
    Some people search for terms that are relevant, but they won’t spend money on your product. Be sure to use relevant content for your ads and the specific term. B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find it challenging to figure out which terms to target for conversion.
  • VIZION  |  MONDAY, MARCH 26, 2018
    [Relevance] 5 Tips to Make Your PPC Campaigns Better
    An optimized PPC ad can funnel users directly to a relevant page on a website, sealing conversions and turning leads into customers. Designate negative keywords to keep your advertising as relevant as possible. The higher the score, the more relevant your page is to searchers. It should be hyper-relevant to the search term or keyword. Pay-per-click (PPC) advertising is not a trend or fad.
  • VIZION  |  MONDAY, MARCH 12, 2018
    [Relevance] Don’t Limit Your Local SEO Resource Options Looking Only Locally
    Ideally, local SEO will get a brand into the “local pack,” or the top three local search results Google gives for relevant keywords. Local SEO also relies on link building, content, keywords, and other website optimization factors – all relevant to local searches. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses.
  • VIZION  |  MONDAY, FEBRUARY 12, 2018
    [Relevance] Key Tests That Will Help Optimize Your PPC Strategies
    It may be too broad to be relevant to target buyers. Keep your PPC campaign relevant with regular keyword assessments. Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling to win them over organically. PPC marketing works seamlessly with search engine advertising methods like Google AdWords.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [Relevance] 6 Reasons Your Content Sucks – And What to Do About It
    If the answer is no, then you may want to look out for some of the biggest reasons why your content sucks: Your content isn’t relevant. Relevancy is a critical component of content marketing. Focus on creating content your ideal customers can use and then optimizing content for relevant search phrases. Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Relevance] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.” Happy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what’s coming up for them this year.
    [Relevance] 5 Ways to Enhance Your Google Local Business Listing
    If your business doesn’t appear anywhere on the first page of relevant searches in your local area, you may need to improve your information. Google works by interpreting the information available about your business and presenting it to users who perform searches using relevant keywords and phrases. Build links with local SEO campaigns and get citations from high-quality websites that are relevant to your industry.
  • VIZION  |  MONDAY, OCTOBER 9, 2017
    [Relevance] Your Facebook Ads Are Working – Here Is How To Prove It
    Be Relevant. Higher relevance equates to savings for you. Facebook places the same ads in multiple locations across its site for a reason: The method is effective and relevant. Tweak it, and update it with more relevant information. Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Relevance] 5 Tips to Creating Content Readers Actually Want to Read
    Supplement your list with links to relevant posts, particularly your own, to make your content even more engaging and memorable. Don’t focus on creating content on relevant topics. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
    [Relevance] Quick Tips for Using Google Keyword Planner
    With your next campaign, use your recently discovered keywords in your blog posts titles, blog content, and headers to increase your relevance of ranking for desired terms. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Relevance] A Day in the Life of a Digital Marketer
    Receive customized communication relevant to their habits. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that. Beyond simply having a social media presence, digital marketers must have an intimate knowledge of consumer habits – they must understand what drives the behaviors and motivations of their target audiences.
  • VIZION  |  WEDNESDAY, JULY 5, 2017
    [Relevance] The Latest in Programmatic Media Buying
    The latest programmatic technology focuses on relevancy. Knowing who your customer is can play a critical role in setting up relevant, successful campaigns. Relevant data acquisition makes for sounder business decisions – not just in marketing, but across the board. The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood.
  • VIZION  |  WEDNESDAY, JUNE 21, 2017
    [Relevance] Is AMS Right For Your Business?
    Given Amazon’s algorithm, as your ads surface, and gain increased clicks and sales, your products will become more relevant and may begin to surface higher in search rank. In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build and manage targeted PPC ads that help drive customers to specific product pages on Amazon.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Relevance] Mobile-First Google Shift
    Smartphones, on the other hand, have become so ingrained in our everyday lives that most people use them to browse content and tap back and forth between a handful of apps that are relevant to their interests and lives. Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Relevance] Global Marketing Tips to Help Your International SEO Efforts
    Which keywords does this country’s search engine consider relevant, and how are they phrased? This narrows your search field and makes finding relevant information easier. When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. That’s great, but SEO is becoming more globalized. As 2017 kicks off, international SEO will garner more attention than ever.
  • VIZION  |  WEDNESDAY, MAY 24, 2017
    [Relevance] Google Marketing Next 2017: Keynote Highlights
    It is our job as the marketer and as the brand, to deliver to our consumers: “relevant, frictionless, and useful experiences whenever, wherever they ask for them and sometimes even before they ask,” said Sridhar Ramaswamy, senior vice president at Google, and that is exactly what Google is helping us to achieve this year. Did you know that 91% of smartphone owners bought or planned to purchase something after seeing an ad that they described as “relevant”?
  • VIZION  |  MONDAY, MAY 15, 2017
    [Relevance] Gifs in Social Media Marketing
    Gifs are relevant to content, boosting the potency of the message instead of taking away from it. Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms. The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Relevance] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Not every customer will find the same relevance and value in every one of your emails, so taking the time to segment your lists is going to increase your engagement and generate more transactions, rather than simply annoying portions of your email list with repetitive or irrelevant offers. When customers engage with brands, they certainly want value and relevance, but they don’t want to have to spend all day getting to it.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Relevance] 2017: Year Of The Meme
    A meme doesn’t necessarily have to go viral to be effective, but it does need to be relatable, quirky and, of course, relevant to its intended audience. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge.
  • VIZION  |  MONDAY, APRIL 10, 2017
    [Relevance] How Is Video Shaping 2017?
    Brands will need to jump onboard with live video broadcasts to stay relevant and relatable in 2017. Small local businesses will vamp up video marketing techniques, taking to YouTube and other channels to post meaningful, relevant content. There is a lot of talk about how video will perform in 2017 and in the coming years.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Relevance] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    If you want greater customer advocacy, provide your audience with the tools necessary for spreading your content, and make sure you are offering valuable, relevant high-quality content. Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand.
  • VIZION  |  MONDAY, MARCH 6, 2017
    [Relevance] The Most Creative PPC Ads of the Last 10 Years
    Google rewards advertisers that come up with PPC landing pages that are relevant and interesting to visitors by charging them less per ad click. Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool. Rather than a large fee up front, PPC advertisers pay a small fee each time someone clicks their ad.
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Relevance] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. When marketers borrow from journalists and publish relevant, valuable, and informative content for their readers, those readers benefit. Concern about “fake news” is dominating the mainstream media these days.
    [Relevance] Quick Tips to Ensure You Are Writing for Your Intended Audience
    Your audience’s goals can shift dramatically, and your content must shift with them to stay relevant. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. Target Your Audience.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Relevance] Wendy’s Twitter: An Example To Follow?
    Hopefully it is a phase, but unfortunately, it’s relevant now. Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Relevance] Top 2017 Mobile Trends
    Soon, a Google Assistant will be able to interpret phonetics more accurately to detect stress levels, speaking speed, and intonation to deliver more accurate and relevant results. Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. As the mobile platform has grown in popularity, the technology behind it has evolved explosively in the last few years.
    [Relevance] Gifs that explain SEO
    Keep content current, relevant, and high quality, and link only to reputable sources. If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers. SEO rules are constantly changing, telling people what they can and cannot include on their websites.
  • VIZION  |  FRIDAY, AUGUST 12, 2016
    [Relevance] Vizion - Untitled Article
    Google actually uses its organic indexing technology to crawl the advertiser’s site and automatically display ads that are relevant to its pages. Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords?
  • VIZION  |  MONDAY, AUGUST 8, 2016
    [Relevance] Get the Most Out of Your Content with These Quick Tips
    Stay relevant, touching on current trends or major events. It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts. Content has been a buzzword for more than a decade, yet many business owners still don’t know how to maximize theirs to get more of an impact.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Relevance] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    While you probably have a good feel for what competitively similar sites exist on the web, you may find topically relevant sites that can provide ideas for site advancement, even if they are not deploying efficiently. . While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Relevance] How to Keep Your Online Goals Relevant in Business Today
    Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget. Marketers and website administrators understand the return-on-investment (ROI) potential of online activities, but may not adequately express their strategies or existing progress.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Relevance] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Always include relevant links, metadata, and keywords, and balance audience-driven content with SEO-driven content – the two will often intersect. You can only optimize pages for so long before you must go back and optimize the entire website. Instead of relying on Band-Aids to keep your search engine optimization strong, consider making some holistic changes, and take the next step toward better online visibility. The Case for Holistic SEO.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Relevance] Types of Images to Enhance Business Listings
    Include relevant product/service information in image descriptions as well as a location. Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out. Although it is not an online medium, a reader’s experience with a magazine highlights the importance of great imagery in business listings.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Relevance] 5 Link-Building Tactics You’ve Probably Never Used
    Only use this practice in forums relevant to your industry or audience. Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. Today, this practice violates Google’s search engine guidelines.
  • VIZION  |  THURSDAY, MAY 26, 2016
    [Relevance] Moments! Google Ads and Analytics Keynote
    Local Search Ads – Advertisers using location extensions can take advantage of richer more relevant Ads within the Google Maps properties. Mobile changes everything! We are in a Mobile First World, and the shift to mobile has happened. Google wants us to know that brands have more moments to connect with consumers than ever before, and to be smart about which moments are the right moments to connect.
  • VIZION  |  MONDAY, MAY 16, 2016
    [Relevance] Learn From These 12 Social Media Wins and Fails of 2015
    The short, entertaining, and relevant videos reach a younger demographic. Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Relevance] Email Personalization Techniques – How to be Catchy, Not Creepy
    But how do you keep your emails personalized and relevant to maintain audience engagement? Classify email campaigns based on where your target market is living and working, and schedule automated emails to arrive at a relevant time. Consumers do not necessarily need to feel singled out, but they do want to know your company cares about sending relevant, timely, and helpful information. Email marketing is still one of the most effective marketing tactics used online.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Relevance] Riding the Fine Line of SEO and Usability
    Links should apply only to relevant phrases, and they should include a healthy mix of inbound and outbound pathways. In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other. SEO strategies ensure an audience will see your site when they search online, while usability ensures they can easily navigate your site to meet their needs.
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Relevance] Top 10 Tips to Improve Press Release Writing For Your Business
    If you do not have enough relevant information to create a 500-word release, opt for a shorter version. Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Relevance] Content Marketing Tools to Make Your Life Easier
    Make sure your content is hitting the mark with these tools for finding great ideas: Feedly – Create feeds around relevant audience/company topics to see what other writers are saying online. Use the details to craft incredibly relevant pieces of content your audience will love. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Relevance] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Check the strength, quality, and relevancy, and then move on. Evaluate the relevancy of your primary persona first. Cut out any personas that are no longer relevant. As time passes, your business and your customer base evolves. If you’re still using the same buyer personas you used years ago, it may not help you target your current customers very effectively.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Relevance] What Can Analytical Segmentation Tell You About Your Site Users?
    If the group is narrowed down, owners can develop and market a relevant message to that group. Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Thus, a company can tailor its marketing strategy to appeal to a few or several target markets.
    [Relevance] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    Focus on where these individuals might live geographically; job information including title, company, and industry; buying decision factors; work or shopping habits; rough income information; values; hobbies; and any other relevant information that comes to mind. You read and hear about it all the time: a clear understanding of your audience matters.
    [Relevance] Making Social Media Work for You on a Limited Budget
    Google algorithms evolve regularly to incorporate more specific information including context to provide relevant search results for users. You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Relevance] Using Analytical Review to Drive Your Content Strategy
    Though the rules do change, you can expect a few trends to play out and grow in popularity over the coming years: relevancy is more important than keyword saturation; the mobile experience is likely to be a significant ranking factor; and visual media elements (i.e., If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Relevance] Deadline Syndrome – Quality Over Speed
    Verify that the links are placed in the text in a relevant spot, and that they’ll successfully take the reader to the intended site. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Relevance] Deadline Syndrom – Quality Over Speed
    Verify that the links are placed in the text in a relevant spot, and that they’ll successfully take the reader to the intended site. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Relevance] Is Marketing Automation Right for Your Business?
    For marketing automation to work, the marketing team’s focus must remain on providing value to the consumer – i.e., showing him or her what makes this content so special and relevant personally. Marketing automation sounds nice, and any kind of automation can make life easier when used properly. However, as with most technologically fueled tasks, it may not always live up to the hype.
  • VIZION  |  MONDAY, DECEMBER 14, 2015
    [Relevance] Is There Such a Thing as Too Much Focus?
    Twitter and Instagram need a steady flow of content to stay relevant. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips.
    [Relevance] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    You need more relevant/focused content. But post it, email it to RELEVANT resources and contacts. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today.
    [Relevance] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    Connected consumers expect every brand conversation to be personal (relevant, specific, etc.) The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Relevance] 5 Things You Need to Know About Data Aggregation and Local Listings
    Before building citations, gather relevant information about your enterprise; this should include the name, address, and phone number. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Relevance] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    Local SEO is especially important in reaching mobile customers, since Google and Bing both place more relevance on local search results delivered to mobile devices. Halloween is almost upon us, and if you haven’t completed your Thanksgiving, Christmas, Hanukkah, and New Year’s marketing plan yet, you’re running out of time. Even if you have a plan, tweak it with this 5-step holiday marketing checklist to see a measurable increase in holiday sales. Step 1: Forget Your Channel Strategy.
  • VIZION  |  WEDNESDAY, JULY 29, 2015
    [Relevance] Tool Tuesday – Dynamic Search Ads (DSAs)
    Google actually uses its organic indexing technology to crawl the advertiser’s site and automatically display ads that are relevant to its pages. Has the Age of “Paid SEO” arrived? Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords?
  • VIZION  |  TUESDAY, JUNE 23, 2015
    [Relevance] Three Questions to Measure the Effectiveness of Your Digital Marketing Agency
    Referring to recent successes keeps a company relevant, let’s the prospect know the agency is current on industry best practices, and gives him or her peace of mind in making a purchasing decision. The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Relevance] 5 Elements of a Killer SEO Strategy
    This ensures keywords are as relevant to a search as possible and boosts organic rankings, which is far more valuable to shoppers and organizations alike. Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy.
  • VIZION  |  TUESDAY, MAY 5, 2015
    [Relevance] When is the Best Time for Brands to Join New Social Networks?
    Social media audiences often judge a brand’s relevance by its understanding of and involvement in new initiatives. Recently, another social site called Ello.co rolled out, and from recent chatter, everyone wants in on it. Ello’s invite-only structure makes it an exclusive platform for individuals and businesses alike.
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