Using competitor keywords doesn’t work with other methods because quality score suffers and results in a high CPC and you’ll put out a lot of money if their brand gets a lot of searches. Google released Remarketing Lists for Search Ads (RLSA) in June of 2013, along with subsequent updates. While Search professionals agree RLSAs are viable tools, developing a strategy for their use is a MUST to be effective. MORE >>

Google runs these auctions, charging advertisers for each click based on the quality score and bid. It also offers competition scores for each keyword and an estimated CPC. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. MORE >>

I can also imagine this being leveraged by our internal Paid Search experts to identify missing opportunities or to figure out why certain keywords just may be getting squelched over poor quality scores since they may have simply been misses in the content creation and ongoing content calendars for blogs, etc. Often the tools we use here at Vizion Interactive come out with new tools and/or new options for looking into things. MORE >>

Each potential grouping is given a relevance score based on the number of keywords and the amount of traffic represented by that potential segmentation. Ad Text Creation Tools - WordStream offers tools which suggest Quality Score friendly, targeted ad text. Welcome, ! MORE >>

Google AdWords can be pricey, and you have to receive a good quality score to receive a positive position. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips. MORE >>