I can also imagine this being leveraged by our internal Paid Search experts to identify missing opportunities or to figure out why certain keywords just may be getting squelched over poor quality scores since they may have simply been misses in the content creation and ongoing content calendars for blogs, etc. Often the tools we use here at Vizion Interactive come out with new tools and/or new options for looking into things. MORE >>

Legacy campaign problems can affect quality scores and be a lead weight on your paid search performance. Decreasing keyword quality scores. As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they can sustain or must increase their budget for 2013. Another group of marketers, however, is getting in the weeds and taking a hard look at their PPC campaign performance. MORE >>

Google AdWords can be pricey, and you have to receive a good quality score to receive a positive position. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips. MORE >>

Each potential grouping is given a relevance score based on the number of keywords and the amount of traffic represented by that potential segmentation. Ad Text Creation Tools - WordStream offers tools which suggest Quality Score friendly, targeted ad text. Welcome, ! MORE >>

Google will enter your two keywords into an auction and choose based not just on Quality Score but also on bid (the same way they would calculate ad rank if you were bidding against someone else). Client Login | Free Tool Login | Free Tool Register Welcome, ! Logout Account Status: Unverified [ Click here to verify ] Products Solutions Learn Pricing Support Company Blog Home » Internet Marketing Blog » Heads or Tails? Heads or Tails? - MORE >>