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| | WWW.BRUCECLAY.COM
JANUARY 12, 2009 [Open Directory Project, UGC] Bruceclay.com - User Generated Content & Search - SEO Blog
First some stats: 51 percent of all consumers engage in User Generated Content (UGC), with 71 percent of the “millenials” (18-25) using it. Why should you take advantage of UGC? Sixty-six percent of 2,000 IT pros surveyed say they trust UGC over traditional sources. There are various forms of UGC being produced by end users, as opposed to traditional media producers. UGC creates community and benefits search visibility. UGC 1.0 + $ + Crowdsourcing savvy = UGC 2.0
| | WWW.SEROUNDTABLE.COM
JANUARY 12, 2009 [Open Directory Project, UGC] SEO & User Generated Content
User Generated Content -- UGC -- has the advantage of often being full of passion plus the "authors" who create it in turn may turn into marketers for your site. Andrew is up, talking about Pure-Play User Generated Content (UGC): Business prospects, tactics, and strategies. He got involved with HomeStars.com that has a lot of UGC. UGC 1.0 UGC solves long-tail weakness of editorial driven media. Rebecca Kelly is up next talking about her experiences with UGC.