Map your target keywords to specific pages. Use a page’s target keyword in its headline. Link to target keywords’ pages using those keywords as link text, eg by using the headline. Instead Ill email or instant message the online editor and say this needs to be better optimized.
But even outside of these add-ons, Googles core relevancy algorithms are (at least to some degree) query dependent. For competitive queries where there are many matches onpageoptimization is not given as much weight.