[News] Start 2019 With Social Media Resolutions
    Don’t Spread “Fake News”. Internet hoaxes are increasingly common, and some professional sites have fallen into the trap of posting “news” without fact-checking. Ultimately, never share any news stories on your social media profiles without first verifying the stories are legitimate. Social media is an unavoidable part of everyday life now, and modern marketing professionals need to know how to navigate social media appropriately.
    [News] Social Media & SEO – 4 Things You Need to Know
    This is true for viral videos, new brands, global news, local news, trends, and popular products. Research shows that most websites and businesses believe a good social media presence bolsters their SEO strategy. While that is true, is it because the two go hand in hand, or are the two types of marketing both positive but unrelated? Let’s unpack the links between social media and SEO marketing.
    [News] Public Relations vs. Marketing: Are the Two Becoming One?
    Are there certain news outlets, online sources, and industry publications that your existing and potential customers frequently visit? If you’re aiming to have a successful business, you can’t neglect your public relations or marketing strategies. Both of these efforts are what allow for successful relationships with customers. For many years, these campaigns have been known as separate entities, with different strategies and outcomes.
  • VIZION  |  MONDAY, OCTOBER 29, 2018
    [News] Top 10 Email Marketing Best Practices With Examples!
    A newsletter focused on tech and business news, the Hustle focuses on a casual, witty tone in their emails. Emails can be a powerful marketing tool – which is exactly why so many companies take advantage of it. The drawback is that since so many businesses send out emails, recipients often have too many messages filling their inboxes day after day.
    [News] In Case You Haven’t Heard…Google Is Closing Google+
    Search News Social Media MarketingGoogle+ has been a central topic of social media attention from its initial intention as a social network that could stand up against Facebook, to its steadily declining current status. Even so, Google has kept at its fourth social media venture since 2011. However, due to recent developments, the company has finally decided it’s time to shut down Google+. The Influence of Google+.
  • VIZION  |  MONDAY, OCTOBER 8, 2018
    [News] Social Media Sites for Businesses
    As a business, you can promote your products, content, and relevant company news all in one place, plus you can talk with your customers and even other brands. Social media marketing isn’t a new business strategy by any means, but it is one that’s growing rapidly by the day. With over 80% of the U.S. population using some form of social media, getting your business on one of these platforms is a great way to reach out to your customer base and further promote your brand.
  • VIZION  |  FRIDAY, AUGUST 17, 2018
    [News] Chrome 68 Released: What It Means For SEOs and Site Operators
    Search Engine Optimization Search NewsBy now I’m sure you have heard that Chrome 68 has been released and if you have not, you need to make sure your Chrome version is up-to-date. While a browser update may not seem like the most newsworthy, this is the version that will start to visually penalize sites not using proper HTTPS or that have mixed content.
  • VIZION  |  TUESDAY, AUGUST 14, 2018
    [News] 2018 Top Social Media Tools
    It appears that it operates on a loophole, so the suggestion would be to keep an eye on any news stories or changes in policy as you use this handy tool. Creating top-notch content for your social media accounts has become a full-time job. Trying to keep up with all the platforms and all your accounts can be both physically and mentally exhausting. Luckily, some great social media tools are available to help you manage your presence and get back to your business. Canva.
  • VIZION  |  THURSDAY, JULY 12, 2018
    [News] Google Marketing Live 2018: Keynote Recording & Recap
    PPC Marketing Search Engine Optimization Search NewsIn case you missed it, Google was Live on Wednesday, July 11, 2018 with its annual Marketing Live Keynote, but don’t worry, we’ve got you covered with the recap! Also, in case you want to view the full recording, you can check that out here as well. Food for thought: “As compared to 5 years ago, there are a billion more people on the internet today. There are 2x as many people on smart phones.”
  • VIZION  |  WEDNESDAY, JUNE 20, 2018
    [News] What Is a Social Media Algorithm and How Does It Work?
    Algorithms gather and process metrics based on the user’s browsing, liking, commenting, and sharing history to present news the user will most likely want to see. The new update could be bad news for marketers, but it certainly doesn’t mean the end of Facebook Ads. Connect to your community by creating local events in the group and posting relevant news stories. Social media algorithms are here to stay.
  • VIZION  |  MONDAY, JUNE 18, 2018
    [News] 10 Google Search Operators Every SEO Should Know
    The info: operator narrows search results down to only show information such as About Us sections, news stories, biographies, etc. Placing location: in front of your Google News query will narrow your search results down to the location you specify. This modifier is handy if you’re trying to see the latest news in your community only. Google News will accept country, US state abbreviations, and Canadian province abbreviations to narrow down search results by location.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [News] How to Do Keyword Research for PPC
    Keywords are searchable by the categories web, news, shopping, YouTube, or image. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid. This is one of the most basic, yet relatively unknown processes in online advertising.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [News] 6 Reasons Your Content Sucks – And What to Do About It
    The good news is that digital content is ephemeral. Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford. If your content isn’t delivering measurable and meaningful results, you may want to reevaluate your content marketing strategy. Why Content Deserves Your Attention. Marketers rarely know which piece of content will serve as a reader’s gateway to their brands.
    [News] Google Chrome’s Plan to Distrust Symantec Certificates
    Search NewsIn a web-enabled world, we always seem to be moving faster, working harder, and getting more done. This is because technology has allowed us to communicate faster, respond to things faster, find answers more quickly, screw up faster and then identify and fix those screw ups more quickly. If you work with anyone over 60, ask them about the golden years when you would write a memo and it would take days to get delivered.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [News] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    From a news standpoint, truthfulness in news will be a big deal. – Thom Craver, Senior SEO Analyst, CBS News. Search NewsHappy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what’s coming up for them this year.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
    Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018! Thom Craver | Senior SEO Analyst, CBS News. Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Robert Bochnack Discusses How Social Media Matters at DDS 2017
    Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Thom Craver | Senior SEO Analyst, CBS News. Vizion had the pleasure of speaking with Robert Bochnack at this year’s Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Jay Baer – Keynote Speaker at Dallas Digital Summit 2017
    Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Thom Craver | Senior SEO Analyst, CBS News. Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert , and is also the host of the acclaimed Social Pros podcast.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017
    Check out our interview with Morgan below, as he gives us some key takeaways from his keynote, plus his upcoming exciting news for 2018! Thom Craver | Senior SEO Analyst, CBS News. Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Thom Craver Discusses Monitoring User Behavior at DDS 2017
    Thom is the Senior SEO Analyst for CBS News. Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing. Check out our interview with Thom below, as he gives us some key takeaways from his session: “Measuring the Moment: Pro Tips for Monitoring User Behavior” and shares his digital marketing predictions for 2018!
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017
    Thom Craver | Senior SEO Analyst, CBS News. Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping brands connect with the people they serve. He’s on a crusade to rid the world of boring marketing.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018. Thom Craver | Senior SEO Analyst, CBS News. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [News] Loren McDonald Discusses AI and Machine Learning Technologies at DDS 2017
    Check out our interview with Loren below, as he gives us some key takeaways from his session: “AI and Machine Learning Technologies: What They Mean for Marketers Today and in the Future” and shares some upcoming news for 2018! Check out more interviews with the DDS 2017 digital marketing pros, on our blog: Morgan Spurlock | Award-Winning Filmmaker/Producer of “Super Size Me” Thom Craver | Senior SEO Analyst, CBS News.
  • VIZION  |  FRIDAY, NOVEMBER 17, 2017
    [News] Thankfulness Is a Daily Routine
    It wasn’t really until my wife and I received news that we had twins on the way that I pushed my level of determination up to “RED ALERT” level, and the rest – as they say – is history. It has now been 12 years since I began Vizion Interactive. When I was just getting things started, I was so very thankful for ANY piece of business that might help me to advance to the point where I might be able to afford to hire one person. Then, eventually, be able to pay myself.
  • VIZION  |  WEDNESDAY, MAY 24, 2017
    [News] Google Marketing Next 2017: Keynote Highlights
    Search NewsGoogle’s keynote this year centered around the importance of the customer being at the heart of our all of our marketing efforts. It is our job as the marketer and as the brand, to deliver to our consumers: “relevant, frictionless, and useful experiences whenever, wherever they ask for them and sometimes even before they ask,” said Sridhar Ramaswamy, senior vice president at Google, and that is exactly what Google is helping us to achieve this year.
  • VIZION  |  MONDAY, MAY 15, 2017
    [News] Gifs in Social Media Marketing
    Social media users are looking for important global news, celebrity gossip, and local/family information. A brand can incorporate gifs to quickly show off new products or impart some piece of information before the user’s short attention span scrolls down for the next bit of news. Ah, the gif. It’s not a photo. It’s not a video. It’s a category in its own right – a file format that speaks loudly to consumers across a variety of social media platforms.
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [News] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    Concern about “fake news” is dominating the mainstream media these days. Unfortunately, most people don’t apply the same measure of caution when it comes to reading so-called trustworthy news outlets, especially when exposed to it on social media. This phenomenon has allowed fake news , or sensationalized, heavily edited, deceitfully worded, or outright false articles to proliferate. Could Fake News Just Be Content Marketing?
  • VIZION  |  MONDAY, JANUARY 30, 2017
    [News] Content Marketing Wins and Fails of 2016
    However, looking at these examples one can clearly see that staying in touch with social conversations, keeping up to date with the latest trends and news, and staying in tune with your target audience – their wants and needs – are sound tactics for creating memorable and successful marketing campaigns. Last year, 2016, was a tumultuous one in many aspects, chief among them a rollercoaster of an election cycle that cast a glaring eye at the media for several reasons.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [News] Wendy’s Twitter: An Example To Follow?
    Why bring up this mishap after all the good news? Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [News] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    Search NewsWhile my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing. However, we must understand and also accept that if we are going to gain competitive intelligence about our competitors we have to think about other great nuggets of info outside of just SEO and PPC factors that can help us succeed in our digital marketing campaigns.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [News] Becoming Channelized!
    This also can provide insight on referring links from company news/buzz. Analytics Search NewsThe approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts lie heavy in one specific medium, such as Organic Search(SEO), it is always best practice to review, report and monitor all referring channels.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [News] Riding the Fine Line of SEO and Usability
    The good news is that SEO algorithms used by popular search engines are starting to reward user-friendly factors, including strategic but minimal keyword inclusion, natural links, and site hierarchy. In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other.
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [News] Top 10 Tips to Improve Press Release Writing For Your Business
    Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. If possible, send your press release directly to a personal contact at a press release agency or a news outlet. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [News] Content Marketing Tools to Make Your Life Easier
    Several apps for content feeds also exist, including Apple News and Flipboard. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes.
  • VIZION  |  MONDAY, FEBRUARY 29, 2016
    [News] Google Search Operators: Helping You Hone In
    For example, “allintext:” can be used for web, image, group, directory, news, or product searches. On the other hand, “source:” is utilized only for news searches. allintext: Uses: web search, image search, group search, directory search, news search, product search. allintitle: Uses: web search, image search, group search, directory search, news search, product search. allinurl: Uses: web search, image search, directory search, news search.
  • VIZION  |  MONDAY, FEBRUARY 15, 2016
    [News] Are you Hugging your Site Visitors?
    Sections such as a coupon, latest news or “check out our blog” text stand out to me, and I wonder, do you want to send them off to content such as blog posts for example, immediately, or do you want to let them understand what you have to offer and why you are different? It’s February once again, the month of love and with that I thought we could take a cupid’s approach to our digital marketing mindset.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [News] Dos and Don’ts When Using Social Media on Mobile for Your Business
    When a large sporting event takes place or news rocks the country, prepare to reach out with a professional statement. Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [News] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    The good news is that there is usually a lot less competition, so you should see results raster. Halloween is almost upon us, and if you haven’t completed your Thanksgiving, Christmas, Hanukkah, and New Year’s marketing plan yet, you’re running out of time. Even if you have a plan, tweak it with this 5-step holiday marketing checklist to see a measurable increase in holiday sales. Step 1: Forget Your Channel Strategy. Your customers don’t have a channel strategy.
  • VIZION  |  WEDNESDAY, MAY 6, 2015
    [News] Viral Wednesday: Cinco de Mayo Aftermath and More
    Thanks to ABC , NBC , and every other major news outlet out there, we never have to wonder again. So yesterday was Cinco de Mayo, in case you hadn’t noticed. And American apparently needed a refresher course on what this Mexican holiday is all about. If you already create a lot of video, it can be tough to score a viral post on a day like Cinco de Mayo— Buzzfeed’s Cinco video has fewer views than the international beer video they posted the same day (471k v.
  • VIZION  |  MONDAY, APRIL 20, 2015
    [News] If Search Engines Had Tinder
    Blog Search News If you read the most recent desktop search share report you’d know that Bing is up to 20% of the market share. While Google is still sitting at 64% it’s impressive to see Bing moving forward. While Yahoo hasn’t really done much it seems Google is getting “some” competition from Bing. And a little competition never hurt anyone right? So what does all of this have to do with Tinder? In all honesty? Not much.
    [News] Kill your Digital Marketing Competition in 2015
    Is it a resource guide, infographic, blog past tactic such as “newsjacking”(reposting breaking industry news with your opinion) or ordered lists that are performing well for clients? As you can tell by my featured image, I have an instilled ideology for overtaking the competition and “standing on top”. A new year is upon us and with that a chance to take hold of the spirit of resolution.
    [News] Vizion’s Internet Marketing Link Roundup [11/07/14]
    Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! The Best Kept Secrets of News JackingThe Best Kept Secrets of News Jacking. It’s time of the week again! There’s a mix of local, content marketing and even some information on WordPress you’ll find helpful. We hope you enjoy this edition of, “Vizion’s Links Of The Week” Latest Vizion Posts. .
    [News] The Best Kept Secrets of News Jacking
    One of the best ways to accomplish this is via a practice known as “news jacking.”. What is News Jacking, and Why is it Important? News jacking” represents an oft-used jargon term meaning “to present your opinions regarding a breaking news story.” When individuals remain informed regarding information in their industries and utilize various networks to comment on this news, it benefits them in multiple ways, including: · Visibility.
  • VIZION  |  FRIDAY, OCTOBER 31, 2014
    [News] Vizion’s Internet Marketing Link Roundup [10/31/14]
    Probably the biggest news of the week. While it’s not the best news to get, Duane keeps it positive and links out to a pretty helpful post for others who may be in the same spot. Latest Vizion Posts. . Online Reputation Management: Monitoring Tools for Brands to Try. link]. . Fast SEO Competitive Analysis Part 2: Competing Content Comparison. link]. Anything you can do “fast” in Search Marketing is important to me.
    [News] Bing as a Platform (Live Blogging From Bing Ads Next)
    Predictions: Take all the data that we’re talking about (tweets, news articles, videos, etc.) Speaker: Stefan Weitz Bing Director of Search. Trying to build the world’s largest information fabric. How do create the ability for folks to use whatever modality they want in search (not just words). How do they help the systems understand natural human language (written – text from a keyboard/pen; spoken – voice; body – gestures). Context is also a big thing (physical/location; social).
  • VIZION  |  FRIDAY, OCTOBER 10, 2014
    [News] Vizion’s Internet Marketing Link Roundup [10/10/14]
    Breaking News: TopSEOS.com Banned in Google – [link]. Latest Vizion Posts. Top 15 Places Your Local Business Needs To Be Seen – [link]. Mobile. Cross-Device Measurement: Believe the Hype. link]. With analytical tacticians honing in on multi-channel attribution and the progression towards defining solid attribution models, cross device measurement is definitely a hurdle we need to clear. Pigeon Rolled Back? Law Firm Study Says Yes. link].
    [News] Breaking News: TopSEOS.com Banned in Google
    The post Breaking News: TopSEOS.com Banned in Google appeared first on Vizion Interactive. Go ahead…search for “topseos.com” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing. Here’s a little story about how that may have come to happen…. As many of you may know, I have been on a rant – for years – about the practices of TopSEOS.com. Here’s a rundown of some of my posts: April 2007: [link].
  • VIZION  |  FRIDAY, OCTOBER 3, 2014
    [News] Vizion’s Internet Marketing Link Roundup [10/03/14]
    Good news for those submitting disavow files, Google is considering adding a function that will notify webmasters when their disavow file has been processed. Latest Vizion Posts. The New Google Panda Is Here. link]. Google – On How They Know When to Slow or Stop Crawling Your Web Site. link]. Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site.
    [News] The New Google Panda Is Here
    That’s great news if you are working hard on high level quality content, but bad news if you are working on local pages that are as thin as a pancake. Search News September 25, 2014 Google has officially announced Panda 4.1 27th update algorithm that specially designed to filter low quality or thin content from ranking high in the search engines. It started most likely last Tuesday or Wednesday and it will continue this week and beyond week until it is completed.
    [News] Google Sitelinks Search Box: What it Means for You
    Blog Resources Search Engine Optimization Search News Tips In the past we have seen Sitelink Search Boxes for power sites such as Wikipedia, YouTube, etc., but what about for us regular folks? Google announced on Sept. 5 th , the ability for you r site to feature a search box for deeper site: content on your site. Since then, webmasters are seeing that these search box queries are now delivering users directly into respective site internal search results.
  • VIZION  |  FRIDAY, AUGUST 29, 2014
    [News] Authorship, Authority and Trust, OH MY!
    Search Engine Optimization Search News While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!” it is big enough to swivel some heads, cause some face palms and deep heavy sighs in others.
  • VIZION  |  TUESDAY, AUGUST 19, 2014
    [News] Your 3 Step Guide to SEO Content Analysis
    It is highly likely the content you see will be of the blog, resource, and news variety as that usually has the most virility. One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and where opportunity lies.
  • VIZION  |  THURSDAY, JUNE 12, 2014
    [News] #SMX Advanced Day 1 Via Tweets
    Search Engine Optimization Search News Did you want to go to SMX Advanced this year but couldn’t make it? Are you wishing you could sit at your screen, watch the presentations, and read each tweet as they happen? Well, you’re not alone. Thankfully, the Vizion Interactive team took some time throughout the day to check the #smx tweet stream for good tidbits when we could. At the end of the day, we compiled what we feel were the best 50 tweets from day 1 of SMX Advanced.
    [News] Can Email Be Responsive? ·
    The good news is that web designers can adapt their existing skills and apply them to email campaigns, creating a beautiful user experience on a channel vital to most users, but ignored by many designers. Issue ? Can Email Be Responsive? by Jason Rodriguez. May 13, 2014. Published in Layout & Grids , Responsive Design. ? 33 Comments. Love it or hate it, there’s no denying the popularity of HTML emails.
    [News] Comparing Average Open Rates for B2B & B2C Email Newsletters
    Blog, News & Articles. I run an advisor company, so my news letter is used to get leads to know my company and the links are mostly connection to my website and social media profiles. Subscribe to my blogs updates and receive news and articles as soon as I publish them. 1-905-844-4247 10am-3pm EST. Your Email Marketing Questions Answered FAST! About. Services. Email Production. Products. Traffic Generation Videos. Contact. Email Templates. RSS Feed. 16 Aug.
  • VIZION  |  FRIDAY, DECEMBER 20, 2013
    [News] Internet Marketing Link Roundup [12/20/13]
    Online Marketing News: Groupon Catapults, Best Ads of 2013, Google+ Ads, Digital Geek Gifts. “I Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential. This article speaks about how companies feel there is a lack of cause and effect data from their SEO programs. The article speaks to the shift from keywords as the driver for content optimization and creation and how the focus is now on answering customer questions along the sales cycle.” – Dario Ruff.
    [News] Best Digital Marketing Blog Posts of 2013 from Vizion Interactive
    R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm. . Vizion Interactive is known for their thought-leadership in the Internet marketing community and are often found contributing to conferences or blogs. While you may catch out blog, we wanted to share out best stuff around the web that you may have missed. . Joshua Titsworth. Raising the Standard for Infographics. 8 Things You Don’t Want in Your Infographic. Stop Link Building for Penguin. . Jordan Kasteler.
    [News] Chicago 2013 SES Day 3 Recap
    Blog Search News Alright digital marketers, are you ready for day three of SES Chicago? Stay tuned for notes and updates throughout the day! Morning Keynote: Joining the Dots Maximizing Returns in a Socially Connected World. Nick Burcher, Head of Social Media, Mediacom. Traditional model of communication Sender>>Message>>Reciever>>Feedback Then the web changed everything. Does the model need to be updated?
    [News] SES Chicago 2013 Day 2 Recap
    Blog Search News It was a great day in Chicago at Search Engine Strategies which was jam packed with insightful information. While there were sessions on Paid, Social and much more you can tell I am favoring the content marketing vertical this year. After listening to several speakers today the mutual vibe was to create great content and let it be the bridge between Search and Social. Here we go… . Badass Blogging: Best Practices to Enhance your Customer Reach.
    [News] Are Flipboard and Currents marketing partners or scams that take advantage of publishers? — Tech News and Analysis
    Marshall, who started Talking Points Memo in 2000 as a one-man blog and has built it into one of the largest independent political news and commentary sites, didn’t provide a lot of detail in his post about how Flipboard and Currents are scams against publishers, but it’s not hard to figure out what he means — especially since some other publishers, including Wired and the New Yorker , have also scaled back their involvement with Flipboard in the past. Events. Research.
    [News] Beyond (Not Provided), Steps You Can Take To Glean Keyword Insight for Your SEO Strategy
    Search Engine Optimization Search News Tell others about it! As SEOs, we have had very little time to stand back up, brush the dirt off ourselves, and glare back at Google for the recent retrieval of keyword data insight provided by the search giant.
    [News] Native Advertising 101: Understanding the native continuum — paidContent
    Events. Research. GigaOM. Finance. Tables and Charts. paidContent 50. Coming up at GigaOM. Editorial. Events. Meetups. Webinars. More events. More webinars. Share. Twitter. Facebook. LinkedIn. Google+. Email. buzzfeed. facebook. native advertising. Native Advertising 101: Understanding the native continuum. By Jonathan Glick and Joshua Neckes, Guest Contributors. 22, 2013 - 3:00 PM EDT. 22, 2013 - 3:00 PM EDT. 6 Comments.
    [News] Google’s “Not Provided” HTTPS Strangle Hold on Organic Search Tightens
    Search News Tell others about it! Since 2010 search marketers have balked at the loss of analytical transparency provided by Google via keyword referral data as the search giant moved to enhance searcher privacy for logged in users. Kinda strange they didn’t follow suit with AdWords data. OK, OK, I digress. Current activity on Google Search indicates that Google may be closing the gap on visible Organic keyword referrals with a much heightened use of secured search results.
    [News] EXPOSED: Using Facebook’s Audience Data for Fun & Profit
    It’s not exactly news to most advertisers on Facebook that you can target ads to people who have Precise Interests. Facebook’s Graph Search and new features in ad audience targeting have provided a wealth of information and offered new abilities to Internet marketers (or any member of the public), but it still remains largely untapped. With a bit of creativity, the options are almost endless!
    [News] Livefyre acquires Storify to expand its social-media curation platform — Tech News and Analysis
    Events. Research. paidContent. Apple. Cleantech. Cloud. Europe. Mobile. Video. Coming up at GigaOM. Editorial. Events. Meetups. Webinars. More events. More webinars. Share. Twitter. Facebook. LinkedIn. Google+. Email. Facebook. social media. Twitter. Livefyre acquires Storify to expand its social-media curation platform. By Mathew Ingram. 9, 2013 - 10:30 AM PDT. 9, 2013 - 10:30 AM PDT. No Comments.
    [News] Which metrics should publishers be using in Google Analytics?
    News can be found in many different places online, and its often basically the same article with subtle differences. . This is why its so hard for news sites to attract paying customers, and why they need extra hooks such as the Premier league goals app offered by The Sun, but thats a topic for another post. . News articles tend to be popular for a day or so, then this tails off very quickly, with perhaps just a trickle of views thereafter. Skip to content.
    [News] BREAKING: Unlinked Site Mentions Valued by Google!?
    Blog Search Engine Optimization Search News Two Steps Ahead of Google in the Past. Last month, in my column titled Vince: The Google Update We Should Be Talking About (on Search Engine Watch), I had mentioned a comment made by my dear, departed friend Ted Ulle about Google’s Vince Update, and – in particular – something that he proposed as a manner in which Google might determine “brand.”.
    [News] A September 11th Image You Won’t Be Able To Get Out Of Your Head
    While today is a day of remembrance in our great nation, we are flooded with images, news stories, personal stories and the like all over social channels and main stream media. While I searched for one of the best images of the 2 million bikers flooding DC right now, I came across this one. And this one is the one I chose to share today. The images of the bikers are powerful, yes. They bring emotion to us all, yes. God bless those bikers! And God bless America!
  • VIZION  |  WEDNESDAY, JULY 31, 2013
    [News] Link Value in a Penguin & Panda World
    We aim to provide a balanced view of the current business landscape based on industry news and trends, as well as the real-life experiences from our 4,000+ expert contributors. In one of my past posts back in May titled Latest on Webspam Combat from Google , I wrote about how Google was combatting spam by threatening and punishing sites or networks that sale or distribute paid links.
  • VIZION  |  WEDNESDAY, JUNE 26, 2013
    [News] Bing and Apple Sitting In A Tree K-I-S-S-I-N-G
    Big news right? Search Engine Optimization Search News In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing : . If you don’t think it is consider this: At SMX West 2013 Covario predicted that by the end of 2013 mobile search will power 1 out of every 3 searches.
  • VIZION  |  WEDNESDAY, JUNE 26, 2013
    [News] Bing and Apple Sitting In A Tree K-I-S-S-I-N-G
    Big news right? Search Engine Optimization Search News In case you haven’t heard by now, Apple announced Siri’s search will be powered by Bing : . If you don’t think it is consider this: At SMX West 2013 Covario predicted that by the end of 2013 mobile search will power 1 out of every 3 searches.
  • VIZION  |  WEDNESDAY, JUNE 19, 2013
    [News] Facebook Now Supports #Hashtags, #WTH?
    This means that when you click on a hashtag in Facebook, you’ll see a news feed of what other people and Pages are saying about that hashtagged event or topic. Facebook couldn’t help themselves and had to jumped on the hashtag bandwagon. Following the likes of Twitter, LinkedIn, Google+, Instagram, Vine and many other social profile websites, Facebook announced earlier this month that they would be supporting the topic organization system better known as #Hashtags.
    [News] The 6 Metrics That Determine Your Success On Facebook
    Good news humans! Thursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! Feeling a bit lost with your Facebook Page insights? Facebook Insights terminology ( https://www.facebook.com/help/336143376466063/ ) was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck.
  • VIZION  |  WEDNESDAY, MAY 22, 2013
    [News] Latest on Webspam Combat from Google
    Blog Search News Search Engine Optimization search engine optimization tip Google is at it again – threatening and punishing sites or networks that sale or distribute paid links. It’s the same ole song over and over again from Matt Cutts and Google’s Webspam team. Google, via Matt Cutts, has issued numerous warnings about an upcoming crackdown on sites and networks that sale links and attempt to pass page rank, but it seems like their starting to bite instead of just barking. .
  • VIZION  |  WEDNESDAY, MAY 15, 2013
    [News] 2013 Atlanta Digital Summit Rocked!
    Facebook is a tactic not a strategy -40% of time spent on Facebook are is in the News Feed. It has been an absolutely great time here in Atlanta at the Digital Summit. Vizion stayed busy sponsoring a booth and speaking with several attendees. This year’s content was great as well. From SEO to video marketing and email marketing to social media strategy, attendees looked like they were having a great time, as were we!
    [News] Data Takes Center Stage at ABM's Annual Conference
    Sign up for our news alerts, special offers & feature updates: Your Email Address. FOLIO: Alert News Updates. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Connect with FOLIO: Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs.
    [News] Introducing Instant Image Testing. Picking the Winners Just Got Easier
    Platform Press Release Front Page headline testing News usa today sports Last summer, we launched Instant Headline Testing , a data-driven creativity tool for editors that received huge kudos and positive feedback from the editorial teams that are our customers. Today, we formally announce the birth of that feature's twin sister: Instant Image Testing. It's now being used by editors on our platform across the globe to increase engagement and better manage all of their content.
  • VIZION  |  WEDNESDAY, APRIL 24, 2013
    [News] PPC To Strengthen and Support Social Media
    This content should be 80% thought leadership, tips, industry news, resource shares, etc., Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Use this to your advantage. Utilize paid search data and metrics to strengthen and support social media marketing efforts. In this sense, they really do work hand-in-hand.
    [News] The newsonomics of recycling journalism
    If local news organizations are going to regain growth — and hire — they must find new revenue. As news companies rediscover the power of their own content, there is new revenue to be gained. Make no mistake: Though largely untalked about in the consumer news and feature world (outside Meredith) until recently, content marketing is a huge business. The first — and where most traditional news brands are playing — is about using content already published. About.
    [News] The Newsroom of Tomorrow: What Happens When Editors Have Data
    Blogs News Media Online Marketing data driven newsroom editor News This post is republished from one that we had previously submitted to VentureBeat. It’s been a little more than two years since we launched our predictive analytics platform for editors, and it has been an amazing 24 months supporting their efforts to program content on homepages, section fronts and in social channels.
    [News] Data as a complement to human editorial judgment
    News Media Online Marketing Advertisers editorial judgment programmatic buyingData as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have long since and wholeheartedly bought into data, and they are using it so aggressively through exchanges and programmatic buying that they are squeezing every last ounce from publishers.
    [News] Harnessing a Blogger Network
    Sign up for our news alerts, special offers & feature updates: Your Email Address. FOLIO: Alert News Updates. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Connect with FOLIO: Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs.
    [News] Outbrain acquires Visual Revenue
    It would not be fair to post this without thanking our customers and especially Steve Lynas, Scott Cohen and everybody at the New York Daily News, who basically incubated us inside their newsroom. News Media Press Release Acquisition data driven newsroom Outbrain Visual RevenueI am beyond pleased to announce a major step forward for Visual Revenue and our mission to support editors and make them the most powerful force in today’s data-driven newsrooms.
    [News] Audience & Algorithms: To win, media properties must have a soul.
    More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door. News Media Online MarketingThis post is republished from one that we had previously submitted to VentureBeat. There’s been much debate lately about many of the changing ways of the online publishing business.
    [News] How to Ready Your Facebook Business Page for Graph Search in 5 Easy Steps
    Graph Search is what Facebook is calling the third of its three pillars; with the first being the news feed and the second being Timeline. Graph Search is the new search function Facebook is rolling out that produces results based on likes, interests, locations and relationship history. . For example, with the utilization of Graph Search, a query for “single friends in Dallas who like to go see live bands” will yield some great results.
    [News] Craving Something More From Your SERP Display?
    This is even better news for you as it is a way you can get a little more out of your SERP display. This isn’t the first time I have approached this topic as I think that your Search Engine Results Page (SERP) display is a very important aspect to consider in your Web marketing endeavors. As I expounded in “ SEO, the SERPs and your First Impression, ” basic SEO and an advertiser’s mind are needed to create an enticing introduction to Web searchers.
    [News] Master mobile navigation
    A Future Site â?¼. Register. Login. Search: Print subscribers can now download.net's March issue (238)! Discover all of our 2012 in review articles! We reveal the top 50 books for web designers and developers. Check out our shop for subscription offers, buy single issues and more! Have you broken our 10 New Year's resolutions for designers yet? Tutorials. Features. Interviews. Opinions. Premium. Mobile. Master mobile navigation.
    [News] LinkedIn eyes future as professional publishing hub
    CNET News Internet & Media LinkedIn eyes future as professional publishing hub. Youve seen this deliberate strategy partially play out with products such as LinkedIn Today , the professional e-zine that aggregates and features top news items for you, and LinkedIn Influencers , or anointed experts like Richard Branson who contribute exclusive content to LinkedIn.
    [News] Useful Link Building Tips for 2013
    Learn where they go to get their industry specific news, if there is an industry specific niche resource. The year 2012 was filled with countless SEO changes. Many welcomed it; but it seems even more dreaded it. So what changed in 2012 that you should be aware of? Penguin & Panda. If you do a Google image search for “ Google Panda ” or “ Google Penguin ” you get a pretty clear sentiment for how our industry viewed these updates.
    [News] Announcing The Social Editorial Suite
    We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views for news properties. News Media Optimization Social benchmarks feature optimization product launch social management TwitterToday marks another milestone for Visual Revenue and the data-driven editor.
    [News] The Homepage continues to be the biggest traffic source for News Media
    The post The Homepage continues to be the biggest traffic source for News Media appeared first on Visual Revenue. News Media Alexis Madrigal article views Dark Social Front Page Nieman Journalism Lab page viewsWe had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views.
    [News] The Homepage continues to be the biggest traffic source for News Media
    News Media Alexis Madrigal article views Dark Social Front Page Nieman Journalism Lab page viewsWe had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views. At the time, data showed that about half of all Article Views on any given day can be attributed back to the Homepage or a Section Front Page. Last night we thought it was time to review those figures again.
    [News] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is.
    [News] TIME.com Redesign: a Responsive Global News Site | TIME.com
    The New TIME.com: A Responsive Global News Site. The same great award-winning news coverage, commentary, photography and video are all still here, but they’re presented in a fresh, streamlined design, making everything easier to find and enjoy, whether you’re accessing the site from a desktop computer, laptop, tablet or smart phone. 22, TIME.com becomes the first global news site to roll out a fully responsive redesign optimized for mobile and tablet browsing.
  • VIZION  |  TUESDAY, JANUARY 15, 2013
    [News] 13 Resolutions for Your 2013 Search Campaigns
    If you publish a press release without optimizing the headline, links and anchors, you’ve missed an opportunity to build links and make your release more visible in news search. Facebook’s EdgeRank algorithm determines which content gets into the news feeds. Get the most out of your search and social media campaigns this year by taking inventory now and making these 13 actions part of your best practices. Make measurement a priority in 2013.
    [News] 7 Social Media Tactics Your 2013 Budget Needs to Succeed
    ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Touch Edition. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Email.
    [News] 19 Things We Can Learn From Numerous Heatmap Tests
    Eyetrack III research on news portals. In the Eyetrack III research several dozen people were observed for one hour as they were given mock news websites and real multimedia content to visit. Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps.
    [News] The Publishing 2013 Checklist
    Upstarts like Upworthy and NowThis News are betting that mobile video that can be shared across social networks is the future. Search. Digiday. Main menu. Skip to primary content. Skip to secondary content. BRANDS. AGENCIES. PUBLISHERS. PLATFORMS. EVENTS. Get Digiday Emails. Follow Digiday on Twitter. Follow Digiday on Facebook. The Publishing 2013 Checklist. Josh Sternberg 01.02.2013. Tweet. The digital publishing business isn’t easy.
    [News] 'Quartz' Grows Roots in Social, Mobile as Traffic Nears 1 Million
    Contact Contact Us Submit News Submit a Bug. Its been nearly two months since The Atlantic Media Company launched Quartz , a digital-only news publication for business readers, and traffic is growing at a steady clip. The news site pulled in 840,000 unique visitors in October and 860,000 visitors in November, per numbers provided by a Quartz spokesperson via Omniture. Quartz , like The Economist and the Financial Times , covers global economic news through a macro lens.
    [News] LAUNCH: Publisher Dashboard
    Blogs News Media Platform Amedia publisher dashboard snapshot overview VR PlatformTo date the screens we’ve focused on are for the front line editorial team. They need to understand exactly how their Homepage, Category pages or story pages are performing in real-time and what immediate actions they can take to impact engagement, CTR and headlines.
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