Feb 23, 2010 at 3:26pm ET by Tom Demers Share The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published.
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This is a rather obvious fact and we do our best with our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to maximize our exposure via search engines (Google, Yahoo, MSN, Ask etc). Is your head only five keywords? They only show you what keyword gets credit.