• VIZION  |  WEDNESDAY, JUNE 27, 2018
    [Negative Keyword] Top 5 Successful Ways to Use Google AdWords Keyword Planner
    The AdWords Planner helps you create robust keyword lists, primarily for use in pay-per-click (PPC) ad campaigns. While Google makes the Keyword Planner relatively easy to understand, there are ways you can make it work even better for you. All keywords are not created equal. The quality of the keywords the planner generates depends largely on the “seed terms” you enter. It is up to you to know which keywords only seem effective on paper and which are the real deal.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Negative Keyword] How to Do Keyword Research for PPC
    Keywords are words and phrases that customers and audiences search for in Google and other search engines. Bidding on keywords that aren’t searched for by the target audience and not understanding how the audience is searching is the worst outcome for an advertiser. Having good keywords make all the difference in a successful PPC campaign. Keyword research is the key to finding, refining, and organizing effective keywords that will put one business ahead of the competition.
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Negative Keyword] 5 Successful B2B AdWords Best Practices
    Start with Negative Keywords. Begin with focusing on keywords that work for your company. You will find the answers using a Search Terms report , which enables you to cut out negative keywords. Make use of the Keyword Planner to help fine-tune your campaign. You can also use keyword targeting. Keep on top of keyword performances, focusing on winners and pausing losers. Target Competitor Keywords. Start by choosing the right keywords.
  • VIZION  |  MONDAY, MARCH 26, 2018
    [Negative Keyword] 5 Tips to Make Your PPC Campaigns Better
    Use the Right Keywords. Keywords are the lifeblood of any PPC ad campaign. You want to pay for the keywords that will garner real results with your target audience. There are plenty of resources that can help you select the ideal keywords for your brand and purposes. The Google Keyword Planner, WordTracker, and Keyword Discovery are top choices. Type in a keyword or phrase you want to target. Use your keyword in the page’s headline and content.
  • VIZION  |  MONDAY, JANUARY 8, 2018
    [Negative Keyword] Top 10 Reasons Why Your Ads Are Not Showing in Google
    You’ve completed all the steps, including keywords and advertising text. Ad Copy/Keywords Disapproved. Regarding keywords, Google has established guidelines for term usage in advertising. You can view keyword status in the keywords tab under the status column. Negative Keywords. Some campaigns/ad groups include negative keywords to prevent undesired traffic. Be certain negative terms don’t negate other keywords.
  • WWW.DISTILLED.CO.UK  |  FRIDAY, FEBRUARY 4, 2011
    [Negative Keyword] Building Your Own Scraper for Link Analysis
    Building a seed set of keywords for keyword research. I can run a check against page content for the mention and use of specific keyword phrases. Check for instances of spammy link patterns such as outbound anchors against a list of high value keywords (paid links?) and negative keyword usage. Build a Keyword Seed List Compile a list of competitive sites; scrape their meta keywords, meta description, and title to build a seed list for keyword research.
  • SPEARMARKETING.COM  |  THURSDAY, NOVEMBER 4, 2010
    [Negative Keyword] 2 Mistakes that Cause Content Syndication to Fail
    Top Posts 26 Must-Have Negative Keywords for B2B PPC Campaigns 7 Mistakes To Avoid In Your Next Webinar Invitation Salesforce.com Webinar Invitation Gets It Right The First (Almost) Clickable Direct Mail Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best Subscribe Email Click Here to receive a monthly summary of new posts via email.
  • WWW.WORDSTREAM.COM  |  TUESDAY, APRIL 6, 2010
    [Negative Keyword] Building Links & Creating Content For Mid & Long Tail Phrases
    Section 3 April 10, 2009 Written by Tom Demers Posted In: Keyword Marketing Comments: 0 This is the third in a three part series on strategically targeting mid-level keywords. In the final article in the series, well show you how to build links and create content that will rank on mid-tier and long tail keywords. In this installment, we’ll show you how to build links and create content that will enable your site to rank for both mid and lower competitive keywords.
  • WWW.WORDSTREAM.COM  |  TUESDAY, APRIL 6, 2010
    [Negative Keyword] Learn About the Long Tail of Search
    The long tail of search is: Voluminous - Long-tail keywords (or less popular, less searched on keyword variations) actually represent more search volume , in aggregate, than more popular keywords. Challenging - The search terms in question represent a lot of traffic, but that traffic is driven by a lot of keywords. Being able to research, group, and manage all those keywords is a difficult (if not impossible) task for the search marketer. Welcome, !
  • WWW.WORDSTREAM.COM  |  TUESDAY, APRIL 6, 2010
    [Negative Keyword] Informing the Tail - Mid-Level & Long Tail Information Architecture
    Logout Account Status: Unverified [ Click here to verify ] Products Solutions Learn Pricing Support Company Blog Home » Internet Marketing Blog » Informing the Tail Informing the Tail - Mid-Level & Long Tail Information Architecture | Heads or Tails Sec 2 April 09, 2009 Written by Tom Demers Posted In: Keyword Marketing Comments: 3 This is the second section in a three-part series titled " Heads or Tails? - Because keyword competitiveness roughly syncs up with value.
  • WWW.WORDSTREAM.COM  |  TUESDAY, APRIL 6, 2010
    [Negative Keyword] Heads or Tails? - How to Profit From Long Tail Keywords that Don’t Exist
    How to Profit From Long Tail Keywords that Don’t Exist April 08, 2009 Written by Tom Demers Posted In: Keyword Marketing Comments: 5 This is the first in a three-part series on the types of keywords you should be targeting. By strategically targeting keywords of varying competition levels you will see more and better qualified streams of traffic. These are typically one or two term keywords, such as “search marketing.”
  • SEARCHENGINELAND.COM  |  THURSDAY, FEBRUARY 25, 2010
    [Negative Keyword] Short Vs. Long Tail: Which Search Queries Perform Best?
    Feb 23, 2010 at 3:26pm ET by Tom Demers Share The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. Keywords and search queries are two very different entities. While keywords are the inventory an advertiser buys, search queries are the actual words people type into a search engine.
  • WWW.KAUSHIK.NET  |  WEDNESDAY, JANUARY 21, 2009
    [Negative Keyword] Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? | Occam's Razor by Avinash Kaushik
    The long tail phenomenon is not unique to search keywords, it has often been used to describe the success of amazon.com (powered by the efficiencies that the internet enables). In the x-axis are individual key phrases ( Note : Did you know that at some point last year the average number of keywords used in a search in Google reached three? If your business is still thinking in terms of one keyword you will miss a lot of traffic, the name of the game is key phrases.)
  • WWW.SEOBOOK.COM  |  TUESDAY, JANUARY 13, 2009
    [Negative Keyword] Creating a Sweet High Value Keyword List in 5 Minutes : SEO Book.com
    join upgrade blog tools forums training videos aff about support « Fracturing Media to Help Small Online Publishers Creating a Sweet High Value Keyword List in 5 Minutes Jan 12 Step 1: list a few core keywords For this example we will cover hosting.so hosting web hosting host web host server dedicated vps This need not be perfect or exhaustive, as this is just a seeding list to pull deeper keywords. Enter each keyword here and export the top 800 keywords from each list.