• BLOG.HUBSPOT.COM  |  TUESDAY, JUNE 30, 2009
    [Long Tail Keywords, Microsoft] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. That could mean theyve been doing the same old thing for too long and are in a rut. Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
  • BLOG.HUBSPOT.COM  |  SATURDAY, JUNE 6, 2009
    [Long Tail Keywords, Microsoft] 6 Ways to Leverage the Long Tail in Your Marketing
    For those who came in late, the term "long tail" was coined by Chris Anderson to describe the business strategy of e-Tailers such as Amazon.com that sell a high volume of say thousands of popular items (the head portion in the graph below, in red) and low volume of hundreds of thousands of niche or unique items (the mustard tail portion in the image below). e.g. "internet marketing for lead generation" would be a good long tail key phrase, compared to just inbound marketing.