[Link] Social Media Sites for Businesses
    And while you’re at it, it’s also possible to link Pinterest to your other social media accounts to promote your brand in several places at once. Social media marketing isn’t a new business strategy by any means, but it is one that’s growing rapidly by the day. With over 80% of the U.S. population using some form of social media, getting your business on one of these platforms is a great way to reach out to your customer base and further promote your brand.
    [Link] How to Create a Google Sitemap
    At the same time, you’ll also want to add this location to your robots.txt folder as Sitemap: [link] , which will then make it accessible to crawlers. SEO has a lot of components to think about, especially in the realm of building relevant content that catches search engines’ attention.
    [Link] Guide to Google Indexing Your Site
    Crawling often starts on one web page and leads to another by following links to new pages. You can also attach your new web page to existing pages that Google has already crawled, although you must follow Google Webmaster Guidelines for the search engine to follow your link. The Google index is the enormous database in which Google keeps information about each web page on the internet. Google documents all site information by “crawling” the web to find new pages and websites.
    [Link] 4 Essential Areas to Analyze During Your Next Technical SEO Audit
    Technical SEO is all about communication to the search engine via page response headers, information architecture, cross-linking, and more. Are all links, cross-links or otherwise, relative or absolute URLs? A technical search engine optimization assessment of a site is absolutely essential if you want to maximize SEO efforts and see subsequent benefits.
    [Link] How to Set Up Your Google Analytics Dashboard
    The “ Link to Report or URL ” widget option lets you find relevant reports so you can get more information from a widget. As a marketer, the amount of data, metrics, and information out there can feel overwhelming. Organizing data in a way that allows you to actually use it to benefit your business takes using the right tools at your disposal. One of the best (free!) tools out there is the Google Analytics Dashboard.
    [Link] How to Use Instagram for Business With 7 Simple Tips
    You also get the option to link to a website, which can be your static homepage, store, or even some of your latest content. Social media is one of the greatest tools for businesses working to enhance their online presence. Platforms like Facebook and Twitter are some of the most obvious targets, but Instagram also has an extensive active user base with high rates of engagement.
    [Link] Beginner’s Guide to SEO for Restaurants
    Restaurants may not need to focus on effective landing pages as much as other businesses, so long as your homepage has clear links to your menu and other important information. If you haven’t heard of SEO – or search engine optimization – you’re missing out on an extremely powerful tool for content marketing.
    [Link] 404 Error Page Design Tips
    The same isn’t true when visitors come to your site through external links, meaning that when they go back they’ll be right back where they started – and not on your website. Web users want things to be convenient for them, so don’t expect them to go hunting for your site when an external link fails. Providing links to your major pages and common destinations is one path option you should provide. Most often, 404 pages are the result of outdated links or mistyped URLs.
  • VIZION  |  FRIDAY, AUGUST 10, 2018
    [Link] Get the Facts on Google Shopping Updates
    Link Attribute. Google allows only one link to your product in the link field. Pick the most important link that will lead customers to a product landing page, and don’t send them anywhere else. The link should lead directly to a page showcasing the product featured. Do not link to a category page or a search page within your site. Products pages must appear in the same language as the linked page. Google introduced new shopping updates for 2018.
    [Link] Boost Your SEO: What You Need to Know About Disavowing Links
    Links from other sites to your site show you know your subject matter. However, it’s not only the number of links that matter, but the quality of those links. Posting too many links can work against you as well, making Google think your site is spam. If you think spammy links are affecting your site negatively, look at the process of disavowing links to your site. This is an attempt to keep spammers from pasting their links all over the web.
  • VIZION  |  FRIDAY, AUGUST 3, 2018
    [Link] Create Your Own RFP with These RFP Examples
    Finally, the requester links to its website and issues a timeline. A Request for Proposal , or RFP, is a document that enables professional agencies and organizations to secure new work through a request. RFPs are part of the bidding process, in which a company that’s interested in procuring a service solicits written proposals from potential contractors and service providers. Writing high-quality RFPs is necessary if you want to receive proposals and solutions from top vendors.
    [Link] How to Build a Google Analytics Tracking Code
    UTM codes are tracking parameters businesses should use when linking to owned web properties from social media, email marketing campaigns, advertisements, and more. Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Google Analytics codes, also called UTM codes, are customized parameters that provide data about how site visitors interact with calls to action and your owned web properties.
  • VIZION  |  FRIDAY, JULY 27, 2018
    [Link] What is SEM? Search Engine Marketing Explained
    With PPC, the marketer only pays for the ad when a user clicks on the link. Search engine marketing, or SEM, is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages (SERP). Sometimes, no matter how much time and money you pour into search engine optimization (SEO) and keyword research, your website won’t show up when users search. You may simply have too much competition to make your mark – at least at first.
  • VIZION  |  MONDAY, JUNE 25, 2018
    [Link] 3 Common Image Issues Dragging Down Your Page-Load Time and How to Diagnose Them
    To evaluate total image weight contributing to a page, run the URL test on WebPageTest.org, and then click on the “Content Breakdown” link in the main navigation. There’s no doubt page-load time is a very hot topic in SEO right now and has been for the past several years when it officially became a ranking signal for desktop devices in April 2010.
  • VIZION  |  MONDAY, JUNE 18, 2018
    [Link] 10 Google Search Operators Every SEO Should Know
    Then, press the “Cache” option, found next to the green primary URL on the search results links. The inanchor: operator is an excellent tool to search for keywords that appear in anchor text, or in links on other pages. For example, searching inanchor: top SEO tricks would result in matches that have links to other pages using “top SEO tricks” or similar language as the anchor text. Inanchor: searches can help SEO by seeing what pages others are linking to on their websites.
  • VIZION  |  FRIDAY, JUNE 15, 2018
    [Link] How to Set Up Google Search Console in 5 Easy Steps
    Google Webmasters has a green “Search Console” button you can press, or you can enter “[link] into any search bar. Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT).
  • VIZION  |  THURSDAY, MAY 31, 2018
    [Link] How to Use Snapchat for Business
    Like the stories feature, Snapchat Discover compiles audio and video content with links to proper articles and graphics embedded within. With the social media boom of the last decade, it’s important for businesses to utilize these platforms in whatever way they can. Often, these sites are more cost-effective than other methods because they come at little to no cost at all to the user.
  • VIZION  |  TUESDAY, MAY 29, 2018
    [Link] Top 5 Questions You Should Ask During Your SEO Audit
    Other services that could be coupled with your audit include: Link building. Link building. Reports on secure links within your website. Question #5 – “What’s Your Link Building Process, and How Is It Used in an Audit?”. A poor link building strategy could waste your money and land you with a penalty. Proper links within a website should be: Attached to relevant sources.
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Link] Top 10 Tips for Using Pinterest for Business
    It contains an external link to the website that featured the image. Add short text to your image so users have an idea of what the link is about, but don’t go overboard. Social media platforms are just one way businesses can ramp up their advertising. For many users, the powerhouse known as Facebook comes to mind. However, according to its website , Pinterest is rapidly growing, with over 200 million monthly users already in existence.
  • VIZION  |  WEDNESDAY, MAY 23, 2018
    [Link] Why Any Business Should Consider an SEO Audit
    Best Use of Internal Links. Internal links are located within a website itself. An SEO audit will search for pages with excessive links and minimize them. Leverage Trustworthy External Links. These links may also be referred to as external links or inbound links. The idea is that the more trustworthy links within a website, the higher the site ranking. External links should come naturally and, most of all, be resourceful.
  • VIZION  |  SATURDAY, MAY 19, 2018
    [Link] How to Do a Twitter Audit: Beginner 101
    Occur when another Twitter user opens a link contained in one of your Tweets. With an average of over 500 million tweets sent per day, Twitter provides its users the ability to reach a global audience with simplicity, ease, and speed unmatched by any other social media platform. But to make the most of this tool, you need to know whether you’re reaching your intended audience, and if so, whether your communications have any impact on the behavior of this audience.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Link] How to Do Keyword Research for PPC
    Advertisers and businesses bid on the right for their link to come up when people search for those words. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Google runs these auctions, charging advertisers for each click based on the quality score and bid. This is one of the most basic, yet relatively unknown processes in online advertising.
  • VIZION  |  TUESDAY, MAY 8, 2018
    [Link] What Is Facebook Business Manager?
    They can offer insight as to how many people you are reaching, how people are reacting to your posts, if people are buying products, or following up on a link. The business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye.
  • VIZION  |  WEDNESDAY, MAY 2, 2018
    [Link] Mobile-First Indexing is NOT #FakeNews
    They post resourceful content in many arenas, from [link] , [link] and [link] just to highlight a few. Go see where you stack up with this tool especially: [link] “ Getting Your Site Ready for Mobile-First Indexing – Google Webmaster Central Blog. We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations.
  • VIZION  |  MONDAY, APRIL 23, 2018
    [Link] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
    It can include website redesign, internal linking, content creation, and a number of other items. Selecting your search engine optimization (SEO) consultant or agency is about more than just money. Your SEO strategy can virtually decide the fate of your company. Business-to-business (B2B) owners should not underestimate the importance of hiring the right SEO consultant. Finding a B2B SEO agency is an art and science that requires effort for optimal success.
  • VIZION  |  MONDAY, APRIL 9, 2018
    [Link] How to Deal With Pages That Have Thin Content
    They optimize phrases, URLs, links, and keywords to the point that content no longer adds value to the searcher. In the world of content marketing, thin content refers to poor quality. Thin content may follow all relevant SEO best practices but fail to deliver value to the reader. As each of Google’s algorithm updates places an increasing emphasis on relevance, brands must optimize their sites with a focus on reader expectations. Identifying Thin Content on Your Website.
  • VIZION  |  MONDAY, MARCH 26, 2018
    [Link] 5 Tips to Make Your PPC Campaigns Better
    For example, a search for “tap dancing shoes” should link to your landing page with dancing shoes, not leotards. Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. PPC campaigns make a brand visible to target consumers who might otherwise have never encountered its content.
  • VIZION  |  MONDAY, MARCH 12, 2018
    [Link] Don’t Limit Your Local SEO Resource Options Looking Only Locally
    Local SEO also relies on link building, content, keywords, and other website optimization factors – all relevant to local searches. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods.
    [Link] Google Chrome’s Plan to Distrust Symantec Certificates
    To this end, please, please share this or the Google article from the Security blog linked above. In a web-enabled world, we always seem to be moving faster, working harder, and getting more done. This is because technology has allowed us to communicate faster, respond to things faster, find answers more quickly, screw up faster and then identify and fix those screw ups more quickly.
  • VIZION  |  MONDAY, JANUARY 15, 2018
    [Link] Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
    This might be simple search engine optimization or more in-depth services like digital marketing and link building. Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake. You worked hard to create your brand – don’t let a rookie or inexperienced mid-level consultant make poor decisions.
    [Link] Happy Holidays: A Special Note From Vizion President & CEO Mark Jackson
    source: [link] ). In my lifetime, I have been blessed by having developed friends of all shapes and sizes. I have Jewish friends, Christian friends, Muslim friends, agnostic friends and atheist friends. Truly, having a diverse set of friends has enriched my belief system and, I think, made me a better – more compassionate – person. Growing up in Texas, I was fortunate enough to develop a very close bond with my best friend and his family, who happen to be from India.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Link] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), That’s a wrap! and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018.
  • VIZION  |  MONDAY, NOVEMBER 13, 2017
    [Link] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    You’ll also have more resources available to you, such as SEO auditing services, link building services, local SEO assistance, image and video optimization, and more. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
    [Link] 5 Ways to Enhance Your Google Local Business Listing
    Build links with local SEO campaigns and get citations from high-quality websites that are relevant to your industry. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Link] 5 Tips to Creating Content Readers Actually Want to Read
    Supplement your list with links to relevant posts, particularly your own, to make your content even more engaging and memorable. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
    [Link] The ABCs of Local Listing Management
    Also known has NAPS, Name Address Phone number Site link. If you open new locations/close old ones or change up hours and even the location linking URL. Local listing management is more important now than ever. Regardless if you have one or two locations or over a thousand. Making sure your information is showing up accurately is vital to ensure your potential clients are getting the right information and more importantly finding you.
    [Link] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    You’ll also have more resources available to you, such as SEO auditing services, link building services, local SEO assistance, image and video optimization, and more. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Link] SEO Tools 5 Years Ago: Where Are They Now?
    Ahrefs: When Ahrefs first rolled out it was hailed as the end all be all link research tool. It had (and still has) a more update link index. While they did offer a few other tools their main go to was link analysis. The lab section held a few other tools for link and keyword research but not a great deal more than that. The content analysis, link comparison, and even the alerts have ball been welcome additions to Ahrefs overall kit.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Link] Google Algorithm Updates and the Core SEO Factors to Focus On
    External and Internal Linking Contextual Signals: No SEO consultant worth his salt will deny that internal and external linking are important. External linking was gamed by the black-hats and those grey-hat SEOs that saw the opportunity to get gains quickly without consideration of the risk factor, often for their own personal gain. When it comes to the internal linking side of things, we see a different dynamic.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Link] Tool Tip Tuesday: A Look at Deepcrawl
    This works great in general clean-up of old 404s still being actively linked to, 302s and 301s being linked to instead of the new destination URLs, and so on. While many tools can identify these errors, they are not always great at providing the actual page where the offending link was found. we can more easily identify where these old URLs are linked from and go straight there and edit/update the sources.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Link] What does Mobile Mean to Your Bottom Line?
    Now, comparing in the mobile presentation, we are not seeing the click activity on the Contact Us link and we don’t have the Get Quote call-to-action button so we are losing out on that conversion potential. In a world saturated with technology, it often seems impossible to separate ourselves from digital touchpoints in our daily lives. When you should be spending time with your spouse, you are surfing Facebook on your tablet.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Link] Understanding Digital Opportunities via Analytics
    In a matter of minutes, you can find out if customers are struggling with your website because it loads too slowly, there are too many ads, or links are broken. When some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. Thus, business owners associate analytics with lack of clients and revenue. However, analytics do not deserve this negative reputation.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Link] Tool Tip Tuesday: Finding your Richest Owned Content
    This is where we glean insight as to the terms that need more coverage on our targeted page, should have dedicated child pages linked from the ranking page or, at the least, we need content efforts dedicated to this term. One might think that a quick review of your top Organic Search landing pages will show you your most important site pages. Well, they are — sort of.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Link] Mobile-First Google Shift
    Source: [link]. Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Link] Sitemap Max File Size Limit Increased On Google and Bing
    Essentially, a sitemap is a map of a website that shows how the website is structured, the links that comprise the whole, and how they interact. Sitemaps also help drive traffic to your website, rather than simply hoping for organic hits to appear through external links. With a sitemap, the risk of duplicate content is much lower, and you can easily link information from one page to others when necessary without taking a hit to your SEO.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Link] 2017: Year Of The Meme
    Pages that get a lot of social activity also tend to get a good number of links as well. Google has and always will value links in their algorithm. Memes have been proven to help generate good links. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Link] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    Like the way this stuff builds up, websites also build up “stuff” over a year and some times that “stuff” results in assets desperately needing to be cleaned up due to potential new page duplication, linking to expired and now redirected links or, maybe the worst-case scenario, old site URLs that were never captured and redirected appropriately after a site redesign or series of updates.
    [Link] Achieving Data Clarity in Digital Marketing
    That would be nice, but what might be happening is that you may have traffic arriving from PDF links, or you may have traffic arriving from Email template links that your analytics profile does not understand and thus is dumped into the Direct traffic channel. There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means.
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Link] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    Websites earn more money when users click on those links. Concern about “fake news” is dominating the mainstream media these days. Since the advent of the internet, savvy online users have learned to be wary of misleading advertisements, scams, and other methods of digital deception that are rampant.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Link] Wendy’s Twitter: An Example To Follow?
    First of all, as a fan of Pepe… Despite his best efforts, Pepe is now linked with the Nazi and pro-Trump (not a political stance). Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan. The exchange was amazing: It didn’t take long after this for the thread to go viral. It did so well, in fact, Wendy’s told Business Insider their account had not been hacked.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Link] Top 2017 Mobile Trends
    link]. . Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media. As the mobile platform has grown in popularity, the technology behind it has evolved explosively in the last few years. We’re seeing mobile capabilities today that were mere pipe dreams a decade ago. It’s important to keep some of the developing trends in mind as you head into 2017.
    [Link] Gifs that explain SEO
    Keep content current, relevant, and high quality, and link only to reputable sources. If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers. SEO rules are constantly changing, telling people what they can and cannot include on their websites.
    [Link] Leo Sei Discusses Optimizing for Every Moment with Adwords Scripts at DDS 2016
    Here’s the link to get them.” Vizion had the pleasure of speaking with Leo Sei at this year’s Dallas Digital Summit 2016. Leo is a product manager for the Google Adwords team at Google. Check out our interview with Leo below, as he discusses how to utilize AdWords scripts, the free & hosted programmatic AdWords tool, the types of businesses it’s best for, and what you can look forward to coming up soon in Google Adwords.
  • VIZION  |  MONDAY, AUGUST 15, 2016
    [Link] The Importance of Mobile Page Speed for Users and Mobile SEO
    link]. link]. In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds. This resulted in a plethora of companies ignoring the issue, and ultimately unhappy customers. Finally, Google has confirmed that mobile site page speed will be part of the algorithm for mobile search results – a relief for consumers, but a potential issue for brands.
  • VIZION  |  MONDAY, AUGUST 1, 2016
    [Link] How to Get the Best Links on the Internet
    Link BuildingIn the land of (SEO), backlinks is always a buzzword. A page with a lot of backlinks typically ranks higher on search engine results pages. The why of backlinking is clear.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Link] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    In years past, an SEO professional could use black-hat tactics such as paid link building and keyword stuffing to get ahead. Create a great user experience – Google will evaluate your click-through rate, the total time users spend on a site, and internal links to rank a website’s user experience. Think about information dissemination, navigation links, imagery, color usage, and page readability to appeal to visitors and encourage a high click rate.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Link] Becoming Channelized!
    For example, if you are not doing a good job of UTM tagging your links in email blasts, Google Analytics can become confused about the referring medium and is then dumped into the Direct channel. Another common occurrence is links that are found in PDF documents. Tip: Tag your links in PDF documents with UTM tracking variables so that when visits enter the site the source is clearly defined to Google Analytics.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Link] 5 Link-Building Tactics You’ve Probably Never Used
    Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings. The risk of purchasing links is high, and companies can invest their money more wisely. Link building, keyword stuffing, and other old SEO tactics often work against companies trying to improve SEO. Ultimately, developing your online links in a holistic way makes more sense.
  • VIZION  |  TUESDAY, MAY 24, 2016
    [Link] Tool Tip Tuesday: Ahrefs & Link Intersect
    Ahrefs is probably one of my favorite tools to use for link building. One aspect of the tool, which I’m covering today is the “Link Intersect”. This section of Ahrefs allows you to see the links that a list of sites have in common, that one does not. You’re also able to see how many times these sites have links from the given sites as well as the URLs the links are coming from. Below is a look at the three competitor’s top links individually.
  • VIZION  |  MONDAY, MAY 16, 2016
    [Link] Learn From These 12 Social Media Wins and Fails of 2015
    Photo credit: [link]. link]. Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. We’ve compiled the best of social media wins and the worst fails: WIN – NASA made space exploration a worldwide point of interest through social media interactions in 2015.
  • VIZION  |  TUESDAY, MAY 3, 2016
    [Link] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes – Part 3
    The final step of all this cleanup is to audit the website, post these changes, to identify any lingering linking to the now 301’d category and remove or correct those links as is appropriate. This provides a cleaner page footprint and internal linking structure for the site versus lining to actively 301 redirected URLs, which the search engines hate. SEO really comes done to several core factors: context (internal linking, page-to-phrase mapping, etc.),
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Link] Riding the Fine Line of SEO and Usability
    Companies that follow the old-school approach to SEO may hurt usability with keyword stuffed, irrelevant articles and poor link-building practices. The good news is that SEO algorithms used by popular search engines are starting to reward user-friendly factors, including strategic but minimal keyword inclusion, natural links, and site hierarchy. Links should apply only to relevant phrases, and they should include a healthy mix of inbound and outbound pathways.
  • VIZION  |  TUESDAY, APRIL 19, 2016
    [Link] Happy Content Is Overrated
    Kris Roadruck expressed his disdain for white hat link building, which gained the attention of several in the search industry, including Rand Fishkin. No real action needs to take place other than the content getting more social shares and possibly links. When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not a bad thing. Who doesn’t like to be happy or get a chuckle out of an article?
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Link] Top 10 Tips to Improve Press Release Writing For Your Business
    Here are 10 tips you need to keep your writing fresh and engaging: Keep it as short as possible – Online press releases almost always include links back to a company website. Include links to landing pages where appropriate, and focus on delivering a concise description of the organization. Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy.
  • VIZION  |  TUESDAY, MARCH 29, 2016
    [Link] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes (Part 2)
    While this provides Google (and other search engines) directions around not indexing these pages, it does tell them to continue to spider links through it. Digging in deeper to identify what the true culprits may be for our index cache bloat. This month we are going to show the next steps in identifying some of the interesting findings from last month’s SEO Tool Tip post using Google as our SEO tool for high-level observations.
  • VIZION  |  MONDAY, FEBRUARY 29, 2016
    [Link] Google Search Operators: Helping You Hone In
    Note the difference between these search results and those for allinurl: link: Uses: web search. Example: link: leagueforanimalwelfare.org. Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want can sometimes be harder than finding the newest viral kitten video. Luckily, there’s an answer for that.
    [Link] Tool Tuesday – Your Browser and the Google Index (Part 1)
    You should have downloaded both Firefox and Chrome now using the links above. When you get to the end of the pages of listings for your site, do you see a link at the end calling out that there are additional URLs not shown? Often the best SEO tool is one that everyone in the world has access to, Google.com. Very often I’m asked to quickly do an SEO evaluation of a website. Sometimes this might be 1 hour, sometimes 20 minutes and sometimes a few hours.
  • VIZION  |  MONDAY, FEBRUARY 15, 2016
    [Link] Are you Hugging your Site Visitors?
    Yes, we link to our blog in the main navigation but this is definitely not glaring signal when one enters our site. This tool is great as with this our review I can take a specific page of focus and look at link click activity and real-time page path behavior. What we are doing right is quickly providing a link to our persona development offering to help them understand why we are a great solution.
    [Link] Making Social Media Work for You on a Limited Budget
    Use those opportunities to add your contact information, website link, and social media links whenever possible. You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Link] The Difference between Knowledge and Wisdom – Google’s RankBrain
    Google has, for the most part, finally figured out content spam (Panda) and link spam (Penguin) to a large degree. Link spam, in particular, was/is a tricky beast. Google’s algorithm has gotten pretty damn good. But, the algorithm had essentially taken the knowledge of human programmers/engineers and applied this. It still took human intervention to put in place “updates” to account for new spam activity that would, inevitably, take place.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Link] Using Analytical Review to Drive Your Content Strategy
    Writers can also use this information to build links throughout these pages. If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies. They can show who has been at your site, when they were there, how they got there, and where they were located. This information is excellent for the marketing department; it helps them develop a target audience.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Link] Deadline Syndrome – Quality Over Speed
    Links. Check that your links work the way you want them to. If you want links to open in a new tab, make sure they all do. Verify that the links are placed in the text in a relevant spot, and that they’ll successfully take the reader to the intended site. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Link] Deadline Syndrom – Quality Over Speed
    Links. Check that your links work the way you want them to. If you want links to open in a new tab, make sure they all do. Verify that the links are placed in the text in a relevant spot, and that they’ll successfully take the reader to the intended site. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Link] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Don’t click on in-app links you aren’t sure of. Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world. Occasionally, someone might login to a VPN for work away from the office, but that time is gone.
  • VIZION  |  MONDAY, DECEMBER 14, 2015
    [Link] Is There Such a Thing as Too Much Focus?
    And your website message (that you linked to via your Twitter, of course) may draw an intrigued person in. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips.
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Link] 5 Things You Need to Know About Data Aggregation and Local Listings
    If possible, feature social media links and a company logo. link]. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door. Irritated, you grab your phone and pull up the Google page you searched before you left.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Link] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    Can you link your sales to an email? Halloween is almost upon us, and if you haven’t completed your Thanksgiving, Christmas, Hanukkah, and New Year’s marketing plan yet, you’re running out of time. Even if you have a plan, tweak it with this 5-step holiday marketing checklist to see a measurable increase in holiday sales. Step 1: Forget Your Channel Strategy. Your customers don’t have a channel strategy. They have a shopping strategy.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Link] Optimizing Old-School Marketing Essentials
    We’re not talking about those photos of scantily-clad young women that spammers use to get gullible Twitter users to click on links. We all use them. But who thinks about the old-school marketing essentials like business cards, PowerPoint slides, everyday emails, and social media avatars? But the truth is that if we don’t pay attention to these little details, we’re overlooking one of the most powerful tools in our marketing arsenal. Social Media Avatars that Attract Followers.
    [Link] 5 Tools to Help You Keep Up with Constant Changes
    The Videos Tab has the weekly Q&A sessions in chronological order, the Playlists Tab videos into playlists by topic, and the About Tab links to other Google video help sites and resources. It took months for most of them to recover, as they educated their customers about changing to “No Follow” links in press releases. Does it seem like Google makes drastic changes to its algorithms every time you start to see solid results from your search engine optimization (SEO) strategy?
    [Link] HTTP/HTTPS SEO Mishaps and Remedies
    Internal linking is a very important component of SEO as it is your way of portraying to search engines which of your site pages are the most important. How you link to these pages is also important. For those of you who appropriately link to site pages in an “absolute link” type (as you should) you will be linking to all site pages in either HTTP or HTTPS protocol. Over the last year we have heard a lot more combined usage of the terms HTTPS and SEO.
  • VIZION  |  MONDAY, JULY 13, 2015
    [Link] Is Your Site Driving Users Crazy?
    awry—broken links, links that redirect to the page they’re already on, and many others. I also recommend making sure that any linked e-mails are spelled and linked correctly and are receiving messages. Looping Links. You see text saying that a page has moved, but when you click on the link to the new page, you stay where you are. But when it comes to migrating templates and themes, sometimes the development site will still be linked.
  • VIZION  |  WEDNESDAY, JULY 1, 2015
    [Link] Tool Tuesday – CognitiveSEO
    Off the cuff, the tool gathers data across link data, organic visibility and social media presence and is presented in a dashboard tab view, much the same as other tool solutions provide. In a matter of minutes we provide the tool with our domain name, competitor domains, link analysis commands, keywords to rank and finally a name for a campaign. We can do this for all tool features of this campaign but also to add or remove subdomains from link analysis.
  • VIZION  |  TUESDAY, JUNE 2, 2015
    [Link] Tool Tuesday — OneTab Chrome Extension
    For link reclamation, to see if pages that used to link to my page are still linking (since sometimes our tools fail us in this regard). I want to analyze the content and link metrics of these individual URLs but I would have to click over 20 times to open them—right click on each to get the option to open them in a new tab and then click “Open in New Tab” to complete the action.
  • VIZION  |  MONDAY, MAY 18, 2015
    [Link] New to Google Analytics? Check out these Essential Easy to Use Features
    This is useful for businesses because the Channel Reports track through all site touch points a user went through, not simply the last link they clicked through before landing on your page. Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where their channels are the most successful.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Link] 5 Elements of a Killer SEO Strategy
    Imagine a company that rolled out an SEO strategy three years ago – “Let’s focus on inbound links and guest blogging” – but failed to scrap or amend that approach when those features fell out of search engine favor. You can also view link data for these results with the Mozbar. To identify this content, the Moz top pages report and even the free version of Buzzsumo can show you what pages have garnered the most links and shares.
  • VIZION  |  WEDNESDAY, MAY 6, 2015
    [Link] Viral Wednesday: Cinco de Mayo Aftermath and More
    CincoDeMayo [link] pic.twitter.com/j438EnaTi9. So yesterday was Cinco de Mayo, in case you hadn’t noticed. And American apparently needed a refresher course on what this Mexican holiday is all about. Thanks to ABC , NBC , and every other major news outlet out there, we never have to wonder again.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Link] What Constitutes Good Organic Visibility?
    From here you can analyze your competitors’ specific pages and content that are ranking and gain an understanding of the link value and on-page SEO that has led to this success so you can similarly replicate it and close the gap. Most importantly, link the listing URL to your respective location page on your site. Above, you can see that even though someone searches for my brand, I want him or her to see supplemental site links that are important to my conversion funnel.
  • VIZION  |  TUESDAY, APRIL 28, 2015
    [Link] Tool Tuesday – Chrome Browser Extensions
    Check my links. This is tool most people know about when they’re looking for broken links to harvest. When you visit a page just click on the icon in the browser and it will run a quick check to see if any links are broken or not: If any links are broken they’ll show up red, green means everything is okay. I will say if any links do show up as red I do click on them just to make sure they are broken.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Link] 7 Steps Towards Positioning Yourself as a Thought Leader
    We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. From branding to blogging, positioning yourself as a thought leader in your industry won’t happen overnight.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Link] 7 Steps Towards Positioning Yourself as a Thought Leader
    We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. From branding to blogging, positioning yourself as a thought leader in your industry won’t happen overnight.
  • VIZION  |  WEDNESDAY, APRIL 22, 2015
    [Link] Currently Viral – April 22, 2015
    Here’s a recent look at our home planet using data from 6 @NASANPP orbits: [link] pic.twitter.com/QZJEJFClrF. Despite its dubious origins, Earth Day is mostly applauded the world over because we all want to leave an intact planet for our posterity, right? Right. Days like this are red meat for marketers, pundits, comedians, and polarizing social personalities. And all the more fun for us who are watching it all unhatch! EarthDay Trending on Twitter.
  • VIZION  |  WEDNESDAY, APRIL 15, 2015
    [Link] Currently Viral – April 15th, 2015
    Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. So we grabbed a few links that went hot this week and jotted some notes down as to why they may have gone viral. We picked an array of links and in no particular order, here we go: TIL download.com infects at least 113 million visitors with malware annually.
  • VIZION  |  FRIDAY, MARCH 27, 2015
    [Link] A Digital Marketing Love Story
    Years ago, we needed a large number of links to boost our site’s authority above the competition. How We Combined Data, SEO, Paid, and Social for Client Success. These days, it is vital to look at all digital channels when planning and executing a campaign for a client. For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients.
    [Link] The ABCs of Social Media
    L is for links. Links. When you’re sharing content, you have to make sure you’re using the right link, and if you’re scheduling posts you need to make sure the URL will be live when it’s published. My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation.
    [Link] Kill your Digital Marketing Competition in 2015
    There are a few pillars of competitive analysis as it relates to Organic Search and those are visibility and links. From a high level we will want to take a look at what content competitors have that is ranking, gaining social attention and also attaining links. For pages that are highly visible, it is likely that these pages have also seen favorable link attainment and social sharing.
    [Link] Vizion’s Internet Marketing Link Roundup [12/12/14]
    link]. link]. link]. link]. link]. Link Building. To Create Useful Links, Think Like A User, Not A Content Producer. link]. To assist you in creating useful links, think like an end-user as opposed to a content producer. Today you see a lot of well written content that can go on for 2,500 words or more but yet, there is only one link included in the content piece. link].
    [Link] Vizion’s Internet Marketing Link Roundup [12/05/14]
    link]. link]. link]. link] . link]. link]. link]. link]. link]. link]. link]. link]. The post Vizion’s Internet Marketing Link Roundup [12/05/14] appeared first on Vizion Interactive. Latest Vizion Posts. Paradigm Shift Needed for SEO Budgets. Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain?
    [Link] Name That Stache Winner!
    If you didn’t get a chance to read the posts here they are: [link]. link]. link]. link]. While we did get a late start this past month we did have some fun with the contest it’s time to officially wrap things up. And if you don’t know who they are here are the full photos with names: Stache 1: Todd Friesen. Stache 2: Matt Cutts. Stache 3: Neil Patel. Stache 4: Annie Cushing. And our winner? Drumroll please……. ……. ……. Bill Hartzer!
    [Link] Paradigm Shift Needed for SEO Budgets
    But, for those who “pass the smell test” (you have a website that has a sound presence and history, i.e.: links/authority), putting additional money into the curation of more/quality content, and all of the other elements associated with SEO “today” can drive significant return, especially when compared with what the same amount of money might buy you from print, radio or television. Some people “get it”. Most people don’t.
  • VIZION  |  FRIDAY, NOVEMBER 14, 2014
    [Link] Vizion’s Internet Marketing Link Roundup [11/14/14]
    Another week and another round of links. link]. link]. _. link]. _. link]. Link Building. . Old link building strategies revisited & revised: Part 2. link]. This is part two of a three part blog series on revisiting old link building techniques. This post takes a look at utilizing anchor text heavily in link building and a variety of other lower quality techniques that don’t really work well any more. link].
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