[Lead] An Easy Guide to Creating an Email Drip Campaign
    Done correctly, the drip campaign leads customers in a call to action. Are you simply trying to gather email leads for future actions? Making small changes as the campaign unfolds can lead to better results. Shifting to a time when emails are sent to more optimal windows could lead to more eyes on your content. Knowing what is being clicked and what these clicks lead to helps you guide other recipients to the same goal.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [Lead] 6 Reasons Your Content Sucks – And What to Do About It
    Content has largely taken the place of conventional lead generation and nurturing activities. Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford. If your content isn’t delivering measurable and meaningful results, you may want to reevaluate your content marketing strategy. Why Content Deserves Your Attention.
  • VIZION  |  MONDAY, JANUARY 22, 2018
    [Lead] 3 Reasons a Call to Action is Important
    It can be the determining factor between a lead and a conversion. Even the smallest missed opportunity can lead customers to pass over your brand in favor of the competition. Your lead has read or at least scanned your content, and may be on the fence about taking the next step. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client.
  • VIZION  |  MONDAY, JANUARY 8, 2018
    [Lead] Top 10 Reasons Why Your Ads Are Not Showing in Google
    There are many reasons that lead to failed AdWords campaigns, including simple mistakes in your account, a poorly planned schedule, budgetary limitations, and more. Poor planning can lead to lost revenue. The campaign creation is done. You’ve completed all the steps, including keywords and advertising text. You’ve configured your pay-per-click account, activated your campaign, and sat back to enjoy the profits. Nothing happens.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Lead] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.” Facebook and Google especially, are both leading different efforts to make that happen, and there are schema that will continue to grow for making sure that data is real, facts are real, etc… ” . Happy New Year from Vizion Interactive!
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Lead] Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017
    Tyler is the Managing Director of August United, a leading influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping brands connect with the people they serve. Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit.
  • VIZION  |  MONDAY, NOVEMBER 13, 2017
    [Lead] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    You could always start with a freelancer and switch to an agency after you make money from leads on Google searches. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
  • VIZION  |  TUESDAY, OCTOBER 31, 2017
    [Lead] Tool Tip Tuesday – FREE Marketing Budget Guide
    Putting your money where it will generate not just leads, but customers. Time really is money, and if 2017 is a dollar, we’re down to our last quarter. That’s a little joke for the planners out there, but the truth is, we’re running out of year–and it’s time to start thinking about how you’ll be spending the commercial currency we call 2018. If you haven’t put together a serious marketing budget for next year, now’s the time.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Lead] Holiday Content Ideas That AREN’T A Gift Guide
    Explore ways your brand can help customers in the lead-up to their celebrations. . Special thanks to Melanie for contributing this informative holiday content marketing post, filled with awesome ideas for any business! Let us know your favorite below, and take advantage of our free holiday content guide: The Gift of ROI. By Melanie Deziel ( mdeziel.com | @mdeziel ).
  • VIZION  |  MONDAY, OCTOBER 16, 2017
    [Lead] Understanding Google PageSpeed Insights
    Ignoring a “Needs work” score could bode badly for your brand and lead to preventable lost business in the long run. As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load.
  • VIZION  |  MONDAY, OCTOBER 9, 2017
    [Lead] Your Facebook Ads Are Working – Here Is How To Prove It
    Don’t expect your first campaign to lead to financial success. Understanding your audience, where they go, and what they do could lead you to new advertising avenues. Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture.
    [Lead] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    You could always start with a freelancer and switch to an agency after you make money from leads on Google searches. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
    [Lead] Quick Tips for Using Google Keyword Planner
    Setting your search to strict parameters can result in zero keywords originated, leading to missed opportunities. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier. In just a few easy steps, the Planner will give you new keywords and search volume data based on your inputs.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Lead] Google Algorithm Updates and the Core SEO Factors to Focus On
    This leads to new opportunities for everyone, typically due to the fluctuations that this causes for website owners and the shifts in exposure these cause. When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Lead] What does Mobile Mean to Your Bottom Line?
    As many shifts in consumer outlets are catering to the mobile usage explosion, this device type leads daily device usage trends. In a world saturated with technology, it often seems impossible to separate ourselves from digital touchpoints in our daily lives. When you should be spending time with your spouse, you are surfing Facebook on your tablet. You should be enjoying dinner with your children and find yourself continuing to pick up your phone.
  • VIZION  |  WEDNESDAY, JUNE 21, 2017
    [Lead] Is AMS Right For Your Business?
    Which leads me to my next point…. In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build and manage targeted PPC ads that help drive customers to specific product pages on Amazon. The tool includes three products, or types of ads that can be created, which all uniquely target customers in different areas of the Amazon platform.
  • VIZION  |  MONDAY, MARCH 27, 2017
    [Lead] Five Pitfalls of the Impatient Digital Marketer
    Impatient digital marketers often fail to spend the necessary time on a campaign’s content, leading to blunders and missed opportunities. In the heat of the moment, a marketer may be tempted to post on a trending topic before they miss their chance – leading to serious social media fails such as DiGiorno Pizza’s 2014 hashtag disaster , which can ruin a brand’s image and reputation. A consistent blog can lead to organic brand awareness and positive word-of-mouth.
    [Lead] Achieving Data Clarity in Digital Marketing
    For example, you may have users on your site who through the conversion or lead funnel move from the parent domain to, ex. There are those times in digital marketing when an analytical review, which shows traffic and conversion spikes, brings bliss that cannot be rivaled by many other means. Working in such a competitive space often makes the wins we find that much better.
    [Lead] Research Reveals 7 Keys to Lead Generation Success
    We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. The title of your lead gen content marketing item accounts for 82% of the variance in performance. When we look at the titles of the top performing lead gen pieces, they are very similar to the titles of these articles. Audiences click on lead gen pieces to get informed.
    [Lead] Gifs that explain SEO
    When your company successfully optimizes your site for search engines, the right consumers notice the hard work you put into it at the right time – leading to better profitability. If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers.
  • VIZION  |  MONDAY, DECEMBER 19, 2016
    [Lead] 5 Would-Be Marketing Fails That Turned Into Gold
    Viewers complained that the main character was frightening, leading a 54% negative reaction to the ad. Marketers are only human, but some of the mistakes we’ve seen over the years go beyond simple errors and into the realm of total catastrophes. From controversial product decisions to plain bad tact, several marketing fails found new life thanks to the effects of “viral marketing.” These five brands lucked out with their blunders – but they probably won’t try for the same effect twice.
  • VIZION  |  MONDAY, AUGUST 15, 2016
    [Lead] The Importance of Mobile Page Speed for Users and Mobile SEO
    This in turn leads to higher SEO rankings, increased site traffic, and better profitability. Speed optimization doesn’t take a lot of effort, and it can lead to significant boosts in SEO ranking. In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds. This resulted in a plethora of companies ignoring the issue, and ultimately unhappy customers.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Lead] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    As we gain more insight into the customer journey ( The Customer Journey to Online Purchase ), we have to accept that those who become paying customers and lead gen conversions on our sites are likely working through multiple channels to come to this end result. While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Lead] How to Keep Your Online Goals Relevant in Business Today
    To develop a strong case for online activities, you must explain how individual activities will lead to success, define key performance indicators, outline the measurement process, and, most of all, define a realistic time period for review towards those goals. Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Lead] Becoming Channelized!
    These visitors will likely enter your site through the email, but it helps also to introduce them to your social properties where you will feature great content that will lead them back into the site once they have hopefully joined this audience. The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Lead] Types of Images to Enhance Business Listings
    Use keyword-optimized tags to ensure search engines pick up your images and lead more traffic to your company. Imagine a print magazine with several commercial listings on one page. The advertisement without any imagery will likely recede into the background, whereas a balanced and colorful advertisement stands out. Although it is not an online medium, a reader’s experience with a magazine highlights the importance of great imagery in business listings.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Lead] Email Personalization Techniques – How to be Catchy, Not Creepy
    Schedule lead nurturing emails through your email-marketing platform – With regular oversight, your automation tool can help you target individuals who are clearly interested in your content. For instance, an early lead email may include more information about why a consumer needs the product. Email marketing is still one of the most effective marketing tactics used online.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Lead] Riding the Fine Line of SEO and Usability
    If you highlight a search phrase “how to fix a tire” and link back to a blog on types of tires, it creates usability issues and can lead to search engine penalties. In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other. SEO strategies ensure an audience will see your site when they search online, while usability ensures they can easily navigate your site to meet their needs.
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Lead] Top 10 Tips to Improve Press Release Writing For Your Business
    Craft an exceptional lead and additional paragraphs – Your first paragraph should answer all the pertinent questions associated with the story. Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Lead] Content Marketing Tools to Make Your Life Easier
    Monitor the results to qualify leads later. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Lead] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Consider updating your personas if: Your quality of your leads starts dwindling, Your company direction has changed, You’re using more than six personas to drive marketing activities, or. Use your personas to map out customer pathways, qualify leads at a certain stage of the sales cycle, and develop content that strikes a chord online. As time passes, your business and your customer base evolves.
    [Lead] Making Social Media Work for You on a Limited Budget
    You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Failing to answer a comment on social media could mean a lost lead. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. In fact, social media marketing offers some of the most economical marketing solutions at the highest rate of return.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Lead] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Even a friend’s unguided use could lead to trouble. When approached cautiously, it can improve awareness and SEO, generate leads, and convert leads for better sales. Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Lead] Is Marketing Automation Right for Your Business?
    The wrong data could lead to the wrong campaign focus. Marketing automation sounds nice, and any kind of automation can make life easier when used properly. However, as with most technologically fueled tasks, it may not always live up to the hype. Maintenance, oversight, and glitches may throw a marketing team off balance, creating more work in the long run.
    [Lead] Countdown to 2016: Digital Marketing Predictions!
    I believe we will see this reach a fever pitch as there is so much resourceful and enticing content pushed in front of web users that marketers will have to uncover ways of standing out in the “content crowd” and creating an impression that leads to a successful website visit as well as a memorable and positive sentiment towards the brand.
    [Lead] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    Customers need brands that can lead the conversation, they need a reason to follow you. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today. Don’t hate the media, become the media.” – Jello Biafra.
    [Lead] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    Email is most effective for lead generation. The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Lead] 5 Things You Need to Know About Data Aggregation and Local Listings
    If your business has moved in the past or changed phone numbers, make sure the info is up to date, as it can lead to misinformation on other sites, as well. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there. When you arrive, you see dark windows, no cars, and an obvious “closed” sign on the door.
  • VIZION  |  MONDAY, NOVEMBER 23, 2015
    [Lead] Data Overload: When It All Becomes Too Much
    This may lead to using the statistics incorrectly, causing a business to miss key beneficial points. Collected Data is Less Than Half the Story. There are a multitude of recent success stories surrounding big data. Google has not only used big data for itself, but has also developed tools to help other businesses utilize the continually growing amount of data.
    [Lead] 5 Tools to Help You Keep Up with Constant Changes
    Keeping a close eye on your organic traffic, and understanding where your leads, sales, and traffic is coming from is essential to making search marketing work for you. Does it seem like Google makes drastic changes to its algorithms every time you start to see solid results from your search engine optimization (SEO) strategy? You’re not alone! SEO is a fast-changing art and science.
  • VIZION  |  WEDNESDAY, JULY 1, 2015
    [Lead] Tool Tuesday – CognitiveSEO
    A very clean presentation leads to the additional ability to dig into specific links. As digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work lives is essential. With that, this Tool Tuesday we are taking a look at CognitiveSEO. CognitiveSEO, the brainchild of Razvan Gavrilas, has been live since 2011 and to this day is used by thousands of today’s top brands and agencies.
  • VIZION  |  TUESDAY, JUNE 2, 2015
    [Lead] Learn About Laser-targeted Ads with AdWords Custom Affinity Audiences
    We’ll create the ad group “Gold Coin Investors” and create the custom audience at the same time: We choose “Affinity Audiences,” from the “Interests & remarketing dropdown, and then see a screen like this: We then click on the “Create custom affinity” button, which leads to this screen: The field indicated by the red arrow is where we’ll tell Google the characteristics of the target audience, and examples of sites that the audience members might frequent.
  • VIZION  |  MONDAY, MAY 18, 2015
    [Lead] New to Google Analytics? Check out these Essential Easy to Use Features
    Creating Goal URLs is a way companies can evaluate user behavior when viewing a specific conversion goal associated with your website – for example, lead submissions and transactions. Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where their channels are the most successful.
  • AGGREGAGE  |  TUESDAY, MAY 12, 2015
    [Lead] 7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
    Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2 And you can find many examples of B2B lead generation pieces that take advantage of them: Get 5 Strategies to Simplify Your HR and Benefits Administration—and Love Your Work Again!
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Lead] What Constitutes Good Organic Visibility?
    The next thing you will do is sort by your preferred goal so you can see what pages are driving landing page entries that lead to conversions. Remember those pages driving leads in Google Analytics? The world of SEO has evolved quite a bit over the last few years. We have become absorbed in all that is content marketing, conversion rate optimization, and usability. Don’t get me wrong—I think we are definitely moving in the right direction.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Lead] 7 Steps Towards Positioning Yourself as a Thought Leader
    Sometimes, older generations struggle to understand the intricacies of modern technology and online business, but with proper education, all business owners can begin reforming their business approach to lead them to a higher position of influence. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Lead] 7 Steps Towards Positioning Yourself as a Thought Leader
    Sometimes, older generations struggle to understand the intricacies of modern technology and online business, but with proper education, all business owners can begin reforming their business approach to lead them to a higher position of influence. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company.
    [Lead] Why B2B Marketers are Flocking to Native Advertising in 2015
    Generally when we say content marketing piece, we are thinking of it as a means to generate leads – so there’s a regwall to get that asset. Certainly you can have native ads that do not require registration – but then there’s no direct lead capture. The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising.
    [Lead] Paradigm Shift Needed for SEO Budgets
    And, for my money, it can be the most efficient way to generate awareness, and directly drive consideration/leads and sales. Some people “get it”. Most people don’t. How much should an SEO effort cost, and what all goes into an effort, after all? When a prospect reaches out to me for the first time, and they’re contemplating getting into SEO for the first time, I make it a point to not be stingy with my time.
    [Lead] Vizion’s Internet Marketing Link Roundup [11/07/14]
    5 Reasons Why Your Website May Not Be Generating Leads (& 10 Boosters To Improve It). As online marketer’s, we are constantly asked by business owners how they can increase online leads. Of course, in order to generate leads you need to acquire qualified web traffic and that is what a good SEO strategy can accomplish. Of course SEO is not a stand-alone strategy, but rather it’s the foundation to assist other marketing channels to generate leads.
  • VIZION  |  FRIDAY, OCTOBER 24, 2014
    [Lead] Product Roadmap (Live Blogging From Bing Ads Next)
    Data – Insights & data that will lead to smarter business decisions. Optimization based on last click will lead to trouble. Speaker Lars Hirsh, Lead Program Manager – Demand Management and Analytics, Bing Ads. Brand Ads lead to more clicks (just the “brand” searched): Brand Ad ML1 – 88 clicks out of 100 of the clicks. No Brand Ad – 56 clicks out of 100. Speaker Paul Apodaca, Senior Director of Product Planning Big Ads.
    [Lead] How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)
    First speaker: Rik van der Koi, leads the monetization team (CVP – ACM, Microsoft). Q&A: Andrew Goodman – “Someone might find a piece of content…lead generation/monetization of Bing – can you provide examples”? Lead gen will be one of these forms. Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here.
  • VIZION  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Vizion’s Internet Marketing Link Roundup [10/17/14]
    Model attribution is becoming a hot topic in digital marketing this year, and it is time for everyone to understand how looking at all touch points leading to conversions are the way to go. Latest Vizion Posts. The ABCs of SEO. link]. Tired of hearing “You’re too expensive?”. link]. It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost. Measuring ROI: why we’re all doing it wrong. link].
    [Lead] The ABCs of SEO
    You can take action and correct it, and hopefully they’ll stick around longer and lead to…. Are there related phrases that could lead to new pages and content creation? My oldest started kindergarten this year, and with that comes learning the ABCs. This means most of my nights are spent looking at poorly copied indecipherable black-and-white copies of images whose first letters my son is supposed to learn.
  • VIZION  |  FRIDAY, OCTOBER 10, 2014
    [Lead] Vizion’s Internet Marketing Link Roundup [10/10/14]
    Here is a list of tips that will help you prove that your website is trustworthy which can lead to an increase in conversions. Latest Vizion Posts. Breaking News: TopSEOS.com Banned in Google – [link]. Top 15 Places Your Local Business Needs To Be Seen – [link]. Mobile. Cross-Device Measurement: Believe the Hype. link].
    [Lead] Breaking News: TopSEOS.com Banned in Google
    Well, as you might suspect, they got ROI…Leads. Bunches and bunches of leads and new business. Certainly, anyone working for TopSEOs and its affiliates are harmed, the advertisers for these websites are undoubtedly not seeing the number of leads that they once did. Go ahead…search for “topseos.com” on Google. You won’t find that domain. And, interestingly enough, you also won’t find their main domain/home page for the same search on Bing.
    [Lead] Vizion’s Internet Marketing Link Roundup [9/26/14]
    7 Key Strategies to Generate More Leads from Social Media. Social media can serve as a hub for quality leads. However, businesses don’t often take advantage of the power of social media in generating vital leads and spend a lot on other channels of digital marketing. Here are 7 strategies to generate more leads from social media. Latest Vizion Posts. 5 Things Every Link Builder Needs In Their Toolbox. link]. Link Building.
  • VIZION  |  FRIDAY, AUGUST 29, 2014
    [Lead] Authorship, Authority and Trust, OH MY!
    Which leads me to believe that trust, in the grand scheme of things can/will have a bigger impact than authority. Did I just lead you on a little rabbit trail? While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? While it’s not big enough to make SEOs scream, “THE SKY IS FALLING!”
  • VIZION  |  THURSDAY, AUGUST 21, 2014
    [Lead] Call Tracking – Google’s now in the Game
    and we are often recommending to our clients that they make the relatively small investment in these services so that we can gain as much understanding as possible as to “what is driving leads/sales”. There are many companies (especially B2B), that generate most of the leads via a phone call. For quite some time now, Google has provided call-tracking for Adwords advertisers. However, in the past, this was limited to providing the numbers within the confines of the ad, itself.
  • VIZION  |  TUESDAY, AUGUST 19, 2014
    [Lead] Your 3 Step Guide to SEO Content Analysis
    Again, from a high level you are assessing if a folder drives traffic, if it drives leads, and whether it has an issue with user behavior metrics. One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site.
  • VIZION  |  FRIDAY, AUGUST 8, 2014
    [Lead] Internet Marketing Link Roundup [8/8/14]
    What Makes Content Shareable & Why It Matters for SEO. Taking the time to create valuable, shareable content for your business is one of the best long-term lead generation strategies you can pursue. Competitive Analysis for Panda Using SEMrush. Great process including a must have tool! – Josh McCoy. I See Content Everywhere – Whiteboard Friday. Content is King and will be for the foreseeable future. Learn that it is everywhere! – Josh McCoy.
  • VIZION  |  MONDAY, JULY 7, 2014
    [Lead] Digital Marketing: Strategies and Tactics for Social and Search Success
    Of course, the main goal of any business’ website is to get the customer to buy the product or to develop a lead that will result in a conversion down the road, but these are certainly not the only goals that a digital marketing campaign can have. As you can see, tactics are the individual steps that lead up to your goal. While often used synonymously, strategies and tactics are terms that are intricately related but different in scope.
    [Lead] Can Email Be Responsive? ·
    No real standards exist between email clients, leading to some crazy code. Which leads to…. Issue ? Can Email Be Responsive? by Jason Rodriguez. May 13, 2014. Published in Layout & Grids , Responsive Design. ? 33 Comments. Love it or hate it, there’s no denying the popularity of HTML emails. And, like the web before it, the inbox has officially gone mobile—with over 50 percent of email opens occurring on mobile devices. Illustration: Kevin Cornell. Share This: Twitter. Facebook.
  • VIZION  |  FRIDAY, MAY 23, 2014
    [Lead] Internet Marketing Link Roundup [5/23/14]
    Should You Syndicate Your Blog to Get More Traffic & Leads? Are you syndicating your blog to get more traffic and leads? Did Your Manual Penalty Disappear? It Probably Expired. Have you received a manual penalty from Google? Did you know that penalties have an expiration date? Here is a guide on what to do if your penalty expired.” Gary Huhn. Here is a guide to blog syndication.” Gary Huhn. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.
    [Lead] Comparing Average Open Rates for B2B & B2C Email Newsletters
    I run an advisor company, so my news letter is used to get leads to know my company and the links are mostly connection to my website and social media profiles. 1-905-844-4247 10am-3pm EST. Your Email Marketing Questions Answered FAST! Blog, News & Articles. About. Services. Email Production. Products. Traffic Generation Videos. Contact. Email Templates. RSS Feed. 16 Aug. Comparing Average “Open” Rates for B2B and B2C Email Newsletters.
  • VIZION  |  WEDNESDAY, MAY 14, 2014
    [Lead] Identifying Digital Personas Via Google Analytics
    I can look at the Reverse Goal Path to gain a better understanding of this persona and see the typical last three pages leading up to a goal conversion. One of the more noticeable paradigm shifts in the last year for Search Marketing is the process of creating personas for your site users. I must say that this move from keyword obsession to writing useful content for targeted user segments is a move in the right direction.
  • VIZION  |  FRIDAY, MAY 2, 2014
    [Lead] Internet Marketing Link Roundup [5/2/14]
    Conversion Rate Optimization (#CRO) for Lead Generation Websites. Tips to help increase new business via conversion rate optimization for lead generation websites.” Free Local SEO Education for Businesses on a Shoestring Budget. Invest the time to learn how to get your local business off to a great start with this Free Local SEO education guide.” Gary Huhn. Gary Huhn. Google’s Matt Cutts Loses His Body to Stress Importance of Body Content to Search Engines.
    [Lead] Email Marketing - Three Email Marketing Improvement Challenges for 2014 : MarketingProfs Article
    B2B and lead nurturing marketers, I know, I know. Seminar: Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Seminar: Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads. Presented by: Viveka von Rosen Learn the five simple steps needed to start generating leads, engaging effectively with your network, and closing more deals using LinkedIn. This April Only: Save 30% on PRO with code ROCKETSCIENCE ».
  • VIZION  |  FRIDAY, APRIL 11, 2014
    [Lead] Internet Marketing Link Roundup [4/11/14]
    Local and Mobile can drive sales/leads online but also do the same offline!” Google: Our Algorithms Picked up on Your Keyword Stuffed Page. Interesting, the basics of SEO still ring true today!” Josh McCoy. Study: 78% of Local Mobile Searches Result in Offline Purchases. Josh McCoy. SEO for Ecommerce: A Comprehensive Guide. Not a blog post, but a great slide deck on Ecommerce SEO.” Joshua Titsworth. The Linking Dilemma: Google Has Left a Giant Mess for Us All.
  • VIZION  |  FRIDAY, MARCH 7, 2014
    [Lead] Internet Marketing Link Roundup [3/7/14]
    Brief Guide: How to Optimize Youtube Videos for Google Search and Improve Leads. 19 Technical SEO Considerations You Should Look at Today. Some of these are basic, some aren’t. Either way, it’s a good list to keep on hand.” Joshua Titsworth. Is Poor Backlink Strategy Damaging Your Brand? Outreach to sites is inevitable if you’ve been doing spammy tactics. But it’s no excuse to be a jerk to webmasters who haven’t replied to your email.” Joshua Titsworth. Set Majestic Up Your Way.
    [Lead] Essential Semantic SEO Markup for Businesses
    If you constantly seek more leads and conversions from your online presence, then you more than likely understand the priority of having your website ranked high in search engine results. So what can you do to improve your ranking efforts in search results? In the past, it was easy to pick a high-traffic keyword you wanted your website to rank for, such as “San Diego dentist,” and write content targeting that particular keyword.
  • VIZION  |  FRIDAY, FEBRUARY 21, 2014
    [Lead] Internet Marketing Link Roundup [2/21/14]
    Your Web Visitor’s Just Not That Into You: 7 Lead Generation Mishaps. Setting up your website to generate leads takes knowledge, strategy, planning and work. Stay away from these 7 lead generation mishaps.” Google Didn’t Want Us To Use The Keyword Planner This Way. But It Works Nicely. “It’s It’s not often that people blog about alternative ways to use common tools so this was a good post that thought outside the box about using Google’s Keyword Planner tool.”
    [Lead] Optimize Your E-Commerce Website to Increase Sales, Revenue, and Profits
    For example, a CTA is still a CTA if it points to a “contact us” page, but it won’t be as effective in driving leads and customers as a specific, focused landing page for a free SEO website audit or a free fabric sample. The majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing.
    [Lead] Internet Marketing Link RoundUp [12/13/13]
    Automate Your SEO Reporting by Exporting Your Leads into Excel. 2014 SEO Playbook: On-Page Factors. This article speaks about optimization tips for beginners and Jr. level SEO’s. One thing in particular that I like is the Periodic SEO Table they have put together to guide you to SEO success.” Dario Ruff. Google Search Results Now Include Apps for Android Users.
    [Lead] How one B2B publisher rejuvenated a stagnant enewsletter business
    Lead Generation. Social. Facebook. LinkedIn. Twitter. Emerging. Engagement. Tools. Mobile. Tablets. E-readers. Smartphones. Mobile Web. Geolocation. Monetization. Advertising. Content Strategy. Daily Deals. E-Commerce. Hyperlocal. Marketing Services. Paywalls. newsletter mobile longtailseo
    [Lead] Meet Vizion Interactive at SES Chicago 2013
    Diagnose.Fix: How to become a Leading SEO Mechanic. Diagnose.Fix: How to become a Leading SEO Mechanic” session. Get hands on tips on how to assess common search marketing pitfalls in your campaign and address to maintain your Organic exposure and your traffic and lead/revenue generation. Conference: Search Engine Strategies(SES) Conference Chicago . Date: Nov. 5-7th. Speakers: Josh McCoy (@joshuacmccoy) Grant Simmons (@simmonet). Session: Assess.
    [Lead] Are Flipboard and Currents marketing partners or scams that take advantage of publishers? — Tech News and Analysis
    As an example: A well marketed Tweet leading to an article monetized via programmatic retargeting can be worth a CPM of $20+ with no cost of sales. Events. Research. paidContent. Apple. Cleantech. Cloud. Europe. Mobile. Video. Coming up at GigaOM. Editorial. Events. Meetups. Webinars. More events. More webinars. Share. Twitter. Facebook. LinkedIn. Google+. Email. advertising. marketing. publishing. Are Flipboard and Currents marketing partners or scams that take advantage of publishers?
    [Lead] 12 examples of native ad disclaimers on media sites
    Lead Generation. Social. Facebook. LinkedIn. Twitter. Emerging. Engagement. Tools. Mobile. Tablets. E-readers. Smartphones. Mobile Web. Geolocation. Monetization. Advertising. Content Strategy. Daily Deals. E-Commerce. Hyperlocal. Marketing Services. Paywalls. longtailseo
    [Lead] Two Professional Association Partners Launch New Sites
    The site features highly-focused content from over 50 leading industry thought leaders including Steven Shu, Tom Spencer, and Jason Parks. The Association of Information Technology Professionals is the leading worldwide society of professionals in information technology who’s mission is to champion the human element of the Information Technology profession by providing a community of knowledge, education and resources that empower members to reach their true potential as IT professionals.
  • VIZION  |  WEDNESDAY, JULY 24, 2013
    [Lead] 5 Things To Check Before Buying That Used Domain
    Which leads me to my next item to discuss. Thinking about buying a used domain? You better stop and do some research first. But before I go any further, take a gander at this: We all know you can’t “reset the SEO” on a site but the question is still valid (though maybe not on a $5,000 spammed domain). Is it in the index? Seems like a duh statement right? Well, it is. Cutts’ video shows us the easiest, simplest way to check if a site is in Google’s index.
  • VIZION  |  THURSDAY, JULY 18, 2013
    [Lead] How to Measure VOI (Value of Infographics)
    Note how well these are placed and the great introduction that leads the audience in. Before getting into how to measure the value of infographics , let’s first look at what they are and what their purposes are in terms of content marketing. What goals can infographics meet for your overall content marketing objectives? Why should your business invest in producing and promoting an infographic? What should it say? An Infographic Defined.
  • VIZION  |  THURSDAY, JUNE 13, 2013
    [Lead] The Penguinization of our Society
    The leading Google representative over webspam, Matt Cutts, recently noted that “authoritative” sites in niches on the web will see their visibility enhanced in the next Penguin (2.0) Google recently released the Penguin 2.0 algorithmic update on May 22 nd. This was meant to be a continuation of their anti-webspam effort of the original Penguin update.
  • B2B MEMES  |  FRIDAY, MAY 31, 2013
    [Lead] Back from the Dead: The Challenge of Digital First
    If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot.
    [Lead] The 6 Metrics That Determine Your Success On Facebook
    Clients include McDonald’s, Playstation, Microsoft, Fiat, Mini, and dozens of leading Digital & Social Media Agencies). Thursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! Feeling a bit lost with your Facebook Page insights?
  • VIZION  |  WEDNESDAY, MAY 15, 2013
    [Lead] 2013 Atlanta Digital Summit Rocked!
    Do whatever it takes to determine an average lead value. Generate leads by connecting to your blog and also promoting offers. It has been an absolutely great time here in Atlanta at the Digital Summit. Vizion stayed busy sponsoring a booth and speaking with several attendees. This year’s content was great as well. From SEO to video marketing and email marketing to social media strategy, attendees looked like they were having a great time, as were we!
    [Lead] 8 great responsive media sites
    Lead Generation. Social. Facebook. LinkedIn. Twitter. Emerging. Engagement. Tools. Mobile. Tablets. E-readers. Smartphones. Mobile Web. Geolocation. Monetization. Advertising. Content Strategy. Daily Deals. E-Commerce. Hyperlocal. Marketing Services. Paywalls. responsive longtailseo design
  • VIZION  |  WEDNESDAY, MAY 1, 2013
    [Lead] Top 10 Stats on the Current State of Social Media Marketing
    the top 10 are: 1. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 2. Social media lead conversion rates are 13% higher than the average lead conversion rate. As inbound marketers, we’ve all scratched our heads at times wondering just how effective social media marketing is. We understand that it’s about priceless brand exposure. We can never get enough of that.
    [Lead] Data Takes Center Stage at ABM's Annual Conference
    Lead Generation. Reader Service and Lead Generation. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Connect with FOLIO: Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit.
    [Lead] Winds of change blow more briskly through B2B media
    Lead Generation. Social. Facebook. LinkedIn. Twitter. Emerging. Engagement. Tools. Mobile. Tablets. E-readers. Smartphones. Mobile Web. Geolocation. Monetization. Advertising. Content Strategy. Daily Deals. E-Commerce. Hyperlocal. Marketing Services. Paywalls. longtailseo
    [Lead] The newsonomics of recycling journalism
    All-access circulation revenue is spinning upward, leading to a 5 percent gain in overall circulation revenue in 2012. The second — now embraced by the leading edge of digital-only, or digital-mostly companies, and lately The Washington Post with Brand Connect — is about creating or customizing content for specific brands’ purpose. About. Contact. Subscribe. Speaking. Press. Mobile. Outsell. The newsonomics of recycling journalism. Apr 13, 2013.
  • VIZION  |  WEDNESDAY, APRIL 10, 2013
    [Lead] A Paid Search Smart Guide to Earning Returns in 2013
    This leads to what all businesses want at the end of the day, increase revenue and increased profits! . Spring breeds new techniques and opportunities for Internet marketers, particularly in the area of paid search (aka PPC). Google and Bing have added additional functionality in both ad formats and targeting. These new features should make managing and testing your campaigns a lot easier.
    [Lead] The Newsroom of Tomorrow: What Happens When Editors Have Data
    To the editors that lead this newsroom, they will not equate this embrace to surrender; it will not lead to lowest common denominator judgment. This post is republished from one that we had previously submitted to VentureBeat. It’s been a little more than two years since we launched our predictive analytics platform for editors, and it has been an amazing 24 months supporting their efforts to program content on homepages, section fronts and in social channels.
  • VIZION  |  TUESDAY, MARCH 26, 2013
    [Lead] Is Your Analytical Data Legit?
    you have just marred the perception of your Organic lead conversion success. No one likes to boast about their SEO success as it relates to lead generation or goal conversions only to find out they were tracking them inaccurately in the first place. One of the most important components of an SEO campaign is benchmarking analytical data and continuous monitoring of that analytical data as a success metric.
  • VIZION  |  WEDNESDAY, MARCH 20, 2013
    [Lead] Top Keyword Selection Formula for Organic Search
    It also helps you drive conversions/leads/sales and not just traffic. Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their client’s. It’s all over their testimonials page and in their white papers; but do those rankings actually generate traffic, and revenue? Having long tail, non-searched keywords in top positions for your Website, poses no added value to your organic search campaigns.
    [Lead] Harnessing a Blogger Network
    Lead Generation. Reader Service and Lead Generation. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Connect with FOLIO: Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit.
    [Lead] B2B's Digital Evolution
    For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. All of that leads us to the biggest problem with current B2B digital approaches: They rely on content that is not at all useful for customers in the midst of a learning journey. CEB is the leading member-based advisory company. Think with Google. Search. Featured Insights. Research Library. Planning Tools. Facts & Stats. Forum.
    [Lead] Master mobile navigation
    About.net.net is the world’s best-selling magazine for web designers and developers, featuring tutorials from leading agencies, interviews with the web’s biggest names, and agenda-setting features on the hottest issues affecting the internet today. This site is part of Future plc, an international media group and leading digital publisher. A Future Site â?¼. Register. Login. Search: Print subscribers can now download.net's March issue (238)!
    [Lead] Announcing The Social Editorial Suite
    They remain, for many, the leading traffic channel, as our data has continued to show. Today marks another milestone for Visual Revenue and the data-driven editor. For us, that's easy to say, because we’ve spent many months working on this new product with the team, our customers, and other guiding editors to whom we look for input (ie., "Thank you, Associated Press").
    [Lead] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Kari is Content Marketing Manager at search marketing firm Search Mojo , helping clients develop compelling content pieces for search optimization and lead generation. Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is.
    [Lead] TIME.com Redesign: a Responsive Global News Site | TIME.com
    In particular, the new design includes these new features: a fresh new home page, a heightened presentation and promotion of TIME’s industry-leading photography, more emphasis on TIME’s voices and personalities, improved search capabilities and a robust new commenting system, LiveFyre, that pulls relevant conversations from Twitter and Facebook. fixed above the page and still position correctly -->. Skip to Content. Sections → NewsFeed U.S.
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