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| || | BATTELLEMEDIA.COM
DECEMBER 13, 2010 [Larry Page, Traffic] Signal, Curation, Discovery
It not only owned the largest share of banner sales, but it drove traffic to the lions share of second-party sites who also sold banner ads. Instead of using the site as the discrete unit of discovery, it used the page - a specific unit of content. Its core algorithm, after all, was called PageRank - yes, named after co-founder Larry Page, but the entendre stuck because it was apt). Check my book page for more info. §
| | VIZION
JULY 31, 2013 [Larry Page, Traffic] Link Value in a Penguin & Panda World
You can read all the hoopla about how links don’t matter; but, at the end of the day if no one links to your site it will not receive any traffic (in comparison to your competitors). The first and most well-known is PageRank, named for Larry Page (Google’s co-founder and CEO).
| || | WWW.WEB2SUMMIT.COM
JULY 5, 2009 [Larry Page, Traffic] Web Squared: Web 2.0 Five Years On: Web 2.0 Summit 2009 - Co-produced by TechWeb & O'Reilly Conferences, October 20 - 22, 2009, San Francisco, CA
The Web is no longer a collection of static pages of HTML that describe something in the world. In 1998, Larry Page and Sergey Brin had a breakthrough, realizing that links were not merely a way of finding new content, but of ranking it and connecting it to a more sophisticated natural language grammar. Larry Page and Sergey Brin realized that a link is a vote. Today, traffic patterns are largely estimated; increasingly, they will be measured in real time.