The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). Sales ready leads (prospect) after one month of capture data is approximately 20% of contact captures. B2B Marketers. Marketing Agencies.
Occam’s Razor by Avinash Kaushik 02 Feb 2009 02:12 am Paid Search Analytics: Measuring Value of “Upper Funnel Keywords “How do I measure the value of my “upper funnel keywords? So how do you value the “upper funnel / “long tail keywords?