Now contrast that with executing the above strategy with Microsoft, Yahoo!, Change the kpi based on what the goal of the keyword is. One then assigns specific KPI metrics for each grouping. Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards ?
Each additional column represents a KPI for this term: how long users stayed on the website after searching, how many users clicked on a result from this search, newsletter signup (conversion), and registration (conversion). First Time Visit? Start Here!
Occam’s Razor by Avinash Kaushik 19 Mar 2007 12:59 am Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? According to the WOMMA Wombat2 2006 study roughly 88% of internet users “locate websites” using search engines.