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| | WWW.TOPRANKBLOG.COM
OCTOBER 31, 2010 [Keyword Tag, Yahoo] Social Media Optimization Tools
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name.
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| || || | WWW.PRACTICALECOMMERCE.COM
JANUARY 12, 2009 [Keyword Tag, Yahoo] SEO: Metrics That Matter | Practical eCommerce
Obsessively watching indexation numbers and rankings on “trophy” keywords (like the one you know the CEO always checks first thing in the morning). In addressing “long tail” SEO specifically, some of my Netconcepts colleagues cleverly came up with the following KPIs: Brand-to-nonbrand Ratio This is the percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords. Put another way, it’s the ratio of keywords to pages yielding search traffic.
| | WWW.MARKETING-JIVE.COM
MAY 3, 2010 [Keyword Tag, Yahoo] What Makes Google Tick? Hundreds of Items Used in their Search Algorithm
I like the approach that both used when compiling their lists as they were sorted by category if you will and included elements from the following: Domain Architecture Server-side issues Content Interlinking Page-specific signals Keyword prominence Outbound links from a site Backlinks Visitor behaviour Filters and Penalties Other With that, here is a combined variation of Ann and Pauls lists: Domain: 13 Signals 1. Flagged keywords usage (gambling, dating vocabulary) 11.
WWW.AUDETTEMEDIA.COM [Keyword Tag, Yahoo] The SEO Guide to Information Architecture | AudetteMedia
| WEDNESDAY, AUGUST 27, 2008
Take care that the following best practices are built into this foundation: • Semantic Value: a domain with your primary keyword
is a very good thing, but it shouldn’t be the total focus. It’s likely a keyword
in the domain (and to a lesser extent, the URL) will score additional relevance points, provided the topical theme of the site matches closely. These groups will represent the basic sections of the site, and each one should be optimized with keyword
messaging. MORE >>