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JUNE 6, 2009 [Keyphrase, Keyword Effectiveness Index] SEO For Multiple Word (Long Tail) Queries
Long tail keywords arguably lead to higher conversions since it can be assumed that users conducting queries on those terms are further down the purchase funnel (they know exactly what they are looking for, right?). Those that identify a long tail niche (regardless of the keyword) will not only see an increase in traffic over time (thanks to less competition on the SERPs), but since consumers are farther down the purchasing funnel theyll inevitably see an increase in conversions.
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