[Information] 3 Reasons a Call to Action is Important
    Whether you want your user to visit your blog, give you their contact information, download an e-book, or subscribe to an email list, you must provoke this action with a well-placed CTA in the sales funnel. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.
  • VIZION  |  MONDAY, JANUARY 15, 2018
    [Information] Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
    A real SEO site audit can reveal invaluable information about where your site needs improvement. They will give you the information you request up front, and be completely transparent about how they will handle your project. Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake.
  • VIZION  |  MONDAY, JANUARY 8, 2018
    [Information] Top 10 Reasons Why Your Ads Are Not Showing in Google
    Expired billing information is a top reason for an AdWords campaign failure. A red banner at the top of your interface warns users of incorrect information, and you can enable email notifications. To see where the ad is being viewed, Google’s Ad Preview tool provides all the location information you will need. The campaign creation is done. You’ve completed all the steps, including keywords and advertising text.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Information] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). Happy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what’s coming up for them this year.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Information] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018.
    [Information] 5 Ways to Enhance Your Google Local Business Listing
    Give Google the Information it Wants. If your business doesn’t appear anywhere on the first page of relevant searches in your local area, you may need to improve your information. Google works by interpreting the information available about your business and presenting it to users who perform searches using relevant keywords and phrases. If enough information does not exist online, you will not show up at the top of the search results page.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Information] Holiday Content Ideas That AREN’T A Gift Guide
    Special thanks to Melanie for contributing this informative holiday content marketing post, filled with awesome ideas for any business! Let us know your favorite below, and take advantage of our free holiday content guide: The Gift of ROI. By Melanie Deziel ( mdeziel.com | @mdeziel ). With so many gift-giving holidays in the Fall and Winter, it’s no surprise that we see a huge uptick in marketing from brands of every advertising category in the latter half of the year.
  • VIZION  |  MONDAY, OCTOBER 16, 2017
    [Information] Understanding Google PageSpeed Insights
    Alternatives exist that may give reveal more information about the performance of your page. As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds.
  • VIZION  |  MONDAY, OCTOBER 9, 2017
    [Information] Your Facebook Ads Are Working – Here Is How To Prove It
    Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. Tweak it, and update it with more relevant information. Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Information] 5 Tips to Creating Content Readers Actually Want to Read
    Once you’ve gathered that information, consider what they want to read. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
    [Information] The ABCs of Local Listing Management
    Making sure your information is showing up accurately is vital to ensure your potential clients are getting the right information and more importantly finding you. I – Information. Your listing information needs to be as complete and accurate as possible. You’ll have whatever required information readily available, but any “additions” that can be published should be added. This way users can find out as much information about your location as possible.
    [Information] Quick Tips for Using Google Keyword Planner
    Enter the Right Information. After you open the Google Keyword Planner using your Adwords account, you’ll come to a page that allows you to input information about your product or service, landing page, audience targeting, and more. The information you insert into this part will largely decide the value you get from the tool. If entering this information doesn’t come up with keywords, you need to play around with the “product category” section.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Information] SEO Tools 5 Years Ago: Where Are They Now?
    Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. More information on a regular basis means you’ll be using this tool for a lot more than just link analysis. Along with Ahrefs, and the others we’re reviewing, these metrics and information help users obtain a more comprehensive analysis of sites they are looking at. The Moz tools today offer more detail and information than they did back then.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Information] Google Algorithm Updates and the Core SEO Factors to Focus On
    Site Structure / Information Architecture: This is the element that ties everything above together. When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Information] A Day in the Life of a Digital Marketer
    During their workday, digital marketers offer businesses valuable information about consumer motivation and habits, but they help consumers as well. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Information] Tool Tip Tuesday: A Look at Deepcrawl
    First, as an agency, the key is making sure the reported information, especially in exported format is valuable and legible for clients of all sizes and complexities. When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Information] Understanding Digital Opportunities via Analytics
    It tracks each visitor’s browser and collects information, such as the user’s operating system. Google Analytics’ data collection service takes the information JavaScript collected and appends it to a query string. This information helps you update your website content to serve the largest number of users. The last step of Google Analytics and similar services involves sending information through the processing engine.
  • VIZION  |  WEDNESDAY, JULY 5, 2017
    [Information] The Latest in Programmatic Media Buying
    Analytics should provide information, such as cost per million impressions (CPM), advertising effectiveness, and conversion rates, just to name a few. The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the word automation might be seen in a less-than-favorable light. Simply put, though, that is exactly what it is. The actual meaning of the word is only part of the equation.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Information] Tool Tip Tuesday: Finding your Richest Owned Content
    Ok, let’s pretend you lost your Google Analytics/Google Search Console password and you need to get informative data on keyword-to-page opportunities, like, ten minutes ago! One might think that a quick review of your top Organic Search landing pages will show you your most important site pages. Well, they are — sort of. For the time being, they are your most important Organic traffic driving pages A better question to ask youerself is, are they your richest pages?
  • VIZION  |  WEDNESDAY, JUNE 21, 2017
    [Information] Is AMS Right For Your Business?
    Separately, having an always on approach to campaigns allows for your business to gather more information on keywords, and other important trends that you will not be able to capture with short flights. In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build and manage targeted PPC ads that help drive customers to specific product pages on Amazon.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Information] Mobile-First Google Shift
    Data gathered from customer devices have been an invaluable source of information concerning user habits, trends, preferences, and tendencies. Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Information] Global Marketing Tips to Help Your International SEO Efforts
    This narrows your search field and makes finding relevant information easier. SuggestMrx, for instance, gives you the information you’d find on Google Suggest. The countries are large enough, and the languages used widely enough, for you to apply the information outside original demographics. When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. That’s great, but SEO is becoming more globalized.
  • VIZION  |  MONDAY, MAY 15, 2017
    [Information] Gifs in Social Media Marketing
    Users typically take to the Internet for information. Social media users are looking for important global news, celebrity gossip, and local/family information. A brand can incorporate gifs to quickly show off new products or impart some piece of information before the user’s short attention span scrolls down for the next bit of news. Ah, the gif. It’s not a photo. It’s not a video.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Information] Sitemap Max File Size Limit Increased On Google and Bing
    Sitemaps are useful for search engines because they can immediately inform the engine of changes to your site, such as a redesigned URL, new pages, and other edits. With a sitemap, the risk of duplicate content is much lower, and you can easily link information from one page to others when necessary without taking a hit to your SEO.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Information] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Include personalized information in your emails, such as recent purchases, download history, or other activity on your website and craft a message that resonates with the customer on a personal level. They’ll more often than not go through the slight trouble of sharing the information on social media if you make it easy for them to do so.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Information] 2017: Year Of The Meme
    There is plenty of information about memes online already, so there’s no reason you shouldn’t be able to start on your own strategy. However, if you do hit information overload, we’re here to help you sift through the information to make sense of it. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes.
  • VIZION  |  MONDAY, APRIL 3, 2017
    [Information] What Voice Search Means for Digital Marketing in 2017
    Extra information won’t be there unless you actively search for it. One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. How Voice Search Works.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Information] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    The audit would also cover those more nitty-gritty types of SEO aspects like sitemaps, content audits, content gap analyses, link audits, domain portfolio auditing, information architecture mappings and all those other key elements of a great SEO audit.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Information] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    Make the extra effort to write attention-grabbing headlines and preview information for your content, and your audience will be far more likely to investigate. Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand.
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Information] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    The speed at which all information travels today has enabled some of these articles to reach hundreds of thousands, if not millions, of readers, influencing their opinions one way or another…looking at you social media outlets. The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. Concern about “fake news” is dominating the mainstream media these days.
    [Information] Quick Tips to Ensure You Are Writing for Your Intended Audience
    Identifying the ideal audience for your content is the only way to reach the consumers you want to convert, by tailoring your tone and information for the right crowd. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Information] Top 2017 Mobile Trends
    Google Assistant responds when the user says “OK Google,” and can then perform several tasks, such as sending a dictated text message, performing a search for specific information, enabling certain device features, opening apps, and much more. Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media.
    [Information] Research Reveals 7 Keys to Lead Generation Success
    Audiences click on lead gen pieces to get informed. We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries. The title of your lead gen content marketing item accounts for 82% of the variance in performance. This is the single most important performance factor.
    [Information] Gifs that explain SEO
    Providing consistent content, valuable information, and high-quality resources will all build your company’s credibility. If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers. SEO rules are constantly changing, telling people what they can and cannot include on their websites.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Information] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    For that reason, I don’t find that information in this toolset that exciting. While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing.
  • VIZION  |  MONDAY, JULY 18, 2016
    [Information] Pokemon Go And Your Business
    Not to mention users will share information about Pokestops and what Pokemon they found around what parts of town. If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: This game has broken all kinds of records and is pushing to break even more. Given this, it’s no surprise people are trying to make a business out of it.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Information] How to Keep Your Online Goals Relevant in Business Today
    Executives need to see data that puts online goals in the right frame of reference, and the right analytical research information can help, but you need to make sure it tells a concise story. Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Information] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Whether you provide information through your site or sell a product/service, consider investing in a responsive design that allows accessibility across all devices. Online security is a major concern for ecommerce vendors, service providers, informational sites and even the search engines themselves. Think about information dissemination, navigation links, imagery, color usage, and page readability to appeal to visitors and encourage a high click rate.
  • VIZION  |  TUESDAY, JUNE 28, 2016
    [Information] Tool Tip Tuesday: Keyword Research
    To get started, input a seed phrase – we’ll use “information age” – into the phrase overview report, and you’re off to the races. How has the information age changed our lives? Digital Marketing is ever-changing. That’s why we love it, right? Luckily, so are the tools and resources available to us.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Information] Becoming Channelized!
    To truly understand your website audience and take advantage of opportunities, understand issues and ultimately use this insight to make informed decisions and make these separate site pathways work together. The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Information] Types of Images to Enhance Business Listings
    These images should provide consumers with the visual information they need to come to your brand. Consider including key business information in the form of an infographic. On review sites and business listings, an infographic succinctly describes a business without overloading a searcher with too much information. Include relevant product/service information in image descriptions as well as a location.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Information] 5 Link-Building Tactics You’ve Probably Never Used
    Develop a case study, write a white paper, or shoot a documentary that provides an incredible level of information in an accessible way. Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings.
  • VIZION  |  TUESDAY, MAY 24, 2016
    [Information] Tool Tip Tuesday: Ahrefs & Link Intersect
    It provides great data and has some of the freshest information available. The information you get from this tool is really valuable and insightful when it comes to planning out a strategy for your client. Ahrefs is probably one of my favorite tools to use for link building. I use this tool, as well as some others when auditing clients and their competition. One aspect of the tool, which I’m covering today is the “Link Intersect”.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Information] Email Personalization Techniques – How to be Catchy, Not Creepy
    In general, people feel compelled to open emails sent directly from a person because it may contain urgent information. Company information, on the other hand, is often promotional and not a personalized correspondence. For instance, an early lead email may include more information about why a consumer needs the product. A late-stage sales email might include pricing information and a personalized note from a sales representative.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Information] Riding the Fine Line of SEO and Usability
    To get the best of both worlds, website developers and SEO professionals should regularly consume current information about search engine operations. Stay informed regarding the latest algorithm updates, and keyword and link-building practices. In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other.
  • VIZION  |  TUESDAY, APRIL 19, 2016
    [Information] Happy Content Is Overrated
    What are you supposed to do with this information? When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not a bad thing. Who doesn’t like to be happy or get a chuckle out of an article? However, where are the rest of the emotions? You may not want to make readers angry or sad, but does that mean sites should shy away from topics that might cause that reaction?
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Information] Top 10 Tips to Improve Press Release Writing For Your Business
    Try to focus on giving your audience key information in as few words as possible. People who come across press releases want to know the facts and where they can find more information. If you do not have enough relevant information to create a 500-word release, opt for a shorter version. Do not use irrelevant company information to bulk up the document. Frame every piece of information to show value to the reader.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Information] Content Marketing Tools to Make Your Life Easier
    This tool offers information about trends, topics, and influencers. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes.
  • VIZION  |  MONDAY, MARCH 14, 2016
    [Information] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
    Website content developers may leak the information to an online venue, and sometimes the Easter eggs are hidden so well they lay undiscovered for years. If you know about it, you have access to information few others have. It only needs to provide enough information for online searchers to discover. Online Easter eggs let businesses show their creativity while creating a sense of exclusivity within an audience.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Information] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Information You Need to Get Started. Sales and customer service information – Record the subjective experiences of people who interact with your customers. Collecting the information for the buyer personas takes time, but it will help you refresh your existing personas for better marketing performance. Consider scheduling data acquisition throughout the year instead of compiling the information every time you want to overhaul your marketing personas.
  • VIZION  |  MONDAY, FEBRUARY 29, 2016
    [Information] Google Search Operators: Helping You Hone In
    These gems enable searchers to hone in on information without having to jump through searching hoops. These queries are used to present information about the URL specified. This same information can be obtained by typing the web page URL directly into the search bar. Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Information] What Can Analytical Segmentation Tell You About Your Site Users?
    Site owners can effectively implement marketing strategies based on the variety of information provided in analytical segmentation. By using the information to narrow down the group to a specific target market, they can develop a message that appeals to that particular group. By discovering as much information as possible about site visitors, owners can allocate marketing resources with the intent of reaching existing site users.
    [Information] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    That information can guide you to the audience your company should cater to. Focus on where these individuals might live geographically; job information including title, company, and industry; buying decision factors; work or shopping habits; rough income information; values; hobbies; and any other relevant information that comes to mind. It may take time to segment the information, but the more you can add to a persona profile, the more helpful it’ll be.
    [Information] Making Social Media Work for You on a Limited Budget
    Some sites allow you to input certain information to a directory. Use those opportunities to add your contact information, website link, and social media links whenever possible. Google algorithms evolve regularly to incorporate more specific information including context to provide relevant search results for users. You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Information] Chrome Extensions You Should Install
    After you get this information you can use Note Anywhere to leave a reminder about the character/word count that was just discovered. This is a much easier way to get this information. There are a TON of SEO specific tool extensions that exist already. And most of them do the same thing as the others. However, when it comes to working online nothing can make your job easier than plugins/addons for your browser to help speed things along outside of the routine SEO toolbars.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Information] Using Analytical Review to Drive Your Content Strategy
    This information is excellent for the marketing department; it helps them develop a target audience. Writers can also use this information to build links throughout these pages. This can cultivate trust on a website; if users can see where the site is getting its information and that it’s a reputable source, they’re likely to return. Writers can use this information to produce similar content.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Information] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Though it won’t protect your device from thieves, it may keep them from accessing sensitive information. Mobile devices allow businesses to share information from the privacy of homes or from halfway around the world. Many updates contain security information to keep a device safe from the latest threats. Mobile devices offer an unprecedented amount of freedom in the workplace.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Information] Is Marketing Automation Right for Your Business?
    Whether you’re looking at streamlining social media or making many processes automated, we’ve got the details you need to make an informed decision for your business. Companies need proper opt-in and opt-out channels in place as well as managed campaigns to facilitate the introduction of quality customer information. Marketing automation sounds nice, and any kind of automation can make life easier when used properly.
    [Information] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    LinkedIn didn’t own it, other sites did and they were ranking/converting users however they weren’t updating their information. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today.
    [Information] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    The sessions were packed and lots of information was getting shared. The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you! Quote of the day for #DDSUM15 “I think of #SEO as the @kanyewest of marketing.” – Michael King from @iPullRank.
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Information] 5 Things You Need to Know About Data Aggregation and Local Listings
    They don’t want you to be turned away by inaccurate information. By learning about data aggregation and how it pertains to local listings, local business owners can get an understanding of how to display accurate information and rank higher in search engine results. Google noted that 34% of consumers who looked up local information on their computers or tablets went to the store. Data aggregators disseminate information to directories such as the Yellow Pages or White Pages.
  • VIZION  |  MONDAY, NOVEMBER 23, 2015
    [Information] Data Overload: When It All Becomes Too Much
    Businesses can also use general market reports, granular use data, catalog profile data, call tracking, and channel articles to gather information about consumers. A similar feeling can be had if businesses become so overwhelmed with information that they aren’t sure what to do with it. Thus, to avoid sifting through all the information to find something meaningful, they avoid it all together and revert back to old marketing campaigns that worked in the past.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Information] Optimizing Old-School Marketing Essentials
    Avoid design elements that overwhelm the information. A good test is to see whether or not a popular application like Evernote can OCR scan your business card and get all of the information. Email Business Card Information with Every Message. In large part, it’s because people focus more on turning every presentation into a leave-behind with all the information in it instead of creating a memorable presentation that serves as a backdrop to a good speaker.
    [Information] 5 Tools to Help You Keep Up with Constant Changes
    The kind of business you run affects your SEO strategy, but so does the way Google processes information and produces its search engine results pages (SERPs). That’s why if someone in Chicago searches for a restaurant called Joe’s Pizza , they’ll get information on the restaurant located just off Highway 90 on West Higgins – while if someone in Atlanta performs the same search, they may be referred to Brooklyn Joe’s in Alpharetta, or Joe’s Pizza and Pasta near downtown Atlanta.
    [Information] HTTP/HTTPS SEO Mishaps and Remedies
    This becomes a need in the ecommerce arena when one is submitting credit card information in a purchase. If each are referencing their respective page then we are providing rather confusing information to Google. If we are setting canonical tags to HTTPS and then providing XML sitemap information pointing to the HTTP version then we are doing a good job of confusing a search engines. Over the last year we have heard a lot more combined usage of the terms HTTPS and SEO.
  • VIZION  |  MONDAY, JULY 13, 2015
    [Information] Is Your Site Driving Users Crazy?
    What’s even worse is that when this old page is still in main navigation, no one can find the new information you’ve posted. Incorrect Information. Get it updated, and make sure that information is correctly reflected on your site. Keep everything as up-to-date as you can, and if you have any profiles or local listing syndication, send the new information as soon as possible. If there’s one thing that drives users insane on a site, it’s when things go a bit.
  • VIZION  |  WEDNESDAY, JULY 1, 2015
    [Information] Tool Tuesday – CognitiveSEO
    Creating a new campaign is rather easy through a five step on-boarding of domain information. While there are many more sections within this tool area, the above were what we felt stood out as factors to make your analysis faster and more informing. As digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work lives is essential.
  • VIZION  |  MONDAY, JUNE 29, 2015
    [Information] Got eBooks? Your Effort Might Fall Flat if You’re Missing These 3 Elements
    Mediocrity won’t cut it here, so make sure your headlines are informative, give the reader direction, and let them immediately get an idea of the product or service you provide. If it’s purely informative, make sure the headline content is delivered in an easy-to-understand, concise way. Be informative. Whether you’ve decided to be funny, serious, or somewhere in between, never sacrifice information for style.
  • VIZION  |  TUESDAY, JUNE 23, 2015
    [Information] Three Questions to Measure the Effectiveness of Your Digital Marketing Agency
    However, if prospective clients get a hint of ineffectiveness, dated information, or results that fall short of their expectations, they will take their business elsewhere. The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business.
  • VIZION  |  TUESDAY, JUNE 2, 2015
    [Information] Learn About Laser-targeted Ads with AdWords Custom Affinity Audiences
    Clicking on this yields some important information about the audience we’ve just created: We see that the size of the audience is 65 million to 70 million (the campaign is targeting the US and Canada), demographics of the audience, and the types of websites the audience frequents. One of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site or page topic using keyword or topic targeting.
  • VIZION  |  MONDAY, MAY 18, 2015
    [Information] New to Google Analytics? Check out these Essential Easy to Use Features
    Getting started and sorting through the vast amounts of information Google Analytics uncovers, though, can be difficult. Understanding this information can help a business streamline the research process and as well as understanding how users of different channel origination behave on the site. Google has many helpful resources and information on the full gamut of features its Analytics program has to offer.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Information] 5 Elements of a Killer SEO Strategy
    In fact, most changes to SEO guidelines are meant to weed out plagiarized, poorly written, unqualified, and otherwise less valuable information for the consumer. A killer SEO strategy needs to consider where a business’ client base is turning for information. Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Information] What Constitutes Good Organic Visibility?
    This serves someone in the research/information phase and will provide a better entry into the conversion funnel or, at least, a proper introduction to your site/brand. You can see that this product page now has price information added, helping you to stand apart from the competition. You definitely want to make sure that, at the very least, you have created a Google local listing and populated it with all applicable information.
  • VIZION  |  TUESDAY, APRIL 28, 2015
    [Information] Tool Tuesday – Chrome Browser Extensions
    Open SEO Stats shows a lot of information, though I only use two tabs most of the time. The site info tab shows the geo location, the domain information site security but more importantly the social numbers: Every now and then I find a page or blog post that doesn’t have any social sharing on it, but that doesn’t mean that it hasn’t been shared at all. The page info tab gives you the same information you’d get from Screaming Frog but without having to run it on the entire site.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Information] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Information] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  MONDAY, APRIL 13, 2015
    [Information] 8 Tips for International Email Marketing
    This one should be painfully obvious, so you really shouldn’t need more information here. International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively. Here are eight things to remember when approaching international email marketing: 1.
  • VIZION  |  FRIDAY, MARCH 27, 2015
    [Information] A Digital Marketing Love Story
    For me, this has been a fun journey—I have had to set my SEO tendencies aside to look at data in a fresh way, and then figure out how to turn that information into effective results for my clients. How We Combined Data, SEO, Paid, and Social for Client Success. These days, it is vital to look at all digital channels when planning and executing a campaign for a client.
    [Information] The ABCs of Social Media
    Instead, all you have is an RSS feed of information that doesn’t add value. You can use Google Analytics, Facebook Insights, and FollowerWork to help figure out this information. My son’s first year in school is going pretty well, and because it’s time for me to do another post here at Vizion, I thought I’d follow my post about the ABCs of SEO with the ABCs of social media. Oh, and for the curious, my son does know his ABCs. A is for automation.
  • VIZION  |  FRIDAY, NOVEMBER 14, 2014
    [Information] Vizion’s Internet Marketing Link Roundup [11/14/14]
    Enjoy what we’ve found, there’s a variety of information present. Hey there! Another week and another round of links. If you’d like us to check out a certain post, make sure to let us know but @ mentioning vizionweb. . Latest Vizion Posts. Name that Stache! link]. Name That Stache, Round Two! link]. _. Vizion Around The Web. 3 HARO Requests You Should Avoid – by Joshua Titsworth. link]. _. What SEO Used to Be Versus What SEO Is Now. link].
    [Information] Vizion’s Internet Marketing Link Roundup [11/07/14]
    There’s a mix of local, content marketing and even some information on WordPress you’ll find helpful. It’s time of the week again! Our team has scoured/stalked/searched all of social media, news feeds and more to find some of what we thought were the best links this week! We hope you enjoy this edition of, “Vizion’s Links Of The Week” Latest Vizion Posts. . The Best Kept Secrets of News JackingThe Best Kept Secrets of News Jacking. link]. _.
    [Information] The Best Kept Secrets of News Jacking
    When individuals remain informed regarding information in their industries and utilize various networks to comment on this news, it benefits them in multiple ways, including: · Visibility. When readers associate a writer with up-to-the-moment news and informed opinions, it lends a sense of authority to that person. · Optimization.
    [Information] Online Reputation Management: Monitoring Tools for Brands to Try
    This simple tool allows businesses to search among over 40 consumer complaint websites to find out whether customers have posted negative information about them online. In an increasingly digitized business and consumer climate, online reputation management (ORM) is more important to brands than ever.
    [Information] Bing as a Platform (Live Blogging From Bing Ads Next)
    Trying to build the world’s largest information fabric. How do they get all of this information to create the information fabric? All things from Enterprise side can help with building the information fabric to know who you are as a person. Speaker: Stefan Weitz Bing Director of Search. How do create the ability for folks to use whatever modality they want in search (not just words).
    [Information] How Bing fits into Microsoft’s strategy (Live Blogging From Bing Ads Next)
    Enhances Insights – Provides information on assists and engagement metrics such as average duration per visit, bounce rate, etc. You will not only get information on conversions, but also user metrics such as time-on-site. Well, it is not at all a surprise that Microsoft/Bing hosts a Seattle event with rain in the forecast for the time that I’ll be here.
  • VIZION  |  FRIDAY, OCTOBER 17, 2014
    [Information] Vizion’s Internet Marketing Link Roundup [10/17/14]
    Users don’t want to read a wall of next, nor do they want to enter information into multiple fields. Latest Vizion Posts. The ABCs of SEO. link]. Tired of hearing “You’re too expensive?”. link]. It’s about helping them see the value you are bringing to them so they don’t see it as a painful cost. Measuring ROI: why we’re all doing it wrong. link]. Included are some great points on how we need to think about ROI in a multi-touch mindset.
    [Information] The ABCs of SEO
    These help structure the informational flow of a page. It helps determine what information is shared in the snippet displayed when you link to a page on Facebook. While it’s a good idea to block internal search pages from the search engines, you don’t want to discard that information entirely. Schema is a type of code that helps search engines process information more efficiently. My oldest started kindergarten this year, and with that comes learning the ABCs.
  • VIZION  |  FRIDAY, OCTOBER 10, 2014
    [Information] Vizion’s Internet Marketing Link Roundup [10/10/14]
    At PubCon, Alan Bleiweiss gave a presentation on “The Philosophy of SEO Audits” Needless to say this is packed with great information and resources. Which is another great informative read. Structured snippets are now part of Google search and these snippets are not derived from structured markup on the page, instead they are formatted in a way that machines can parse information very easily. Latest Vizion Posts.
    [Information] Top 15 Places Your Local Business Needs To Be Seen
    Register for free, personalize your information, and then enjoy the results. To build a favorable impression on potential customers, take time to provide information in each different field on Yelp. More information creates a more positive image of your company. Consumer Search consolidates reviews and articles on various businesses into one location so users can view a range of feedback about a certain establishment to make well-informed decisions.
  • VIZION  |  FRIDAY, OCTOBER 3, 2014
    [Information] Vizion’s Internet Marketing Link Roundup [10/03/14]
    How User Intent Will Forever Inform Successful Keyword Strategies. Latest Vizion Posts. The New Google Panda Is Here. link]. Google – On How They Know When to Slow or Stop Crawling Your Web Site. link]. Here is some nice insight on Google’s crawling of your site. Remember, if you are providing a slow experience or 5XX errors, Google will slow or stop crawling your site. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages.
    [Information] The New Google Panda Is Here
    Instead gather information about a certain topic and then craft original, compelling content that will ultimately engage users. September 25, 2014 Google has officially announced Panda 4.1 27th update algorithm that specially designed to filter low quality or thin content from ranking high in the search engines. It started most likely last Tuesday or Wednesday and it will continue this week and beyond week until it is completed. In the Panda 4.1
    [Information] 5 Things Every Link Builder Needs in Their Toolbox
    A link builder interested in creating optimum results should use this type of information to adjust parameters for target sites. Experience makes the process more natural, but a large part of link building involves methodically entering information in specific patterns throughout the day. Link building is a unique niche requiring specific traits and tricks to create the optimum outcome.
    [Information] 30 Free SEO Tools to Improve Website Performance
    URI Valet displays information about a site, The tool includes W3C validators and provides the option to view all redirects included on a page. Sign up and register your site with Google Webmaster Tools to obtain site performance information. This tool generates the mark-up microdata for you; just enter the required information for each item, then copy and paste the code to your site. Meta information, and much more. 30 Free SEO Tools to Improve Website Performance.
    [Information] Vizion’s Internet Marketing Link Roundup [9/12/14]
    This is good solid information for anyone getting into mapping keywords to specific pages and creating content around those words and pages. Tracking the right information and data can really help sell the value that is being brought to a client website. The latest Vizion posts: 10 Basic SEO Tips for Local Business Success – [link]. Branding. Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write. link].
    [Information] Vizion - Untitled Article
    This is good solid information for anyone getting into mapping keywords to specific pages and creating content around those words and pages. Tracking the right information and data can really help sell the value that is being brought to a client website. Vizion around the web: 10 Basic SEO Tips for Local Business Success – [link]. Branding. Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write. link].
    [Information] 10 Basic SEO Tips for Local Business Success
    From Google to Yahoo, each platform should list correct contact information. There is no such thing as “too much information” when we are talking SEO strategies. Your website can heavily influence SEO results when the right information is included. Learning how to establish Google rankings is one of the most important aspects of effective marketing for a small business. Navigating Search Engine Optimization is sometimes overwhelming without the right strategy for success.
    [Information] Vizion’s Internet Marketing Link Roundup [9/05/14]
    The entire segment is a little over an hour but it’s packed full of some great information and SEO myth busting. Vizion around the web: Watch Your Step – [link]. 5 Tips For Working From Home – [link]. Branding. Shh…If You Listen Closely, You’ll Know What Your Customers Want You to Write. link]. Boy, Isn’t this the truth?
  • VIZION  |  FRIDAY, AUGUST 29, 2014
    [Information] Authorship, Authority and Trust, OH MY!
    It’s more information and more detailed for search engines to use in their ranking and display for users. No matter what image shows up in the SERPs, the information that shows up will help you determine their authority and if they can be trusted. We should be looking further into the client/site and the related search results for more information. While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author.
  • VIZION  |  FRIDAY, AUGUST 22, 2014
    [Information] Is the interface that Google is testing for local better for the user?
    This view is forcing the user to view what’s above the fold and pick a place to find out more information. A few days ago Barry Schwartz at Search Engine Land announced that Google was testing a new local knowledge graph interface. If they roll it live it would replace the current carousal view that people are seeing (below the Kansas City version of what SEL posted): And while that looks pretty cool you have to wonder how effective it really is.
  • VIZION  |  WEDNESDAY, JULY 23, 2014
    [Information] Stop with the PageRank
    Several years ago, PageRank information was updated every few months , but now these updates occur much less frequently. The lack of up-to-date information regarding PageRank reveals that this is no longer a reliable indicator of a site’s performance. As search engines continue to develop and generate new ways of determining website relevance, the methods used for articulating site performance are becoming more nuanced.
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