• VIZION  |  THURSDAY, JULY 12, 2018
    [Information] Google Marketing Live 2018: Keynote Recording & Recap
    These campaigns create sample ads for the advertiser by pulling information from their website and Google My Business listing. In case you missed it, Google was Live on Wednesday, July 11, 2018 with its annual Marketing Live Keynote, but don’t worry, we’ve got you covered with the recap! Also, in case you want to view the full recording, you can check that out here as well.
  • VIZION  |  WEDNESDAY, JUNE 27, 2018
    [Information] Top 5 Successful Ways to Use Google AdWords Keyword Planner
    Remember, the value of your results depends on the information you enter into the initial search bar. Use negative keywords to further inform your strategy. Google offers a range of tools that business owners, marketers, and webmasters can use to effectively spread their messages online. One of the most popular is the Google AdWords Planner. The AdWords Planner helps you create robust keyword lists, primarily for use in pay-per-click (PPC) ad campaigns.
  • VIZION  |  FRIDAY, JUNE 22, 2018
    [Information] How to Optimize Your Amazon PPC Campaigns
    Scientific Seller will use keywords that buyers type specifically into Amazon to help inform your PPC campaign. Using both types, at least at the beginning, can help inform your Amazon PPC strategy and build your keyword list. Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC) ad campaigns.
  • VIZION  |  WEDNESDAY, JUNE 20, 2018
    [Information] What Is a Social Media Algorithm and How Does It Work?
    Social media sites still prioritize the chronological order of posts to show users the freshest information, but they also use an algorithm to focus on content that’s most important to the individual logged on. The boom of social media in the past decade has meant users’ newsfeeds are more and more packed with content and information. The algorithm will also look at the amount of time a user spends viewing a piece of content, the type of content, and how informative posts are.
  • VIZION  |  MONDAY, JUNE 18, 2018
    [Information] 10 Google Search Operators Every SEO Should Know
    Google’s browser cache contains information from the most recent collection the Google search bot took. The intext: Google operator is handy if you’re researching how the search engine is categorizing others’ on-page SEO efforts, in order to inform how you’ll handle your own. Using the info: modifier will give you search results that provide information about the desired website, person, or company. Search engine optimization (SEO) centers on Google.
  • VIZION  |  FRIDAY, JUNE 15, 2018
    [Information] How to Set Up Google Search Console in 5 Easy Steps
    Google Search Console is a free webmaster console that generates a wealth of information about your website and its visitors. Verifying your site is Google’s way of protecting users’ website information from competitors, hackers, and other such parties. Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console.
  • VIZION  |  THURSDAY, JUNE 14, 2018
    [Information] Sign Up Now for the PPC Domination Webinar with SEM Rush & Vizion – June 21st!
    One way you can sharpen your skills it by attending the engaging, highly informative SEM Rush Webinar: The 3 NEW Steps to PPC Domination in 2018. Your competitors are benefitting from the latest information in digital advertising – you should be, too. Nothing informs a digital marketing strategy like the advice of marketers who have been where you are and succeeded. How to inform your strategy with the right key metrics.
  • VIZION  |  FRIDAY, JUNE 1, 2018
    [Information] How to Create a Successful Google Remarketing Campaign
    With a range of remarketing campaigns to choose from and the task of setting them up, it can be difficult to make an informed decision. You’ll want to target consumers who have made a purchase in the past or inquired about additional information regarding your product. You can also inform them of any sales or discounts currently ran by the business. Remarketing campaigns can be powerful channels for users who wish to digitally market their business.
  • VIZION  |  THURSDAY, MAY 31, 2018
    [Information] How to Use Snapchat for Business
    While this might not necessarily be your target audience, it can gain exposure in a new area and aid in passing information along to your current market. The application will ask for the following information: Your name. After entering this information, the app will ask if you’d like to access your contacts automatically. Meant to be an interactive element of Snapchat, they provide information about your company as well as the products and services offered.
  • VIZION  |  TUESDAY, MAY 29, 2018
    [Information] Top 5 Questions You Should Ask During Your SEO Audit
    Being informed on all aspects of your agency as well as what questions to ask them before your audit is key. By asking a firm to see previous reports, a business owner can better understand how they will present their information. So, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next?
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Information] Top 10 Tips for Using Pinterest for Business
    Complete the required information, and it’s finished. Remember that Pinterest is a visual network, so be sure to include current headshots or other images that offer information. They include extra information located on the pin itself. Recipe – ingredients, cooking times and serving information. Make it easier to pass your company’s information around. Demographic information of those who interact with their pins.
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Information] Spend Your AdWords Budget Wisely with the Right Bidding Decisions
    Google has been focusing on giving marketers good, actionable information with hopes it will be used for campaign optimizations to increase ROAS. Adjust your bid by clicking into the bid adjustment and updating the information. AdWords can be a very successful revenue and lead generator for businesses. If campaigns aren’t properly optimized or targeted, however, you could end up spending a lot on clicks that never convert.
  • VIZION  |  WEDNESDAY, MAY 23, 2018
    [Information] Why Any Business Should Consider an SEO Audit
    A website’s architecture is the foundation for user’s accessibility of its information. In today’s world, digital technology is constantly evolving. A company should always be on course with industry standards in their field, and that includes its website. Competitive business owners know the importance of SEO optimization. However, do they understand the benefits of a routine SEO audit ? Any successful SEO strategy needs professional review and analysis over time.
  • VIZION  |  SATURDAY, MAY 19, 2018
    [Information] How to Do a Twitter Audit: Beginner 101
    Identify any gaps in your following relevant to your industry and use this information to target new contacts and potential clients to engage with. Make sure you’ve provided enough information in your Twitter profile about your location so people can find and connect with you, including your physical address, company website, and blog. You can also serve both goals by providing information requested and responding to questions posed by customers about your business.
  • VIZION  |  THURSDAY, MAY 17, 2018
    [Information] Are You Optimized for Voice Search? You Should Be!
    As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape. In addition, the nature of voice search differs from the keyword searches that have defined internet information mining since the 1990s. Nearly half of all voice searches focus on business information.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Information] How to Do Keyword Research for PPC
    There is a difference between informational searches and transactional. Depending on the campaign, keywords should promote transactional searches with the goal of purchase or informational searches with the goal of subscription. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words.
  • VIZION  |  TUESDAY, MAY 8, 2018
    [Information] What Is Facebook Business Manager?
    A business can request information and access to other partners. A person on the marketing team can craft the next ad based on feedback and information from these reports. Securing the Information. FBM is a secure place to review account information. This can be sensitive information. Many people may be worried about having such information on a social media platform. Facebook does not allow the sharing of personal information.
  • VIZION  |  MONDAY, APRIL 9, 2018
    [Information] How to Deal With Pages That Have Thin Content
    They can signal a reader received the information he or she needed from the first page of the site. Generic information within webpages. If every other page on Google contains the exact same information, your content is thin. Have we presented the information in an original way? In the world of content marketing, thin content refers to poor quality. Thin content may follow all relevant SEO best practices but fail to deliver value to the reader.
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Information] 5 Successful B2B AdWords Best Practices
    Extensions augment your selling proposition with snippets of information. B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find it challenging to figure out which terms to target for conversion. A goldmine of convertible users awaits B2B marketers that figure AdWords out. Read on for tips on turning AdWords into a B2B marketing win for your company.
  • VIZION  |  MONDAY, MARCH 26, 2018
    [Information] 5 Tips to Make Your PPC Campaigns Better
    Track where your visitors came from, and use this information to tailor your calls to action. Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. PPC campaigns make a brand visible to target consumers who might otherwise have never encountered its content. An optimized PPC ad can funnel users directly to a relevant page on a website, sealing conversions and turning leads into customers.
  • VIZION  |  MONDAY, MARCH 12, 2018
    [Information] Don’t Limit Your Local SEO Resource Options Looking Only Locally
    Instead, it looks at the information the brand has available online – mostly through services like. This is a free Google listing service for local businesses that stores their information. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods.
    [Information] An Easy Guide to Creating an Email Drip Campaign
    Inspire interest and loyalty by sending them something of value, like an informative email with an embedded video, daily tips, or a free eBook. Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action.
  • VIZION  |  MONDAY, FEBRUARY 12, 2018
    [Information] Key Tests That Will Help Optimize Your PPC Strategies
    After just a few days, you will not have enough information to accurately decide on the performance of the word. Use information that both marketing teams gather to gain insights about how users interact with your digital campaigns and website. Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling to win them over organically.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [Information] 6 Reasons Your Content Sucks – And What to Do About It
    Successful content is diverse, funny, emotionally appealing, informative, and relatable. Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford. If your content isn’t delivering measurable and meaningful results, you may want to reevaluate your content marketing strategy. Why Content Deserves Your Attention.
  • VIZION  |  MONDAY, JANUARY 22, 2018
    [Information] 3 Reasons a Call to Action is Important
    Whether you want your user to visit your blog, give you their contact information, download an e-book, or subscribe to an email list, you must provoke this action with a well-placed CTA in the sales funnel. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.
  • VIZION  |  MONDAY, JANUARY 15, 2018
    [Information] Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
    A real SEO site audit can reveal invaluable information about where your site needs improvement. They will give you the information you request up front, and be completely transparent about how they will handle your project. Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals. Trusting your brainchild with just any SEO consultant can be a big mistake.
  • VIZION  |  MONDAY, JANUARY 8, 2018
    [Information] Top 10 Reasons Why Your Ads Are Not Showing in Google
    Expired billing information is a top reason for an AdWords campaign failure. A red banner at the top of your interface warns users of incorrect information, and you can enable email notifications. To see where the ad is being viewed, Google’s Ad Preview tool provides all the location information you will need. The campaign creation is done. You’ve completed all the steps, including keywords and advertising text.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Information] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). Happy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what’s coming up for them this year.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Information] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018.
    [Information] 5 Ways to Enhance Your Google Local Business Listing
    Give Google the Information it Wants. If your business doesn’t appear anywhere on the first page of relevant searches in your local area, you may need to improve your information. Google works by interpreting the information available about your business and presenting it to users who perform searches using relevant keywords and phrases. If enough information does not exist online, you will not show up at the top of the search results page.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Information] Holiday Content Ideas That AREN’T A Gift Guide
    Special thanks to Melanie for contributing this informative holiday content marketing post, filled with awesome ideas for any business! Let us know your favorite below, and take advantage of our free holiday content guide: The Gift of ROI. By Melanie Deziel ( mdeziel.com | @mdeziel ). With so many gift-giving holidays in the Fall and Winter, it’s no surprise that we see a huge uptick in marketing from brands of every advertising category in the latter half of the year.
  • VIZION  |  MONDAY, OCTOBER 16, 2017
    [Information] Understanding Google PageSpeed Insights
    Alternatives exist that may give reveal more information about the performance of your page. As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds.
  • VIZION  |  MONDAY, OCTOBER 9, 2017
    [Information] Your Facebook Ads Are Working – Here Is How To Prove It
    Most users take the Ads Manager information provided at face value – they never deconstruct it to understand what worked and what didn’t. Tweak it, and update it with more relevant information. Defining success for a Facebook ad campaign requires a greater understanding of metrics than other types of campaigns. Focusing on conversions, clicks, and impressions reveals only part of the picture.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Information] 5 Tips to Creating Content Readers Actually Want to Read
    Once you’ve gathered that information, consider what they want to read. When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it.
    [Information] The ABCs of Local Listing Management
    Making sure your information is showing up accurately is vital to ensure your potential clients are getting the right information and more importantly finding you. I – Information. Your listing information needs to be as complete and accurate as possible. You’ll have whatever required information readily available, but any “additions” that can be published should be added. This way users can find out as much information about your location as possible.
    [Information] Quick Tips for Using Google Keyword Planner
    Enter the Right Information. After you open the Google Keyword Planner using your Adwords account, you’ll come to a page that allows you to input information about your product or service, landing page, audience targeting, and more. The information you insert into this part will largely decide the value you get from the tool. If entering this information doesn’t come up with keywords, you need to play around with the “product category” section.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Information] SEO Tools 5 Years Ago: Where Are They Now?
    Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. More information on a regular basis means you’ll be using this tool for a lot more than just link analysis. Along with Ahrefs, and the others we’re reviewing, these metrics and information help users obtain a more comprehensive analysis of sites they are looking at. The Moz tools today offer more detail and information than they did back then.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Information] Google Algorithm Updates and the Core SEO Factors to Focus On
    Site Structure / Information Architecture: This is the element that ties everything above together. When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Information] A Day in the Life of a Digital Marketer
    During their workday, digital marketers offer businesses valuable information about consumer motivation and habits, but they help consumers as well. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Information] Tool Tip Tuesday: A Look at Deepcrawl
    First, as an agency, the key is making sure the reported information, especially in exported format is valuable and legible for clients of all sizes and complexities. When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Information] Understanding Digital Opportunities via Analytics
    It tracks each visitor’s browser and collects information, such as the user’s operating system. Google Analytics’ data collection service takes the information JavaScript collected and appends it to a query string. This information helps you update your website content to serve the largest number of users. The last step of Google Analytics and similar services involves sending information through the processing engine.
  • VIZION  |  WEDNESDAY, JULY 5, 2017
    [Information] The Latest in Programmatic Media Buying
    Analytics should provide information, such as cost per million impressions (CPM), advertising effectiveness, and conversion rates, just to name a few. The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the word automation might be seen in a less-than-favorable light. Simply put, though, that is exactly what it is. The actual meaning of the word is only part of the equation.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Information] Tool Tip Tuesday: Finding your Richest Owned Content
    Ok, let’s pretend you lost your Google Analytics/Google Search Console password and you need to get informative data on keyword-to-page opportunities, like, ten minutes ago! One might think that a quick review of your top Organic Search landing pages will show you your most important site pages. Well, they are — sort of. For the time being, they are your most important Organic traffic driving pages A better question to ask youerself is, are they your richest pages?
  • VIZION  |  WEDNESDAY, JUNE 21, 2017
    [Information] Is AMS Right For Your Business?
    Separately, having an always on approach to campaigns allows for your business to gather more information on keywords, and other important trends that you will not be able to capture with short flights. In the late summer of 2016 Amazon.com, Inc. rolled out their new self-service PPC tool, Amazon Marketing Services (AMS), available to all Amazon vendors. AMS allows vendors to build and manage targeted PPC ads that help drive customers to specific product pages on Amazon.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Information] Mobile-First Google Shift
    Data gathered from customer devices have been an invaluable source of information concerning user habits, trends, preferences, and tendencies. Mobile technology has boomed in recent years, and now more people than ever prefer using a smartphone or other mobile device instead of their computers for a variety of things – work, email, social media communication, shopping, and countless other tasks.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Information] Global Marketing Tips to Help Your International SEO Efforts
    This narrows your search field and makes finding relevant information easier. SuggestMrx, for instance, gives you the information you’d find on Google Suggest. The countries are large enough, and the languages used widely enough, for you to apply the information outside original demographics. When most people think of search engine optimization (SEO), they think of growing their own websites or businesses. That’s great, but SEO is becoming more globalized.
  • VIZION  |  MONDAY, MAY 15, 2017
    [Information] Gifs in Social Media Marketing
    Users typically take to the Internet for information. Social media users are looking for important global news, celebrity gossip, and local/family information. A brand can incorporate gifs to quickly show off new products or impart some piece of information before the user’s short attention span scrolls down for the next bit of news. Ah, the gif. It’s not a photo. It’s not a video.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Information] Sitemap Max File Size Limit Increased On Google and Bing
    Sitemaps are useful for search engines because they can immediately inform the engine of changes to your site, such as a redesigned URL, new pages, and other edits. With a sitemap, the risk of duplicate content is much lower, and you can easily link information from one page to others when necessary without taking a hit to your SEO.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Information] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Include personalized information in your emails, such as recent purchases, download history, or other activity on your website and craft a message that resonates with the customer on a personal level. They’ll more often than not go through the slight trouble of sharing the information on social media if you make it easy for them to do so.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Information] 2017: Year Of The Meme
    There is plenty of information about memes online already, so there’s no reason you shouldn’t be able to start on your own strategy. However, if you do hit information overload, we’re here to help you sift through the information to make sense of it. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes.
  • VIZION  |  MONDAY, APRIL 3, 2017
    [Information] What Voice Search Means for Digital Marketing in 2017
    Extra information won’t be there unless you actively search for it. One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. How Voice Search Works.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Information] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    The audit would also cover those more nitty-gritty types of SEO aspects like sitemaps, content audits, content gap analyses, link audits, domain portfolio auditing, information architecture mappings and all those other key elements of a great SEO audit.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Information] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    Make the extra effort to write attention-grabbing headlines and preview information for your content, and your audience will be far more likely to investigate. Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand.
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Information] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    The speed at which all information travels today has enabled some of these articles to reach hundreds of thousands, if not millions, of readers, influencing their opinions one way or another…looking at you social media outlets. The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. Concern about “fake news” is dominating the mainstream media these days.
    [Information] Quick Tips to Ensure You Are Writing for Your Intended Audience
    Identifying the ideal audience for your content is the only way to reach the consumers you want to convert, by tailoring your tone and information for the right crowd. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Information] Top 2017 Mobile Trends
    Google Assistant responds when the user says “OK Google,” and can then perform several tasks, such as sending a dictated text message, performing a search for specific information, enabling certain device features, opening apps, and much more. Mobile platforms are quickly overtaking desktop as the preferred platform for browsing the web, online shopping, and connecting with others on social media.
    [Information] Research Reveals 7 Keys to Lead Generation Success
    Audiences click on lead gen pieces to get informed. We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries. The title of your lead gen content marketing item accounts for 82% of the variance in performance. This is the single most important performance factor.
    [Information] Gifs that explain SEO
    Providing consistent content, valuable information, and high-quality resources will all build your company’s credibility. If a picture is a worth 1,000 words, a gif must be worth at least 10,000. These 15 gifs perfectly sum up search engine optimization (SEO) – its strategies, goals, and the trials and tribulations it gives today’s marketers. SEO rules are constantly changing, telling people what they can and cannot include on their websites.
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Information] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    For that reason, I don’t find that information in this toolset that exciting. While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing.
  • VIZION  |  MONDAY, JULY 18, 2016
    [Information] Pokemon Go And Your Business
    Not to mention users will share information about Pokestops and what Pokemon they found around what parts of town. If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: This game has broken all kinds of records and is pushing to break even more. Given this, it’s no surprise people are trying to make a business out of it.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Information] How to Keep Your Online Goals Relevant in Business Today
    Executives need to see data that puts online goals in the right frame of reference, and the right analytical research information can help, but you need to make sure it tells a concise story. Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Information] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Whether you provide information through your site or sell a product/service, consider investing in a responsive design that allows accessibility across all devices. Online security is a major concern for ecommerce vendors, service providers, informational sites and even the search engines themselves. Think about information dissemination, navigation links, imagery, color usage, and page readability to appeal to visitors and encourage a high click rate.
  • VIZION  |  TUESDAY, JUNE 28, 2016
    [Information] Tool Tip Tuesday: Keyword Research
    To get started, input a seed phrase – we’ll use “information age” – into the phrase overview report, and you’re off to the races. How has the information age changed our lives? Digital Marketing is ever-changing. That’s why we love it, right? Luckily, so are the tools and resources available to us.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Information] Becoming Channelized!
    To truly understand your website audience and take advantage of opportunities, understand issues and ultimately use this insight to make informed decisions and make these separate site pathways work together. The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Information] Types of Images to Enhance Business Listings
    These images should provide consumers with the visual information they need to come to your brand. Consider including key business information in the form of an infographic. On review sites and business listings, an infographic succinctly describes a business without overloading a searcher with too much information. Include relevant product/service information in image descriptions as well as a location.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Information] 5 Link-Building Tactics You’ve Probably Never Used
    Develop a case study, write a white paper, or shoot a documentary that provides an incredible level of information in an accessible way. Most of the original tactics used in search engine optimization (SEO) strategies still exist today, but they have changed dramatically from their original forms. Modern SEO is far more complex, and tactics such as link building require an added level of finesse. For years, many companies purchased inbound links to improve search engine rankings.
  • VIZION  |  TUESDAY, MAY 24, 2016
    [Information] Tool Tip Tuesday: Ahrefs & Link Intersect
    It provides great data and has some of the freshest information available. The information you get from this tool is really valuable and insightful when it comes to planning out a strategy for your client. Ahrefs is probably one of my favorite tools to use for link building. I use this tool, as well as some others when auditing clients and their competition. One aspect of the tool, which I’m covering today is the “Link Intersect”.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Information] Email Personalization Techniques – How to be Catchy, Not Creepy
    In general, people feel compelled to open emails sent directly from a person because it may contain urgent information. Company information, on the other hand, is often promotional and not a personalized correspondence. For instance, an early lead email may include more information about why a consumer needs the product. A late-stage sales email might include pricing information and a personalized note from a sales representative.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Information] Riding the Fine Line of SEO and Usability
    To get the best of both worlds, website developers and SEO professionals should regularly consume current information about search engine operations. Stay informed regarding the latest algorithm updates, and keyword and link-building practices. In the world of website development, search engine optimization (SEO) is important, and so is usability. In fact, they depend on each other.
  • VIZION  |  TUESDAY, APRIL 19, 2016
    [Information] Happy Content Is Overrated
    What are you supposed to do with this information? When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not a bad thing. Who doesn’t like to be happy or get a chuckle out of an article? However, where are the rest of the emotions? You may not want to make readers angry or sad, but does that mean sites should shy away from topics that might cause that reaction?
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Information] Top 10 Tips to Improve Press Release Writing For Your Business
    Try to focus on giving your audience key information in as few words as possible. People who come across press releases want to know the facts and where they can find more information. If you do not have enough relevant information to create a 500-word release, opt for a shorter version. Do not use irrelevant company information to bulk up the document. Frame every piece of information to show value to the reader.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Information] Content Marketing Tools to Make Your Life Easier
    This tool offers information about trends, topics, and influencers. Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes.
  • VIZION  |  MONDAY, MARCH 14, 2016
    [Information] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
    Website content developers may leak the information to an online venue, and sometimes the Easter eggs are hidden so well they lay undiscovered for years. If you know about it, you have access to information few others have. It only needs to provide enough information for online searchers to discover. Online Easter eggs let businesses show their creativity while creating a sense of exclusivity within an audience.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Information] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Information You Need to Get Started. Sales and customer service information – Record the subjective experiences of people who interact with your customers. Collecting the information for the buyer personas takes time, but it will help you refresh your existing personas for better marketing performance. Consider scheduling data acquisition throughout the year instead of compiling the information every time you want to overhaul your marketing personas.
  • VIZION  |  MONDAY, FEBRUARY 29, 2016
    [Information] Google Search Operators: Helping You Hone In
    These gems enable searchers to hone in on information without having to jump through searching hoops. These queries are used to present information about the URL specified. This same information can be obtained by typing the web page URL directly into the search bar. Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Information] What Can Analytical Segmentation Tell You About Your Site Users?
    Site owners can effectively implement marketing strategies based on the variety of information provided in analytical segmentation. By using the information to narrow down the group to a specific target market, they can develop a message that appeals to that particular group. By discovering as much information as possible about site visitors, owners can allocate marketing resources with the intent of reaching existing site users.
    [Information] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    That information can guide you to the audience your company should cater to. Focus on where these individuals might live geographically; job information including title, company, and industry; buying decision factors; work or shopping habits; rough income information; values; hobbies; and any other relevant information that comes to mind. It may take time to segment the information, but the more you can add to a persona profile, the more helpful it’ll be.
    [Information] Making Social Media Work for You on a Limited Budget
    Some sites allow you to input certain information to a directory. Use those opportunities to add your contact information, website link, and social media links whenever possible. Google algorithms evolve regularly to incorporate more specific information including context to provide relevant search results for users. You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Information] Chrome Extensions You Should Install
    After you get this information you can use Note Anywhere to leave a reminder about the character/word count that was just discovered. This is a much easier way to get this information. There are a TON of SEO specific tool extensions that exist already. And most of them do the same thing as the others. However, when it comes to working online nothing can make your job easier than plugins/addons for your browser to help speed things along outside of the routine SEO toolbars.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Information] Using Analytical Review to Drive Your Content Strategy
    This information is excellent for the marketing department; it helps them develop a target audience. Writers can also use this information to build links throughout these pages. This can cultivate trust on a website; if users can see where the site is getting its information and that it’s a reputable source, they’re likely to return. Writers can use this information to produce similar content.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Information] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Though it won’t protect your device from thieves, it may keep them from accessing sensitive information. Mobile devices allow businesses to share information from the privacy of homes or from halfway around the world. Many updates contain security information to keep a device safe from the latest threats. Mobile devices offer an unprecedented amount of freedom in the workplace.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Information] Is Marketing Automation Right for Your Business?
    Whether you’re looking at streamlining social media or making many processes automated, we’ve got the details you need to make an informed decision for your business. Companies need proper opt-in and opt-out channels in place as well as managed campaigns to facilitate the introduction of quality customer information. Marketing automation sounds nice, and any kind of automation can make life easier when used properly.
    [Information] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    LinkedIn didn’t own it, other sites did and they were ranking/converting users however they weren’t updating their information. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today.
    [Information] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    The sessions were packed and lots of information was getting shared. The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you! Quote of the day for #DDSUM15 “I think of #SEO as the @kanyewest of marketing.” – Michael King from @iPullRank.
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Information] 5 Things You Need to Know About Data Aggregation and Local Listings
    They don’t want you to be turned away by inaccurate information. By learning about data aggregation and how it pertains to local listings, local business owners can get an understanding of how to display accurate information and rank higher in search engine results. Google noted that 34% of consumers who looked up local information on their computers or tablets went to the store. Data aggregators disseminate information to directories such as the Yellow Pages or White Pages.
  • VIZION  |  MONDAY, NOVEMBER 23, 2015
    [Information] Data Overload: When It All Becomes Too Much
    Businesses can also use general market reports, granular use data, catalog profile data, call tracking, and channel articles to gather information about consumers. A similar feeling can be had if businesses become so overwhelmed with information that they aren’t sure what to do with it. Thus, to avoid sifting through all the information to find something meaningful, they avoid it all together and revert back to old marketing campaigns that worked in the past.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Information] Optimizing Old-School Marketing Essentials
    Avoid design elements that overwhelm the information. A good test is to see whether or not a popular application like Evernote can OCR scan your business card and get all of the information. Email Business Card Information with Every Message. In large part, it’s because people focus more on turning every presentation into a leave-behind with all the information in it instead of creating a memorable presentation that serves as a backdrop to a good speaker.
    [Information] 5 Tools to Help You Keep Up with Constant Changes
    The kind of business you run affects your SEO strategy, but so does the way Google processes information and produces its search engine results pages (SERPs). That’s why if someone in Chicago searches for a restaurant called Joe’s Pizza , they’ll get information on the restaurant located just off Highway 90 on West Higgins – while if someone in Atlanta performs the same search, they may be referred to Brooklyn Joe’s in Alpharetta, or Joe’s Pizza and Pasta near downtown Atlanta.
    [Information] HTTP/HTTPS SEO Mishaps and Remedies
    This becomes a need in the ecommerce arena when one is submitting credit card information in a purchase. If each are referencing their respective page then we are providing rather confusing information to Google. If we are setting canonical tags to HTTPS and then providing XML sitemap information pointing to the HTTP version then we are doing a good job of confusing a search engines. Over the last year we have heard a lot more combined usage of the terms HTTPS and SEO.
  • VIZION  |  MONDAY, JULY 13, 2015
    [Information] Is Your Site Driving Users Crazy?
    What’s even worse is that when this old page is still in main navigation, no one can find the new information you’ve posted. Incorrect Information. Get it updated, and make sure that information is correctly reflected on your site. Keep everything as up-to-date as you can, and if you have any profiles or local listing syndication, send the new information as soon as possible. If there’s one thing that drives users insane on a site, it’s when things go a bit.
  • VIZION  |  WEDNESDAY, JULY 1, 2015
    [Information] Tool Tuesday – CognitiveSEO
    Creating a new campaign is rather easy through a five step on-boarding of domain information. While there are many more sections within this tool area, the above were what we felt stood out as factors to make your analysis faster and more informing. As digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work lives is essential.
  • VIZION  |  MONDAY, JUNE 29, 2015
    [Information] Got eBooks? Your Effort Might Fall Flat if You’re Missing These 3 Elements
    Mediocrity won’t cut it here, so make sure your headlines are informative, give the reader direction, and let them immediately get an idea of the product or service you provide. If it’s purely informative, make sure the headline content is delivered in an easy-to-understand, concise way. Be informative. Whether you’ve decided to be funny, serious, or somewhere in between, never sacrifice information for style.
  • VIZION  |  TUESDAY, JUNE 23, 2015
    [Information] Three Questions to Measure the Effectiveness of Your Digital Marketing Agency
    However, if prospective clients get a hint of ineffectiveness, dated information, or results that fall short of their expectations, they will take their business elsewhere. The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business.
  • VIZION  |  TUESDAY, JUNE 2, 2015
    [Information] Learn About Laser-targeted Ads with AdWords Custom Affinity Audiences
    Clicking on this yields some important information about the audience we’ve just created: We see that the size of the audience is 65 million to 70 million (the campaign is targeting the US and Canada), demographics of the audience, and the types of websites the audience frequents. One of the main strengths of the Google Display Network is the wealth of targeting options. Advertisers can choose to target site pages or groups of people by: Site or page topic using keyword or topic targeting.
  • VIZION  |  MONDAY, MAY 18, 2015
    [Information] New to Google Analytics? Check out these Essential Easy to Use Features
    Getting started and sorting through the vast amounts of information Google Analytics uncovers, though, can be difficult. Understanding this information can help a business streamline the research process and as well as understanding how users of different channel origination behave on the site. Google has many helpful resources and information on the full gamut of features its Analytics program has to offer.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Information] 5 Elements of a Killer SEO Strategy
    In fact, most changes to SEO guidelines are meant to weed out plagiarized, poorly written, unqualified, and otherwise less valuable information for the consumer. A killer SEO strategy needs to consider where a business’ client base is turning for information. Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Information] What Constitutes Good Organic Visibility?
    This serves someone in the research/information phase and will provide a better entry into the conversion funnel or, at least, a proper introduction to your site/brand. You can see that this product page now has price information added, helping you to stand apart from the competition. You definitely want to make sure that, at the very least, you have created a Google local listing and populated it with all applicable information.
  • VIZION  |  TUESDAY, APRIL 28, 2015
    [Information] Tool Tuesday – Chrome Browser Extensions
    Open SEO Stats shows a lot of information, though I only use two tabs most of the time. The site info tab shows the geo location, the domain information site security but more importantly the social numbers: Every now and then I find a page or blog post that doesn’t have any social sharing on it, but that doesn’t mean that it hasn’t been shared at all. The page info tab gives you the same information you’d get from Screaming Frog but without having to run it on the entire site.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Information] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Information] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
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