In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). Sales ready leads (prospect) after one month of capture data is approximately 20% of contact captures. The time and effort from contact form to completing the sales cycle is still TBD. However, early contacts with sales are encouraging. Comment You may use these HTML tags and attributes: Notify me of follow-up comments by email.