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JULY 5, 2009 [Google, Sergey Brin] Web Squared: Web 2.0 Five Years On: Web 2.0 Summit 2009 - Co-produced by TechWeb & O'Reilly Conferences, October 20 - 22, 2009, San Francisco, CA
From Google and Amazon to Wikipedia, eBay, and craigslist, we saw that the value was facilitated by the software, but was co-created by and for the community of connected users. In 1998, Larry Page and Sergey Brin had a breakthrough, realizing that links were not merely a way of finding new content, but of ranking it and connecting it to a more sophisticated natural language grammar. In this case, all of the data subsystems are owned by one vendor — Google.