For those of you who do not live in a cave and thus use Google everyday, yesterday brought a change to the presentation of search engine results which favor the power of local search. For a very long time I have preached about the benefits of review accrual from sites which Google aggregates reviews from. Another component of the recent change is that within the result display there are direct links to these reviews from the respective review sites. MORE >>

With a plethora of SEO extensions available, knowing which ones to use can make all the difference to the aspiring link builder. And while I may not have your superior intellect and education*, today I am going to talk about two of the more comprehensive plugins out there that help in my link building campaigns: SEOQuake and SEO Moz. SEO parameters: Google PageRank. Google Index. Yahoo links. Whois link. Nofollow links. Total links. MORE >>

In one of my past posts back in May titled Latest on Webspam Combat from Google , I wrote about how Google was combatting spam by threatening and punishing sites or networks that sale or distribute paid links. With all the “link building is dead” and “Google will swat you” talk swarming around, it’s no wonder businesses and agencies alike are partially afraid to engage in a link building strategy. Do Links Still Matter? Types of Links. MORE >>

Google Analytics e-commerce tracking works with almost all CMS systems, including Magento, Shopify, and even WordPress. To which metrics within Google Analytics and e-commerce tracking should you pay the most attention? Another great measurement Google Analytics offers is bounce rate. You advertise with banner ads on websites in your vertical, you engage in link building via guest posting , and you run a PCC campaign via AdWords. MORE >>

If you do a Google image search for “ Google Panda ” or “ Google Penguin ” you get a pretty clear sentiment for how our industry viewed these updates. Panda was focused at the content level, Penguin at the link level. The fact that you need inbounds links has not changed. I used to do a lot of reading about link building, and still do when the information is right. Instead I got the RT, a blog post mention AND a link to my site. Link Building MORE >>