If you use GoogleAdWords, for example, there are tools available to help you master budget management. AdWords will automatically stop running your ads once you’ve met your maximum. Use the Right Keywords. Keywords are the lifeblood of any PPC ad campaign.
The long tail of search is: Voluminous - Long-tail keywords (or less popular, less searched on keyword variations) actually represent more search volume , in aggregate, than more popular keywords. This means that a majority of keyword traffic lies in searchs "long tail."
B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. A goldmine of convertible users awaits B2B marketers that figure AdWords out.
Feb 23, 2010 at 3:26pm ET by Tom Demers Share The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published.
This is a rather obvious fact and we do our best with our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to maximize our exposure via search engines (Google, Yahoo, MSN, Ask etc). Is your head only five keywords? They only show you what keyword gets credit.