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NOVEMBER 7, 2011 [Focus Group] 3 Traits of Editorial Success
As noted in The New York Times obituary , Jobs preferred his own research and gut instinct to focus groups: ”When asked what market research went into the iPad, Mr. Jobs replied: ‘None. MUD day 7: Editors should be pleased by Malcolm Gladwell’s review in the latest New Yorker of Walter Isaccson’s Steve Jobs biography. In it, Gladwell argues that Jobs’s peculiar genius was not so much creative in nature as editorial.
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MAY 15, 2013 [Focus Group] 2013 Atlanta Digital Summit Rocked!
Usability Improvement Process -Define your goals in numbers -Match experience to Goals -Solve common problems in UX, no visual hierarchy, no calls to action, interfaces don’t go through focus groups, UX and interface are created in a vacuum.
VIZION [Focus Group] How Social Media Helps Brands Connect to Social Consumers
| WEDNESDAY, JANUARY 30, 2013
Use your audience as an ever present focus group
to improve your products and offerings. Have you ever been on Facebook and posted a request to your friends to recommend a great restaurant in a city you’ll be visiting? Did you notice ads starting to populate on the right side of your page for restaurants in that city? That’s Facebook’s ad campaign picking up the keywords in your post and giving you what you want. MORE >>
WWW.HEADSHIFT.COM [Focus Group] Curating, not moderating, the flow of content and participation
| TUESDAY, OCTOBER 5, 2010
I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focus group
) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group
but it certainly offers a model for that process of online deliberative discussion. MORE >>
VIZION [Focus Group] Should You Hire a Fresh, New Graduate or a Digital Marketing Firm to Head Up Your Social Media Marketing Campaign?
| WEDNESDAY, JUNE 6, 2012
The business to consumer focus
is a whole other arena. They do know how to do market research as well as identify, test and communicate with focus groups
. Summer is upon us and that means universities nationwide are cutting loose their communications and new media graduates out into the real world job market. These new graduates are eager, young, full of passionate energy and have silly smiles plastered all across their faces. MORE >>
WWW.RAGAN.COM [Focus Group] 5 steps for building a better blogger outreach list
| MONDAY, MAY 24, 2010
Ask a girlfriend if she reads any great blogs focused
on the challenges of raising young kids. MORE >>
WWW.RAGAN.COM [Focus Group] How to measure 5 popular social media channels
| WEDNESDAY, MAY 26, 2010
- [Focus Group] Six Steps to Better Blogger Relations MEDIABULLSEYE.COM | WEDNESDAY, JUNE 24, 2009
- [Focus Group] The Secret Sauce for the Perfect Pitch - Blog Outreach GETGOOD.TYPEPAD.COM | TUESDAY, JUNE 23, 2009