We’ve run into situations where title tags are hard coded exactly the same for all pages of a site, or Ajax or Flash are used to create navigation elements within product categories that are seen as one web page vs 5 or 6.
Change the kpi based on what the goal of the keyword is. One then assigns specific KPI metrics for each grouping. Our issue has been getting management to “buy in to marketing spend that has its core metric as a non conversion KPI.
Each additional column represents a KPI for this term: how long users stayed on the website after searching, how many users clicked on a result from this search, newsletter signup (conversion), and registration (conversion). First Time Visit? Start Here!
Relying on Sitemaps XML files to fix your indexation problems (news flash: your rankings will still suck!). Comment by Dave White [Visitor] · [link] — 01/06/07 @ 08:51 Its rare to see SEO companies relying on KPI different than the rankingsone indeed.
Matt Hopkins Says: March 20th, 2007 at 15:50 Avinash, Your post has got me thinking about how you go about analysing this huge ‘long tail’ so today I made a little Flash application that identifies the most popular keywords within the long tail. Occam’s Razor by Avinash Kaushik 19 Mar 2007 12:59 am Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? MORE >>