The long tail of search is: Voluminous - Long-tail keywords (or less popular, less searched on keyword variations) actually represent more search volume , in aggregate, than more popular keywords. This means that a majority of keyword traffic lies in searchs "long tail."
Start with NegativeKeywords. Begin with focusing on keywords that work for your company. You will find the answers using a Search Terms report , which enables you to cut out negativekeywords. Make use of the Keyword Planner to help fine-tune your campaign.
Feb 23, 2010 at 3:26pm ET by Tom Demers Share The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published.
How to Profit From Long Tail Keywords that Don’t Exist April 08, 2009 Written by Tom Demers Posted In: Keyword Marketing Comments: 5 This is the first in a three-part series on the types of keywords you should be targeting. How to Profit From Long Tail Keywords that Don?t
How to Profit from Keywords that Dont Exist " In the first post of our series we talked about the value of targeting mid-level keywords (keywords that bring a medium amount of traffic and are moderately difficult to rank for).
Section 3 April 10, 2009 Written by Tom Demers Posted In: Keyword Marketing Comments: 0 This is the third in a three part series on strategically targeting mid-level keywords. We’ve even instituted a system that can rank for keywords that don’t exist yet.
Building a seed set of keywords for keyword research. I can run a check against page content for the mention and use of specific keyword phrases. Mine for Social Accounts You could easily check for links to Twitter and Facebook pages and parse out items like Twitter usernames. Check for instances of spammy link patterns such as outbound anchors against a list of high value keywords (paid links?) and negativekeyword usage. MORE >>
The long tail phenomenon is not unique to search keywords, it has often been used to describe the success of amazon.com (powered by the efficiencies that the internet enables). In the x-axis are individual key phrases ( Note : Did you know that at some point last year the average number of keywords used in a search in Google reached three? If your business is still thinking in terms of one keyword you will miss a lot of traffic, the name of the game is key phrases.) MORE >>