Remember trends are important so if you stick to whatever you prefer just be consistent over time and you’ll be fine (don’t feel the need to get “un-brainwashed” from whatever camp you are currently in : )). 6 : Trend over time and don’t forget seasonality.
You also map things back to the customer consideration life cycle, achieving better targeting and landing page experience on your site. Now contrast that with executing the above strategy with Microsoft, Yahoo!, Standard Metrics Revisited: #4 : Time on Page & Time on Site ?
You have thousands of pages. The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site). These logs understand what your site is, what content is on it, what you sell, service, do on those pages.
This is a rather obvious fact and we do our best with our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to maximize our exposure via search engines (Google, Yahoo, MSN, Ask etc). Why is this so great: now you have your natural keyword + your landing page.