You also map things back to the customer consideration life cycle, achieving better targeting and landing page experience on your site. I would actually also suggest you do this by organic search landing page as well. Change the kpi based on what the goal of the keyword is.
3 : Don’t measure conversion rate by page or link. In a complex multi page and multi link web environment how could you possibly measure “conversion rate by page”? I have set a thank you page as the goal. I have a concern about the number of visitors on my page.
You have thousands of pages. The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site). These logs understand what your site is, what content is on it, what you sell, service, do on those pages.
That makes sense because more people who type in key phrases associated with you will find your web pages higher in the search results and hence will most likely end up on your website. What if the third is consistently the one that lands someone on a relevant landing page?