Pardot – Ideal for sales, this tool focuses on creating targeted messaging for prospects in certain areas of the salesfunnel. Content marketing is effective, but it requires a considerable time commitment.
In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). Their website started to capture leads with forms for the eBook, newsletter and other contact forms in September. Sales ready leads (prospect) after one month of capture data is approximately 20% of contact captures. The time and effort from contact form to completing the sales cycle is still TBD. email. Email *.