And she criticizes both those who fault legislators for speaking plainly and the foundation for doing the analysis: “It seems disingenuous to mourn the passing of a time when you needed a 17th-grade education to understand what your president was saying. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively. MORE >>

Who it’s for: Higher education professionals, social media and digital marketers. What’s it like: This conference is unique in the event’s line-up, with a focus on the world of international higher education. New technologies play a role in the education sphere of social media education, and the presentations are cutting edge. There are a record number of social media conferences to attend in 2019. Every season, every month, and every region of the U.S. MORE >>

On-page SEO has come back, as well, and many don’t take advantage of the classic HTML type of markup, using Headings, Lists, Tables, and Images/graphics.”. – Bill Hartzer , SEO Consultant. “In 2019, renew your commitment to providing your audience with truly useful content that educates them and helps them become your ideal customer. Digital marketing will continue to be a watchword for businesses in 2019 and beyond. MORE >>

Who’s it for: Higher education professionals and digital marketers. What’s it like: This three-day conference specializes in digital marketing in the higher education sphere, uniting CMOs, recruiters, and college and university executives with great minds in digital marketing. What’s it like: Sponsored by MediaPost, the Brand Marketers Insider Summit features impressive keynote speakers, educational case-studies, and deep dives into digital marketing. MORE >>

When personalizing content, research shows that there are large optimization opportunities in using dimensions such as race , income and education (and similar aggressive demographic dimensions). If this type of personalization is used violently, it is easy to envision a scenario, where the enlightened and well educated population keep getting wiser and the uninformed and likely uneducated population stay just that. MORE >>