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B2B MEMES
NOVEMBER 29, 2011
[Education] “Content Is Power”: Q & A with Mark W. Schaefer
I couldn’t have known it at the time, but my journalism education was the best possible preparation for new-media marketing. Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.
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VIZION
NOVEMBER 26, 2014
[Education] Paradigm Shift Needed for SEO Budgets
I want to help educate, so that they can make an educated decision on what they should be doing with SEO (if anything) based on their unique circumstances. Some people “get it”. Most people don’t. How much should an SEO effort cost, and what all goes into an effort, after all?
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RECENT POSTS
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B2B MEMES
SEPTEMBER 6, 2011
[Education] Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)
In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products. But perhaps—and I say this tentatively—it should be incorporated into higher education as a whole, not isolated in a rarefied institution.
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B2B MEMES
DECEMBER 16, 2010
[Education] Journalists, Content Marketing, and Tough Questions
As companies like Nestle and Dell have learned, educated buyers empowered by social media will ask tough questions. Educated content marketers will answer them. If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend.
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B2B MEMES
SEPTEMBER 1, 2010
[Education] Another Nail in the RSS Coffin
The site does a reasonably good job of categorizing the Twittered recommendations into content-based buckets (technology, education, arts & entertainment, business) and types of media (video, stories). The default Paper.li view (click to enlarge).
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B2B MEMES
JUNE 7, 2012
[Education] Writing Readably Doesn’t Mean You’re Stupid
And she criticizes both those who fault legislators for speaking plainly and the foundation for doing the analysis: “It seems disingenuous to mourn the passing of a time when you needed a 17th-grade education to understand what your president was saying. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively.
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