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| || || | B2B MEMES
DECEMBER 16, 2010 Journalists, Content Marketing, and Tough Questions
If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. Well-known influencers like David Meerman Scott , Valeria Maltoni , and Joe Pulizzi have all made the case that journalistic skills like telling stories, doing research, and understanding audiences are critical to effective content creation. But one journalistic skill rarely mentioned is the ability both to ask and to answer tough questions.
| | VIZION
DECEMBER 17, 2010 How Good is Your Football Team…Organically?
With NFL Playoffs around the corner many of you know how good your team is on the field, but what about in the search engines. For those of you who lack a love for football you can use your site/brand as an example and see how popular your brand is in the search engines.
BATTELLEMEDIA.COM Signal, Curation, Discovery
| MONDAY, DECEMBER 13, 2010
John Battelles Searchblog Home Archives News Feed Thoughts on the intersection of search, media, technology, and more. Signal, Curation, Discovery December 11, 2010 By John Battelle This past week I spent a fair amount of time in New York, meeting with smart folks who collectively have been responsible for funding and/or starting companies as varied as DoubleClick, Twitter, Foursquare, Tumblr, Federated Media (my team), and scores of others. MORE >>
TECHCRUNCH.COM The Dangers Of Externalizing Knowledge
| TUESDAY, DECEMBER 14, 2010
Contemplating the shortcomings of the younger generation has ever been a hobby of the elder. As I start to transition to the latter population (perhaps a bit early for my age), I’ve found myself worrying more and more about the kids , and how little they seem to appreciate things. That kind of complaint is neither constructive or original. MORE >>
WWW.PRACTICALSEO.ORG Importance of Deep Linking
| TUESDAY, DECEMBER 14, 2010
Home About Contact SEO Services Online Jobs Free SEO Tutorials Guest Blogging Practical SEO The Only Way to Optimize Deep Links SEO – Importance of Deep Linking by Zarko on December 2, 2010 I have been meaning to write a post about deep links and the importance of deep linking for a while now, but it is only after working on e-commerce websites optimization that I realized how much people and self proclaimed SEO experts fail to create deep links. MORE >>
WWW.BRANDFLAKESFORBREAKFAST.COM Blogger Outreach Done Really Well - Ford Videos
| WEDNESDAY, DECEMBER 15, 2010
Wednesday, December 15, 2010 blogger outreach done really well To promote their upcoming Global Drive event for the Ford Focus, the Ford Motor Company needed to do some blogger outreach. Many marketers faced with the same challenge might just send an email to a few hundred bloggers, asking for their participation. Ford knew they could do better, and theyve knocked it out of the park. Theyve produced a series of videos that reach out to individual bloggers , inviting them to the event. MORE >>