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MAY 6, 2011 Three Ways to Annoy People and Produce Great Content
At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational.
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MAY 3, 2011 Content Is King – Does It Mean Something Or Is It A Myth?
Has it already been a month since SES NYC? What a fantastic show! It certainly did not disappoint, with four great days chock full of the latest and greatest in SEO and search marketing. I had never been to an SES before, and looking back on the show, there were a lot of things about it that surprised me. Oddly, the thing that may have surprised me the most was the number of times I heard the term “content is king”.
B2B MEMES Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers
| MONDAY, MAY 2, 2011
Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the past, if we weren’t directly involved in major events, it sometimes took us a while to find out about them. MORE >>