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| | B2B MEMES
APRIL 2, 2010 What B2B Publishers Don’t Get: You Can’t Own the Conversation
Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. There’s some truth to that, as I’ll suggest. But he omits the bigger point. B2B networks usually fail because publishers expect to control them.
| || | VIZION
APRIL 1, 2010 Mobile Search – Time to Act
At this point in time, it has been estimated that one out of three search queries from smart phone users are looking for a business local to them. The advantage for the local business is that the user is nearby and that the searcher is looking to take action pretty quick.
| | B2B MEMES
APRIL 1, 2010 Is Your Content Putting You at Risk?
For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that content marketers do isn’t very risky.