Forget Big Content – Small Content is Critical to Search Success. Mix up your content with big and small posts for critical search success.” – Gary Huhn. 7 outstanding Content Marketing Tips for Small Businesses. Content marketing is now a required component of SEO and it works by engaging new and existing audiences, and encouraging sharing. Here are 7 content marketing tips for small businesses.” – Gary Huhn. Why and How to Maximize Your Content Shareability.