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| || | B2B MEMES
MARCH 8, 2010 The Shift to New Media Cannot Be Gradual
CJR: Huge culture gap between print and online. In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print.
| | B2B MEMES
MARCH 12, 2010 A Lesson from Demand Media: Embrace Your Commodity Content
Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content. The challenge for editors is not to eliminate such content, but to manage it effectively.