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| | SPARKSHEET.COM
SEPTEMBER 29, 2011 Return of the Editor: Why Human Filters are the Future of the Web
About. Newsletter. Events. SparksheetTV. iPhone App. E-book. Contact. Powered by Spafax. Sign up to the Sparksheet Newsletter! Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month. Name: Email Address: Sign up for our newsletter. Close Panel. Cover. Columns. Q&A. The Sparkbeat. Archives. Publishing. Return of the Editor: Why Human Filters are the Future of the Web. 2011/09/28. |. By Karyn Campbell. Print. Responses (88).
| | B2B MEMES
SEPTEMBER 30, 2011 Editorial Quality Vs. Revenue: A False Dichotomy
On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.
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B2B MEMES Should You Publish? A Tale of Two Melvilles
| WEDNESDAY, SEPTEMBER 28, 2011
Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom. The only way most people could hope to cross it and break into print was through an unlikely toss over a publisher’s front door. The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing. MORE >>
VISUAL REVENUE VIDEO: What does Visual Revenue mean by ‘full editorial control’?
| TUESDAY, SEPTEMBER 27, 2011
It was a busy end of the week last week up at ONA’11 and a fantastic event to meet up with many online Front Page Editors who had a host of very valid questions. As we’ve said on numerous occasions, Editors should be Editors and not Analysts – and with that we provide real-time input (specific recommendations) on what content to place where on a Front Page and for how long. MORE >>
B2B MEMES Can You Have Entrepreneurial Journalism without Entrepreneurs?
| THURSDAY, SEPTEMBER 29, 2011
In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires. MORE >>