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| | B2B MEMES
JULY 6, 2011 Six Tips for Effective Editorial Advisory Boards
In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal. Having worked for many years with editorial boards, I share his appreciation for them. But while I second his advice, I do so with a few words of caution. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them.
| | VISUAL REVENUE
JULY 7, 2011 LAUNCH: Editorial Instructions (*How to Snooze a front page content recommendation)
Today sees us roll-out Temporary Editorial Instructions to all our customers – and Charlie is sending hundreds of users emails as we speak. Splendid! I am personally super thrilled to see us continue to expand in this Editor Friendly direction – and cement our status as the most sophisticated and powerful front page programming tool for publishers in the world today. Temporary Editorial Instructions have been designed so the Editor can communicate with the Platform.