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| | VISUAL REVENUE
DECEMBER 14, 2012 LAUNCH: Publisher Dashboard
To date the screens we’ve focused on are for the front line editorial team. They need to understand exactly how their Homepage, Category pages or story pages are performing in real-time and what immediate actions they can take to impact engagement, CTR and headlines.
| | B2B MEMES
DECEMBER 10, 2012 Content Marketing & Journalism: Theory vs. Practice
Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism.
| | VIZION
DECEMBER 13, 2012 Pinterest for Business
Unless you have been hiding under a rock you haven’t had much choice but to notice the newest Social Media force to hit the scene, Pinterest. Pinterest is a social network created to “connect everyone in the world through the things they find interesting.”
VISUAL REVENUE Bienvenue Le Monde!
| TUESDAY, DECEMBER 11, 2012
Once again, I’m extremely pleased to announce one of the world’s leading news brands has chosen to partner with us and has deployed our platform in their newsroom. We formally announced this today, but Le Monde has been with us for some time, and we hope they continue to be happy with our brand of data-driven editorial support: recommendations, benchmarks, automation and, of course, instant headline testing. Bienvenue! MORE >>
WWW.ENGADGET.COM Welcome to the new and improved, leaner and faster Engadget
| MONDAY, DECEMBER 10, 2012
Engadget. Reviews. Events. Podcasts. Engadget Show. Buyers Guides. Features. Videos. Galleries. Topics. HD Mobile Alt Announcements Cameras Cellphones Desktops Displays Gaming GPS Handhelds Home Entertainment Household Internet Laptops Meta Misc Networking Peripherals Podcasts Robots Portable Audio/Video Science Software Storage Tablets Transportation Wearables Wireless. MORE >>
VISUAL REVENUE Minimizing Reader Churn for non-subscription News Properties
| SUNDAY, DECEMBER 9, 2012
The New York Daily News or the New York Post might not charge a direct fee for access to their respective News Properties, but readers obviously pay indirectly as the news properties monetize the Article Views through advertising and other similar tactics. Combining the above with the fact that the majority of the readers, to the above two properties, live in New York and are suspected to be well within the properties target groups – you could even call them loyal readers. MORE >>