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| | AGGREGAGE
NOVEMBER 14, 2012 Member Engagement – Real Questions
We had a fantastic session by Tom Morrison on Maximizing Member Engagement as part of the Member Engagement Webinar Series. Link to the Recording. Slides: What struck me were the wonderful questions that Tom posed for associations. Why People Join Associations: Organize themselves.
| | WWW.PUBEXEC.COM
NOVEMBER 14, 2012 Content Creation: Not Sexy, But Keeps the Lights On
You will be automatically redirected to pubexec in 20 seconds. Skip this advertisement. Ad Spot: PE Prestitial Channel: Undefined Ad Dimension: 640x480 Category: Undefined Sub-category: Undefined -->. Leading Resource for Magazine Publishing Professionals. Follow us on. Connect. Sections.
| | VIZION
NOVEMBER 13, 2012 SES Chicago 2012 Day 1 Recap
SES Chicago is upon us once again. I got into town early this afternoon and had a chance to sit in on only two sessions today, but good ones at that. . Meaningful Analytics. Ryan Jones -SapientNitro. You have to have goals and KPI’s. Measure what makes sense not simply what’s measurable. Reporting tells what the number is, analytics tell why and what we should do about it. Correlation is NOT causation. The closer you analyze one variable the more you are not analyzing other variables.
| | VISUAL REVENUE
NOVEMBER 11, 2012 TECH: Extracting text from HTML with Reporter
At Visual Revenue, we use many great open source software packages. Our favorites include: ubuntu , vim , emacs , git , mongodb , selenium , redis , ipython , scikit-learn , pandas , R , and D3. This open source tech helps us to develop a state-of-the-art publisher platform.
VIZION Epic Storm Shows Strengths, Opportunity of Social Media
| TUESDAY, NOVEMBER 13, 2012
Besides the recent presidential election, Hurricane Sandy has been one of the most talked about topics on the Web. Sandy and #Frankenstorm not only trended Twitter for days, they trended on Google+ and flooded many other social sites as well. MORE >>
VIZION Signs That Your PPC Campaigns Need an Audit
| THURSDAY, NOVEMBER 15, 2012
As we near the end of the year, most marketers are taking a cursory look at their paid search campaigns and deciding whether they can sustain or must increase their budget for 2013. Another group of marketers, however, is getting in the weeds and taking a hard look at their PPC campaign performance. They are taking a deep dive into all aspects of the campaign from the campaign structure to the creative. MORE >>
WWW.CLICKZ.COM 10 Things That Can Destroy an Email Marketing Program
| FRIDAY, NOVEMBER 16, 2012
); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Email. MORE >>
VIZION SES Chicago 2012 Day 2 Recap
| WEDNESDAY, NOVEMBER 14, 2012
It was another informative day here at SES Chicago! Below are some highlights from tracks that I attended today. Building A Massive Customer Base Through Content Driven SEO. Evan Bailyn -First Page Sage. You can either push traffic from another site to your site or pull traffic to your site because your site has compelling content for search engines and people. Have the “nuclear football” This is defined as Engaging content + links + PR. MORE >>
VIZION SES Chicago 2012 Day 3 Recap
| THURSDAY, NOVEMBER 15, 2012
It was another great day at SES as the conference drew to a close. With leaving early to catch a flight and speaking in one of the sessions, it left me with only two sessions of recap for today. There was still some pretty good info to be heard though. Enjoy! Integrated Marketing: What Does it Really Mean? Panel Session. Lee Odden -TopRank Online Marketing. Giovanni Rodriguez -SocialxDesign. Todd Friesen -Salesforce. What are the key issues? MORE >>