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| | B2B MEMES
JUNE 30, 2011 Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy
If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”.
| || | VIZION
JUNE 29, 2011 +1 Metrics in Google Webmaster Tools
While goofing off in Google Webmaster Tools this afternoon, I was transitioning between clients dashboards when I recognized the newest addition in Webmaster Tools offerings, +1 Metrics. I haven’t been too excited to start following the +1 social movement from Google. However, as I often say though, if Google gives you an offering in Webmaster Tools, then they are using this data for their benefit too. So, I guess I just became sold on the idea of using +1 for sites.