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| | B2B MEMES
JULY 14, 2010 We’ve Got Algorithms. Who Needs Editors?
In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? ” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. There’s obvious value to automated content creation, and as Jeff Jarvis has declared, “ Data is (are) journalism.”
| | VIZION
JULY 16, 2010 Traffic’s Up…So What!
Many SEO practitioners as well as clients of SEO firms like-mindedly dream of watching organic search referrals climb from month-to-month and from a year-over-year perspective for that matter.
| | B2B MEMES
JULY 13, 2010 Journalists as Buzzword Killers
A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. leading. unique. great. solution.