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MARCH 20, 2013 Top Keyword Selection Formula for Organic Search
Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their client’s. It’s all over their testimonials page and in their white papers; but do those rankings actually generate traffic, and revenue?
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MARCH 17, 2013 Data as a complement to human editorial judgment
Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have long since and wholeheartedly bought into data, and they are using it so aggressively through exchanges and programmatic buying that they are squeezing every last ounce from publishers. This imbalance must be addressed, and it can only happen with a combination of data-driven thinking and distinctive editorial voices. Dennis !