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JUNE 21, 2010 Choose Daily Unique Article Views – over Page Views
Should News Media Publishers Optimize for more Page Views or more Article Views ? I was spending my weekend in Albany having good positive day long discussions with a publisher about whether one should optimize for more Page views per visit (PPV) or more Article views per visit (APV).
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JUNE 22, 2010 The Great Ghost-Blogging Debate
As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. While Schaeffer agrees with them in theory, in practice, he says, “ghost blogging” is routine. It’s a waste of energy, he concludes, to argue against it. Instead, the focus should be on improving ghost blogging, not deprecating it.
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JUNE 21, 2010 The Coming Content Marketing-Publishing Continuum
Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.