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FEBRUARY 7, 2016 NFL HTTP Status Codes
It’s Super Bowl Sunday! The two best teams in the NFL are going head to head to determine who will be the Super Bowl Champions.
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FEBRUARY 29, 2016 Google Search Operators: Helping You Hone In
Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want can sometimes be harder than finding the newest viral kitten video. Luckily, there’s an answer for that.
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FEBRUARY 1, 2016 Making Social Media Work for You on a Limited Budget
You don’t have much money to work with but need to generate some brand awareness, generate leads, and earn sales. Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money.
VIZION Tool Tuesday – Your Browser and the Google Index (Part 1)
| TUESDAY, FEBRUARY 23, 2016
Often the best SEO tool is one that everyone in the world has access to, Google.com. Very often I’m asked to quickly do an SEO evaluation of a website. Sometimes this might be 1 hour, sometimes 20 minutes and sometimes a few hours. MORE >>
VIZION Getting to the Core of Your Target Market – Developing Usable Marketing Personas
| MONDAY, FEBRUARY 8, 2016
You read and hear about it all the time: a clear understanding of your audience matters. Without understanding your consumers, your company can’t expect to add value through content, deliver the right marketing messages, or develop profitable product and service offerings. Understanding your audience is the key to earning new business acquisitions and retaining long-term customers. Here’s how to make sure you’re targeting the right audience. Start With W hat You Know. MORE >>
VIZION Are you Hugging your Site Visitors?
| MONDAY, FEBRUARY 15, 2016
It’s February once again, the month of love and with that I thought we could take a cupid’s approach to our digital marketing mindset. I have made this parallel once before in 3 Tips for Understanding your “Courtship” with Search Engines. However, just a few weeks ago I must have been in a loving mood as I was deep in a review of a client website as well as deep in thought and found myself pondering the questions of “are we hugging our visitors”? MORE >>
VIZION What Can Analytical Segmentation Tell You About Your Site Users?
| MONDAY, FEBRUARY 22, 2016
Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Thus, a company can tailor its marketing strategy to appeal to a few or several target markets. Site owners have access to a variety of marketing tools that can help them analyze their users. MORE >>