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JULY 25, 2011 The Perils of Corporate-Personal Twitter Names
In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it?
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JULY 18, 2011 A Boring But Mandatory Redesign Announcement
In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. Sadly, there’s nothing fresh or original about saying your redesign is fresh and original. Would you deliberately aim for a dated and derivative look?
B2B MEMES Six Tips for Effective Editorial Advisory Boards
| WEDNESDAY, JULY 6, 2011
In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal. Having worked for many years with editorial boards, I share his appreciation for them. But while I second his advice, I do so with a few words of caution. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them. MORE >>
B2B MEMES Does Danger Lurk in the Language of Social Media?
| FRIDAY, JULY 22, 2011
No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. MORE >>
B2B MEMES What Killed Borders? A Loss of Passion
| WEDNESDAY, JULY 20, 2011
The announcement this week that Borders Group will liquidate its remaining bookstores by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading. What killed Borders wasn’t some irresistible economic or cultural force, but the loss of an essential resource businesses need to survive in times of change: passion. MORE >>
B2B MEMES Why Publishers Need Early Adopters, Annoying or Not
| FRIDAY, JULY 15, 2011
Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them. MORE >>
VISUAL REVENUE Visual Revenue secures Series A Seed Funding (Press release)
| WEDNESDAY, JULY 27, 2011
Investment to Accelerate Product Development of company’s Predictive Analytics Platform for Media. New York, NY, July 27th, 2011 – Visual Revenue Inc., the market leader in predictive analytics for online media, today announced that it has secured $512K in funding led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors. This investment will primarily help fuel the Company’s product development. MORE >>
- Announcing: Funding, Advisors and Employees VISUAL REVENUE | WEDNESDAY, JULY 27, 2011
- LAUNCH: Editorial Instructions (*How to Snooze a front page content recommendation) VISUAL REVENUE | THURSDAY, JULY 7, 2011