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| | B2B MEMES
AUGUST 31, 2010 Do Personal Passions Make You a Better B2B Blogger?
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines. You don’t have to look very far to find plenty of examples.
| | VISUAL REVENUE
AUGUST 16, 2010 eCPM and Revenue Opportunities for Publishers
I was recently in talks with a set of publishers about a set of specific revenue opportunities, where one of the most evident (and honest) dialogue’s, was about how to quantify the potential revenue increase. These publishers, not much different from everybody else, derived their revenue from channels such as: Display Advertising (CPM). Contextual Keyword Advertising (CPC). Sponsorships (CPT). Lead generation (CPA/CPL).
| | VIZION
AUGUST 10, 2010 New Keyword Targeting Feature – Google AdWords
Many of us know the different styles of targeting that you can implement with your Google AdWords campaign. The options that you have had so far is: broad, exact, phrase and negative. Let’s recap on what these are: Broad match : Allows your ad to show on similar phrases and relevant variations.